Cooper Tire-Mitarbeiter legten im Handel wieder selbst Hand an

Cooper Tire-Mitarbeiter legten im Handel wieder selbst Hand an

13.11.2018: Versprochen ist versprochen: Hand in Hand mit dem Handel soll es für Cooper Tire erfolgreich in eine gemeinsame Zukunft gehen. Mitten in der Winterreifen-Umrüstsaison löste der Reifenhersteller sein im Frühjahr gegebenes Versprechen ein und arbeitete erne

Versprochen ist versprochen: Hand in Hand mit dem Handel soll es für Cooper Tire erfolgreich in eine gemeinsame Zukunft gehen. Mitten in der Winterreifen-Umrüstsaison löste der Reifenhersteller sein im Frühjahr gegebenes Versprechen ein und arbeitete erneut einen Tag vor Ort mit.




“Hand³” heißt diese  Aktion der Cooper  Tire & Rubber Company Deutschland GmbH, die am 6. November 2018 beim Reifenfachhandel in der Vertriebsregion D/A/CH durchgeführt wurde.



Die Motivation für den Einsatz bei „Hand in Hand mit dem Handel“ blieb im Vergleich zu der am 11. April des Jahres durchgeführten Aktion unverändert für Michael Lutz, Sales Director Central and East Europe bei Coopertires: “Wir legen viel Wert auf eine faire und enge Zusammenarbeit mit dem Handel und wollen uns positiv einbringen.




Am zweiten diesjährigen Aktionstag machten sich Mitarbeiter von Cooper Tire im Handel wieder durch praktische Mitarbeit nützlich und unterstützten ihn bei seiner Arbeit. So wollten wir als Reifenhersteller in dieser herausfordernden Phase des Geschäfts bessere Einsichten in die Kunden- und Händlersichtweisen erhalten und die Herausforderungen des täglichen Geschäfts noch intensiver kennenlernen.“



Mit dem Einsatz zahlreicher Außendienstmitarbeiter erfüllte Cooper Tire sein im April geäußertes Versprechen einer Wiederholung. An diesem zweiten Tag der aktiven Mitarbeit galt der Ansatz, nicht nur praktisch helfen zu wollen, sondern durch vertiefte Erkenntnisse auch ein besseres Verständnis für die Situation im täglichen und saisonalen Reifenhandelsgeschäft zu gewinnen: Was kann in den Kundenbeziehungen verbessert werden? Was läuft bereits gut? Welche gemeinsamen Interessen lassen sich vertiefen?



Nach den positiven Erfahrungen beim Einsatz im Frühjahrsgeschäft sollte auch der 6. November die Nähe und Verbundenheit von Cooper Tire zum Reifenhandel stärken. Die Mannschaft von Cooper jedenfalls ging die Aktion mit Vorfreude an und gab dann gut gelaunt mit bedingungslosem Einsatz das Beste.




Weitere Informationen über Cooper Tire gibt es im Internet unter www.coopertires.de und bei Twitter.





Lars Döhmann- Photos Cooper Tire

Permanent-URL: http://www.automobilsport.com/cooper-tire-mitarbeiter-handel-selbst-hand-an---183320.html

13.11.2018 / MaP

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