Cooper Tire Europe: erfolgreiche Produktpräsentation und Motorsport-Stars bei der The Tire Cologne

Cooper Tire Europe: erfolgreiche Produktpräsentation und Motorsport-Stars bei der The Tire Cologne

02.07.2018: Der Rückblick auf die Reifenmesse The Tire Cologne, die zwischen dem 29. Mai und 1. Juni 2018 stattfand, bestätigt das Konzept von Cooper Tire Europe. Mit den Marken Cooper und Avon wurde reges Interesse geweckt, und für die Weltpremiere der brandneuen D


Der Rückblick auf die Reifenmesse The Tire Cologne, die zwischen dem 29. Mai und 1. Juni 2018 stattfand,  bestätigt das Konzept von Cooper Tire Europe. Mit den Marken Cooper und Avon wurde reges Interesse geweckt, und für die Weltpremiere der brandneuen Discoverer AT3-Baureihe war dies offensichtlich genau der richtige Ort.



Schon im Laufe des Sommers sind sie verfügbar: Die Reifen der neuen Baureihe Discoverer AT3 umfasst drei verschiedene Ganzjahresreifen für On- und Offroad-Einsätze von SUVs sowie leichten und auch weiteren, schwereren Nutzfahrzeugen. Die drei Versionen wurden in den Mittelpunkt des Messeauftritts gerückt:



 Der Discoverer AT3XLT war unter anderem an einem Jeep Wrangler Black Hawk der Chelsea Truck Company montiert, aber auch neben dem Discoverer AT3LT und dem Discoverer AT34S ausgestellt. Besonders der  AT34S wird für die europäischen Märkte von Bedeutung sein.



Mit dem dreimaligen FIA-Weltmeister Petter Solberg, der bereits zwei Rallycross-WM-Titel eingefahren hat, stand den Besuchern ein überaus sympathischer und zugänglicher Könner nicht nur Rede und Antwort. Der Rallycross-Pilot musste auch zahlreiche Autogramme geben und machte gerne bei Fotoaufnahmen mit den Fans mit.



Solberg sprach über seine Erfahrungen, wie die Rallycross-Reifen von Cooper den anspruchsvollen Spagat zwischen befestigter Straße und losem Untergrund, zwischen Gelände und Asphalt, auch unter schwierigsten Bedingungen bewältigen. Azudem war eine detailgetreue Carbon-Kopie seines Arbeitsgerät zentral auf dem Stand von Cooper zu sehen, ein Volkswagen Polo GTi in der Rallycross-Ausführung.



Weiteren Motorsport-Glanz brachte der mehrfache Formel 1-Sieger David Coulthard auf die Messe und speziell den Stand von Cooper Tire Europe. Der Markenbotschafter für die Ultra-High-Performance-Reifen von Cooper kommentierte den 250 m² großen Messestand mit folgenden Worten: “Ich freue mich, die ganze Bandbreite der Produkte von Cooper hier ausgestellt zu sehen und begeistere mich besonders für die Motorsport-Reifen.”



“Die Einführung der Discoverer AT3-Baureihe, einschließlich des AT34S für Europa hat sowohl bei den Kunden als auch bei den Besuchern ein enormes Interesse geweckt”, sagt Michiel Kramer, Marketing-Direktor von Cooper Tire Europe.



 “Die Anwesenheit von David Coulthard und Petter Solberg hat unserem Stand viel Aufmerksamkeit verschafft. Viele Besucher der Messe wollten diesen beiden Weltklasse-Fahrern näher kommen und versammelten sich bei uns.”



Neben der Weltneuheit der Discoverer-Baureihe zeigte Cooper seine Ultra-Hochleistungs-Reifen, aber auch die Produkte für SUVs, 4x4-Fahrzeuge und die Winterreifen. Darüber hinaus stellte auch die Cooper-Marke Avon seinen neuen Markenauftritt vor. Unter einem verjüngten Erscheinungsbild präsentierte die traditionsreiche britische Marke während der vier Messetage seine Reifen für Pkw, Motorräder und Motorsporteinsätze.




Weitere Informationen über Cooper Tire gibt es im Internet unter www.coopertire.de und bei Twitter.




Lars Döhmann- Photos Cooper Tire

Permanent-URL: http://www.automobilsport.com/cooper-tire-europe-motorsport-stars-produkte-cologne---178195.html

02.07.2018 / MaP

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