Acura Debuts ‘Mood Roads’ at Sundance Film Festival

Acura Debuts ‘Mood Roads’ at Sundance Film Festival

18.01.2017: Let Your (Sub) Conscience be Your Guide Acura 'Mood Roads' experience takes Festival attendees

Let Your (Sub) Conscience be Your Guide


    Acura 'Mood Roads' experience takes Festival attendees on a first-of-its-kind virtual journey controlled by 30 emotional, cognitive and physical inputs


    Acura returns as Presenting Sponsor and Official Vehicle for the seventh year with new Festival Village on Main Street in Park City Jan. 20-28


 

 Marking its seventh year as Presenting Sponsor and Official Vehicle of the Sundance Film Festival, Acura returns to Park City, Utah with Acura Mood Roads, a new, first-of-its-kind immersive virtual journey inspired by the brand's signature performance technologies that define the exclusive Acura driving experience.



Housed at the new Festival Village presented by Acura, running Jan. 20-28 at the Sundance Film Festival, Mood Roads offers attendees a full-sensory virtual driving experience, using brainwave technology to tap into 30 of the driver's emotional, cognitive and physical inputs to create a unique environment with landscape, color and music changing in real time to reflect the driver's moods.



In addition to Mood Roads, the Festival Village presented by Acura will offer multiple performance technology-themed installations, a space where Festival-goers can recharge and relax along Main Street while serving as a location for film press junkets. 



Acura Mood Roads



Merging technology in a first-of-its kind application, Acura Mood Roads is designed to showcase the emotional elements of a virtual drive experience using bio-sensory feedback symbolizing Acura's Precision Crafted Performance DNA.



The Mood Roads experience is inspired by Acura's acclaimed Sport Hybrid Super Handling All-Wheel Drive™ (SH-AWD®), the automaker's exclusive technology that uses its three electric motors to create a driving experience like no other, with exceptional handling, acceleration response and braking performance in combination with high fuel efficiency.



To experience Acura Mood Roads, guests will enter a spherical motion simulator equipped with a performance driver's seat and 30 biometric sensors, measuring 24 integration points including the user's brainwaves, heartbeat and facial expressions.



 Once buckled in, guests will embark on a journey customized in real time as landscape, color, music and speed all change based on the driver's mood as interpreted by the biometric sensors.




Acura Mood Roads takes each guest down a virtual road in an abstract environment, bringing to life the road's curves, twists and turns through the motion simulator, all responding in real-time to the driver's emotional, cognitive and physical inputs.



The visual journey is viewed by the driver as a large projection on the inside of the Mood Roads sphere, accompanied by music specifically composed for differing experiences and other sound effects inspired by Acura vehicles, including the NSX supercar. Acura's Mood Roads is a highly personal 90-second journey with no two experiences being identical.



"The Sundance Film Festival is both a platform for groundbreaking filmmaking and a showcase of innovative film technology, and the Acura Mood Roads experience offers the tech-minded audience a unique merging of automotive and virtual technology they have never experienced before," said Jon Ikeda, vice president & general manager of Acura.




Festival Village Presented by Acura 



The immersive experience for guests who check into the Festival Village Presented by Acura begins with signing-up for a custom branded RFID wristband, which enables attendees to check-in throughout the village, capture sharable social content and view the 2017 Acura NSX on display.



The Festival Village also will offer a space for guests to relax, recharge and explore additional engagements designed to showcase Acura's performance and Sport Hybrid SH-AWD® technology.



Within the lounge is a Virtual Reality Pod that puts the guest behind the wheel allowing them to experience the power and performance of the all-new Acura NSX. Also on display is a full-size NSX ice sculpture complete with embedded LED lighting to highlight key features of the new Sport Hybrid SH-AWD® technology.



Celebrity guests that visit the Acura Studio will sign the hood of an NSX mounted in the press junket space to benefit the Pediatric Brain Tumor Foundation.



Outdoors, guests can experience performances on the Acura Stage and in the afternoon enjoy complimentary sips and snacks.



The Festival Village Presented by Acura will be open to the public January 20 – 28, daily from 11am – 6pm. (hours are subject to change due to special events).


 

- Acura - also photos

Permanent-URL: http://www.automobilsport.com/acura-mood-roads-sundance-film-festival---159967.html

18.01.2017 / MaP

More News

Laureus World Sports Awards Monaco ... and the public decides
17.01.2017
    Laureus introduces exciting new Best Sporting Moment of the Year Award    For the first time ever sports fans can be part of the Laureus World Sports Awards    Six moments symbolise the tru more >>
M-Sport support aspiring automotive students
14.01.2017
M-Sport are teaming up with Harper Adams University this year as students contest the 2017 Junior British Rally Championship with the Ford Fiesta R2 National.Following Harper Adam’s inclusion of an Automotive Engineering course w more >>
Celebrating 50 years of Mercedes-AMG success
13.01.2017
AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In t more >>
Laureus World Sports Awards in Monaco: The Nominees
11.01.2017
    Six Nominees in seven Laureus categories announced today    Bolt, Biles, Ledecky, Neymar and Phelps lead the Olympic challenge    LeBron James, Ronaldo and Rosberg also on shortlist    New Award “Best Sporting Moment of the Year” coming soon more >>
BILSTEIN zeigt Produkte für Straße und Rennstrecke auf der Autosport Birmingham
10.01.2017
Nissan GTR mit 1300 PS und 400 PS starker BMW M2Vom 12. bis 15. Januar lockt die Autosport Birmingham 2017 wieder Rennsportfans aus nah und fern, gilt die Messe doch als eine der größten Motorsport- und Tuningmessen. more >>
Toyota neuer Partner der Deutschen Olympiamannschaft
10.01.2017
    Start Unternehmen Toyota neuer Partner der Deutschen Olympiamannschaft     Übergabe nachhaltiger Fahrzeugflotte    Bis 2024 laufendes Engagement bei Olympischen und Paralympischen Spielen    Olympische Agenda 2020 setzt auf Nachhaltigkeit more >>
Mercedes at NAIAS Detroit - Starting the New Year from Pole Position
10.01.2017
Mercedes-Benz at the 2017 North American International Auto Show (NAIAS): * Fuel consumption combined: 11.4 – 3.9 l/km. CO2 emissions combined: 259 – 103 g/kmMercedes-Benz is starting the new automotive yea more >>
Expertenforum Automotive Recht (EAR) am 04. April 2017 in der Autostadt Wolfsburg
09.01.2017
Automotive Recht (EAR) Top-Themen aus der AutomobilbrancheWolfsburg, 4. April 2017 Ihr Branchen-Update!1 Einführungsvortrag• Aktivit& more >>
Audi at the Detroit Motor Show: powerful trio kicking off the new year
09.01.2017
Audi Q8 concept: luxury class SUV in coupé design      Audi SQ5 TFSI: top model in the Q5 line with 354 hp      Audi A5/S5 Cabriolet: intense driving pleasure coming in spring 2017 more >>
Mercedes-Benz New Year Reception in Detroit 2017
09.01.2017
 Brand with Strong Heritage Undergoes Successful Rejuvenation On the eve of the 2017 North American International Auto Show (NAIAS), Mercedes-Benz showed the automotive world that it is more successful and youthful than it has ever more >>
Volkswagen at CES 2017: "We are always on."
06.01.2017
    Always having your own profile and personal preferences with you – show visitors experience new individual connectivity via the Volkswagen Ecosystem    "Interactive Experience" shows the next development stage of intuitive controls    Visionary I.D. concept car combines the digitally connected wor more >>
Volkswagen Group selects NVIDIA as key strategic partner to develop AI-Cockpit
06.01.2017
    Johann Jungwirth, Chief Digital Officer of the Volkswagen Group, introduces collaboration at CES 2017® to develop the best Artificial Intelligence-based Cockpit User ExperienceAt CES 2017, Johann Jungwirth, Chief Digital Officer of the Volkswagen Group, announced that it has selected NVIDIA as its strategic partner for the new Volkswagen Gr more >>
Lexus debuts new exhibit design at NAIAS Detroit
06.01.2017
    All-New LS Flagship Sedan takes center stage in Detroit    UX Concept with 3-D Human Machine Interface makes first North American appearanceLexus will debut a new more >>
BMW at the Consumer Electronics Show (CES) 2017 in Las Vegas.
05.01.2017
BMW is shaping the future of mobility and the way we experience it through ongoing development projects and technically revolutionary innovations in automated driving, intelligent connectivity and interior design. At the Consumer Electronics Show (CES more >>
Groupe Renault and partners showcase innovative mobility solutions at CES 2017
04.01.2017
•    Renault open platform enables co-innovation with partners, opportunity to explore niche markets and allows partners to build their own electric vehicle, creative apps.•    Renault partners OSVehi more >>
Mercedes-Benz Vans at CES in Las Vegas for the first time
04.01.2017
CES 2017 in Las Vegas: New strategy, new culture:     Presence at CES underpins adVANce strategy and the transformation into a supplier of holistic system solutions for the transport sector    Van study "Vis more >>
Goodwood Members Meeting limited public tickets on sale
04.01.2017
75th Members’ Meeting 18-19 March 2017 Until now tickets for the 75th Members’ Meeting have only been available for GRRC Members or those waiting to join the Club, however we can officially announce the limited public more >>
Honda Returning to the Super Bowl with All-New 2017 Honda CR-V
03.01.2017
    Next-generation CR-V to make television debut during Super Bowl LI, as America's best-selling SUV celebrates its 20th Birthday    Builds on last year's widely viewed Ridgeline pickup introduction more >>
The Volkswagen brand at CES Las Vegas 2017
03.01.2017
Interactive Volkswagen APP is the key to a personalised digital experience at CES 2017    Show app is available now at the App Store (iOS) and at Google Play (Android)    Individual connectivity can be experienced in its various aspects in Las Vegas using the Volkswagen User-ID more >>
SKODA baut zweimillionstes Auto im Werk Kvasiny
03.01.2017
› Das Jubiläumsfahrzeug ist der neue ŠKODA KODIAQ in der Farbe Moon-Weiß› Moderner Produktionsstandort: ŠKODA investiert rund sieben Milliarden Kronen in das Werk Kvasiny› Größter Arbeitgeber der Region: 2.600 neue qualifizierte Arbeitskräfte bis Ende 2016 more >>
Volkswagen presents another model of the I.D. family at NAIAS Detroit
23.12.2016
Icon of a new era with electric drive:     Show car has two electric motors and all-wheel drive    Design icon features multi-functional, flexible interior more >>
Rétromobile introduces a unique exhibition "The French Motorcycles"
23.12.2016
From the 1871 Perreaux to the 2017 Midual, motorcycles at 100% french will be introduced for the first time at Rétromobile for the 42nd edition of this event. A great opportunity more >>
Chantilly Arts & Elegance Richard Mille
23.12.2016
3ème année de parrainage du Ministre de la Culture et de la Communication pour Chantilly Arts & Elegance Richard Mille     Distingué à de nombreuses reprises depuis sa cr&ea more >>
Limited Edition Ferrari Michael Schumacher Memorabilia offered for auction by Charitystars
21.12.2016
The Ferrari F2004 was not only one of the most successful, but also one of the most iconic Ferrari Formula 1 cars of all time, being the very last model that was designed by the all-conquering Ross Brawn and Rory Byrne duo, under the leadership of Jean Todt. more >>
Trade Fair eMove360° Europe 2017: Focus on Materials and Applications
20.12.2016
•    Lightweight Construction and innovative Composites are crucial for the New Mobility After the successful first edition of the trade fair eMove360°, organizer MunichExpo further pursues the new concept and unites al more >>
Honda to Debut All-New 2018 Odyssey Minivan at NAIAS 2017
19.12.2016
 North American International Auto Show    Next gen Odyssey to feature new powertrains, advanced connectivity, entertainment and safety promising the ultimate in family-friendly versatility and comfort   more >>
BMW Motorrad au 95e European Motor Show Brussels.
19.12.2016
54 motos et 6 maxi-scooters sur le stand BMW Motorrad. Premières belges pour les nouvelles BMW G 310 GS + BMW R nineT + BMW R nineT Urban G/S + BMW R nineT Pure + BMW R nineT Racer + BMW R 5 Hommage (Concept). Pr more >>
SKODA produziert 19-millionstes Fahrzeug
19.12.2016
› Jubiläumsauto: ŠKODA FABIA lief im Stammwerk Mladá Boleslav vom Band› Wachstum: Auslieferungen seit 1991 bis heute versechsfacht› Strategie 2025: ŠKODA bereitet sich intensiv auf die automobile Zukunft vor› Modelloffensive: Produktpalette umfassend erneuert und ausgebaut› Ausbl more >>
The BMW Group at the NAIAS 2017 in Detroit.
19.12.2016
BMW has chosen the North American International Auto Show (NAIAS) in Detroit, taking place on 8 – 22 January 2017, to stage the world premiere of the new BMW 5 Series Sedan and the US premiere of the BMW Concept X2. more >>
Weltmeisterlicher Saisonabschluss bei der ADAC SportGala
18.12.2016
Nico Rosberg vom ADAC in München ausgezeichnet Walter Röhrl erhält Ehren-Christophorus   Glanzvoller Schlusspunkt einer erfolgreichen Motorsportsaison: Bei der ADAC SportGala 2016 ehrte more >>
Rolls-Royce and Roger Daltrey celebrate the WHO's legacy in support of the Teenage Cancer Trust
16.12.2016
    British rock and vocal legends create the ultimate collectors’ editions by commissioning Bespoke design enhancements to nine Wraith ‘Inspired by Music’ motor cars to express their own musical legacies    Two Bespoke commissions by Roger Daltrey are the first in a series of nine one-of-a-kind collectors’ pieces t more >>
Volkswagen at CES 2017 Las Vegas
15.12.2016
Connectivity is being transformed into a personal digital experience    Volkswagen to present the individual connectivity of tomorrow    Preview of the next stage of intuitive operation and control&nb more >>
Alessandro Latif earns 'Most Improved' accolade at Porsche GB Night of Motorsport
15.12.2016
•    London-born sportscar star celebrated as biggest improver of 2016•    20-year-old rookie fêted at Porsche Cars GB Night of Motorsport•    Impressive end to maiden campaign augurs well for future success more >>
McLaren Automotive build 10.000 car
15.12.2016
McLaren Automotive has today celebrated the manufacture of its 10,000th car from the McLaren Production Centre in Woking, England. The 10,000th car, a McLaren 570S finished in Ceramic Grey paintwork from the McLaren Special Operations &l more >>
The BMW Group at CES 2017 in Las Vegas.
15.12.2016
BMW HoloActive Touch: An innovative operating concept for the interior of the future.The BMW Group will provide another glimpse into the interior of the future at the Consumer Electronics Show (CES) 2017 in Las Vegas with a selection of t more >>
Scuderia Ferrari Truck up for action
14.12.2016
This is certainly an auction with a difference and a chance to own an integral part of the Scuderia Ferrari motorsport team.CharityStars.com is currently hosting an auction for the New Stralis XP TCO2 Champion dedicated to Scuderia Ferra more >>
Seat Weihnachtstour zum nördlichen Polarkreis
12.12.2016
Mit dem SEAT Ateca auf dem Weg zum Weihnachtsmann Aschaffenburg,Hamburg, Kopenhagen, Uppsala, Umea bis Rovaniemi – mehr als 2.600 Kilometer führt die Reise mit dem SEAT Ateca XCELLENCE bis nach Lappland. more >>
Kenyan Cherono Smashes Course Record in Honolulu Marathon
12.12.2016
Kenya's Lawrence Cherono smashed the course record at the 44th Honolulu Marathon which covered a hilly 26.2-mile course from Ala Moana to Kapiolani Park in Waikiki on December 11. Cherono, 28, clocked 2:09:39, well under the previous record of 2:11:12 set by six-time champion Jimmy Muindi of Kenya, back in 2004. more >>
Silverstone Auction calendar 2017 announced
11.12.2016
  Race Retro Competition Car Sale 2017 - 24th February 2017Viewing: 24th February 2017 09:30 - 15:00Auction: 24th February 2017 15:00 onwardsSale type: Competition CarsRace Retro Classic Car Sa more >>
2001-2022 copyright automobilsport.com