Newly launched EBR Motorcycles starts promotion tour in Europe

Newly launched EBR Motorcycles starts promotion tour in Europe

05.12.2013: • First response from distributors and consumers on EBR 1190RX exceptionally positive




•    First response from distributors and consumers on EBR 1190RX exceptionally positive


Prior to the official market launch in March 2014, the first EBR 1190RX has arrived in Europe for a promotional tour in the major European markets.


In The Netherlands, Belgium and the UK interested motorcycle distributors already had the chance to meet the EBR 1190RX. Edwin Belonje, director of EBR Europe, is very satisfied with the positive response on EBR's new sports bike. In order to also obtain feedback from European consumers, the EBR 1190RX recently made its appearance at an important exhibition in Rotterdam (The Netherlands).


EBR's latest all-American sports bike was presented on the stand of Pietersen US Cars & Bikes, a company specialized in American cars and bikes.


"Our presence in Rotterdam was intended to obtain feedback from consumers visiting the show, and their response resulted in a huge confidence for the future", says Edwin Belonje.


"The result of this first research among European consumers is that the EBR 1190RX is a valuable addition to the sports bike segment. EBR's innovative qualities are distinctive in the market place, turning the 1190RX into an interesting alternative for a specific target audience."




EBR 1190RX

The revolutionary design of the road-legal, high-performance motorbike is derived from EBR's 1190RS Superbike racer and the 1190RX features many elements that make it a very serious contender in the competitive sports bike segment. It only weighs 190 kg and its 1,190cc V-Twin generates an impressive output of 185 PS and 138 Nm of torque.


The traction control system features 21 modes. Thanks to the multi-functional digital instrument cluster the rider can modify the performance settings – among them the traction control system – to his personal preferences. Furthermore it provides numerous other information, like on-track performance data, service intervals and system diagnoses.



EBR Europe


In the meantime the first EBR 1190RX has embarked on a promotional tour throughout Europe. "We have introduced the bike to interested motorcycle distributors in The Netherlands, Belgium, the UK and Germany.


France, Italy and Spain are scheduled next. Beginning of next year more serious talks will result in official dealer appointments," Edwin Belonje concludes.


The first EBR motorcycles will become available as of March.
     
 

Edwin Belonje-  photos EB Racing

Permanent-URL: http://www.automobilsport.com/ebr-motorcycles-newly-launched-promotion-tour-europe---117794.html

05.12.2013 / MaP

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