Rolls-Royce marks 115 years of excellence and innovation

Rolls-Royce marks 115 years of excellence and innovation

04.05.2019: On 4 May 1904, Charles Rolls and Henry Royce met for the first time at The Midland Hotel, Manchester; an encounter that would change the course of automotive history. Exactly 115 years later, the marque they agreed to form that day continues to set

On 4 May 1904, Charles Rolls and Henry Royce met for the first time at The Midland Hotel, Manchester; an encounter that would change the course of automotive history. Exactly 115 years later, the marque they agreed to form that day continues to set global standards for innovation and excellence, and uphold their legacy as the originators of ‘the best car in the world’.



Rolls and Royce would doubtless be astonished at the cars produced under their names in 2019. The century (and more) that has elapsed since their first 10hp machine made its debut at the Paris Salon has seen materials, technology and manufacturing methods utterly transformed. Yet in several key areas, Rolls-Royce Motor Cars retains unbroken links to those pioneering days; and in its approach, instincts and values, it would be immediately – and pleasingly – recognisable to its founding fathers.





A return to coachbuilding



The lines and styling of the first Rolls-Royce cars are clearly influenced by the horse-drawn carriages they replaced. This is no coincidence, since they were handcrafted by the same master coachbuilders, who effortlessly transferred their skills and artistry from the outgoing tradition to the new technology. Coachbuilding at Rolls-Royce ended in the 1960s, but in 2017, the craft made a triumphant return in the form of ‘Sweptail’ – a fully bespoke, coachbuilt commission for a customer seeking ‘the ultimate grand tourer’.



‘Sweptail’ is a truly unique creation, with a never-to-be-repeated silhouette and individual interior touches, including a champagne cooler specifically proportioned to hold only a bottle of Dom Pérignon ’73. Nevertheless, with its Pantheon grille and rear overhang, it remains absolutely true to the Rolls-Royce brand and design language.





The Architecture of Luxury




Henry Royce began his automotive career by building an improved version of the 10hp two-cylinder French Decauville – the first car he bought when his eponymous electrical company became successful. When Rolls saw and drove Royce’s machine, he knew he had found a British car that could outshine the continental competition and agreed to sell all the cars Royce could build. In its first two years, Rolls-Royce produced a mere 10 cars: in 2018, it delivered 4,107 – the highest annual total in its history – to customers in over 50 countries.



To satisfy global demand for its products, the company has developed a common platform that underpins all new models. Known as The Architecture of Luxury, it comprises an aluminium spaceframe that can be scaled to fit different applications by using different-sized floor pans and cross members: new production processes ensure stiffness and integrity, as well as delivering the company’s signature Magic Carpet Ride.





Black Badge



Black Badge is Rolls-Royce’s response to a small and select group of clients who have asked the marque for motor cars with specific, focused characteristics that reflect their different take on life, success and the luxury they consume. These people choose to define themselves differently from their wider social group; a subset within a subset.



For over a century such individuals, possessed of a dark and restless spirit, have been drawn to Rolls-Royce’s unique allure. Luminaries including Sir Malcolm Campbell, Howard Hughes and Muhammad Ali have all shared the marque’s founding philosophy; an uncompromising refusal to accept the status quo and a constant yearn to innovate, create and advance.



Their restless spirit was also shared by the marque’s co-founder; himself one of the great disrupters of his day. The Honourable C.S. Rolls was a man in a hurry. Not satisfied with fundamentally altering the road-car landscape, he sought more and pursued his appetite for advancement and adventure in the air; a passion that would ultimately lead to his untimely demise aged just 33.



It is this indomitable spirit that, since the launch of Black Badge, has captivated so many of today’s young owners, who are drawn to Rolls-Royce in the knowledge that no other luxury house is possessed of the vision and flexibility to meet their demands both in design and engineering terms. Indeed, Black Badge serves to amplify the inherent characteristics that have driven so many new, younger patrons of luxury to the marque.



In conceiving Black Badge versions of Wraith, Ghost and Dawn, the marque’s Bespoke designers and engineers drew upon their instinctive understanding of the unique lives of these extraordinary men and women to create both design and engineering treatments that perfectly amplify the inherent values of these great Rolls-Royces.



Black Badge models are the ‘alter egos’ of the standard models: darker, edgier, with more power and torque and enhanced driving dynamics to open up the Rolls-Royce brand to new audiences.



Styling details include a dark-chrome Spirit of Ecstasy, wheels and carbon-fibre interior components, plus the ‘inverted’ black-on-silver ‘RR’ logo: as with every other Rolls-Royce, however, customers can add whatever Bespoke elements they wish, so even a Black Badge car can be any colour you desire.





Effortless, everywhere




In July 1917, a British diplomat, Hugh Lloyd-Thomas, was dining in a Cairo club with his wife, Aileen, when a man in flowing robes swept in and demanded: “Whose Rolls-Royce is this outside?” When Aileen said it was hers, the man announced that he was commandeering it “in the name of His Majesty’s armed forces” and drove away. He was, of course, T. E. Lawrence, more familiar to millions as Lawrence of Arabia; both he and the car would be immortalised in one of the most famous photographs of the First World War.




A century after Lawrence’s exploits, Rolls-Royce once again produced a car capable of conquering the most hostile environments on Earth. The Cullinan super-luxury SUV caused an international sensation on its launch in 2018, and set the new global standard in luxury off-road motoring. Cullinan was engineered from scratch to enable customers to go anywhere, see anything and do everything they desire with total confidence, while cocooned in the comfort and splendour embodied in the Rolls-Royce name.




To prove its all-terrain credentials, the car completed a 12,000-mile odyssey through some of the world’s most challenging terrain, in partnership with National Geographic. As well as the Scottish Highlands, the Austrian Alps and the American West, Cullinan’s itinerary included the arid wastes of the Middle East, where it effortlessly confirmed Lawrence’s assertion that 'a Rolls in the desert is above rubies.'




“We are deeply conscious of our heritage: it is a tremendous privilege to be continuing and building on work that began 115 years ago,” says Torsten Müller-Ötvös, Chief Executive, Rolls‑Royce Motor Cars. “But we also understand that our founders were visionaries, always looking to do things in new and different ways. It’s that spirit of excellence and innovation that Rolls-Royce Motor Cars embodies and celebrates today."






Andrew Ball- photos Rolls-Royce


Permanent-URL: http://www.automobilsport.com/rolls-royce-115-years-excellence-innovation---189993.html

04.05.2019 / MaP

More News

Mountain bike season starts at Lake Garda
30.04.2019
Bike Festival - MTB - eMTB - EXPO - Trentino - Italy - Lake Garda This year starting signal for the mountain bike season 2019 will be given at the 26th edition of the FSA BIKE Festival Garda Trentino in Riva del Garda on May 3rd. With more than 45,000 v more >>
10 years of the Porsche Panamera: sports car, luxury saloon, hybrid pioneer
25.04.2019
Successful in the luxury class since 2009Ten years ago, Porsche launched into a new market segment. With the Panamera, the sports car manufacturer presented its first Gran Turismo in April 2009. more >>
Double world premiere for the new Volkswagen ID. R
24.04.2019
•    First premiere: the consistently and continuously developed version of the fully electric powered Volkswagen ID. R is presented•    The electric lap record on the Nürburgring is the declared aim for the ID. R•    Second premiere: the new electro racer can now be driven virtually on more >>
Ligier Automotive and B.R.M Chronographes join forces to celebrate the 50 years of the Ligier make
19.04.2019
After the launch of an anniversary GT, the Ligier JS2 R, and a single-make formula with the Ligier JS Cup France as its playing field, there’s a new surprise in store for the 50th anniversary of the iconic French ma more >>
Aston Martin Vantage V12 Zagato Heritage twins by R- Reforged
19.04.2019
ZAGATO MILANO AND ASTON MARTIN PAYING AN ULTIMATE TRIBUTE TO THE PAST BY FORGING THE FUTURE •    19 Aston Martin Vantage V12 Zagato Heritage TWINS by R-Reforged celebrate Zagato Milano 100th anniversary •  &nbs more >>
Lamborghini Polo Storico at the “Concorso d’Eleganza Kyoto 2019”
16.04.2019
Best in Show: Lamborghini 3500 GTZ (1965) Lamborghini Polo Storico supported the third edition of the “Concorso d’Eleganza Kyoto 2019” held on April 13 and 14 in Kyoto in the midst of the picturesque &ldq more >>
Volkswagen ID. R uses Formula 1 technology for optimal aerodynamics
16.04.2019
Volkswagen ID. R in the wind tunnel.    The fully electric-powered ID. R to attempt the e-record on the Nürburgring-Nordschleife with a Drag Reduction System (DRS)    Aerodynamic configuration designed for higher more >>
Porsche presents new SUV model at ‘Auto Shanghai’: Coupé celebrates Asian premiere
16.04.2019
Big entrance for the Cayenne Coupé: the new SUV model from Porsche celebrates its exhibition premiere this Tuesday at "Auto Shanghai", one of Asia's most important motor shows. The new Porsche will be on view there until April 25, and will play a major role in the further growth of the sports car manufacturer in China.  more >>
SRO Paris contributes €50,000 towards restoration of Notre-Dame Cathedral
16.04.2019
Like countless others around the world, Stephane Ratel and the whole SRO Motorsports Group team have been left shocked and distraught by the fire that swept through Notre-Dame de Paris Cathedral. SRO is immensely proud of its French roots and of the close connection it enjoys with the capital city. Stephane spent most of his youth in Paris, while t more >>
Automechanika Kuala Lumpur 2019 reached new heights
09.04.2019
....for ‘Sourcing, Training and Entertainment’On 23 March, the 11th edition of Automechanika Kuala Lumpur 2019 closed with roaring success. Participants throughout Asia flocked to the Kuala Lumpur Conven more >>
Five incredible sportscars you have to see at 77MM
07.04.2019
The annual Members Meeting will be one of the Grandest events this weekend. If you are a lover of racing, then you should be making your way to the 77mm. Goodwood is seeking to showcase some of the best racing cars which you will ever come across. If you love to bet more >>
Beijing: Automotive Maintenance and Repair 2019 new sectors
03.04.2019
...maped out untouched business opportunites in the aftermarket A constant buzz of business discussions could be found in every corner of Automotive Maintenance and Repair (AMR), which was held from 21 – 24 March 2019 at Beijing’s Ne more >>
Sportscars, saloons and single-seaters top the bill at Thruxton Motorsport Celebration
01.04.2019
•    Touring cars from through the ages to descend on Hampshire speedbowl •    Sportscars and single-seaters add to the appeal at retro-themed extravaganza•    Alfa aficionados to be spoilt with field of iconic Giulias, Giuliettas and Alfettas more >>
Track debut for McLaren Senna GTR confirmed for 77th Goodwood Members'Meeting
30.03.2019
    McLaren Automotive’s most extreme track car yet will make its public debut at Goodwood on Saturday April 6    New GTR will lead a track parade of McLaren Ultimate Series cars brought together for the first time with the more >>
Mitsubishi Triton Absolute unveiled at Bangkok Motorshow
26.03.2019
Mitsubishi Motors Goes "ABSOLUTELY Beyond Tough" with Iconic Special Show Model TRITON ABSOLUTEMitsubishi Motors Corporation (MMC) today unveiled the TRITON ABSOLUTE, an iconic special show model of the acclaimed TRITON (L200 in Europe) that more >>
Jochen Neerpasch celebrates his 80th birthday.
24.03.2019
A man inextricably linked with BMW Motorsport – Jochen Neerpasch (GER) celebrated his 80th birthday on Saturday. Neerpasch was head of BMW Motorsport GmbH from 1973 to 1979. He also formed the first BMW Junior Team, making him the father of BMW Motorsport junior development. more >>
Latest photos of the Porsche Cayenne Coupé world premiere in Stuttgart
22.03.2019
Photos of the Cayenne Coupé world premiere in Stuttgart World premiere in Stuttgart 2019: Michael Steiner, Member of the Executive Board, Research and Development; Lutz Meschke, Member of the Executive Board, Finance and IT; Uwe-Karsten Städter, Member of the Ex more >>
Petersen Automotive Museum selects CAKE Kalk for its upcoming exhibition
21.03.2019
CAKE’s flagship product will be featured in the Electric Revolution exhibition opening April 2019 – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that its flagship product, the CAKE Kalk, more >>
Strong focus on innovation, skills development and "buy local" at Automechanika Johannesburg
19.03.2019
There will be three major focus areas at this year's Automechanika Johannesburg. The trade fair for the automotive aftermarket takes place at Expo Centre, Nasrec, from 18-21 September 2019. Each of the first three days is being ded more >>
New zones spotlight rising trends at Automechanika Kuala Lumpur 2019
12.03.2019
The 11th edition of Automechanika Kuala Lumpur will return from 21 to 23 March 2019 at the Kuala Lumpur Convention Centre (KLCC). Attendees will be able to explore the latest products, services and technologies from over 300 exhibitors across 9,710 sqm of space. The show will amplify the rising trends in connectivity, digitalisation and electrification through a host of new supporters, themed z more >>
The CAPAS Arbour Day held successfully to support the green initiative of Southwest China
12.03.2019
CAPAS Arbour Day was jointly organised by the China Council for the Promotion of International Trade, the Automotive Sub-Council (CCPIT-Auto), Messe Frankfurt (Shanghai) Co Ltd and the China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan) and was supported by the Sichuan province. Held in Meishan, Sichuan on 12 March 2019, the event welcomed a number of exhibit more >>
Automechanika Ho Chi Minh City 2019 replied to the local commercial and passenger vehicle sectors
07.03.2019
Now in its third edition of the show, Automechanika Ho Chi Minh City continued to cement its position as one of the region’s leading trade fairs for the automotive service industry. The exhibition took place from 28 February to 2 March and shone a light on Vietnam’s dynamic service sector and many of the region’s automotive trends. Part more >>
Automechanika Frankfurt broadens its scope
07.03.2019
The leading international trade fair for the automotive aftermarket is creating new structures for the 2020 event, both thematically and physically on the exhibition grounds. The portfolio will now be more clearly organised, particularly in the areas of workshop equipment and future mobility. more >>
Audi Anniversary Dates 2019
06.03.2019
In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates. more >>
6th Uganda Trade Expo 2019
05.03.2019
Exhibit at 6th Uganda Trade Expo 2019      - Bright Exhibitions - also photo more >>
Düringer und Seidl zünden Kabarett-Turbo am Red Bull Ring
28.02.2019
Projekt Spielberg l Kabarett am Ring 2020 l Roland Düringer 21. Februar l Gery Seidl 22. Februar l Tickets ab sofort „Kabarett am Ring“ hat bereits zahlreiche große Namen der österreichischen Kleinkunst-Szene im Stammbuch eingetragen. more >>
Rolls-Royce Motor Cars opens new dealership in Brisbane
25.02.2019
Rolls-Royce Motor Cars is delighted to confirm LMM Holdings Pty Limited, part of the Sime Darby Group, as its newly appointed dealer for Brisbane, Queensland.photo caption: Rob Thomson, Dealer Principal for Rolls-Royce Motor Cars Bris more >>
Laureus World Sports Awards 2019
19.02.2019
    Tennis World No. 1 Novak Djokovic wins fourth Laureus World Sportsman of the Year Award, equalling athletics icon Usain Bolt’s Laureus record    Gymnastics sensation Simone Biles is Sportswoman of the Year afte more >>
Canadian International AutoShow- The Volkswagen ID. R electrifies Canada
18.02.2019
The record-breaking racer has ventured across the pond again: visitors to the Canadian International AutoShow in Toronto can feast their eyes on the Volkswagen ID. R. The 500-kW (680-PS) electric race car, with which French driver Romain Dumas set a more >>
Festival of Motoring at Kyalami Grand Prix Circuit
13.02.2019
Due to three years of increased growth, the 4th annual Festival of Motoring has moved from three days of motoring passion to a four-day extravaganza!  The 4th annual Festival of Motoring, presented by WesBank, returns to the Kyalami more >>
Sean Paul to headline the Saturday night of SpeedMachine Festival at Silverstone
11.02.2019
The ultimate adrenaline fuelled weekender a Silverstone just got a whole lot hotter.   Why not make sure you're there and book your ticket now from just £40 with your ticket including:•    T more >>
Acura NSX: Did You Know?
06.02.2019
Roots of NS-XHonda R&D in Japan took the first steps toward what would become the first-generation NSX in January 1984 with basic research on a new drive system distinct from the "FF" (front-engine/front-wheel drive) vehicle type that had underpinned Honda's success with such iconic models as Civic, Accord and the Acura Integra. more >>
Acura Marks 30 Years Since Debut of Iconic NSX Supercar
06.02.2019
    Acura revisits an iconic moment in its history: the unveiling of the original NS-X Concept    Csaba Csere, former Editor-in-Chief of Car and Driver, joins Acura at 2019 Chicago Auto Show to reflect on the history and heritage of NSX more >>
ACMA Automechanika New Delhi sold out
05.02.2019
... brings aftermarket expertise from 16 countries Market leaders such as Bosch, Delphi Automotive Systems, Elofic Industries Ltd, Mansons International, Minda Distribution and Services come together for the 4th edition of the show. Punjab more >>
Inaugural Global Sports Business Summit Speakers and Schedule Announced
01.02.2019
As the kick-off of the inaugural Global Sports Business Summit approaches, the Las Vegas Convention and Visitors Authority (LVCVA), in partnership with the Las Vegas Global Economic Alliance (LVGEA), has revealed the full event schedule and expanded speakers list.  more >>
Abarth sets a new sales record in 2018 -70h anniversary
01.02.2019
and is celebrating its seventieth year in 2019 with the launch of the new "70th Anniversary" range •    In 2018, the brand with the scorpion badge sold nearly 23,500 cars in Europe, with sales up by 36.5% compared more >>
Automechanika Ho Chi Minh City 2019 - Commercial and passenger vehicles spotlight
01.02.2019
Commercial and passenger vehicles spotlight at the Automechanika Ho Chi Minh City 2019 fringe programmeWith the 2019 edition of Automechanika Ho Chi Minh City fast approaching, moment more >>
Volkswagen at the Bremen Classic Motorshow
31.01.2019
40 years of the fresh air generation   Golf Cabriolet celebrates its 40th anniversary at the Bremen Classic Motorshow (1 to 3 February)    Volkswagen Classic presents two open-top Golf I – with and without roll ba more >>
PSA Retail opens the first four-brand dealership, in Madrid, Spain
30.01.2019
•    A world first and an ambition in support of the Opel brand•    An ambitious business development plan for Opel-Vauxhall in Europe•    Set to join the top 10 Opel-Vauxhall dealers and aiming for the top 5 in the medium term more >>

2001-2019 automobilsport.com full copyright