Volkswagen Group joins documenta again as main sponsor

Volkswagen Group joins documenta again as main sponsor

10.02.2017: Volkswagen Group sponsors the international art exhibition for the fourth time Providing support for the overall

    Volkswagen Group sponsors the international art exhibition for the fourth time

    Providing support for the overall realization of the exhibition

    The Company will make a fleet of vehicles available

    Volkswagen's Kassel plant will be involved in joint activities and E-Mobility




Annette Kulenkampff (f.l.t.r.), CEO of documenta and Museum Fridericianum gGmbH; Thorsten Jablonski, Plant Director of Volkswagen Kassel; Benita von Maltzahn, Head of Culture and Society at Volkswagen Group Communications, in front of the Volkswagen e-Golf*.




Annette Kulenkampff (f.l.t.r.), CEO of documenta and Museum Fridericianum gGmbH; Thorsten Jablonski, Plant Director of Volkswagen Kassel; Benita von Maltzahn, Head of Culture and Society at Volkswagen Group Communications, in front of the Volkswagen e-Golf*.



Today, Thursday, Volkswagen Group and documenta und Museum Fridericianum gGmbH  have officially announced that the fourteenth iteration of the renowned international art exhibition will be supported by the Volkswagen Group.



This will be the fourth time that Volkswagen Group partners with documenta. In the course of the previous thirteen iterations of documenta, the exhibition has become a place for major debates on contemporary culture and its current sociopolitical contexts.



 The fourteenth edition takes place in Athens (April 8–July 16, 2017) and Kassel (June 10–September 2017).



The Artistic Director of documenta 14, Adam Szymczyk, has proposed a twofold structure, reflected in the working title Learning from Athens, as the guiding principle for documenta 14.



In 2017, Kassel and the Greek capital will host the exhibition on an equal footing: Kassel has relinquished its hitherto undisputed position as the central exhibition venue in favor of another role, namely that of a guest in Athens.



As well as coming to bear on the actual process of creating an exhibition in two parts, the different locations and divergent historical, socioeconomic, and cultural backgrounds of Athens and Kassel inspire and influence the individual works of art.



documenta is held in high regard by both visitors and professionals, enabling the exhibitions to generate strong and lasting impulses. Benita von Maltzahn, Head of Cultural and Social Engagement at Volkswagen Group Communication, notes: "A vibrant conversation with the arts and culture is an elementary force within society.



We feel that new perspectives and ideas drive innovation and progress. Within the framework of our international cultural projects, partners such as documenta play a key role because they are dedicated to making culture accessible to the general public."



Annette Kulenkampff, General Manager of documenta und Museum Fridericianum gGmbH, emphasizes the value of this partnership: "documenta gGmbH und Museum Fridericianum welcomes the cultural commitment of the Volkswagen Group, which is supporting this important international exhibition of contemporary art for the fourth time.



Our institution requires reliable partners, who not only unequivocally respect its distinct features, but share the conviction that freedom of the arts is an existential premise for an open society and a working democracy."



Apart from sponsoring the overall concept and realization of the exhibition, a number of other joint activities are planned: for example, trainees and apprentices from the Volkswagen plant in Kassel will help erect the Parthenon of Books, a work by the Argentinean artist Marta Minujin.



Furthermore, the Volkswagen Group will supply the documenta organization team as well as various artists with its cars; a number of support vehicles will also be made available for a transnational art project.



The theme of E-Mobility connects documenta with the Volkswagen location Kassel. Within the Volkswagen Group, Kassel serves as a worldwide hub for electric drives.



"We are delighted to present our competence in electric mobility in this context and to be able to develop a concept that offers an individual forward-looking driving experience for the visitors", says plant manager Thorsten Jablonski.

            
 

*e-Golf - Electrical consumption in kWh/100km: 12.7 (combined); CO2 emissions in g/km: 0 (combined), efficiency class: A+.




Rita Werneyer- photo Volkswagen

Permanent-URL: http://www.automobilsport.com/volkswagen-group-documenta-main-sponsor---160669.html

10.02.2017 / MaP

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