The final Rolls-Royce Phantom VII marks the end of an era

The final Rolls-Royce Phantom VII marks the end of an era

31.01.2017: ... as Rolls-Royce enters its next phase From the creation of ‘New Phantom’ in 1925, every generation

... as Rolls-Royce enters its next phase





From the creation of ‘New Phantom’ in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history, but in world history. Quite simply, it has been the choice of the people who have defined our world and made it turn for the last 90 years.



From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.



“As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.” 




From the creation of ‘New Phantom’ in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history, but in world history. Quite simply, it has been the choice of the people who have defined our world and made it turn for the last 90 years.



Phantom I (or ‘New Phantom’ as it was then known) carried the weight of expectation of living up to its eminent predecessor’s billing as ‘The Best Car in the World’. Needless to say it emphatically succeeded. In doing so, elevating Rolls-Royce to a place beyond a maker of superlative motor cars, to the very standard by which all luxury endeavours are judged. 



78 years later, Phantom VII, the first Goodwood Phantom heralded the renaissance of Rolls-Royce and established its own legend, returning the marque to its rightful place as the only conceivable mode of conveyance for the world’s most famous, wealthy and influential individuals.



Today, after 13 years defining luxury, Phantom VII leaves the stage with a fittingly artful tribute to the skills of the craftspeople at the Home of Rolls-Royce.





This very last seventh generation Phantom signals the end of the first successful chapter in the renaissance of Rolls-Royce under new custodianship and the establishment of a true global centre of luxury excellence in West Sussex, England. 





Phantom – at the pinnacle of luxury for over 90 years



Like its modern successor, that first generation Phantom was developed in an environment of fevered secrecy, borne of the weight of expectation surrounding such an important car. Lead engineer Ernest Hives even went as far as to scatter armoured plating around the factory to substantiate the project’s codename Eastern Armoured Car (EAC).



 This kind of fervour and global scrutiny surrounding its development was perhaps not seen again for over seven decades, when a small team of engineers and designers ensconced themselves in total secrecy in a disused bank in central London.



Their task was to create a Phantom, worthy of the name and reverential to its history, whilst making a truly bold statement on Rolls-Royce’s pinnacle position in a new luxury landscape.



The mission would have been familiar to Hives, who himself was tasked with creating a modern Rolls-Royce for an era of profound change. Both Phantoms I and VII had to plot the marque’s course amidst a backdrop of the shifting tastes and sensibilities of its wealthy patrons.



In designing Phantom VII, the task set before Ian Cameron and his team of designers cannot be overstated. Rolls-Royce, under new custodianship, had just five years to successfully design, develop, engineer and test a motor car worthy of re-entering the consciousness of a rapidly emerging yet increasingly global elite. The world was watching.



Rowing to the safety of pastiche or even tribute to Phantom I and its successors would have been a grave error. The 21st century’s wealthy and influential demanded authenticity and sovereignty in the luxury houses they choose to patronise, so a thoroughly contemporary, singular vision of Rolls-Royce luxury was the only possible path.



3 January 2003 saw Cameron’s vision finally unveiled to the world as the global media descended upon the marque’s factory on only its third day of official operation.





Like Hives and his ruse to keep the press off the scent, Phantom VII was designed and developed under a cloak of absolute secrecy. On unveiling that first car, the press were unanimous in their reaction, praising



Rolls-Royce and its new custodians for bringing to the world a thoroughly modern interpretation of the classic lines and proportions that had maintained a stately presence at the world’s great occasions for three quarters of a century.



Underneath that imposing yet elegant coachwork lay the foundations on which the opening passages of the next great chapter in Rolls-Royce history was built.



A totally new aluminium spaceframe, designed and engineered for strength and weight-saving, and propelled by a magnificent 6.75l naturally-aspirated V12 Rolls-Royce engine developed the abundant yet whisper-quiet performance that has become the hallmark of modern Rolls-Royces.



Behind Phantom’s now emblematic coach-doors lay an exquisitely crafted interior – realised by using only the finest materials by a new artisanal workforce drawn from the local area’s boat-building and saddle-making industries.



 These first craftspeople, part of a workforce on that first day of just 350, served as the masters to a burgeoning new generation of 1,700 skilled craftspeople, their careers made possible by the success of the all-important seventh-generation Phantom.



For the first time since the age of the coachbuilder, patrons of luxury were offered true personalisation through the marque’s Bespoke programme, with Phantom serving as an exquisite blank canvas from which its patrons’ boldest visions could be expressed.



Media and customer acclaim soon affirmed that, like Hives, Cameron and his team had re-established the legend of the ‘Best Car in the World’. It was stated at the time, that the establishment of the marque’s centre of excellence and the concurrent development and launch of Phantom in just five years, stood as the ‘last great automotive adventure.’





Phantom once again represented the start of a bold new era – a period many close to the marque acknowledge as the most significant in its history. In just 13 years, Rolls-Royce had established itself once again as the yardstick by which all other luxury goods are judged.






The final Phantom VII – a study in luxury



Now, as this most significant motor car prepares to gracefully leave the stage, it is fitting that the final Phantom VII, a beautifully appointed extended wheelbase limousine, has been created to celebrate the golden age of travel that Phantom defined.



This remarkable example, commissioned by a renowned contemporary Rolls-Royce collector, perfectly serves to illustrate the extraordinary attention-to-detail and deftness of touch that has defined the first chapter at the marque’s home in Goodwood, West Sussex.



The art of marquetry – so beautifully used throughout Phantom’s life – depicts a stylised 1930s ocean liner, reflecting this particular patron’s fascination with the design and iconography of this grand era. The nautical theme continues with the application of tone-on-tone embroidery evoking the movement of the sea, exquisitely applied to the interior’s Powder Blue leather.





In true Phantom style, every possible detail has been considered. The clocks, featured in both the front cabin and the partition wall have been designed to echo the style of the radio clocks that adorned grand ocean liners.



The Bezel, expressing 24 time zones, sits proud of the main clock, and reminiscent of HG Well’s time machine, allows the owner to rotate it in either direction depending on where they find themselves in the world.



The maritime theme even extends to Phantom’s indulgent lambswool carpets which feature a hand-cut wake effect elegantly created by the marque’s master craftspeople – perhaps a nod to the fact that this final Phantom has passed, leaving the world in its own wake.



The exterior is finished in a stunning Blue Velvet, completed with a twin coachline with ocean liner motif to the shoulder, and offset beautifully by pinstripe tyres and a solid silver Spirit of Ecstasy. This carefully tended hand-crafted scheme completes a stunning final expression for the last Phantom of its kind.





The completion of this very final motor car, and the decommissioning of the Phantom production line after 13 years, sets the stage for the introduction of Phantom VIII, underpinned by an all-new aluminium architecture of luxury. Like its predecessor it will advance the standards set by its illustrious forbears.



Its arrival will herald the beginning of yet another great chapter in the history of the world’s most compelling and celebrated name in luxury.



James Warren- photos Rolls-Royce

Permanent-URL: http://www.automobilsport.com/final-phantom-rolls-royce-vii-end-era-next-phase---160359.html

31.01.2017 / MaP

Weitere Beiträge

McLaren Automotive collaborates on future combustion technology
31.01.2017
McLaren Automotive has announced a strategic project to design and develop technology for the next generation of powertrains. Working with a number of partners including BMW Group, the project will develop weiter >>
Honda “Upgrade” Offers Tasty Treats During the Big Game
31.01.2017
    “Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V     “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed&rsquo weiter >>
point S-Gewinnspiel : Über 5000 Teilnehmer wollen YOKOHAMA-Preise
31.01.2017
Passend zur kalten Jahreszeit verloste der japanische Reifenhersteller YOKOHAMA gemeinsam mit dem Reifen, weiter >>
GM and Honda to Establish Industry-First Joint Fuel Cell System
30.01.2017
.... Manufacturing Operation in MichiganAdvanced fuel cell technology will be applied to each company's future productsPhoto caption:   Toshiaki Mikoshiba, chief operating officer of the North American Regi weiter >>
Mercedes-Benz advances design idiom consistently: "The days of creases are over
27.01.2017
The Mercedes-Benz designers have restyled the product range with great success. The upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity". The "Aesthetics A" sculpture provides a first indication. weiter >>
Voluntary safety recall for Porsche two-door sportscars
27.01.2017
 – affected customers will be contacted directlyPorsche replaces fastening screws for fuel collection pipesPorsche is inspecting 16,429 vehicles around world in the 911 Carrera, 718 Boxster and 718 Cayman model lines, of which 2,576 are in Germany. On the affected vehicles, it is possible t weiter >>
Mitsubishi Motors to supply 635 Outlander PHEVs to National Police of Ukraine
27.01.2017
– Second MMC Shipment Under Green Investment Scheme –Mitsubishi Motors Corporation (MMC) announces that through its local importer and distributor MMC Ukraine*1 MMC is to supply the National Police of Ukraine with 635 units of the Outlander PHEV. These vehicles are to be delivered around July 2017. The supply stems from weiter >>
MICHELIN Pilot Sport 4 S – Rennfeeling für die Straße
26.01.2017
Ultra-High-Performance-Reifen für exklusive Supersportmodelle in 42 Varianten erhältlichSchnellere Rundenzeiten, kürzere Bremswege, höhere Laufleistung: Der neue MICHELIN Pilot Sport 4 S für weiter >>
Le Groupe JEC célèbre l'innovation composite au JEC WORLD 2017
26.01.2017
Cette année, le salon se tiendra du mardi 14 mars au jeudi 16 mars 2017 au Parc des expositions de Paris Nord Villepinte, et le Groupe JEC dévoile dès aujourd’hui le nom des 13 lauréats des JEC Innovation A weiter >>
The New Alpine will feature a flat floor and a rear diffuser
26.01.2017
....for remarkable aerodynamicsAir flow will be a key factor in the new Alpine’s performance and efficiency. weiter >>
Mercedes-Benz starts production of the new E-Class Coupé in Bremen
25.01.2017
Mercedes-Benz Bremen plant    Latest model joins Saloon, Estate and All Terrain in the successful E-Class model series.    E-Class Coupé is integrated in the highly flexible production network o weiter >>
Der neue Opel Insignia Grand Sport: Viel Komfort für kalte Wintertage
25.01.2017
•    Behaglich: Lenkrad, Vordersitze und beide äußere Fondsitze beheizbar•    Glasklar: Beheizbare Frontscheibe taut ab und verhindert erneutes Beschlagen• &nb weiter >>
BMW Projection Mapping.
25.01.2017
Innovative storytelling showcases luxury and engineering perfection of BMW 7 Series. In an elaborately-staged display using aesthetic lighting installations and innovative storytelling, BMW brings to life the development proc weiter >>
The climate windscreen from Volkswagen
25.01.2017
Perfect visibility with no heating wires    Clever windscreen with conductive layer of silver provides the required heat in winter    Heated wire-free windscreen available to order for numerous Volkswagen mode weiter >>
Global Used Car Price Index 2017 - Luxembourg ranked 27 overall
25.01.2017
Study by Carspring reveals the sharp difference in the value of used automobiles around the world.  •    The UK is the 2nd most affordable country to buy used cars worldwide weiter >>
Strong demand for BMW X1 worldwide makes split production necessary
25.01.2017
As of August 2017, VDL Nedcar in Born in the Netherlands will begin production of the BMW X1. The move was jointly announced today by the BMW Group and the VDL Group. VDL Nedcar will share production of the BMW X1 for the world market with BMW Group Plant weiter >>
BMW and Nissan partner once again to expand DC fast charger access
24.01.2017
....across the US to benefit EV driversBMW and Nissan, two of the top EV manufacturers, have again joined forces – this time with EVgo, the nation’s largest public DC Fast charging network – to increase public access to DC Fast charging stations across the US, with an additional 174 locations in 33 states now available to all EV o weiter >>
Nouveau moteur essence 1,5 l pour la Toyota Yaris
24.01.2017
En prévision de la norme Euro 6c et de la norme d’homologation RDE (émissions en conduite réelle), Toyota a équipé la Yaris d’un nouveau moteur essence de 1,5 litre de cylindr weiter >>
Athletic Triton builds on Mitsubishi's formidable reputation
24.01.2017
Mitsubishi Motors South Africa welcomes the introduction of the completely redesigned Mitsubishi Triton. The 2017 model, the fifth in the Colt/Triton lineage, is the most advanced pick-up ever to be developed by Mitsubishi with its balanced combi weiter >>
Starkes Doppel: Opel Astra und IntelliLux® LED Matrix-Licht
24.01.2017
•    Erfolgsrezept: Astra-Gesamtpaket überzeugt Kunden in ganz Europa•    Glanzleistung: Innovatives Lichtsystem auf dem deutschen Markt höchst beliebt•    Blendfrei: Neue Technologie ermöglicht Fahren mit Dauerfernlicht•    Nächste Evolutionsstufe: Wei weiter >>
Audi etches symbols into car paint
24.01.2017
Patented process modifies surface sheen to create matt lettering and graphics      Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: “A high degree of individualization with maximum efficiency and fle weiter >>
Kia Motors America Announces 2017 Niro Pricing
24.01.2017
All-New Niro Crossover Offers Value, Utility and Exceptional Fuel Economy•    Five different trim levels offer a Niro for every buyer•    Crossover utility and hybrid efficiency at an affordable price weiter >>
BMW and MINI Driving Experience relaunches in the USA.
23.01.2017
The BMW Performance Centers in the USA are the next international locations to meet the high demands that BMW M GmbH places on the driver safety offerings of the BMW and MINI Driving Experience.BMW of North America is allowing cus weiter >>
Rolls-Royce Motor Cars issues clarification
23.01.2017
... following announcements by Rolls-Royce PLCRolls-Royce Motor Cars is issuing this statement in order to clarify confusion and misreporting that has arisen in certain media around the world, following recent statements issued by Rolls‑Royce plc. weiter >>
Elmo expands production in the EU
23.01.2017
New facility manufactures advanced motion control solutions to serve Elmo's growing marketElmo commenced product manufacturing in Poland in Q2 2015. The new EU production facility is part of Elmo's strateg weiter >>
MK Logistics enhances its reputation with Hino Trucks
23.01.2017
So much is written about the transport and logistics industry, especially where the growth of some of the larger groups have had their roots from small beginnings, mainly through the dedication and passion of a single individual with one vehicle who operated as an owner driver. weiter >>
SKODA World Dealer Conference
23.01.2017
...ganz im Zeichen des neuen KODIAQ› ŠKODA Partner aus aller Welt lernen in Bilbao den ŠKODA KODIAQ live kennen› Event der Superlative: 4.500 Teilnehmer aus 72 L&aum weiter >>
Rolls-Royce Motor Cars statement in order to clarify confusion
20.01.2017
.....and misreporting that has arisen in certain media around the world, following recent statements issued by Rolls‑Royce plc.    Rolls-Royce Motor Cars is a completely separate company from Rolls-Royce plc  & weiter >>
Neuer SKODA OCTAVIA COMBI SCOUT ab 31.110 Euro bestellbar
20.01.2017
› Robuster Allrounder im Offroad-Look überzeugt mit umfangreicher Ausstattung, viel Platz und hervorragenden Fahreigenschaften › Souverän auch auf unbefestigtem Terrain: OCTAVIA COMBI SCOUT serienmäßig mit Allradantrieb, erhöhter Bodenfreiheit und großen Böschungswinkeln› Zum Serienumfang z&aum weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com