Cooper Tires ist Mitglied des Österreichischen Reifenverbands

Cooper Tires ist Mitglied des Österreichischen Reifenverbands

15.11.2018: Der international bedeutende Reifenhersteller Cooper Tire & Rubber Company ist jetzt Mitglied des Österreichischen Reifenverbands (VRÖ). Die Mitgliedschaft unterstreicht das globale unternehmensseitige Bemühen der Förderung von mehr Sicherheitsbewusstsein

Der international bedeutende Reifenhersteller Cooper Tire & Rubber Company ist jetzt Mitglied des Österreichischen Reifenverbands (VRÖ). Die Mitgliedschaft unterstreicht das globale unternehmensseitige Bemühen der Förderung von mehr Sicherheitsbewusstseins beim Thema Reifen.



Die Ziele des Österreichischen Reifenverbands (VRÖ) liegen in der Förderung und Anhebung des Sicherheitsbewusstseins in der österreichischen Öffentlichkeit, bei Behörden und im Rahmen der Gesetzgebung, insbesondere im Hinblick auf die Fahrzeugbereifung.



Mit dieser Aufgabenstellung verbunden ist das Ziel einer Verbesserung der Verkehrssicherheit, insbesondere bei der Reifensicherheit, sowie der berufsbegleitenden Aus- und Fortbildung von Mitarbeitern, die in der Reifenbranche tätig sind.



„Reifen sind das einzige Medium, das Fahrzeuge mit der Fahrbahn verbindet und damit ein ganz wesentliches Element für die Verkehrssicherheit“, erklärt Michael Lutz, Sales Director Central & East Europe bei der Cooper Tire & Rubber Company Deutschland GmbH.




„Als Hersteller von qualitativ hochwertigen Reifen unterstützt Cooper Tires die Ziele des Österreichischen Reifenverbands uneingeschränkt. Wir bringen uns dabei gerne ein und wollen die Entwicklung im Sinne der Sicherheit im Straßenverkehr fördern.“



Bereits im August dieses Jahres trat Cooper Tires der Initiative Reifenqualität des Deutschen Verkehrssicherheistrates (DVR e.V.) in Deutschland bei. Ähnlich wie der VRÖ hat sich auch diese Initiative zum Ziel gesetzt, die Reifensicherheit zu erhöhen



Über die Unterstützung zur Förderung der Verkehrs- und Reifensicherheit in Österreich und Deutschland hinaus betreibt Cooper längst eine eigene, weltweite Sicherheitskampagne unter dem Namen „Tread Wisely", sinngemäß übersetzt "Bedenke dein Profil".




Diese Kampagne soll vor allem junge Fahrer informieren und dazu motivieren, mehr Vorsicht im Verkehr walten zu lassen und wichtige Sicherheitsmaßnahmen im Hinblick auf die Bereifung zu beachten. Im Rahmen von Tread Wisely verbreitet Cooper lebenswichtige Informationen zur Reifensicherheit über Social-Media-Kanäle, das Internet, bei gezielten Informationsveranstaltungen für junge Fahrer und auch vor Ort.




Hunderte von Cooper-Mitarbeitern weltweit engagieren sich dabei ganzjährig als Tread Wisely-Botschafter: Sie treten in Schulen auf und erklären die Bedeutung von Reifen als Element der Verkehrssicherheit, aber auch bei Sportveranstaltungen, in Kirchen und bei weiteren Gelegenheiten.




 Damit werden gezielt junge Fahrer im erweiterten Umfeld der Mitarbeiter angesprochen. Auf diese Weise hat Cooper bereits Millionen von jungen Menschen erreicht. Weitere Informationen über Tread Wisely sind nachzulesen auf www.treadwisely.org und auch erhältlich über Twitter unter @TreadWisely1, auf Instagram und Facebook.




Lars Döhmann- Photo Cooper Tires

Permanent-URL: http://www.automobilsport.com/cooper-tires-mitglied-oesterreichischen-reifenverbandes---183424.html

15.11.2018 / MaP

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