Lotus: The speed of #LightisRight

Lotus: The speed of #LightisRight

01.03.2016: Photo caption: Jean-Marc Gales, CEO of Group Lotus plc on the right with Aslam Farikullah, COO of Group Lotus

Photo caption:  Jean-Marc Gales, CEO of Group Lotus plc on the right with Aslam Farikullah, COO of Group Lotus plc

•    Quickest ever line up of Lotus cars
•    Engineering focus on added lightness
•    Carbon fibre as standard on new models
•    Exige Sport 350 Roadster, Evora Sport 410,

The fastest ever line up of Lotus production road cars has been unveiled at this year’s Geneva International Motor Show, with carbon fibre and lightweight engineering taking centre stage.

With all of the four new models capable of 0-60 in 3.9 seconds or less, Lotus’ 2016 range drives home the company’s commitment to developing pure, driver-focused sports cars with exceptional performance.

The lightened and faster line up of Lotus cars continues the company’s recent successes. Over the last 12-months it has consistently cut mass from its vehicles in order to enhance handling and boost straight-line speed.

Covering the entire Lotus portfolio, the four new cars displayed include the debut of the Exige Sport 350 Roadster as well as the recently announced Evora Sport 410 and Elise Cup 250. If that wasn’t enough, the spectacular Lotus 3-Eleven is also on show - following its success on the notorious Nürburgring Nordschleife.

Each of the four cars in Geneva has been developed through Lotus’ Lightweight Laboratory concept. Thoroughly re-evaluated - with every component assessed, optimised and reengineered as required – the cars represent the epitome of Lotus’ “light is right” approach to engineering.

Personally pulling the covers from the lightweight legends, Lotus CEO, Jean-Marc Gales remarked on the company’s return to form, “Today, we set the benchmark for added lightness - this is what Lotus does and nobody does it better. We are making our best ever cars, and across the world more customers are experiencing what a Lotus is capable of.”

With a heritage of efficient design, that stretches back to 1948, Lotus enjoys an unrivalled reputation for the development of lightweight sports cars. The current line up remains true to the ethos of Lotus founder Colin Chapman and his approach to car design and construction.

As the first constructor to introduce a carbon fibre Formula One car, Lotus has over 35 years’ experience with the lightweight, reinforced composite material. This next generation of car on show in Geneva draws heavily on the use of carbon fibre, using it to form key components including: rear wings, front splitters, roof panels, tailgates, rear diffusers, sports seats and access panels.

The Lotus cars on display at the 2016 Geneva International Motor Show include:

- Lotus Group also photo-

Permanent-URL: http://www.automobilsport.com/lotus-speed-lightisright---145822.html

01.03.2016 / MaP

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