Honda “Upgrade” Offers Tasty Treats During the Big Game

Honda “Upgrade” Offers Tasty Treats During the Big Game

31.01.2017: “Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V




    “Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V


    “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed’s Tasty and Prime Now


    Free one-hour delivery for Tasty recipe ingredients purchased at www.amazon.com/TheUpgrade





Honda is teaming up with Tasty, BuzzFeed's global food network, and Amazon to offer fans "The Upgrade," an opportunity to kick their big game experience up a notch, presented by the all-new 2017 Honda CR-V.




 "The Upgrade Presented by Honda" features big game-inspired recipes developed in partnership with Tasty, offering new and exclusive recipes that are upgraded with a unique twist.




Fans can watch the Tasty videos for each recipe at www.amazon.com/TheUpgrade and click through to order the ingredients from Prime Now. The superfast delivery service will provide free one-hour delivery of the ingredients, compliments of America's best-selling SUV, the Honda CR-V January 30-February 5.      



The completely redesigned and reengineered 2017 Honda CR-V will make its television debut during next weekend's big game. Inspired by major enhancements to America's best-selling SUV, "The Upgrade Presented by Honda" aims to make special moments even more memorable, like the big game, giving fans access to unique versions of their favorite football recipes, delivered to their doorstep, all compliments of the Honda CR-V.



"Super Bowl Sunday is one of the most celebrated events of the year, and Honda wants to make game day food part of the memorable experiences for family and friends," said Susie Rossick, assistant vice president, Honda Auto Marketing.



"Taking a cue from the all-new 2017 Honda CR-V, the upgraded big game-inspired recipes with built-in shopping convenience will help take football fans" experience to the next level, and made possible through our custom collaboration with Amazon and BuzzFeed."



Both sweet and savory recipes are featured in the exclusive football-inspired Tasty videos that are offered through "The Upgrade.




"From January 30-February 5, leading up to and during the big game, fans can take advantage of a special promotion for free, one-hour delivery service from Amazon Prime Now. For the big game, "The Upgrade Presented by Honda" recipes include Guacamole Cannoli and Cookies & Cream Empanada.



"We are thrilled to collaborate with Honda and Amazon to bring the power of these great brands to our highly engaged Tasty audience.



 BuzzFeed and Tasty alike are all about bringing people together and creating a human connection, and we love when we can seamlessly integrate partners to bring Tasty further to life while also meeting our marketing partners' needs," says BuzzFeed's Chief Revenue Officer Lee Brown.



 "Plus, for the first time ever, thanks to Honda the ingredients for the exclusive Tasty recipes can be delivered to consumers via Amazon Prime."



Providing inspiration for other upcoming holidays, "The Upgrade" will return for Valentine's Day. From February 6 to February 14, exclusive romantic-inspired Tasty recipes will be available at: www.amazon.com/TheUpgrade, with the ingredients available a click away on Prime Now. Recipes will include No Bake Chocolate Raspberry Tarts and Creamy Slow Cooker Chicken.



"We're delighted to join Honda and BuzzFeed in helping customers easily "Upgrade" their game day experience – enabling them to watch a new and exclusive Tasty video recipe on Amazon, click through to buy the exact ingredients on Prime Now, and have them on their doorstep with free, one-hour delivery from January 30 through February 5," said Jeremi Gorman, Head of North American advertising sales for Amazon Media Group.



"It doesn't matter who's playing this Sunday – when we can work with brands to create seamless experiences like this, customers always win!"



 "The Upgrade Presented by Honda"recipes and associated Tasty videos will be featured on the BuzzFeed.com/Tasty, Facebook, Snapchat and Pinterest. Fans who click on the associated URL (www.amazon.com/TheUpgrade) on any of these sites will be taken to a custom Amazon landing page to learn about "The Upgrade" program, watch Tasty videos, explore images of the CR-V, and have the opportunity to shop themed décor and other items to help enhance each holiday.


To order "The Upgrade's" recipe ingredients customers can click the link directly under the videos, which takes them to the full list for purchase on Prime Now. From Jan. 30-Feb. 5, users will also see a promotion code on Prime Now, which they can enter at checkout to receive free one-hour delivery.




Orders can also be placed directly through the Prime Now website at www.primenow.com. For more information on "The Upgrade Presented by Honda" visit: www.amazon.com/TheUpgrade.



"The Upgrade Presented by Honda" helps kick off the integrated marketing campaign for the all-new 2017 CR-V and will be followed by the 2017 CR-V's big game spot, celebrating the 20th anniversary of the best-selling SUV in America, with the full campaign rolling out through April, 2017.




About the all-new 2017 CR-V


The 2017 CR-V went on sale on Dec. 21 and boasts bold new styling, a more premium interior, the model's first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V's status as the outright benchmark in the highly popular compact SUV segment.




 The 2017 CR-V also expands the application of the Honda Sensing™ suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.



The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, and nearly 4 million CR-Vs have been purchased since the debut of the first-generation CR-V in 1997.




In 2016, CR-V is on its way to its best sales year of all-time and will mark seven straight years of U.S. sales growth for CR-V and the model's fifth year in a row of being the outright best-selling SUV in America1.


 

Honda North America also photo

Permanent-URL: http://www.automobilsport.com/honda-upgradde-tasty-treats-big-game-buzzfeed---160345.html

31.01.2017 / MaP

Weitere Beiträge

point S-Gewinnspiel : Über 5000 Teilnehmer wollen YOKOHAMA-Preise
31.01.2017
Passend zur kalten Jahreszeit verloste der japanische Reifenhersteller YOKOHAMA gemeinsam mit dem Reifen, weiter >>
GM and Honda to Establish Industry-First Joint Fuel Cell System
30.01.2017
.... Manufacturing Operation in MichiganAdvanced fuel cell technology will be applied to each company's future productsPhoto caption:   Toshiaki Mikoshiba, chief operating officer of the North American Regi weiter >>
Mercedes-Benz advances design idiom consistently: "The days of creases are over
27.01.2017
The Mercedes-Benz designers have restyled the product range with great success. The upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity". The "Aesthetics A" sculpture provides a first indication. weiter >>
Voluntary safety recall for Porsche two-door sportscars
27.01.2017
 – affected customers will be contacted directlyPorsche replaces fastening screws for fuel collection pipesPorsche is inspecting 16,429 vehicles around world in the 911 Carrera, 718 Boxster and 718 Cayman model lines, of which 2,576 are in Germany. On the affected vehicles, it is possible t weiter >>
Mitsubishi Motors to supply 635 Outlander PHEVs to National Police of Ukraine
27.01.2017
– Second MMC Shipment Under Green Investment Scheme –Mitsubishi Motors Corporation (MMC) announces that through its local importer and distributor MMC Ukraine*1 MMC is to supply the National Police of Ukraine with 635 units of the Outlander PHEV. These vehicles are to be delivered around July 2017. The supply stems from weiter >>
MICHELIN Pilot Sport 4 S – Rennfeeling für die Straße
26.01.2017
Ultra-High-Performance-Reifen für exklusive Supersportmodelle in 42 Varianten erhältlichSchnellere Rundenzeiten, kürzere Bremswege, höhere Laufleistung: Der neue MICHELIN Pilot Sport 4 S für weiter >>
Le Groupe JEC célèbre l'innovation composite au JEC WORLD 2017
26.01.2017
Cette année, le salon se tiendra du mardi 14 mars au jeudi 16 mars 2017 au Parc des expositions de Paris Nord Villepinte, et le Groupe JEC dévoile dès aujourd’hui le nom des 13 lauréats des JEC Innovation A weiter >>
The New Alpine will feature a flat floor and a rear diffuser
26.01.2017
....for remarkable aerodynamicsAir flow will be a key factor in the new Alpine’s performance and efficiency. weiter >>
Mercedes-Benz starts production of the new E-Class Coupé in Bremen
25.01.2017
Mercedes-Benz Bremen plant    Latest model joins Saloon, Estate and All Terrain in the successful E-Class model series.    E-Class Coupé is integrated in the highly flexible production network o weiter >>
Der neue Opel Insignia Grand Sport: Viel Komfort für kalte Wintertage
25.01.2017
•    Behaglich: Lenkrad, Vordersitze und beide äußere Fondsitze beheizbar•    Glasklar: Beheizbare Frontscheibe taut ab und verhindert erneutes Beschlagen• &nb weiter >>
BMW Projection Mapping.
25.01.2017
Innovative storytelling showcases luxury and engineering perfection of BMW 7 Series. In an elaborately-staged display using aesthetic lighting installations and innovative storytelling, BMW brings to life the development proc weiter >>
The climate windscreen from Volkswagen
25.01.2017
Perfect visibility with no heating wires    Clever windscreen with conductive layer of silver provides the required heat in winter    Heated wire-free windscreen available to order for numerous Volkswagen mode weiter >>
Global Used Car Price Index 2017 - Luxembourg ranked 27 overall
25.01.2017
Study by Carspring reveals the sharp difference in the value of used automobiles around the world.  •    The UK is the 2nd most affordable country to buy used cars worldwide weiter >>
Strong demand for BMW X1 worldwide makes split production necessary
25.01.2017
As of August 2017, VDL Nedcar in Born in the Netherlands will begin production of the BMW X1. The move was jointly announced today by the BMW Group and the VDL Group. VDL Nedcar will share production of the BMW X1 for the world market with BMW Group Plant weiter >>
BMW and Nissan partner once again to expand DC fast charger access
24.01.2017
....across the US to benefit EV driversBMW and Nissan, two of the top EV manufacturers, have again joined forces – this time with EVgo, the nation’s largest public DC Fast charging network – to increase public access to DC Fast charging stations across the US, with an additional 174 locations in 33 states now available to all EV o weiter >>
Nouveau moteur essence 1,5 l pour la Toyota Yaris
24.01.2017
En prévision de la norme Euro 6c et de la norme d’homologation RDE (émissions en conduite réelle), Toyota a équipé la Yaris d’un nouveau moteur essence de 1,5 litre de cylindr weiter >>
Athletic Triton builds on Mitsubishi's formidable reputation
24.01.2017
Mitsubishi Motors South Africa welcomes the introduction of the completely redesigned Mitsubishi Triton. The 2017 model, the fifth in the Colt/Triton lineage, is the most advanced pick-up ever to be developed by Mitsubishi with its balanced combi weiter >>
Starkes Doppel: Opel Astra und IntelliLux® LED Matrix-Licht
24.01.2017
•    Erfolgsrezept: Astra-Gesamtpaket überzeugt Kunden in ganz Europa•    Glanzleistung: Innovatives Lichtsystem auf dem deutschen Markt höchst beliebt•    Blendfrei: Neue Technologie ermöglicht Fahren mit Dauerfernlicht•    Nächste Evolutionsstufe: Wei weiter >>
Audi etches symbols into car paint
24.01.2017
Patented process modifies surface sheen to create matt lettering and graphics      Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: “A high degree of individualization with maximum efficiency and fle weiter >>
Kia Motors America Announces 2017 Niro Pricing
24.01.2017
All-New Niro Crossover Offers Value, Utility and Exceptional Fuel Economy•    Five different trim levels offer a Niro for every buyer•    Crossover utility and hybrid efficiency at an affordable price weiter >>
BMW and MINI Driving Experience relaunches in the USA.
23.01.2017
The BMW Performance Centers in the USA are the next international locations to meet the high demands that BMW M GmbH places on the driver safety offerings of the BMW and MINI Driving Experience.BMW of North America is allowing cus weiter >>
Rolls-Royce Motor Cars issues clarification
23.01.2017
... following announcements by Rolls-Royce PLCRolls-Royce Motor Cars is issuing this statement in order to clarify confusion and misreporting that has arisen in certain media around the world, following recent statements issued by Rolls‑Royce plc. weiter >>
Elmo expands production in the EU
23.01.2017
New facility manufactures advanced motion control solutions to serve Elmo's growing marketElmo commenced product manufacturing in Poland in Q2 2015. The new EU production facility is part of Elmo's strateg weiter >>
MK Logistics enhances its reputation with Hino Trucks
23.01.2017
So much is written about the transport and logistics industry, especially where the growth of some of the larger groups have had their roots from small beginnings, mainly through the dedication and passion of a single individual with one vehicle who operated as an owner driver. weiter >>
SKODA World Dealer Conference
23.01.2017
...ganz im Zeichen des neuen KODIAQ› ŠKODA Partner aus aller Welt lernen in Bilbao den ŠKODA KODIAQ live kennen› Event der Superlative: 4.500 Teilnehmer aus 72 L&aum weiter >>
Rolls-Royce Motor Cars statement in order to clarify confusion
20.01.2017
.....and misreporting that has arisen in certain media around the world, following recent statements issued by Rolls‑Royce plc.    Rolls-Royce Motor Cars is a completely separate company from Rolls-Royce plc  & weiter >>
Neuer SKODA OCTAVIA COMBI SCOUT ab 31.110 Euro bestellbar
20.01.2017
› Robuster Allrounder im Offroad-Look überzeugt mit umfangreicher Ausstattung, viel Platz und hervorragenden Fahreigenschaften › Souverän auch auf unbefestigtem Terrain: OCTAVIA COMBI SCOUT serienmäßig mit Allradantrieb, erhöhter Bodenfreiheit und großen Böschungswinkeln› Zum Serienumfang z&aum weiter >>
Porsche helps refugees gain qualifications for the employment market
20.01.2017
Sportscar manufacturer launches second integration programmeThe Porsche integration programme is launching for a second time, with 15 women and men from Afghanistan, Syria, Eritrea and Iraq earning qualifications at the sportscar manufacturer until the e weiter >>
Ben Priest joins McLaren to spearhead US commercial and Partner development efforts
19.01.2017
McLaren has hired Ben Priest as Vice President, Americas - Partnership Development, to spearhead a renewed focus on landing key business in the US. Based in New York and reporting to CEO Ekrem Sami, Ben joins the Partner Development team at McLaren weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com