Ford's Driving Skills for Life Trains Motorists Throughout Africa and Middle East in 2018

Ford's Driving Skills for Life Trains Motorists Throughout Africa and Middle East in 2018

14.12.2018: New Markets, New Initiatives, and Newly-Licensed Drivers • Driving Skills for Life benefitted more than 1 600 drivers across the Middle East and Africa, making it the most successful year to date for Ford's globally renowned programme

New Markets, New Initiatives, and Newly-Licensed Drivers




•    Driving Skills for Life benefitted more than 1 600 drivers across the Middle East and Africa, making it the most successful year to date for Ford's globally renowned programme


•    DSFL training held in South Africa and seven additional markets in Sub-Saharan Africa this year


•    Programme focuses on hazard recognition, vehicle handling, speed management and space management





ord Driving Skills for Life (DSFL) has wrapped up 2018 having enjoyed its most successful year yet with over 1 600 motorists having benefitted from the programme across the Middle East and Africa region, including South Africa and Sub-Saharan Africa (SSA).



Providing free training and instilling safe driving practices, the DSFL programme offered an excellent opportunity to gain experience in the four main primary driving skills: hazard recognition, vehicle handling, speed management, and space management.



Ford DSFL was introduced to South Africa in 2010, and the innovative award-winning programme continues to make an impact locally, with courses held this year in Cape Town, Port Elizabeth, Rustenburg and Pretoria.



It has now also been expanded to seven markets across the Sub-Saharan Africa (SSA) region, comprising Nigeria, Angola, Kenya, Uganda, Zambia, Zimbabwe and Madagascar as the latest addition.



Heading north, the pioneering DSFL programme added Morocco to its line-up this year, along with Dubai in the UAE. In Saudi Arabia, Ford hosted the special global debut of its 'DSFL for Her', a new customised version of Ford's award-winning safe-driving initiative, helping to build confidence behind the wheel as participants there prepared to be among the first-ever women to be issued a driving license in the Kingdom.



The groundbreaking DSFL for Her course followed the landmark decision last year, as decreed by His Highness, King Salman bin Abdulaziz Al Saud, to lift the ban on females driving in Saudi Arabia.



"Safety continues to be a key priority to Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers' knowledge and confidence on the road," said Jim Graham, global manager, Ford Driving Skills for Life.
"Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia - DSFL for Her - specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kind of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the programme continues its rapid expansion, and evolves to adapt to needs of the markets in which it operates," Graham added.



Ford Driving Skills for Life has gone from strength to strength every year since its initial trials in the United States some 15 years ago, and in Asia and South Africa a few years later. The acclaimed safe driving training programme was established in 2003 by Ford Fund, GHSA, and a panel of safety experts to teach newly-licensed drivers necessary skills beyond standard driver education programmes. In 2013, Ford DSFL branched out into both Europe and the Middle East, where it has enjoyed continued success. In 2017, the programme celebrated reaching the one-millionth newly-licensed driver trained, free of charge in a Ford vehicle.





Globally, around 1.25 million* people lose their lives in road accidents each year, while between 20 and 50 million others suffer non-fatal injuries, with many incurring a disability. World Health Organisation's statistics indicate that the vast majority of traffic accident victims are young people, and that road accidents represent the second largest cause of death in the world for the 15-29 age group.



Now in its 15th year as a signature programme of the Ford Fund, Ford Driving Skills for Life has provided free training to more than one million newly-licenced drivers in 40 countries, which equates to an investment of more than $50 million, highlighting Ford's commitment to promoting safety on the road.






*According to World Health Organisation (WHO) research






 
Dudu Nxele- photo quickpic.co.za

Permanent-URL: http://www.automobilsport.com/ford-driving-skills-life-motorists-africa-middle-east-2018---184487.html

14.12.2018 / MaP

Weitere Beiträge

VW First Interim Report of the Sustainability
13.12.2018
First Interim Report of the Sustainability Advisory Board of the Volkswagen Group The Volkswagen Group’s Sustainability Council has presented its first interim report (from left): Georg Kell, Gesche Joost and Michael Sommer. & weiter >>
Groupe Renault Board of Directors communication
13.12.2018
The Board of Directors met in ordinary session under the Chairmanship of Philippe Lagayette, Lead Independent Director to discuss its agenda. As part of the agenda, Claude Baland, Senior Advisor in cha weiter >>
Automechanika releases calendar for 2019
13.12.2018
Automechanika’s new annual companion captures the industry’s visions for the future and stages them in the form of spectacular vehicles. The result: complex, futuristic motifs composed solely of car parts from Automechanika exhibitors. This i weiter >>
Seven amazing features on the new LEXUS UX
13.12.2018
Featuring bold design, agile performance and breakthrough ideas, the new Lexus UX challenges everything which has gone before it. With the first cars arriving early in 2019, UX drivers will discover a crossover rich in imaginative technology and beautiful craftsmanship. weiter >>
Wichtig für sportliche Fahrer: Bußgeldbescheid häufig anfechtbar
13.12.2018
Die deutschen Straßen sind eine Einkommensquelle für den Staat. Mit straffen Bußgeldern sollen Ordnung und Sicherheit gewährleistet werden, allerdings kommt es häufiger zu formellen und inhaltlichen Fehlern, als gedacht. Das ist speziell f&uu weiter >>
Opel is on Track 2018 Review
12.12.2018
Successful year: Opel puts PACE! strategic plan into actionPocket-rocket: Sporty Opel Corsa GSi extends model rangeStrong start: New Combo Life and Combo Cargo “Van of the Year 2019”Visionary: From Opel GT to GT weiter >>
McLaren and OnePlus redefine speed wth OnePlus 6T McLaren Edition phone
11.12.2018
McLaren and mobile phone company, OnePlus to unveil the new OnePlus 6T McLaren Edition at the companies “Salute to Speed” event at the McLaren Technology CentreThe OnePlus 6T McLaren Edition is a harmonious combination of speed, technol weiter >>
Real life safety: the Mercedes-Benz EQC and safety
11.12.2018
Proven to be safe – the new Mercedes-Benz EQC The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)[1] is also a genuine Mercedes when it comes to passive safety. In addition t weiter >>
Lexus pushes the boundaries of ride comfort with world-first suspension innovations in the all new ES
10.12.2018
Lexus applies new technologies and designs to further enhance ride comfort and handling stability in the all-new ES luxury sedanWorld-first Swing Valve Shock Absorber has ultra-low velocity valves for precision damping performance at very low speeds weiter >>
The SEAT Tarraco’s new assistant - that looks out for cyclists
10.12.2018
The new SUV features an assistant that detects the presence of cyclists, who are involved in 8% of all road accidents in EuropeThe car alerts the driver with an audible and visual warning signal, or even brakes automatically weiter >>
Volkswagen: Renewed improvement in mood among employees
10.12.2018
First Stimmungsbarometer (opinion barometer) with renewed management team confirms transformation    Diess: “We are on the right track with our strategy and cultural change.”    Kilian: “Employee feedback is an incentive and a call for further improvements.” Volkswagen employ weiter >>
SEAT tunes in to music with the new Radio Primavera Sound
07.12.2018
Two International Brands •    The carmaker partners in the creation of this new digital radio station, with programmes dealing with musical trends and emerging culture•     Primav weiter >>
McLaren prototype spied in central London LEGO® store
06.12.2018
Partly disguised by miniature McLaren Senna camoEngineered for frequent reassemblyStory will build in January 2019 – see the first chapter online at: https://youtu.be/P1jkBBdHTh0 weiter >>
Honda Begins Production of All-New 2019 Passport in Alabama
06.12.2018
All-new Passport joins award-winning Honda SUV lineupMore than 1,500 associates at Honda Manufacturing of Alabama, LLC (HMA) today celebrated the start of mass production of the all-new 2019 Honda Passport SUV. Going on sale early next year, Passpo weiter >>
Tesla Model 3
06.12.2018
Over the coming weeks, we will be inviting Model 3 reservation holders in Europe to begin placing their orders for our first two configurations – similar to the US, beginning with Model 3 Long Range Dual Motor All-Wheel Drive, and our top of the line Model 3 Performance version. weiter >>
The new VW T-Cross is available to order now
06.12.2018
Maximum flexibility thanks to innovative and spacious vehicle interior concept    Digital cockpit, perfect connectivity and assistance systems from higher vehicle categories as standard    For sales launch: limited “1st Edition” special edition weiter >>
Audi gives starting signal for production in Algeria
06.12.2018
Audi A3 and Audi Q2 to drive off the assembly line in Relizane in northwest Algeria        Start of production at the plant of longtime Audi importer SOVAC S.P.A.        weiter >>
R.S. Performance: the new line of accessories and derivatives designed for the Renault Sport community
06.12.2018
Renault Sport customers buy much more than cars; they buy into the burning passion for motorsport that has been part of Renault’s lifeblood since its founding days. It is for this reason that Renault Sport has decided to stoke their passion further with weiter >>
Blacklane Is the Official Transportation Partner of the FIA Annual General Assembly and Prize Giving Gala
05.12.2018
Blacklane Chauffeuring 600 Delegates, including Formula 1, Formula E and World Rally Champions FIA has selected Blacklane as the Official Transportation Partner of the FIA Annual General Assembly and Prize Giving Gala. weiter >>
Volkswagen employee Ines Doberanzke-Milnikel is awarded Federal Cross of Merit for Memorial Site work
05.12.2018
German president presents Cross of Merit at Schloss Bellevue -  Photo: Federal German Government / Gero Breloer   Decoration honors Doberanzke-Milnikel’s personal commitment and the social responsi weiter >>
The new Audi TT can be ordered now - More performance for the compact sports car
04.12.2018
Sharper design on standard models and with optional S line exterior package Higher-powered TFSI engines with 145 kW (197 hp) and 180 kW (245 hp)Upgraded standard equipment with Audi drive select driving dynamics system weiter >>
The new Mercedes B-Class can be ordered now
04.12.2018
First vehicles come to showrooms in February 2019 The new Mercedes-Benz B-Class puts the emphasis on sport with the Sports Tourer. It looks more dynamic than its predecessor and is more agile on the road while offering greater c weiter >>
SEAT Winter testing- Engineers in the Arctic Circle
03.12.2018
•    Gonzalo Giménez, head of Brakes and Active Safety Systems at SEAT, spends up to 10 weeks a year far from home testing cars in conditions of extreme cold•&nbs weiter >>
Sound sophistication of the all New Lexus ES
03.12.2018
The ultra-quiet interior of the all-new Lexus ES provides the perfect setting to enjoy top quality audio, whether you want to travel to the stirring soundtrack of a symphony orchestra, or ease away the kilometres to a background of ambient music. The weiter >>
Hyundai-Kia Announce Leadership Appointments at Overseas Operations
30.11.2018
•    Appointments to enhance capabilities of overseas businesses•    New leadership to help companies cope with shifts in global business environmentHyundai Motor Company and Kia Motors Corpor weiter >>
Groupe PSA and Toyota open the next chapter of their long-term partnership in Europe
30.11.2018
Groupe PSA to supply a Compact Van (C-Van) to Toyota.Toyota to take financial ownership of the TPCA joint-venture operations in Czech Republic, maintaining current production for both companies.Toyota Motor Corporation (TMC) and Group weiter >>
Toyota Motor Europe announces executive changes
30.11.2018
Toyota Motor Europe (TME) announced today several executive level appointments at its European Headquarters and Affiliates, effective January 1st, 2019. Toyota Motor Europe (TME) Executive ChangesMr. Matthew Harrison, currently Vice President Toyota Sales and Marketing, TME, will be appointed as Executive Vice President weiter >>
Messe sortiert Digitalthemen neu
29.11.2018
CEBIT Hannover wird abgesagt Industrienahe Digitalthemen der CEBIT gehen in die HANNOVER MESSE Neue fokussierte Digitalfachmessen in Vorbereitung Angesichts rückläufiger Fl&a weiter >>
“Porsche Road Trip”: a new digital tour guide is launched
29.11.2018
 Inspiration, planning and navigation for custom tripsEven more driving pleasure: Porsche Road Trip supports car enthusiasts in planning, organising and navigating extraordinary trips. This new service is now available as an app. &ldqu weiter >>

© 2001-2017 automobilsport.com full copyright automobilsport.com