Mercedes-Benz opens new Advanced Design Centre in France

Mercedes-Benz opens new Advanced Design Centre in France

15.12.2017: Mercedes-Benz adds to its global network of Advanced Design Centres. In 2018, the brand with the star will open a new Centre in France's "Silicon Valley

Mercedes-Benz adds to its global network of Advanced Design Centres.

In 2018, the brand with the star will open a new Centre in France's "Silicon Valley" on the Côte d'Azur.

With its Centre in the Sophia Antipolis Science and Technology Park, Mercedes-Benz is strengthening the creative and innovative potential of its global design network, which, using specialised skills, keeps track of trends around the world while allowing new ideas from different continents and cultures to feed into automotive design.

Some 50 designers from every discipline will help to endow the brand and products of Mercedes-Benz with unmistakable and timeless forms. With the new Centre on France's Mediterranean coast, Mercedes-Benz is making a return to one of the birthplaces of the brand.

 It was in 1899 that Emil Jellinek, a business man resident in Nice, took part for the first time in car races on the Côte d'Azur under the pseudonym "Monsieur Mercédès", the first name of his daughter Mercédès. In 1902, Daimler-Motoren-Gesellschaft (DMG) registered "Mercedes" as a protected trademark.

"With the new Design Centre in France, we are systematically expanding the 'creative spaces' for our worldwide design network. Having Design Centres around the globe means that we are at home everywhere in the world, and that we are constantly working and living in the future.

Going forward, we aim to place even stronger emphasis on the development of strategies and visions for sustainable mobility as well as fascinating customer experiences in every dimension," says Gorden Wagener, Chief Design Officer Daimler AG.

 "The new Advanced Design Centre is a strategic milestone in the realisation of our design philosophy of Sensual Purity. We are creating new ideal working environments in which our designers and their ideas can enjoy plenty of freedom," adds Wagener.

The Advanced Design Centre near Antibes will be the new home of the designers in France. With a length of 50 metres and a width of 20 metres, the cylindrical structure lies embedded in a pine forest. Concrete and glass dominate the building's clear-cut architectural lines. Thanks to all-round glazing, all the rooms are flooded with soft, Mediterranean light – ideal working conditions for the designers.

Covering an area of over 3000 square metres, the structure provides around 50 designers with room in which to work. All the relevant disciplines of Mercedes-Benz Design will be represented there: from conventional exterior and interior design to digital and UI/UX design, which is becoming ever more important in times of autonomous driving and human-machine communication.

New working and creative methods will also be used on the Côte d'Azur. Flat hierarchical and decision-making structures, flexible working in time and space as well as a high degree of interdisciplinarity and international networking are intended to meet the requirements of holistic design in the digital age.

With new formats, it is hoped that, within a short time, complex issues will be addressed and action-driven results achieved. In this way, the Design Centre will also provide an important impetus for continuously advancing the Mercedes-Benz design philosophy of Sensual Purity as well as setting trends with new artistic ideas.

The new Advanced Design Centre is situated in the middle of the Sophia Antipolis Science and Technology Park, France's "Silicon Valley". Established in 1969, it is today home to around 36,300 employees of the approximately 2,230 companies on the 2400-hectare site, including Amadeus, SAP, Huawei, Hewlett Packard, Bayer, Thales.

"The key future pillars for the automotive industry, "Connected", "Autonomous", "Shared & Services" and "Electric Drive", have long since become a fixed part of our design organisation," explains Gorden Wagener, Chief Design Officer Daimler AG.

 "At our new location, we will act like seismographs, tracking the trends and requirements between the digital and analogue worlds and integrating them in our automobiles in an interconnected way. The new Centre will be a perfect enabler of interdisciplinary cooperation between all design disciplines and will be unique in the sector," adds Wagener.

The network of Mercedes-Benz Advanced Design Centres

The Mercedes-Benz Design team’s daily work centers on evolving vehicles which only see the light of day many years down the road. Their colleagues at the Advanced Design Center journey even further into the future, drawing on global trends and taking up new ideas from other continents and cultures.

Globally, Mercedes-Benz has set up several Advanced Design Center, which pick up the newest trends at local level, analyzing them and applying them to the creative process. In this way they act as detectors, as it were, for trends in areas such as art, culture and architecture.

In particular, this involves intuitively picking up on developments which might be suitable for incorporation into timeless design and acquiring an instinct for important, lasting trends. These Centers provide important input to drive the ongoing development of the Mercedes-Benz design philosophy of Sensual Purity and to apply new design ideas with the aim of establishing trends which will continue to give a Mercedes‑B enz a sensual and aesthetic character in the future without betraying its roots and its brand identity.

The global network of Mercedes-Benz Design includes several Advanced Design Centers with the new center in France on three continents: in the US, in Europe and in Asia. In these creative centers, automotive, fashion and industrial designers as well as graphic designers, modellers, tailors and 3D specialists work together in a networked and interdisciplinary manner. In doing so, the new center in France has the role of Creative Lab, the nucleus of new working methods and processes.

"French Connection" – a link steeped in tradition

The choice of location for the new Design Centre also marks a return to the roots of the Mercedes-Benz brand, as, alongside Mannheim and Bad Cannstatt, Nice was one of the cradles of the brand.

Almost 120 years ago, it was the businessman and marketing strategist Emil Jellinek who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home, which, at that time, was a meeting place for the "Haute Volée" of France and Europe, especially in winter.

His customers included the Rothschild family and other well-known personalities. But Jellinek's plans went further: as early as 1901, he was selling powerful Mercedes cars in the New World as well, including to US billionaires Rockefeller, Astor, Morgan and Taylor.

Apart from his talent as a salesman, Jellinek was an enthusiastic racing driver. At a race in Nice in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès", a way of concealing the competitor's real name which was perfectly usual in those days. Mercédès was the name of his daughter. The race ranks as the hour of birth of the Mercedes-Benz brand.

Already in 1900, Daimler automobiles sported the name "Daimler-Mercedes". At the Nice racing week in late March 1901, the cars bearing the Mercedes name then showed a large audience what they could do: with four first- and five second-place finishes, the Daimler vehicles were in a class of their own – whether in the long-distance race, the hill climb or the mile race.

The following year, the name "Mercedes" was registered by Daimler-Motoren-Gesellschaft (DMG) worldwide as a protected trademark.

- Mercedes also photos


15.12.2017 / MaP

More News

Mercedes-Benz on automated test drive in South Africa
On the road to autonomous driving:   Fourth leg of the Intelligent World Drive Road traffic in South Africa presents some very special challenges: different road surfaces, wildlife on more >>
MIA's International Energy Efficient Motorsport Conference
Innovation and Entertainment to be key topics at MIA's 12th International Energy Efficient Motorsport ConferenceThe key areas of race-bred technology development and audience-immersive entertainmen more >>
Swedish families help Volvo Cars develop autonomous drive cars
Volvo Cars will from today start developing its autonomous drive cars with help from Swedish families who will test its cars on the public roads of Gothenburg and feed back their impressions to Volvo Cars engineers.The first two families, the Ha more >>
CES Las Vegas 2018: Rinspeed Snap - the sum of its parts is greater than the whole
Snap - Let it click!Self-driving cars, stuffed full of short-lived IT components, will help solve the transport problems in urban areas in the foreseeable future - and not just there. To this end, Swiss powerhouse of ideas Rinspeed has desig more >>
BMW i cars via the BMW i Visualiser App for iOS.
Millions of consumers worldwide can now interactively explore BMW i cars via the BMW i Visualiser App for iOS. - Real-size 3D products can be visualised and explored on your iPhone or iPad -  New functionality directly links to online more >>
Audi at NIPS: new approaches to AI on the way to autonomous driving
Conference for artificial intelligence in California        Audi innovation project: Neural network generates highly precise 3D models of the environment        Networked worldwide in the field of AI technology  more >>
SEAT to build the tallest automated warehouse in Spain
Pioneering company in Industry 4.0•    The new 43.7 metre tall building will be able to process 119,000 boxes of parts and components•    Work on the new facility will conclude in the last quar more >>
Volkswagen starts countdown to start of production of first I.D. model
    100 weeks before start of production: "MEB Supplier Summit" in Wolfsburg establishes new quality of cooperation and partnership with suppliers    Brand CEO Diess: "Preparations for entry to the new era of affordable e-mobility are well underway." more >>
Renault works with SCOOP
01.12.2017 prepare infrastructure for tomorrow’s autonomous, connected cars •    SCOOP is an EU project that facilitates trials of future vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2X) con more >>
The SEAT Prototype Development Centre celebrates 10 years boosting innovation
•    Located in SEAT’s facilities in Martorell, it is a benchmark in the sector for combining the stages of vehicle development and industrialisation•    With close to 300 qualified professionals and more >>
Porsche begins a partnership with the CODE University
Digital pioneers lay the foundations for the sports cars of the futureNew partnership: Thomas Bachem (Chancellor, CODE University), Andreas Haffner (Member of the Executive Board, Human Resources and Social Affairs, Porsche AG), Lutz Meschke (Lutz Mesch more >>
SEAT’s Fast Lane, shortest time from order to delivery ‘Road to easy’
•    SEAT becomes the first company to ensure the delivery of a car in two to three weeks•    This groundbreaking service begins in Germany and Spain following a pilot trial in Austria• &n more >>
ESCP Europe and Groupe Renault Co-founders of new chair for Intercultural Management
Groupe Renault and the ESCP Europe Business School announced the inauguration of a Chair for Intercultural Management. The new Renault Chair for Intercultural Management at ESCP Europe Bu more >>
Artificial Intelligence and the future for learning
According to a recent report by PwC, within 15 years, artificial intelligence will take over 38% of U.S. jobs. This trend is expected to continue. What will employment look like? Which jobs will disappear more >>
Team AFILSOP of the Ilmenau University wins Audi Autonomous Driving Cup 2017
Young talent solves complex assignments with self-programmed software        Scaled-down Audi Q2 drives autonomously and with new sensors through a course        Head of Development Mertens: “Impressed by the creative solutions” more >>
SEAT Metropolis:Lab Barcelona Upcoming projects
Official inauguration of SEAT's digital lab•    SEAT’s digital lab was officially opened yesterday with the presence of prominent figures in the technology sector• more >>
Lamborghini Terzo Millennio - A Future Vision
...and Dream Based on the Collaboration with MITAutomobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car. more >>
Hydrogen could contribute to 20% of CO2 emissions reduction targets by 2050
The Hydrogen Council reveals first-of-a kind study showing hydrogen’s contribution as a key pillar of the energy transitionAs global leaders gathered at COP 23 in Bonn, 18 key leaders in their industry verticals, united in the Hydrogen Council coalition, more >>
SEAT Inventors Awards to Patents and Innovations Developed by Employees
•    For the past four years, the awards have gone to employees who have completed the most innovative projects in the company as well as to the inventors of SEAT patents•    The brand added 38 registered patents to this year's edition and now has a total of 306 active patents•    This editio more >>
BMW and Microsoft develop unique mixed reality experience for new BMW X2 campaign
“Be the one who dares”: the BMW X2 Holo ExperienceBMW and Microsoft are transforming part of the “Be the one who dares” campaign for the new BMW X2 into a fun high-tech experience. In a unique mixed reality application, the two part more >>
Audi steps up research into synthetic fuels
Audi e-diesel from renewable energy, water and CO2        Planned participation in pilot facility in Switzerland  Audi is systematically building on its e-fuels strategy. Together with the partners Ine more >>
Innovative anti-theft protection now also available for Porsche classic vehicles
Monitoring via smartphone appGPS-assisted monitoring is on its way: Porsche is currently developing a comprehensive anti-theft protection system for all classic models, allowing owners of Porsche classics to take advantage of the anti-theft protect more >>
Audi Autonomous Driving Cup 2017
-  independently and intelligently around the course    Eight universities enter self-driving miniature cars for race        Audi Q2 on a scale of 1:8 with new sensor system      & more >>
Behind the Wheel: CNH Industrial teams up with the Royal College of Art
....for innovative and sustainable design competition Take a look at the winning industrial design ideas from the bright young talents of tomorrow in the latest Behind Wheel webisode from CNH Industrial. Watch online: more >>
Mercedes-Benz on automated worldwide test drive for 5 months
On the road to autonomous driving: Intelligent World Drive - five continents in five monthsWith the "Intelligent World Drive", Mercedes-Benz is testing automated driving functions on all five continents using a vehicle based on the S-Class. more >>
Groupe Renault is acquiring a 25% stake in Jedlix
.... a Dutch start-up specialized in smart charging.    Renault is launching a new smartphone app, Z.E. Smart Charge, in partnership with Jedlix. Groupe Renault, the electric-vehicle leader in Europe, annou more >>
Renault: Drive the Future 2017-2022
New strategic plan builds on record results, targets sustainable, profitable growthGroupe Renault Strategic Plan targets by the end of the plan:•    Revenues over €70 billion1• & more >>
Ground-breaking EV Battery Technology Wins Top Prize in BMW Startup Challenge.
Dutch Startup LeydenJar promises 50 percent more battery capacity.Pioneering battery technology, devised by a Dutch startup company, which promises a substantial increase in the range of electric vehicles and significant cost reductions, w more >>
Porsche Digital launches partnership with start-up home-iX
Investment in smart living and the “Internet of Things”Porsche is taking another step forwards with its digital transformation: Through its subsidiary Porsche Digital, the sports car manufacturer is now involved with Stuttgart-based more >>
Daimler Trucks tests truck platooning on public highways in the US
    Daimler Trucks North America (DTNA) drives digitally connected trucks on selected highways in Oregon and Nevada    Long roads and highways in the USA are predominant for truck platoons    Connectivity and automated driving improve safety in truck platoons, support drivers and enhance efficiency more >>
Volvo Cars electrification strategy recognised by United Nations
Volvo Cars has been recognised by the United Nations for its ground-breaking electrification strategy in the latest report from the UN's Global Compact, the world's largest corporate sustainability initiative.The report, launched earlier this week at the Global C more >>
"Artificial intelligence is becoming a key competitive factor"
    The Volkswagen Group IT Information Technology Center Munich (Data Lab) is the Volkswagen Group's competence center for machine learning and artificial intelligence (AI)    Specialists carry out fundamental research and test applications within the Group more >>
Resume and highlights of me Convention at the IAA in Frankfurt
me Convention celebrates future, inspiration and community3 days, 150 speakers and more than 2700 attendees out of over 35 countries – the very first me Convention, produzed by Mercedes-Benz and South by Southwest (SXSW) in Frankf more >>
BMW Group launches UK Innovation Lab 2018
...for automotive entrepreneurs and intrapreneurs.• Second BMW Innovation Lab expanded to develop external startups and staff creativity.BMW Group UK has announced the launch of the BMW Innovation Lab 2018. The new pr more >>
BMW Relentless progress on the road to automated driving.
Ever increasing driving automation is playing a central role in the major changes taking place in personal mobility. The BMW Group is committed to expanding its development expertise in the field of automated/autonomous driving. Her more >>
Goodyear offers quieter winter drive with SoundComfort winter line-up
Goodyear SoundComfort technology reduces interior car noise levels by up to 50% (- 4 dbA) on average[1].Goodyear introduces its new winter tire line-up with SoundComfort technology. After successfully implementing the noise-reduction technology in its summe more >>
Audi - Successful model of dual training
-  some 800 young people to start at the Audi sites in Germany  Carmaker provides vocational training in 20 occupations in Ingolstadt and Neckarsulm      Dieter Omert, head of vocational training and spec more >>
World Solar Challenge - Mit Sonne im Tank und BILSTEIN-Fahrwerk
Preise für das beste Design haben die Solarrennwagen der Hochschule Bochum bereits mehrfach bei der World Solar Challenge erhalten, die alle zwei Jahre in Australien stattfindet. Doch dank einer langjährigen Partnerschaft mit thyssenkrupp befindet sich auch das technische Niveau auf höchstem Level. more >>
Audi uses virtual reality to train Logistics employees
Virtual training concept teaches packing processes      Game-like approach increases motivation and attention      Pilot phase successfully completed; use implemented in multiple locations more >>
2001-2021 copyright