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Strategic realignment of BMW Group sales regions

26.10.2017: In line with its corporate Strategy Number ONE > NEXT, the BMW Group is reorganising its sales regions.

In line with its corporate Strategy Number ONE > NEXT, the BMW Group is reorganising its sales regions.


- From 1 January 2018, Hildegard Wortmann will take on responsibility for the entire Asia Pacific region (excluding China).

- Her successor as Head of BMW Brand will be Sven Schuwirth.


-  Hendrik von Kuenheim to assume responsibility for the region covering Africa, the Middle East, Russia and importer markets in eastern Europe.




Capitalising on the potential of growth markets and increasing regional focus are key aspects of the BMW Group’s corporate Strategy Number ONE > NEXT. In line with this, the BMW Group is reorganising its sales regions.


From 1 January 2018, Hildegard Wortmann will take on responsibility for the entire Asia Pacific region (excluding China). As part of the reorganisation, Ms Wortmann will be based in Singapore, a move designed to enable closer contact to customers, dealers and importers in this region, which contains many high-potential markets, as well as several important established markets.



Ms Wortmann is currently Head of BMW Brand, responsible for both product management and marketing, having previously held a number of management positions within the BMW Group. Her successor in Munich has been named as Sven Schuwirth, who until October last year was responsible for Digital Business at Audi AG, having previously been Vice-President for Brand Strategy and Digitalisation at the company.


A further aspect of the strategic sales regions’ reorganisation sees Hendrik von Kuenheim assume responsibility for the region covering Africa, the Middle East, Russia and importer markets in eastern Europe.



Commenting on this strategic realignment, Dr Ian Robertson, member of the BMW AG Board of Management responsible for Sales and Brand BMW, said, “Both these regions cover markets which we believe offer great sales potential.



This reorganisation, including the relocation of responsibilities for Asia Pacific to Singapore, increases our regional focus and emphasises our commitment to our customers and dealers in these important markets.



In Hildegard and Hendrik, we have two strong leaders with the skills and experience to further increase customer focus and grow sales, in line with our corporate strategy.



The iconic BMW brand has had a great start to its second century; with Sven Schuwirth the BMW Group has gained an executive whose experience, especially in the area of digitalisation, will prove invaluable in developing the brand’s strength even further.”




Danilo Coglianese-

Permanent-URL: http://www.automobilsport.com/strategic-realignment-bmw-group-sales-regions---169681.html

26.10.2017 / MaP

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