Audi hat sich das Namensrecht am neuen Fußballstadion in Washington gesichert.

Audi hat sich das Namensrecht am neuen Fußballstadion in Washington gesichert.

16.02.2017: Audi ist neuer Namensgeber der Arena vom MLS-Club DC United aus Washington. Der Deal soll nach US-Medien eine Laufzeit





Audi ist neuer Namensgeber der Arena vom MLS-Club DC United aus Washington. Der Deal soll nach US-Medien eine Laufzeit zwischen 10 und 15 Jahren haben und pro Jahr 3,8 Millionen Euro schwer sein.



Die Arena ist noch nicht eröffnet, was allerdings noch in diesem Jahr geschehen soll. Sie bietet 20 000 Zuschauern Platz und kostete etwa 284 Millionen Euro.



Bisher war der Autobauer noch kein Sponsor von DC United, hatte aber 2015 bereits einen großen Deal mit der MLS abgeschlossen und sicherte sich beispielsweise das Presenting-Recht an den Playoffs.

 

 

 

Quelle: Sponsors.de   Photo Audi

Permanent-URL: http://www.automobilsport.com/audi-namensrecht-fussballstadion-washington---160877.html

16.02.2017 / MaP

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