Glysantin from BASF to be main sponsor of the Vogel Business Media award “auto und AUSBILDUNG

– Beste Berufsschule 2009“


Good training is the key to a successful career. This is why the Vogel Business Media group gives an award to the best vocational school for trainees in the automotive business. The main sponsor of the award, which is being presented this year for the first time, is the BASF product Glysantin ® , Europe’s best-selling engine coolant.

Vocational school classes for automotive mechatronics engineers, automotive sales representatives and vehicle body maintenance technicians from throughout Germany can still enter the competition for the “auto und AUSBILDUNG" – beste Berufsschule 2009” prize until June 9th, 2009. The prize will be awarded at the “auto und AUSBILDUNG” congress in Würzburg, Germany, on October 2nd. For further information: http://www.kfz-betrieb.vogel.de/auto_und_ausbildung

Vogel Business Media, which publishes the trade magazines “ autoFACHMANN ” and “ autoKAUFMANN ” , is committed to supporting vocational schools that are exemplary in the use of both traditional methods of instruction, such as teacher-centered learning, group work and project work, and new forms of knowledge transfer such as e-learning. “The combination of these types of learning demands effectiveness and flexibility on the part of the trainees and increases their expertise and social skills,” explains Werner Degen, editor-in-chief of autoFACHMANN and autoKAUFMANN.

BASF, which is acting as sponsor with Glysantin®, the well-known engine coolant brand in the automotive trade, also makes modern, high-quality vocational training a priority in its corporate philosophy. “The daily routine of the automotive trade in the fields of electronics, mechanics and – not to be underestimated – automotive chemicals such as engine coolants is becoming more and more complex, so that, in addition to employee training in the workshops, optimal preparation of trainees in vocational schools is indispensable,” says Mike Freche, brand manager for Glysantin ® at BASF. “So here too we want to assume our social responsibility and distinguish those who break new ground in knowledge transfer” . Excellent training is the key to subsequent professional success.

 

The award winners will be decided by a jury composed of representatives from industry, including BASF, and from federal agencies for vocational training as well as technical editors. The winning vocational school will receive 1,500 euros and a sculpture; the second and third prizes are valued at 1000 and 500 euros respectively.

 
About Vogel Business Media

Vogel Business Media is a leading provider of specialist information in the core sectors of Industry, Automotive, Information Technology and Law/Economy/Tax. The portfolio comprises more than 100 printed publications and over 60 corresponding websites, with a lot of international activities. Since 2006 the company‘s brand names can also be found on the internet in the form of innovative, digital information portals, giving rise to lead generation possibilities, partly in the form of business portals offering users a high level of efficiency.
 

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
 

About Glysantin®

Glysantin, the original from BASF, is Europe’s largest selling engine coolant. The products in the Glysantin range reliably protect engines all year round from corrosion, frost and overheating, even under extreme climatic conditions. BASF first patented Glysantin in 1929, and the coolants from Ludwigshafen have been very popular with motorists ever since. The proprietary products have the most OEM approvals from the large motor manufacturers. BASF works in cooperation with leading automobile suppliers to ensure that the Glysantin range always fulfils the latest demands. The high-performance engine coolants from BASF are suitable for use in all motor vehicles . For further information: www.glysantin.de.

 
- Tim Förschler, Werner Degen-