MOIA – the Volkswagen Group's new mobility services company

MOIA – the Volkswagen Group's new mobility services company

06.12.2016: Stand-alone company headquartered in Berlin MOIA connects the car with the new

    Stand-alone company headquartered in Berlin


    MOIA connects the car with the new mobility world


    Tailor-made transport solutions worldwide


    Leading position as mobility services provider by 2025





Matthias Müller, CEO of the Volkswagen Group (right) and Ole Harms, CEO of MOIA (left) to launch MOIA - the Volkswagen Group's new company Matthias Müller, CEO of the Volkswagen Group (right) and Ole Harms, CEO of MOIA (left) to launch MOIA - the Volkswagen Group's new company




The Volkswagen Group today officially launched its new mobility services company at the "Tech Crunch Disrupt" technology event in London. With MOIA, the automaker is systematically driving forward its transformation into a globally leading provider of sustainable mobility.



"MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in future, to offer a much broader scope than at present and to tailor these services to suit very wide-ranging needs.



 Even though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another", Matthias Müller, CEO of the Volkswagen Group, said.



The automotive industry is undergoing rapid change. Alongside the traditional automobile business, innovative, digitally networked mobility services promise a high growth dynamic.



With MOIA, Europe's largest automaker is laying the foundations throughout the Group and across all brands for sustained success in tomorrow's world of mobility.



What is more, the Volkswagen Group intends to generate a substantial share of its sales revenue from this new business by 2025.



"MOIA is a stand-alone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems. In parallel, the Group brands will continue to move forward with their own services.



Our sights are set on becoming one of the global top players for mobility services in the medium term. To achieve that we will be seeking to attract the best minds and technology start-ups", Ole Harms, CEO of MOIA, said.




The Volkswagen Group's new company, which will be headquartered in Berlin, will begin operating with a team of around 50 – with this number growing fast up to the end of 2017.



 "The metropolis of Berlin is the perfect location for a future-oriented and innovative company like MOIA because this is where we will find the creative minds and start-ups we need to establish our new business activities. With MOIA, we want to demonstrate that innovative mobility solutions are possible outside of Silicon Valley", Harms explained.



A further important location in Germany for MOIA will be the city of Hamburg. Back in the fall, the Volkswagen Group and the Hanseatic city agreed a three-year strategic mobility partnership to make urban mobility more environmentally-friendly, safer, more reliable and more efficient.



The findings from this partnership will also be incorporated in future MOIA projects in Europe.



Furthermore, as part of the Volkswagen Group, MOIA can harness the product strength and innovative power as well as the infrastructure of the other 12 Group brands.



The management team of MOIA is made up of Ole Harms (CEO), Dr. Frank Dilger (CFO) and Robert Henrich (COO), who will take up his post on January 1, 2017. An Advisory Committee chaired by Thomas Sedran, Head of Group Strategy at Volkswagen AG, will support MOIA's leadership team.



"As customers' needs change, so does the automobile business model. In the world's major urban areas, there is an ever-stronger trend away from owning a vehicle towards shared mobility as well as mobility on demand.



That is why the Volkswagen Group anchored new mobility solutions and digital services as core elements in its future program ‘TOGETHER – Strategy 2025' in order to secure a position as a globally leading provider in this field, too", Sedran said.



Individual mobility for everyone – that is what MOIA stands for. Convenient, at the touch of a button, at affordable prices and without having to own your own car. The biggest potential for MOIA in a first step is business in ride hailing via app.



The Volkswagen Group already opened the way for new mobility concepts with its stake in Gett, one of the world's leading ride hailing providers. Gett app users can already instantly book on-demand transportation, delivery and logistics in more than 100 cities worldwide.



"Together with Gett we are pursuing a clearly defined expansion strategy in Europe – only recently, three of the Group's brands launched the first joint initiative with attractive vehicle packages for Gett drivers in the growth market of Moscow. Further markets will follow soon", Harms said.



At the same time, MOIA is also focusing on the second major area, namely the pooling business. The company's goal is to set up its own on-demand pooling services via app – also known as connected commuting.



The objective is holistic transport solutions that make individual transport and public transport more effective, thus avoiding unnecessary journeys and optimizing use of the existing road infrastructure.



This approach concentrates on cross-boundary transport. The first pilot projects in this field are scheduled to begin in 2017.

 

Eric Felber- photo Volkswagen

Permanent-URL: http://www.automobilsport.com/moia-volkswagen-group-new-mobility-services---158707.html

06.12.2016 / MaP

Weitere Beiträge

Toyota vereinfacht Car-Sharing
02.12.2016
Neue Plattform für verschiedene Mobilitätsdienstleistungen    Start Technik Toyota vereinfacht Car-Sharing     Integration von Anbietern, Dienstleistern un weiter >>
Schrader auf der AutoZum – RDKS als Teil der vernetzten Mobilität
22.11.2016
Schrader auf der AutoZum 2017    Wann:         18. bis 21. Januar 2017 Wo:             Halle 10 – Stand 0507 weiter >>
ReachNow bolsters executive team
10.11.2016
....with Appointments of Chief Customer Officer and Head of MarketingGlobal mobility leader and senior marketing professional to enhance ReachNow’s member experience and drive accelerated growthReachNow, the car sharing and mobility services company from BMW Group, today announced the appointment of Simon Broesamle as Chief weiter >>
Business Trade Fair eMove360° Europe 2016 with a successful debut
25.10.2016
•    MunichExpo, long-term organizer of the world’s leading business trade fair for electric mobility, will organize eMove360° as comprehensive trade fair for all areas of electric mobility, connected and autonomous driving, mobility se weiter >>
Winners of the first sMove360° Award for Connected and Autonomes Driving announced
19.10.2016
In a festive award ceremony the winners of the first edition of the sMove360° Award for Connected & Autonous Driving were announced last night at the eMove360° Europe 2016 – International Trade Fair for Mobility 4.0. weiter >>
Audi trains development engineers for electric mobility
19.10.2016
 Technical further education in cooperation with the Technical University of Ingolstadt      Project for powertrain development serves as an example for the whole company      Board weiter >>
Free-floating carsharing from car2go improves quality of life in cities
13.10.2016
    Recent study in the USA shows positive effects of carsharingcar2go helps to improve air quality, traffic congestion and parking space availability in cities    car2go complements public transport   weiter >>
Die Mobilität von morgen: Ein weiterer Schritt in Richtung Zukunft
12.10.2016
Kapsch stellt neue Services für Mautsysteme und Verkehrsmanagement auf dem ITS World Congress vor Kapsch TrafficCom wird seine innovativen Mobilitätslösungen beim ITS World Congress vom 10. bis 14. Oktober vorstellen. weiter >>
Toyota auf dem ITS World Congress in Melbourne
11.10.2016
Mehr Sicherheit dank smarter Mobilität    Intelligente Verkehrssysteme machen Straßenverkehr sicherer    Vernetzung von Menschen, Fahrzeugen und Infrastruktur & weiter >>
BMW announces two additional ChargeNow by EVgo public charging programs
16.09.2016
- with introductory pricing options available to drivers of BMW i and BMW iPerformance models in 25 markets.     ChargeNow by EVgo Annual Pass and ChargeNow by EVgo Pay As You Go provid weiter >>
World's largest 2nd-use battery storage is starting up
14.09.2016
   13 MWh battery storage located in Lünen    Used electric vehicle batteries even out fluctuations in the German power grid    Cooperation between Daimler, The Mobility House, GE weiter >>
Ten reasons for free-floating car-sharing
01.09.2016
  The car as a status symbol? That's long been a thing of the past. Car-sharing is the new order of the day, at least in urban areas. Based on the free-floating principle like car2go, car-sharing can work flexibly and on the spur of the weiter >>
“Audi at home” premium mobility service debuts in Asia
01.09.2016
Audi fleet introduced at one of Hong Kong’s most prestigious condominiums      Sales chief Voggenreiter: “Hong Kong as perfect location for smart urban solutions with the premium standard of Audi”      All-inclusive service offers residents a maximum of flexibility and comfort  weiter >>
Hamburg and Volkswagen agree strategic mobility partnership
31.08.2016
    The Free and Hanseatic City of Hamburg and the Volkswagen Group will collaborate over the next three years to jointly develop innovative solutions for making urban mobility more environmentally-friendly, safer, more reliable and more efficient    The cooperation aims to develop Hamburg as a model city for forward-looking, sustainable a weiter >>
Daimler strengthens dedication to emission-free mobility with new DENZA 400 EV for China
24.08.2016
    Introducing DENZA 400 from BYD Daimler New Technology Co., Ltd. (BDNT), China’s first Sino-German joint venture focused on electric vehicles    DENZA 400 vehicle with upgraded battery, electric motor and ele weiter >>
BMW Connected – now a one stop shop for personal digital mobility
10.08.2016
• Seamless integration of user mobility via smartphone or Apple Watch app. • ‘Time to leave’ alerts act as digital PA. • Recognises personal mobility patterns and checks traffic accordingly to suggest an earlier de weiter >>
eCarTec Award 2016: Celebrities To Support Electric Mobility
04.08.2016
•    October 17, 2016: Festive Award Ceremony of the Bavarian State Award for Electric Mobility in Munich•    New Application Deadline: Open for Submissions until August 31Nina Ruge, German TV host, weiter >>
Battery storage system electrified by BMW i announced
21.06.2016
The BMW i3 battery system – from the power source of the Ultimate Driving Machine – is integrated into an intelligent storage solution for residential and commercial applications. BMW i, a leader in innovative electromobility sinc weiter >>
Volkswagen Group to become a world-leading provider of sustainable mobility
18.06.2016
 New Group strategy adopted:     "TOGETHER – Strategy 2025" ushers in the biggest change process in the Company's history, with the focus on transforming the core business and tapping potential new revenue streams &nb weiter >>
Mobility with the Mercedes star on land, on water and in the air
20.05.2016
To mark the world premiere of the luxury motor yacht designed by Mercedes-Benz Style, a short film has been created which brings Gottlieb Daimler's dream of mobility with the Mercedes star in the three dimensions of land, water and air into the modern era. weiter >>
Transformation plan for Mercedes-Benz plant in Hamburg
28.04.2016
- Mercedes-Benz plant Hamburg goes into hightech production for e-mobility    Company and works council of the Mercedes-Benz Hamburg plant agree on a transformation plan that will ensure competitiveness of the site and long-term job secu weiter >>
Audi pursues research into electric mobility
14.04.2016
 – gains “Vorsprung” from 1.4 million kilometers (869,919.7 mi) of trials  Company at Electric Mobility Showcase with 120 test cars      Trial participants rate electric mobility positively weiter >>
Kreuzung ohne Ampeln: MIT-System nutzt "Slots"
24.03.2016
Geschwindigkeit bei Anfahrt so geregelt, dass Zeitnischen entstehen  Das zum Nationalen Forschungsrat CNR gehörende Istituto di Informatica e Telematica hat ein neues Verkehrsleitsystem entwickelt, bei dem Straßenkreuzungen ohne Ampeln auskommen. Die zusammen mit dem Massachusetts Institute of Technology (MIT) mit dem Swiss In weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com