Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

09.05.2018: photo caption: Concept Car Audi Aicon CEO Rupert Stadler: “We are taking the initiative. We are lifting electric mobility to the next level.”




photo caption:   Concept Car Audi Aicon

  
CEO Rupert Stadler: “We are taking the initiative. We are lifting electric mobility to the next level.”
   
  
CFO Alexander Seitz: “We are accelerating the implementation of new and profitable business models worldwide”
   
  
Sustainability: sales of approximately 800,000 new energy vehicles in 2025 with more than 20 electrified models – Audi production plants to be CO2 neutral by end of the next decade
   
  
Digitization: €1 billion of operating profit from new business models in 2025
   
  
Urbanization: pilot fleet of the autonomous electric Audi Aicon to be launched in 2021 





Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG, the Board of Management presents the updated “Audi.Vorsprung.2025.” strategy.



 To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.



In order to release resources for the package of investments amounting to billions of euros, Audi adopted its Action and Transformation Plan towards the end of last year. It has the objectives of tapping into new revenue sources, improving cost structures and accelerating the corporate transformation with regard to new business models.



 That will considerably increase the scope for investment. By 2025, approximately €40 billion is to flow into strategic areas such as e-mobility, autonomous driving and digitization. This also applies to the digitization of production.



“Our ambition has always been and will continue to be Vorsprung durch Technik,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “Our goal is to revolutionize mobility.



Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.”



The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the premium brand will electrify its complete portfolio by 2025. This also includes investment in the German plants in Ingolstadt and Neckarsulm as well as a clear commitment for job security until the end of 2025.



The product fireworks include more than 20 electrified models in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.


For its Roadmap E, the company is making systematic use of two major Volkswagen Group synergy levers in the area of development. In addition to the Modular Electric Toolkit developed by Volkswagen for the compact segment, Audi and Porsche are working together to implement the premium-architecture electrification for mid-range, full-size and luxury-class electric cars. These cooperation projects reduce development costs substantially. For the customer, it means a quickly available choice from a broad portfolio for emission-free driving.



With electric mobility, Audi takes a holistic, resource-conserving approach also to production: In Brussels, the Audi e-tron is the first premium car to be produced in certified CO2-neutral high-volume production. Following Brussels' example, Audi will make all its production sites worldwide CO2 neutral by 2030.



At the market launch of the e-tron, customers in Europe will benefit from a high-performance charging infrastructure. Audi is making a significant contribution to the development of that infrastructure through the Ionity joint venture.



The production version of the Audi e-tron will be the first car that can be charged at rapid-charging stations with up to 150 kilowatts. This will make the electric SUV ready for the next long distance in just under 30 minutes. Its lithium-ion battery provides a range of more than 400 kilometers in the WLTP driving cycle.



For the first time, the production version of the e-tron prototype offers Audi customers the possibility to flexibly book functions such as driver assistance systems or infotainment features also after the vehicle is bought. More digital content and services will gradually be made available to the passengers. Audi aims to generate operating profit of €1 billion with such new business models by 2025.



“Just in time for the 50th anniversary of Vorsprung durch Technik, we will also present our first autonomous electric car based on our Audi Aicon show car in 2021. An interurban shuttle with lounge character – initially in a pilot fleet and around the middle of the decade as a series-production car for automated driving,” says Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG.




“Worldwide, we are accelerating the implementation of new, profitable business models in those areas that will be essential for our industry in the future,” says Alexander Seitz, Member of the Board of Management for Finance at AUDI AG.



“Since January, we have implemented the first measures of the Action and Transformation Plan amounting to a low three-digit million figure. Identified measures will have a sustained effect and a long-term impact on revenue and costs.



We will therefore gain the greatest benefits as of 2020, when our plan unfolds its full power, yielding a total of €10 billion by 2022. Audi will thus be able to secure its strong profitability despite high levels of investment.”


   

Moritz Drechsel -photo Audi

Permanent-URL: http://www.automobilsport.com/audi-electrified-cars-2025-concept-aicon---175866.html

09.05.2018 / MaP

Weitere Beiträge

Daimler launches new DENZA electric vehicle for the Chinese market
26.03.2018
    Daimler and its Chinese partner BYD continuously invest in DENZA product development for China’s New Energy Vehicle (NEV) market    New DENZA electric vehicle brings a refreshed exterior design and extended range of around 500 weiter >>
Seat Cupra e-Racer - This is how an electric race car is built
05.03.2018
    The CUPRA e-Racer, the world’s first 100% electric touring competition car, can reach 270 km/h    A battery pack with 6,072 cells and four engines for a vehicle that accelerates to 100 km/h in slightly more weiter >>
Renault to open first dedicated Electric-Vehicle concept store in Europe
14.02.2018
•    Renault will open its first Renault Electric Vehicle Experience Center on February 16 in Stockholm, Sweden.•    This new concept store will allow Renault to engage with the general public on the subject of elect weiter >>
Strom-Autos: Chefs von AVL und Magna sehen Umbrüche, Jobchancen – und Konkurrenten
02.02.2018
-Günther Apfalter und Helmut List erörtern mit Energie Steiermark Zukunft der E-Mobility. - Steiermark führt österreichweit bei Neuzulassungen von E-Autos.       v. weiter >>
E-Autos: Fast 54 Prozent mehr EU-Neuzulassungen
01.02.2018
Auch Plug-in-Hybride und mit Gas betriebene Fahrzeuge ziehen stark an  Elektrofahrzeug: 54 Prozent mehr Neuzulassungen in der EU Laut Angaben des Branchenverbands Association des Constructeurs Européens d'Automobiles (ACEA) http://acea.be wurden in der EU 2017 insgesamt 97.571 Fahrzeuge mit weiter >>
Groupe Renault: "The electric vehicle in the ecological transition in France"
25.01.2018
(Study of European Climate Foundation and the Fondation pour la Nature et pour l’Homme), in collaboration with Groupe RenaultGroupe Renault has participated in an unprecedented study conducted by the European Climate Foundation and the weiter >>
All-New Honda Insight Prototype Redefines Segment
19.01.2018
... while Expanding Honda’s Electrified Vehicle Lineup    All-new 2019 Honda Insight will offer universally appealing styling in a roomy five passenger sedan with fuel efficiency competitive with the best in the segment weiter >>
Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles
18.12.2017
...Including 1 Million Zero-Emission Vehicles per Year by 2030Electrified vehicles to be available across the entire Toyota and Lexus line-up by around 2025Toyota Motor Corporation (Toyota) announces today its pla weiter >>
Electric trucks for BMW Group Plant Munich
04.12.2017
- 100% electric, clean and quiet – BMW Group, ARS Altmann AG and SCHERM Group put two new e-trucks into serviceA total of three e-trucks now traveling the streets of Munich for the plant’s production Savings of approx. 82 tons of weiter >>
Daimler introduces its first all-electric school bus in the US
09.11.2017
An icon goes electric: Daimler introduces its first all-electric school bus in the US The North American Daimler subsidiary Thomas Built Buses introduced its first all-electric school bus for series production. Starting in 2019, weiter >>
IONITY – Pan-European High-Power Charging Network Enables E-Mobility for Long Distance Travel
03.11.2017
 BMW Group, Daimler AG, Ford Motor Company and the Volkswagen Group with Audi and Porsche form Joint Venture    Joint Venture to build a High-Power-Charging (HPC) Network for electric vehicles starts operation     weiter >>
Polestar unveils its first car - the Polestar 1
17.10.2017
and reveals its vision to be the new electric performance brandPolestar, Volvo Car Group's performance arm, has revealed its future as a new standalone electric performance brand. Polestar has confirmed the company's first t weiter >>
Daimler Trucks teams up with innovation leader for electric charging StoreDot Ltd
18.09.2017
Investment and Strategic Partnership: •    Daimler AG's Trucks division leads new financing round of Israeli nanotechnology materials pioneer StoreDot Ltd.•    Daimler b weiter >>
Groupe Renault -Electric vehicle charging on highways with second-life-batteries
30.08.2017
“Groupe Renault is supporting the development of charging infrastructures to simplify the daily life of electric vehicle drivers. Using our second-life batteries in fast EV charger contributes to progress by providing charging station operators with economic weiter >>
Renault-Nissan Alliance and Dongfeng Motor Group Co., Ltd. forge partnership
30.08.2017
....to co-develop electric vehicles in China    Newly formed joint venture eGT New Energy Automotive Co., Ltd. expected to support zero-emission mobility, a key priority for both Dongfeng Motor Gro weiter >>
E-Mobilität – Bereits mehr als 4.000 Förderanträge für Kauf von E-Fahrzeugen
17.08.2017
Private E-Autos mit bis zu 4.000 Euro gefördert – Meiste Förderanträge in Niederösterreich, Oberösterreich, Steiermark Insgesamt 4.003 Förderanträge sind seit dem Start der Förderaktion für E-Fahrzeuge von Verkehrsministerium und Umweltministerium eingegangen. Die meisten Anträge entfallen mit 2.993 auf rein weiter >>
Daimler starts production of FUSO eCanter in Europe
28.07.2017
 – the world’s first series all-electric light-duty truckphoto caption:Marcelo Rebelo de Sousa, President of the Portuguese Republic and Marc Llistosella, President & CEO Mitsubishi Fuso Truck and Bus Corporation at weiter >>
BMW Group announces next step in electrification strategy
26.07.2017
Flexible vehicle architecture to enable electrification of every model series.Fully electric MINI confirmed as MINI 3 door variant.Electric drivetrain Made in Germany, integrated into car in Oxford. Electrification is one o weiter >>
Elektroautos könnten 2022 wettbewerbsfähig sein
12.07.2017
Atomkraftwerk Hinkley Point nicht unbedingt eine lohnende Investition  Strom tanken: könnte sich mit Ökostrom E-Autos könnten 2022 gegenüber Benzinern we weiter >>
Second electric car for Audi’s production network
21.06.2017
Production of the Audi e-tron Sportback to start at the Brussels plant in 2019      Board of Management Member for Production Prof. Dr. Hubert Waltl: “A clear commitment to electric mobility”      The Audi e-tron Sportback concept study provides an outlook onto the second battery-electric automobile weiter >>
Green4U Technologies, Inc. and Panoz Reveal All-Electric Road-Racing Sports Car Concept
15.06.2017
Technology company creating the first all-electric race car designed for sports car and endurance racing. A street legal-version with two-passenger,  jet fighter-style seating also planned. Green4U Technologies, Inc., formed in 2016 to provide electric v weiter >>
Audi e-tron Sportback concept
18.04.2017
In production from 2019: second electric Audi      Emotional and powerful: Audi coupé design      Illuminating: e-tron light communicates with its surroundings D weiter >>
SKODA gibt Ausblick auf das Interieur der Elektrostudie VISION E
06.04.2017
› Elektrisches Konzeptfahrzeug von ŠKODA mit futuristischem Interieur› ‚Simply Clever‘: Drehbare Einzelsitze machen Ein- und Ausstieg besonders komfortabel› Langer Radstand und kurze Überhänge sorgen für komfortable Innenraummaße › ŠKODA typisch groß dimensionierter Gep&a weiter >>
The new e-Golf1 can now be ordered
21.02.2017
    Electric model has extended range of 300 kilometres (NEDC2)    Standard features now include 9.2-inch infotainment system and gesture control    Car-Net e-Remote app provides convenient access to key vehicle functions by smartphone    Heat pump assures reliable driving range and comfort e weiter >>
Das Elektroauto: Soviel Hightech steckt im neuen Opel Ampera-e
13.02.2017
•    Revolutionär: Rein elektrische Reichweite von 520 Kilometer (nach NEFZ)•    Rundum sicher: Assistenzsysteme wachen, warnen und bremsen sogar im Notfall•    Bestens vernetzt: Smartphone-Integration und neue OnStar-Services•    Maßgeschneidert: Neu entwickelt weiter >>
European electric travel made easier
07.02.2017
European fast charging networks commit to seamless European electric car travelFastned co-founders Michiel Langezaal and Bart LubbersToday, 5 European fast charging networks announce the Open Fast Charging Alliance. The alliance weiter >>
Hitachi Automotive Systems and Honda Sign MoU
07.02.2017
....Aiming to Establish a Joint Venture Company for Electric Vehicle MotorsHitachi Automotive Systems, Ltd., and Honda Motor Co., Ltd., today announced the signing of a Memorandum of Underst weiter >>
BMW - ChargeNow by EVgo no-cost and specially priced public charging programs
26.01.2017
- exclusively for BMW i and iPerformance drivers - now available in more than 50 metro areas across the U.S.     ChargeNow by EVgo provides no cost and low cost public charging access programs designed for BMW i and BMW weiter >>
nanoFlowcell achieves breakthrough in flow cell research
25.01.2017
Electric cars with 48-volt flow cell drive are the future•    Breakthrough in flow cell research: nanoFlowcell develops the first flow cells that can be variably controlled – significant reduction in cost and weight for nano weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com