A record-breaking 2017 for the Lamborghini Museum

A record-breaking 2017 for the Lamborghini Museum

11.01.2018: - 100,000 visitor milestone reached The Lamborghini Museum in Sant’Agata Bolognese ended an extraordinary year, thanks to the record-breaking

-  100,000 visitor milestone reached

The Lamborghini Museum in Sant’Agata Bolognese ended an extraordinary year, thanks to the record-breaking number of visitors from all over the world, which reached the 100,000 milestone in 2017.

With a two-and-a-half increase in turnover in just two years, the museum space of Lamborghini has attracted aficionados of every nationality: Europe, excluding Italy (which accounts for 30% of visitors) is the main catchment area with 42%, of which Germany (9%), France and Great Britain (5% each) and Holland (4%) take the lion’s share. They are followed by visitors from America (15%) and lastly from the Asia-Pacific region (13%).

In terms of visitor profile, 2017 saw a significant number of under-18 fans and an increasing presence of women, over 35%

50% of visitors arrived between July and October, whereas the peak weekdays were Saturday, Monday and Friday. The Lamborghini Museum's unique offer of a visit to the production lines, shut down during public holidays, certainly contributes to visitor appeal.

This major success for the Lamborghini Museum is due not only to the recent restyling of the entire exhibition complex, which boasts a rich collection of historic and current models, but also to the exhibition on the great Ayrton Senna and to the increasing attraction of the Raging Bull brand among aficionados and sightseers from all over the world.

When the exhibition dedicated to Senna came to a close, the Museum was completely reorganized. It follows Lamborghini's entire history with a classification of models according to their engine type, right up to the Urus and to the two cars at the root of its creation: the LM002 and the extremely rare Cheetah.

A programme of new exhibitions about the world of Lamborghini is currently in preparation, shortly to be announced.

The Museum, which is located inside the company premises in Sant’Agata Bolognese, is open seven days a week from 9.30 a.m. to 7.00 p.m.

Lamborghini- also photo

Permanent-URL: http://www.automobilsport.com/lamborghini-museum-record-breaking-2017---171462.html

11.01.2018 / MaP

Weitere Beiträge

Kia Motors Releases Renderings of All-New 2019 Forte Sedan
Ahead of North American International Auto Show World Debut Ahead of the global debut of the all-new 2019 Kia Forte sedan at the upcoming North American International Auto Show (NAIAS), Kia Motors today revealed design renderings of the compact se weiter >>
MINI at the NAIAS 2018 in Detroit
Extensive update for the original in the premium small car segment is the main focus of the MINI appearance at the event that traditionally kicks off the year for the automotive industry – British brand presents the new edition of the MINI and the MINI Co weiter >>
Onroak Automotive at Autosport International: only 1 day to go!
Autosport International Show, 11-14 January 2018Tomorrow the Autosport International Show will open its doors in the NEC in Birmingham for four days. Onroak Automotive is taking part in it for the f weiter >>
New range of Race Wheels to be launched at Autosport International
Revolution Wheels, long known and associated more for their unique range of bespoke wheels for rally vehicles, will be showing their range of race wheels for the first time on Stand 8618 at Autosport International, at the NEC from 11 to 14 January inclusive.  weiter >>
Pirelli returns to Autosport International Show
Pirelli will once again have a significant presence at the Autosport International Show this week, which kicks off the 2018 motorsport season at Birmingham’s National Exhibition Centre from January 11-14.Pirelli will be located on Stand 2280 in weiter >>
BMW at the Consumer Electronics Show (CES) 2018 in Las Vegas.
BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience. weiter >>
Clapham North to star on BRSCC stand at Autosport International
•    Clapham North owner George Grant to be joined by former BTCC ace Dave Brodie at ASI •    The historic garage business continues to be SuperCup sponsor, with brand new windshield stickers to feature on all cars weiter >>
A taste of the Swiss Collection of Engelbert Möll at the RETROMOBILE PARIS 2018Reborn 10 years ago, the Italian racing car market with the scorpion outstripped a weiter >>
All-new Acura RDX Prototype Teased Ahead of Detroit World Debut
    Teaser video highlights sleeker, more evocative exterior styling and a completely new interior design of perennial top-seller   Most extensive Acura redesign in more than a decade    Best performing, most premium RDX ever to debut January 15 at 11:05 a.m. EST at North American International A weiter >>
BMW at the NAIAS 2018 in Detroit
The new BMW i8 Roadster, the new BMW i8 Coupe.The new BMW X2. Exciting looks, sparkling dynamics.BMW is celebrating two world premieres at the North American International Auto Show (NAIAS) in Detroit on 14 – 28 January 2018. Both public weiter >>
Mercedes-Benz Cars at the North American International Auto Show Detroit
World premiere of the new G-Class: the legend remains true to itself Mercedes-Benz heads into 2018 with the relaunch of a classic. At the North American International Auto Show (NAIAS) in Detroit, the brand with the star will unveil the new G-Class. weiter >>
BMW X2 and 2019 BMW i8 Coupe to make World Debuts at NAIAS Detroit
North American International Auto Show in Detroit.One year after the BMW X2 Concept appeared in Detroit, the all-new BMW X2 will make its world debut at the 2018 North American International Auto Show on Monday, January 15, 2018. weiter >>
A unique farewell gift for Stephan Winkelmann
Stephan Winkelmann received a one-of-a-kind gift on being farewelled. Chris Reinke, Head of Audi Sport customer racing, on behalf of all motorsport members of his organization, presented the outgoing CEO of Audi Sport GmbH with a full-face racing helm weiter >>
TOYOTA GAZOO Racing to Exhibit GR Super Sport Concept at Tokyo Auto Salon 2018
Vehicle for the 24 Hours of Nürburgring 2018 to be revealed TOYOTA GAZOO Racing will be participating at the Tokyo Auto Salon 2018, an event showcasing customized cars, which is scheduled to be held at Makuhari Messe in Chiba Prefecture, J weiter >>
Renault inaugurates new Alpine A110 production line in Dieppe, France
•    Carlos Ghosn, Renault Chairman and CEO, and Bruno Le Maire, France’s Minister of Economy and Finance, officially inaugurated the production line for the new Alpine A110 today at Alpine’s manufacturing bas weiter >>
Onroak Automotive kicks off the year in Show mode!
On the sporting front the beginning of 2018 will be marked for Onroak Automotive by the end of the Asian Le Mans Series and the start of the IMSA Sportscar Championship with the Daytona 24 Hours. It will also be pretty hectic for the French constructor as it will be present at the Autosport International Show in Birmingham, the Festival Automobile and Retromobile in Paris in quick succession. weiter >>
Opel au Salon de l’Auto de Bruxelles
Une multitude de premières belges sur le stand Opel à Bruxelles« Le nouveau slogan d’Opel « L’avenir appartient à tous » est une promesse et un engagement. C’est ce que nos produits et notre marque repr&eac weiter >>
Motorsport-Stars auf der ADAC SportGala 2017
ADAC zeichnet die besten Motorsportler der Saison aus   Die ADAC Zentrale in München ist am Wochenende Treffpunkt von Motorsport-Stars und Entscheidern der Szene. Bei der AD weiter >>
BMW Motorrad USA at Minneapolis Progressive Motorcycle Show
......this Weekend Progressive International Motorcycle ShowMinneapolisA Diverse Range of Models For Every Rider’s Holiday Wish List Several all-new 2018 Model Year BMW motorcycles will make thei weiter >>
Audi at Design Miami: exclusive experience of the stages of technical development
“Audi Motherboard” installation with Audi A8 technology        Test stand from the high-security zone displayed for the first time as an exhibit  Audi is offering a glimpse into t weiter >>
Peugeot @ Brussels Motor Show 2018
-  Instinct Concept Car-  Partner Tepee Electric-  Offensive SUVDu 12 au 22 janvier prochain, les palais de Brussels Expo accueilleront la 96e édition du Brussels Motorshow. Sur son stand de près d weiter >>
BMW Group au 96e European Motor Show Brussels.
BMW, MINI, BMW M et BMW i montreront pas moins de cinq premières mondiales, quatre premières européennes et quatre premières belges au Salon de l’Auto 2018.    Première mondiale pour les BMW S&e weiter >>
Accolades for Audi Sport
At the 50th Essen Motor Show, two special-interest magazines recognized Audi Sport. One of the accolades went to Audi Sport campaigner Markus Winkelhock who was presented with the 24-Hour Man of the Year award by Auto Bi weiter >>
World premiere of the new Polo GTI R5, the rally sports car
-   Super sporty variant of the new Polo GTI (1) for global rallying-    200 kW/272 hp turbo engine, four-wheel drive and safety package-  FIA homologation in late summer, race debut planned for autumn 2018 weiter >>
Ligier UK to return to Autosport International Show in 2018
•    Increased presence at the 2018 Autosport Show for Ligier UK•    LMP2, LMP3 and JS P4 cars on display at NEC, Birmingham•    Ligier UK joined by Onroak Automotive in January weiter >>
Sportservice Lorinser presents the Mercedes E-class E43 4MATIC in Essen
Essen Motor Show 201702/12 – 10/12/2017 (Preview Day 1 December)Individuality and eleganceThe long-running Essen annual trade fair showcases cars from across the full spectrum weiter >>
MINI at the Los Angeles Auto Show 2017
The British premium brand is paving the way for pure electric driving fun with the US premiere of the MINI Electric Concept and the MINI Cooper S E Countryman ALL4 - already available to purchase. A diverse line-up of MINI models, including the new Ice Blue E weiter >>
AC Schnitzer at Essen Motor Show 2017
Lightweight in large dimensions: The new AC3 lightweight forged rims in a limited edition from AC SchnitzerThe wheels not only physically but also optically connect a car to the road. "That's why it's very important to have the right dimension weiter >>
ADAC seit 30 Jahren Partner der Essen Motor Show
Motorsport-Highlights beim ADAC in Halle 3   Doppeltes Jubiläum: Die Essen Motor Show feiert in diesem Jahr vom 2. bis 10. Dezember ihren 50. Geburtstag, und der ADAC ist seit 30 Jahren als ideeller Träger mit dabei. weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com