Daimler 2017 Sustainability Report: new focus

Daimler 2017 Sustainability Report: new focus

05.04.2018: Detailed documentation of the economic, ecological and social effects of corporate activities Current target programme: sustainability

    Detailed documentation of the economic, ecological and social effects of corporate activities

    Current target programme: sustainability strategy 2030




On the day of the Daimler Annual General Meeting in Berlin on 5 April 2018, the company will also publish its 2017 Sustainability Report.




"Sustainability is more than just a buzzword for us. It is the guiding principle behind our corporate activities," says Dr Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes‑Benz Cars.



"Our commitment not only relates to our products, but to the entire value creation process. For us, acting sustainably means thinking comprehensively."



During the 2017 reporting period, Daimler refocussed the sustainability strategy while taking account of its stakeholders. Focal points and areas of action were prioritised for Daimler with the help of a multi-stage analysis of fundamentals.



The main emphases of the sustainability strategy identified in this way also provide the framework for the 2017 Sustainability Report, which for the first time has been prepared on the basis of the new Sustainability Reporting Standards of the Global Reporting Initiative (GRI).



The group-wide sustainability strategy is part of Daimler's corporate strategy, and incorporates sustainability as a fundamental principle of business operations.



 The company sets objectives and lays down target indicators for every area of action defined in the strategy. Together, all the targets result in a comprehensive medium to long-term programme of objectives.



- Silke Kögler - photo Daimler

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05.04.2018 / MaP

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