Tweet
Internationalisation of the BMW and MINI Driving Experience proceeding apace.

Internationalisation of the BMW and MINI Driving Experience proceeding apace.

02.08.2018: Trainings all over the world South Africa becomes first country in Africa to receive the “BMW Driving Experience, Official Partner of M” certificate as the seal of approval for the highest standards of quality. The successful BMW and MINI Driving Exp

Trainings all over the world

South Africa becomes first country in Africa to receive the “BMW Driving Experience, Official Partner of M” certificate as the seal of approval for the highest standards of quality. The successful BMW and MINI Driving Experience model is now even more international.
 


The successful BMW and MINI Driving Experience model is now even more international. South Africa is the latest market to have a BMW and MINI Driving Experience recognised with the certificate “Official Partner of M”, guaranteeing that it meets the highest quality standards for its customers.



During the certification process, BMW M GmbH provides training guidelines, as well as buildings and premises, in order to achieve homogeneous safety and quality standards for the BMW and MINI Driving Experience.



 Since 1997, the BMW and MINI Driving Experience has been training its instructors according to uniform global standards and testing them in an intensive process at the international BMW Instructor Academy. Only when all the aspects of the certification have been fulfilled is the official seal of quality – “Official Partner of M” – awarded.



“The BMW and MINI Driving Experience has a greater presence than ever outside Germany,” says Robert Eichlinger, Head of the BMW and MINI Driving Experience. “I am pleased that we are now able to offer customers on all five continents the highest possible quality of driver training courses.



This means that our customers benefit from an unforgettable driving and brand experience, while also allowing us to convey valuable tips for driving in road traffic. That is precisely the goal of the BMW and MINI Driving Experience."



The first international location to receive the “Official Partner of BMW M” status was the BMW and MINI Driving Experience in the Netherlands in 2015. The USA followed in 2017, with the locations BMW Performance Center East in Spartanburg (South Carolina) and West in Thermal (California). In the same year, the markets in South Korea, Australia and the Nordics were also added to the offering. The Nordics market consists of Norway, Sweden, Finland and Denmark.



 The launch in South Africa means that the highest seal of approval for the BMW and MINI Driving Experiences is now represented on all five continents around the world, making it a model of success for more than 40 years.



In South Africa, a diverse course offering awaits participants. Even before the “Official Partner of BMW M” certification, around 3,800 drivers took part in training courses here each year. 4 instructors and 27 cars are on hand at present.




 The focus here is on BMW M track training courses, for which no fewer than 15 BMW M automobiles are available. The course portfolio is similarly extensive in Australia (3 instructors, 24 cars) and in the Nordics (3 instructors, 40 cars). In South Korea (15 instructors), which welcomed 24,000 participants last year, there is a choice of 89 BMW and MINI cars available 300 days per year, including 10 BMW i cars.



This shows how the BMW and MINI Driving Experience acts as a centre of excellence and the BMW Group’s link between the product and the customer, as its driving-based training courses make it possible to experience the mobility of the future.



 In addition, more than 40 training courses are offered around the world, including driver safety training courses in the latest BMW, BMW i and MINI models, drift and racetrack training courses in BMW M cars, winter training courses on snow and ice, special courses for professional drivers, off-road tours in Africa, and motorcycle training courses.






About the BMW and MINI Driving Experience



The BMW and MINI Driving Experience is part of BMW M GmbH. As one of the first provides of driver training courses, it has been thrilling its customers with driving experiences in BMW Group vehicles since 1977. The BMW and MINI Driving Experience currently offers about 50 different training courses for BMW and MINI models, as well as BMW motorcycles, in over 30 countries around the world – all under the watchful eye of professional instructors. In 2017, more than 120,000 people took part in the training courses.

Under the slogan “Passion leaves traces”, the BMW and MINI Driving Experience plays an important role in improving driving safety on public roads, while at the same time conveying the joy of driving for which BMW is renowned. The BMW and MINI Driving Experience fulfils its social responsibility with its driver safety courses on asphalt and snow, which give the customers all the basics they need to drive safely and competently. The same can be said of the internal BMW driver training for approximately 20 different internal driving licences. On the other side of the coin are spectacular racetrack and drifting courses, which allow customers to enjoy emotional and action-packed experiences in powerful BMW M vehicles.

As well as the regular range of training courses, the BMW and MINI Driving Experience also places great importance on meeting the customer’s specific desires. A team specialising in corporate events and incentives works closely with the customer to put together packages tailored to the customer’s requirements.



Matthias Bode- photo BMW

Permanent-URL: http://www.automobilsport.com/bmw-mini-driving-experience-internationalisation---179506.html

02.08.2018 / MaP

More News

The V8 power unit for the new BMW 8 Series Coupe
02.08.2018
- A masterpiece from the Munich engine plant.Assembly of the new eight-cylinder engine featuring BMW M Performance TwinPower Turbo technology at the long-established BMW Group headquarters excels through high-tech and precision craftsmanship. more >>
Audi China prepares change in top management
01.08.2018
Thomas Owsianski designated President of Audi China        Joachim Wedler to retire in fourth quarter of 2018  Thomas Owsianski is to take up the position of President of Audi China during the fourth more >>
Erster Blick auf den Opel GT X Experimental
01.08.2018
    Klare Sprache: Studie hebt Opel-Markenwerte deutsch, nahbar, aufregend hervor    Klare Ausrichtung: Frontansicht künftiger Opel-Modelle mit typischem „Vizor“    Klare Linie: Neuer Opel GT X Experimental wird noch in diesem Jahr enthüllt    Klare Ansage: Opel CEO Mich more >>
The ACO pays tribute to Sergio Marchionne
26.07.2018
The Automobile Club de l’Ouest is saddened to learn that Sergio Marchionne has passed away.  The emblematic boss of the Fiat-Chrysler Group and Chairman of Ferrari, Sergio Marchionne, who resigned just days ago through ill health, has died at the age of 66.  Pierre Fillon, President of the Automobile Club de l’Ouest, more >>
EXOR announcement - Passing of Sergio Marchionne
25.07.2018
It is with the deepest sadness that EXOR has learned of the passing of Sergio Marchionne.John Elkann said: "Unfortunately, what we feared has come to pass. Sergio Marchionne, man and fr more >>
Dodge selects Nexen Tire for launch of the new 2019 Dodge Challenger
20.07.2018
... Dodge Challenger R/T Scat Pack “1320”  All-New Nexen N’FERA SUR4G Drag Spec Tire Co-Developed with Dodge//SRT to Deliver Unrivaled Drag Strip Performance     Although the name Nexen more >>
MAPFRE consolidates its global risks business to boost its service capacity for large clients
20.07.2018
MAPFRE has approved a new configuration for its global risks business, which will enable it to increase its management and business capacity for this type of risk, while also bringing greater financial stability and efficiency to the group, with the ultimate goal of moving forward in its efforts to offer a better service to its clients. more >>
SPYSCAPE erwirbt James Bonds Aston Martin DB5
17.07.2018
....und bietet 007-Fans die Chance, dieses berühmte Auto zu fahren SPYSCAPE, das auf die Welt der Geheimdienste spezialisierte Edutainment-Unternehmen, hat bekanntgegeben, dass es James Bonds legendären Aston Martin DB5 zum Preis von 2 Mio. £ (2,6 Mio. USD) erworben hat.Diesen Wagen fuhr Pierce Brosnan im Str more >>
2019 Acura MDX Arrives with Luxury and Performance Upgrades
17.07.2018
....Plus First A-Spec Variant    Best-selling three-row luxury SUV of all-time boosts luxury appeal with upgraded interior and expanded color palette    A-Spec sport appearance package available for the first tim more >>
SEAT - A CNG car as seen from the inside
17.07.2018
The components of a gas-powered vehicle •    Gas powered vehicles feature a single internal combustion engine that operates with gas by default•    The tanks are sealed and reach half the pressure they ca more >>
Automobili Lamborghini produces Aventador 8,000 and Huracán 11,000
17.07.2018
Seven years after its market introduction, the Lamborghini Aventador achieves an important milestone in its history with 8,000 units produced. Chassis number 8,000 is an Aventador S Roadster: the model in Grigio Telesto will be delivered to a customer in Japan.  more >>
SEAT begins assembling the Arona and the Leon in Algeria to boost its globalisation strategy
17.07.2018
•    The Arona and Leon are manufactured in Martorell and the final assembly for the Algerian market is carried out in the SOVAC and Volkswagen Group’s plant in Algeria•    Both models join the Ibiza, which has been assembled in Relizane since 2017 •    SEAT leads the Volkswagen Group&r more >>
Laia Sanz, new CUPRA brand ambassador
12.07.2018
    The rider and CUPRA share the same values and passion for motorsport and competitiveness    Sanz has 18 trial and enduro world championship titles and is the only woman to have ridden over the Dakar Rally finish line eight times    Her next sporting challenge will be on four wheels, for which she has jo more >>
Five mistakes people make when using the air conditioning
11.07.2018
    Turning on the air conditioning full blast without ventilating the car is one of the most common mistakes    The air nozzles should be pointed towards the ceiling instead of the passengers, to let it fall on them like a curtain    An interior temperature of 35 °C can affect driver reaction times, so more >>
Rolls-Royce has announced Rami Joudi as Regional PR & Communications Manager
10.07.2018
.... Middle East, Africa & India. He will be based in Dubai.Born in Kuwait and of Syrian descent, Joudi graduated from Lincoln University in the UK with a Bachelor’s Degree in Business A more >>
Cooper präsentiert den neuen Discoverer AT34S
10.07.2018
Ein komplett neuer, wintertauglicher Reifen für Geländeeinsätze feierte im Rahmen der Reifenmesse The Tire Cologne Ende Mai seine Weltpremiere: Der Cooper Discoverer AT34S sorgt für zuverlässiges Fortkomm more >>
Start of production of the Mercedes-Benz A-Class in Finland
10.07.2018
Third ramp-up in the global production network    Just a few weeks after the ramp-up at the German lead plant in Rastatt and in the Hungarian Mercedes-Benz plant in Kecskemét, the Finnish production partner Valmet Automotive in Uusikau more >>
Start of production for new BMW 8 Series Coupé at BMW Group Plant Dingolfing
06.07.2018
- Launch of luxury-segment model offensive - Integration into existing structures - Digitalisation of production processes making good progress At the start of this week, BMW Group Plant Dingolfing began series pr more >>
Audi concludes analyses of its V TDI engines
05.07.2018
Company presents – as promised - comprehensive assessment to responsible authorities        Audi CEO Bram Schot: “Substantial progress in the technical investigation”        No irregularities in new full-size category with third-generation V6 TDI engines more >>
Volkswagen to offer “zero-emission” car sharing services in future
05.07.2018
    Vehicle-on-demand services, in particular car sharing, expand the WE/We customer platform offering    Start in Germany planned for 2019    International rollout from 2020, initially in major cities in Europe, North America and Asia    Fleet will consist entirely of elect more >>
Dovizioso and Lorenzo, at the wheel of the CUPRA TCR
05.07.2018
      Andrea Dovizioso and Jorge Lorenzo, MotoGP riders for Ducati Corse and CUPRA ambassadors, take the brand’s competition car for a spin    Both agree on emphasising the more >>
The new VW T-Cross – “more than one thing”
04.07.2018
    T-Cross will expand the SUV program underneath the T-Roc    Innovative spacious passenger compartment offers maximum flexibility    Thanks to MQB: A range of assistance systems available in higher vehicle classes to enter the small vehicle segment more >>
BMW Group engine plant gears up for new BMW i8 Roadster
04.07.2018
Engines from BMW Group’s production plant, near Birmingham, are to power the company’s latest electrified model – the new BMW i8 Roadster, now on sale in the UK. The Midlands-based plant has been producing engines more >>
The electric touring racecar CUPRA e-Racer drives for the first time on a race track
03.07.2018
THE FIRST EVER FULLY ELECTRIC TOURING RACECAR  •    Tests on the track confirm the successful integration of the batteries with the batteries with the rest of the car’s elements.•    The b more >>
Appointment of Benjamin Sokolowski as Head of Public Affairs & Government Relations for Groupe PSA
29.06.2018
Benjamin Sokolowski, currently head of Public Affairs and Government Relations for Opel/Vauxhall, has been appointed head of Public Affairs & Government Relations for Groupe PSA, effective 1st August 2018. He will report to Grégoire Olivier, General Secretary of more >>
The new Mercedes C-Class family continues to grow
29.06.2018
More than 50 models available in totalAdditional engines for the new C-Class can now be ordered at the dealers. This makes a total of more than 50 models of the new C-Class family available – 30 saloons and estates as well as 21 coupés and cabriolets. more >>
Milestone in Africa: Volkswagen launches local assembly and Car sharing in Rwanda
28.06.2018
    Africa’s first Integrated Mobility Solution    New facility incorporates sales and service retail outlet, vehicle assembly, training center and mobility company    Local assembly of up to 5,000 vehicles per year    Car sharing started, ride hailing and other services to follow more >>
New Alfa Romeo Giulia Quadrifoglio NRING and Stelvio Quadrifoglio NRING Limited Editions
26.06.2018
...celebrate the supreme success on the legendary German circuit •    Giulia Quadrifoglio "NRING" and Stelvio Quadrifoglio "NRING" Nürburgring Limited Editions celebrate the historic bond of supreme success linking Alfa Romeo to t more >>
Opel and Vauxhall employee representatives join the Global Group Works Council
22.06.2018
New phase in social dialogueDuring the 21-22 June meeting of its Global Works Council, Groupe PSA for the first time welcomed into this body representatives of the IG Metall, Unite, UGT, NSZZ Solidarność, PRO GE and Járműgyárt&o more >>
Mercedes Benz next step in the offensive “Strong for human rights”
21.06.2018
photo caption:   Mercedes-Benz Cars enhances sustainability activities for the paint raw material Glimmer     Mercedes-Benz has taken a further step for the sustainable procurement of raw materials creating transparency more >>
psa-retail.com : All a network in a few clicks
21.06.2018
• A tool to inform the customers on the distributor’s offer• Around 13000 vehicles (New vehicles, Demo Cars, used cars)• All the craftsmanship and services in just a few clicks more >>
Mitsubishi Motors Corporation uses the system of "Tradable Green Certificates"
21.06.2018
...at its shareholders' meeting.Mitsubishi Motors Corporation has entered into a contract with Japan Natural Energy Company Limited (JNEC), utilizing the system of "Tradable more >>
VW Group CEO Diess in Israel
21.06.2018
- political talks and meetings with innovative start-ups    Meeting with Israel’s Prime Minister Benjamin Netanyahu    Talks about mobility services, start-ups and autonomous driving    Visit to Yad Vashem Holocaust Memorial as part of Volkswagen’s culture of remembrance more >>
SEAT brings Shazam to its customers’ fingertips
20.06.2018
•    SEAT becomes the world’s first brand to integrate Shazam into its cars•    The partnership allows SEAT customers to easily and safely identify their favourite songs at the touch of a button•    The music-discovery app seamlessly integrates into the SEAT DriveApp, streamlining its u more >>
Renault opens full-electric vehicle concept store in central Berlin
19.06.2018
    First Stockholm, now Berlin… Renault has opened a second Renault Electric Vehicle Experience Centre.    This urban concept store is located in a busy shopping district of Berlin.  more >>
McLaren reveals more of new model ahead of Goodwood Festival
13.06.2018
    McLaren Automotive confirms new model will be unveiled online on June 28    Global public debut in the UK, at the Goodwood Festival of Speed in July    Fifth new model to be announced under the McLaren Track22 business plan more >>
Andreas Bareis announced as McLaren Vehicle Line Director - Super Series
12.06.2018
Andreas Bareis has been appointed as Vehicle Line Director of McLaren Automotive’s Super Series product family. He will take up his position in July and will report directly to Chief Operating Officer Dr. Jens Ludmann.Andreas will be responsible for manag more >>
Schon jetzt 79 neue Opel-Motoren Euro 6d-TEMP-fähig
06.06.2018
•    Von ADAM bis Zafira: Euro 6d-TEMP-Triebwerke im gesamten Modellportfolio•    Optimale Emissionskontrolle: Neue Motoren, SCR, Diesel- und Benzinpartikelfilter•    Die nächsten Schritte: Batterieelektrischer Corsa und Grandland X-Plug-in-Hybrid more >>
“Diversity Day 2018” – diversity of the Four Rings
04.06.2018
The Four Rings are colourful: apprentices present employees´ signatures for more variety in its corporate culture at Audi. Nationwide “Diversity Day 2018” focuses on the “100% me.” campaign to raise awareness of human similarities.    more >>

2001-2020 automobilsport.com full copyright