Tweet
Happy 25th birthday to SEAT Martorell

Happy 25th birthday to SEAT Martorell

21.02.2018: An industry benchmark • SEAT celebrates the 25th anniversary of its main production centre

An industry benchmark




•    SEAT celebrates the 25th anniversary of its main production centre

•    During this time, close to 10 million units of 39 car models have been built

•    More than 12,000 employees work at the Martorell facilities




SEAT has a special reason to celebrate - the Martorell factory, the driving force behind the company, is turning 25 tomorrow. The factory was inaugurated in 1993, after only 34 months of construction work and an investment of 244.5 billion Spanish pesetas (1.47 billion euros). Since then, SEAT has turned out nearly 10 million vehicles of a total of 39 different models and versions in these facilities.



In 1993 SEAT shifted production from its old Zona Franca factory in Barcelona, where the brand had been building cars since 1953, to the new Martorell facilities located just 30 kilometres away. With a total surface area of 2.8 million square metres, today around 2,300 cars are manufactured here every day, which is about 95% of the plant’s capacity utilisation.



With more than 455,000 vehicles made in 2017, production in Martorell has grown by more than 50% since 2009, making it the factory that produces the most cars in Spain (Europe’s second largest vehicle manufacturer and the eighth biggest in the world), and one of the highest volume facilities in Europe.



SEAT President Luca de Meo pointed out that “Martorell is synonymous with progress and growth. The factory is our production flagship, so we are very happy to celebrate these 25 years since its inauguration”.



Luca de Meo also wanted to underline the significance of “celebrating 25 years when the factory is in one of its best moments thanks to the new models we have launched (Ibiza and Arona), our investment in R&D, the quality of our vehicles and above all, the employees, who do their jobs with commitment and enthusiasm”.



Martorell kicked off in 1993 with the second generation Ibiza and the Cordoba, which were the first cars to come off the assembly lines, at a rate of 1,500 units daily. In these 25 years nearly every brand model has been made here, from the Toledo to the new Arona, and the Inca van, the Arosa, Altea and successive generations of the Ibiza and Leon in between.



Martorell also produces for other Volkswagen Group brands. From 1995 to 2003 it made the Polo and Caddy models, and in 2011 it began producing the Audi Q3, the first premium car manufactured in Spain, which will give way to the new generation Audi A1 in the second half of this year.




Industry 4.0 benchmark



SEAT Martorell is fully involved in developing Industry 4.0 in order to promote production that is smart, digitised and connected. In this sense, the company is already using some of the tools and technologies in its production processes that will be widely used in a few years, such as virtual reality, collaborative robots, 3D printing and augmented reality, among others.



At the same time, SEAT is boosting education so that employee training remains continuous. In 2017, the company implemented a training programme on the fourth industrial revolution, which aims to enable workers develop their full potential and transform at the same pace as the industry.





Among other unique projects, SEAT Martorell is carrying out work on the tallest automated logistics centre in Spain, a 43.7 metre high building which will have the capacity to manage 119,000 boxes of components.



These new facilities, which will be put into operation in the last quarter of 2018, will enable the company to take a giant qualitative leap in the factory’s service capacity, increasing its efficiency in the vehicle production process thanks to fully automated solutions.





Job creator


Over the past 25 years, the Martorell factory has become a genuine catalyst for Spain and a driver of growth for generating employment and industrial development.



The facilities provide jobs for more than 12,000 direct employees on the production lines, the company’s central offices and the SEAT Technical Centre, among other areas. In addition, it is among the highest in terms of female employment in the automotive industry, with 21% of the workforce made up of women, which is nearly twice as much as the 11% national average.





Strong commitment to sustainability



SEAT has sharply increased its projects in the area of sustainability in recent years. With this move, Martorell has been implementing the Ecomotive Factory Plan since 2011, which aims to optimise the brand’s resources and limit the environmental impact of production in order to have a factory that is efficient, sustainable and eco-friendly.




With an initial forecast of achieving a 25% reduction in the main indicators in the production process, the plan fulfilled its goals ahead of schedule and is now on track to reaching the 50% threshold by 2025.





Did you know that…




•    the surface area of the Martorell factory is equivalent to 400 football fields?


•    new car rolls out of the factory every 30 seconds, which amounts to about 2,300 new vehicles every day?


•    the most widely built vehicles over the past 25 years are the Ibiza, the Leon and the Cordoba?


•    there are more than 2,000 robots in Martorell that assemble car structures, and this figure is around 10% of all the industrial robots in Spain?


•    the factory has the largest solar plant in the automotive industry? The project is called SEAT al Sol and it leads to an annual reduction of 7,000 tonnes of CO2 emissions.


•    the initiatives carried out in energy efficiency at Martorell have prevented the consumption of more than 100,000 MWh, which is the equivalent of the annual consumption of over 10,200 Spanish households?






 SEAT also photos

Permanent-URL: http://www.automobilsport.com/seat-martorell-happy-25th-birthday---172855.html

21.02.2018 / MaP

More News

Mercedes-Benz Cars: World premiere of the "Factory 56"
20.02.2018
– the most modern car production in the worldphoto caption:   Digital laying of the cornerstone at the Mercedes-Benz Sindelfingen plant (from left to right): Michael Bauer, Site Manager Mercedes-Benz Werks Si more >>
Ex-Rosberg 1983 Williams to star at Thruxton's 50th Anniversary
14.02.2018
•    Monaco GP-winning machine Thruxton-bound for anniversary celebration•    Former Keke Rosberg car primed to tackle Britain’s fastest circuit•    Family-friendly Hampshire festival set to thrill young and old alike in June more >>
11. Vienna Motosport Show, Riverside Wien
13.02.2018
Bei der 11. Vienna Motosport Show wartet auf die Besucher im Einkaufs-Center vom 1. bis 3. März ein umfangreiches Programm Das Riverside wird wieder zur PS-Bühne!- Rund 25 Rennautos können besichtigt werden- Zah more >>
David Brown Automotive pays homage to its new Silverstone location’s heritage with limited edition, high performance Speedback
13.02.2018
David Brown Automotive pays homage to its new Silverstone location’s heritage with limited edition, high performance Speedbackrun of up to only 10 customer cars•           Exclusive Silverstone Edition logos revealed more >>
Gaming and racing event ADAC SimRacing Expo to celebrate its fifth anniversary
12.02.2018
....in new and innovative ways this coming September  This September, the ADAC SimRacing Expo is going to celebrate its fifth anniversary in style – and with a special edition of the reknown gaming and racing event. more >>
Lamborghini Polo Storico presents its latest projects at Salon Rétromobile 2018, Paris
07.02.2018
Lamborghini Polo Storico is at Salon Rétromobile in Paris, from 7 to 11 February, with a prize-winning Miura and a right-hand drive Countach currently undergoing renovation. The heritage department of Automobili Lamborghini also displays examples of newly-manufactured V12 4.0 liter engine heads, as part of its ongoing commitment to original Lamborghini spare parts for classic Lamborghini more >>
Alpine marks 40th anniversary of Le Mans triumph at Retromobile Paris
07.02.2018
    Four endurance racing prototypes will be on display at this year’s Retromobile Show in Paris this week.    Visitors to the Alpine stand will be able to admire not only the 1978 Le Mans-winning N°2 more >>
Kia unveils SP Concept and showcases 16 global models at AutoExpo 2018
07.02.2018
•    World premiere for SP Concept•    AutoExpo marks Kia’s debut in India•    SP Concept design signals what Indian consumers can expect from Kia     more >>
2018 Retromobile Show: Renault celebrates 120 years of ‘Easy Life’ motoring
07.02.2018
Renault’s stand at the 2018 Retromobile Show – which runs at the Paris Porte de Versailles exhibition centre in Paris, France, from February 7-11 – will see Renault celebrate its 120th anniversary with a display of 20 vehicles that marked their respective eras by meeting the needs of motorists and making their lives easier.  more >>
Tickets for Motorsports Hall of Fame of America 2018 Induction Events on Sale Now
06.02.2018
30th Annual Induction Celebration in Daytona Beach, March 12 - 1330th Annual MSHFA Induction CelebrationMarch 12 - 13, 2018Daytona Beach, Floridawww.MSHF.com more >>
Rolland Museum Rarities Highlight Blockbuster Collector Car Show & Auction
06.02.2018
Heritage Auctions and Leake Auction Company present noted collection Feb. 23-24 at Oklahoma City, Oklahoma, event Unique automobiles from the celebrated Rolland Collection –  an extraordinary museum selection of 24 custom exotics and racing car more >>
McLaren- Richard Mille return on the 55 years of existence of a F1 Champion
02.02.2018
Luxury Swiss watch maker Richard Mille return on the history of one of the greatest Formula One racing team : McLaren. Today second most successful team in the championship history, the british company founded by New Zealander more >>
Onroak Automotive first time at Rétromobile Paris
02.02.2018
Rétromobile, 7-11 February 2018In parallel to the design and manufacturing of racing cars French constructor, Onroak Automotive, provides a wide range of restoration services – mechanics, bodywork, electronics, engineering &ndash more >>
Iberia Raceweek mit Gedlich Racing
02.02.2018
Die besten Strecken, Städte & Hotels - schöner können Trackdays nicht sein.Unsere zweite Iberia-Raceweek der laufenden Saison geht vom 3.-11. März auf Tour. Mit drei „auf dem Heimweg von Ascari&ld more >>
The Lamborghini Terzo Millennio at the Festival Automobile International of Paris
31.01.2018
The Lamborghini Terzo Millennio, the design concept of a possible future Lamborghini electric super sports car, is displayed at the 33rd edition of the Festival Automobile International in Paris from 31 January to 4 February. more >>
Tomorrow will be the last chance to register to the Flying Electric Vehicle Summit
31.01.2018
1st February is the last registration day to participate in the FEVS, the 1st Flying Electric Vehicle Summit to take place in Geneva next week.  So, register now and do not miss the chance to :⠂ listen to over 30 high q more >>
The Ligier JS P4 on show at the Festival Automobile International in Paris
30.01.2018
Concept Cars and Automobile Design exhibition31st January – 4th February 2018 The Concept Cars and Automobile Design exhibition will take place in Paris between 31st January and 4th F more >>
Salon Rétromobile Paris - the place to be
30.01.2018
Less than a week before the opening of Rétromobile, THE place to be for every classic car lovers !.From 7 to 11 February at the Parc des Expositions at the Porte de Versailles, young and old can admire the beauty of the curves, enjoy the gentle melody of the engin more >>
Two Home-Grown Barcelona Brands - SEAT, Committed to Music with Primavera Sound
29.01.2018
•    The company takes another step forward in its alliance with Primavera Sound and becomes a strategic partner of the music festival•    The brand will have its own stage in the Parc del Fòrum more >>
Retromobile Paris: Focus on the British Manufacturers in partnership with the National Motor Museum of Beaulieu
29.01.2018
This year again the National Motor Museum of Beaulieu in association with Rétromobile presents exclusives automotive to the classic cars enthusiasts. The visitors of the Show will be pleased to see well-known brands such as Bentley and Morgan, but also two dissapeared manufacturers like Argyll and Godfrey & Nash. A wonderful opportunity to dis more >>
The Automobile Club de l’Ouest at Rétromobile Paris
29.01.2018
In February 2017, the Automobile Club de l’Ouest took over the ownership of the 24-Hours Museum. This museum, which has a specially designed scenography, gives pride of place to the ACO’s exceptional heritage comprising 120 unique cars and rare documentary ho more >>
70 years of sports cars at Porsche
26.01.2018
Porsche begins its anniversary year with a New Year ReceptionFast. Pure. Emot more >>
Retromobile Paris - last news
22.01.2018
Less than two weeks before the Rétromobile opening. Since 43 years, the Show attracts Classic cars enthusiasts, professionals of the industry and curious people from all around the world. Each of them are driven by the same passion : beautiful clas more >>
Mesquite Motor Mania Draws Record Crowd for Nostalgic Car Show
18.01.2018
The nostalgic sounds of roaring engines and the sights of custom vehicles and classic favorites brought back the memories of days gone by during the 10th annual Mesquite Motor Mania, Jan. 12 -14, 2018. Mesquite Gaming, owner of Casablanca Re more >>
Nominees in eight Laureus categories announced today
16.01.2018
    Roger Federer receives double nomination, could win record fifth and sixth Awards    Ronaldo, Mbappé, Real Madrid, Barcelona and Chapecoense shortlisted from football world    Winners announced at prestigious Laureus World Sports Awards in Monaco on February 27 more >>
Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless
15.01.2018
All-New Concept Debuts at North American International Auto Show- Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF‑1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus. more >>
Return of Acura Type S and All-new V6 Turbo
15.01.2018
Underscore Renewed Commitment to Performance Throughout Acura Core Model Lineup    Acura to bring back vaunted Type-S performance variant over the next few years situated at top of core model lineup    Acura-exc more >>
Pirelli increases its presence at the Autosport International Show
15.01.2018
Pirelli’s presence at the Autosport International Show, which is now in its 28th year, featured the largest stand that the Italian company has ever displayed, and several exhibits that showcased the sheer variety of Pirelli’s hundreds of motorsport programme more >>
Retromobile Paris: A year of celebration for the manufacturers
12.01.2018
2018 is a year full of celebrations in the automotive world. As in every edition of the Rétromobile Show, the visitors will enjoy this year a retrospective of the greatest models of the manufacturers. This year’s theme?The 70th and 50th years of more >>
A record-breaking 2017 for the Lamborghini Museum
11.01.2018
-  100,000 visitor milestone reached The Lamborghini Museum in Sant’Agata Bolognese ended an extraordinary year, thanks to the record-breaking number of visitors from all over the world, which reached the 100,000 milestone in 2017. more >>
Kia Motors Releases Renderings of All-New 2019 Forte Sedan
11.01.2018
Ahead of North American International Auto Show World Debut Ahead of the global debut of the all-new 2019 Kia Forte sedan at the upcoming North American International Auto Show (NAIAS), Kia Motors today revealed design renderings of the compact se more >>
MINI at the NAIAS 2018 in Detroit
11.01.2018
Extensive update for the original in the premium small car segment is the main focus of the MINI appearance at the event that traditionally kicks off the year for the automotive industry – British brand presents the new edition of the MINI and the MINI Co more >>
Onroak Automotive at Autosport International: only 1 day to go!
10.01.2018
Autosport International Show, 11-14 January 2018Tomorrow the Autosport International Show will open its doors in the NEC in Birmingham for four days. Onroak Automotive is taking part in it for the f more >>
New range of Race Wheels to be launched at Autosport International
09.01.2018
Revolution Wheels, long known and associated more for their unique range of bespoke wheels for rally vehicles, will be showing their range of race wheels for the first time on Stand 8618 at Autosport International, at the NEC from 11 to 14 January inclusive.  more >>
Pirelli returns to Autosport International Show
08.01.2018
Pirelli will once again have a significant presence at the Autosport International Show this week, which kicks off the 2018 motorsport season at Birmingham’s National Exhibition Centre from January 11-14.Pirelli will be located on Stand 2280 in more >>
BMW at the Consumer Electronics Show (CES) 2018 in Las Vegas.
08.01.2018
BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience. more >>
Clapham North to star on BRSCC stand at Autosport International
05.01.2018
•    Clapham North owner George Grant to be joined by former BTCC ace Dave Brodie at ASI •    The historic garage business continues to be SuperCup sponsor, with brand new windshield stickers to feature on all cars more >>
RETROMOBILE PARIS - The Abarth Saga
04.01.2018
A taste of the Swiss Collection of Engelbert Möll at the RETROMOBILE PARIS 2018Reborn 10 years ago, the Italian racing car market with the scorpion outstripped a more >>
All-new Acura RDX Prototype Teased Ahead of Detroit World Debut
21.12.2017
    Teaser video highlights sleeker, more evocative exterior styling and a completely new interior design of perennial top-seller   Most extensive Acura redesign in more than a decade    Best performing, most premium RDX ever to debut January 15 at 11:05 a.m. EST at North American International A more >>

2001-2019 automobilsport.com full copyright