CUPRA breaks ground on new headquarters for 2020

CUPRA breaks ground on new headquarters for 2020

20.06.2019: Construction begins on the CUPRA headquarters to house the new brand’s central offices with motorsport at its core The former SEAT Sport building will become the CUPRA Racing Factory Both facilities are scheduled to be completed by

  Construction begins on the CUPRA headquarters to house the new brand’s central offices with motorsport at its core

    The former SEAT Sport building will become the CUPRA Racing Factory

    Both facilities are scheduled to be completed by the end of the year

    The announcement was made by CUPRA CEO Wayne Griffiths after the SEAT & CUPRA on Tour in Liverpool




After consolidating its organisational structure with the appointment of its management team and increasing its staff by 50%, CUPRA has started building its new headquarters, as announced by company CEO Wayne Griffiths in front of the brand's dealers after the second stop of the SEAT & CUPRA on Tour tour in Liverpool.



Located next to the SEAT headquarters, the new multipurpose building will have motorsport at its core, featuring 2,400 square meters of open-plan space. The CUPRA headquarters, whose design evokes a racing paddock, will be divided into two floors which will house the brand’s operations center of its sales, marketing, purchasing and finance departments. Located on a 10,500 square meter plot of land surrounded by nature, it will feature a large patio and a grand terrace for outdoor events, designed as a backdrop for presentations of future models.



Griffiths praised the positive evolution of the brand since its birth in 2018 during the announcement of the new headquarters when speaking to the brand’s British dealers: “The CUPRA headquarters will signal the culmination of our consolidation as an independent brand. As our goal is to double sales in the next two to four years, having our own facilities will allow us to increase our staff to over 100 employees and will give us strength to grow our tribe of car enthusiasts around the world”.



Construction of the building is expected to end this year and it is scheduled to open its doors in 2020.




New facilities




Since racing is at the core of the CUPRA ethos, work is also being done on the SEAT Sport building, which was temporarily being used as the company’s central offices. These 16,000 square meter facilites are being remodelled into the CUPRA Racing Factory: “It will be our new motorsport garage where the brand’s upcoming race cars will be developed and produced, and it will prepare the CUPRA e-Racer’s debut in an electric touring competition“, stated Antonino Labate, director of strategy, business development and operations at CUPRA.



In addition, CUPRA will also have a dedicated space within Casa SEAT, the company’s upcoming multidisciplinary building in the heart of Barcelona.



Furthermore, CUPRA’s distribution network consists of several spaces located in selected SEAT dealers. The brand currently has 222 CUPRA Corners and it will complete its implementation by the end of the year reaching 245 corners, representing 20% of the SEAT network. The company has trained more than 240 CUPRA Masters who are in charge of transmitting the CUPRA experience to customers. CUPRA will also have its own flagship stores outside the SEAT dealerships. The company is currently scouting locations in iconic areas of Munich, Hamburg, Vienna and Mexico City.




Plugged into the future




After a year as an independent brand, CUPRA is setting a new sales record every month. In the first five months of 2019, CUPRA sold 10,300 cars, a 76.8% growth compared to the January to May period of 2018.



While the brand is completing the launch of the CUPRA Ateca and conducting a strong run out of the Leon CUPRA, it has also presented a new concept car to showcase its shift towards electrification. The CUPRA Formentor and its high-performance plug-in hybrid engine with a total output of 245 PS represents the manifesto of the brand and proves that CUPRA is engineered for the future. It will be launched to the market in 2020 but is now being exhibited at the SEAT & CUPRA on Tour in Liverpool.





SEAT & CUPRA on Tour



After its inaugural stop in Norway to present the Mii electric, the first SEAT all-electric vehicle to be launched to the market at the end of this year, the ‘SEAT & CUPRA on Tour’ continues its roadshow across Europe and reaches the United Kingdom. This event, where the latest novelties of SEAT and CUPRA visit strategic countries for the two brands, is being staged in Liverpool from the 18th of June until the 20th.



Besides the CUPRA Formentor, the Merseyside capital also hosts the CUPRA e-Racer, the world’s first 100% electric touring car developed by the brand’s engineers. This motorsport car, which delivers 300 kW of continuous power and up to 500 kW (680 PS) at its peak, can reach a top speed of 270 km/h and accelerate from 0 to 100 km/h in only 3.2 seconds.



Completing the range of novelties, the people of Liverpool will also get a first hand look at the SEAT el-Born, the first 100% SEAT concept car based on the Volkswagen Group’s MEB platform, which will be exhibited alongside the Mii Electric. In addition, SEAT classic cars are also being displayed at the venue.



After visiting the English city, the tour will make its way to Paris at the end of September, immediately following the IAA Frankfurt Motorshow. The journey will continue until the end of the year with three more stops expected in Lisbon, Berlin and Milan.



Wayne Griffiths, CEO of CUPRA, announced the construction of the new headquarters in an event in Liverpool with the brand’s dealers





Cristina Vall-Llosada,Sergio Ripollés- photos Seat

Permanent-URL: http://www.automobilsport.com/cupra-breaks-ground-new-headquarters-2020---192741.html

20.06.2019 / MaP

More News

Audi and Sony Pictures Entertainment Team Up On “Spider-Man™
20.06.2019
- Far From Home” Digital Content    All-electric Audi e-tron* appears in addition to Audi A7* and all-new Audi Q8* in Sony Pictures’ “Spider-Man: Far From Home”        Tom more >>
MINI marks double celebration with unique Italian Job Charity screening
20.06.2019
- MINI celebrates 60th birthday - The Italian Job film marks 50th anniversary - First ever gathering of original cars which survived filming - Oscar-winning producer Michael Deeley guest of honour, with special message from Sir Michael Caine - New book launched to celebrate the film’s half century: The Self Preservation Society: 50 Y more >>
Volkswagen and Schwarz Group to be strategic e-partners
19.06.2019
In future, Volkswagen's electric WeShare fleet in Berlin will also recharge at the 140 new charging stations of Lidl and Kaufland.    Food retailers Lidl and Kaufland, which form part of the Schwarz Group, to install 140 public charging points in Berlin    Number of public charging points in German capital to be boosted by almost 2 more >>
SEAT - Five concept cars that shaped the future
19.06.2019
•    Showcars map out the design lines of future generations of cars, but they have also set mobility trends •    SEAT's historic concept cars have paved the way in the areas of electric and connected vehicles or for the rise of SUVs•    The IBE, the Tribu or the electric Toledo for the Barce more >>
Rolls-Royce Motor Cars releases Wraith Eagle VIII sketches
14.06.2019
.... on the centenary of the first non-stop transatlantic flightTo mark the centenary of the first non-stop transatlantic flight, Rolls-Royce Motor Cars today releases unseen design sketches of its latest Collection Car, Wraith Eag more >>
Hyundai and Kia Announce Investment in Aurora
13.06.2019
•    Investment expected to strengthen existing partnership•    Companies to collaborate on autonomous vehicle platforms and services powered by the Aurora Driver Hyundai Motor Grou more >>
2019 Honda Passport Achieves Top NHTSA Overall Safety Rating
13.06.2019
    Every 2019 Honda model evaluated in NHTSA NCAP safety testing has achieved a top 5-Star Overall Vehicle Score    85 percent of Honda vehicles sold now feature Honda Sensing®The all-new 2019 Hon more >>
Out of this World Lexus Jet Stars in Sony Pictures’ Men in Black: International
12.06.2019
Lexus QZ 618 Galactic Enforcer jet helps save the universe with never-before-seen advanced alien-fighting technologyWith today’s red carpet premiere of Sony Pictures’ highly-anticipated Men in BlackTM: International comes the world debut of the Le more >>
CUPRA pairs with the World Padel Tour until 2021
12.06.2019
 The brand is the new sponsor of the professional padel circuit •    CUPRA will be present at six international padel tournaments in 2019•    The brand will be the premium sponsor more >>
Porsche's New “Second Skin” vehicle design configurator
12.06.2019
Porsche Digital launches online platform for vehicle livery designIndividual design at the push of a button: Porsche Digital launches the “Second Skin” online configurator that enables in future to apply customised livery designs to vehicles. more >>
LEGO McLaren Senna makes its North American debut at E3 2019
11.06.2019
- Nearly half a million bricks travel from McLaren Technical Centre to Los Angeles    Incredible 1:1 scale LEGO McLaren Senna makes its Public debut at E3    McLaren Senna, cover car of critically acc more >>
Would you know how to tackle a dune?
11.06.2019
•    The Tarraco takes on a dune measuring more than 100 metres high in the Merzouga desert•    The climb to the top requires lowering the tyre pressure, driving in low gears and refraining from braking while driving uphill•    Activating the off road driving mode is essential to meet this ch more >>
Automobili Lamborghini launches the “Future FAB. Innovation & Transformation Award”
10.06.2019
...dedicated to women under 30 Automobili Lamborghini has launched a new awards program dedicated to women under 30, reflecting the brand’s consistent commitment to innovation, looking towards the future, and today increasingly committed to more >>
Toyota and Subaru Agree to Jointly Develop BEV-dedicated Platform and BEV SUV
10.06.2019
Toyota Motor Corporation (Toyota) and Subaru Corporation (Subaru) disclosed today that they have agreed to jointly develop a platform dedicated to battery electric vehicles (BEVs) for midsize and large passenger vehicles and to jointly develop a C-segment-class BEV SUV model for sale under each company's own brand. more >>
New Mercedes-AMG four-cylinder turbo engine from ultra-modern production
07.06.2019
The world's most powerful four-cylinder engine in series production, made in AffalterbachFour wins: with an output of up to 310 kW (421 hp), the completely newly developed Mercedes-AMG 2.0-litre M 139 engine is the world's most powerful turbocha more >>
The United Kingdom to Adopt Vehicle Speed Limiters in Cars
07.06.2019
Technology concerning automobiles has changed drastically in the last few years. With companies of all kinds focused on producing automated cars, the tech of the auto industry is about to explode. One of the newest innovations in the world of automobiles is an acceleration limiter that controls the speed of the car. more >>
BorgWarner’s ReMaTec Exhibit Affirms Global Commitment to a Sustainable Future
06.06.2019
    REMAN products support company’s vision of a clean, energy-efficient world    BorgWarner showcases REMAN turbochargers, EGR valves and coolers    Quality-verified systems for passenger cars and commercial vehicles on show more >>
Volkswagen agrees digital transformation roadmap for administration and production
06.06.2019
Volkswagen Passenger Cars and Volkswagen Components are modernizing and becoming more agile    Up to €4 billion to be invested in digitalization    At least 2,000 new digital jobs through 2023    Up to 4,000 jobs in non-production units could be shed    Partial retirement more >>
MSO defined high downforce kit for Sports Series models joins McLaren genuine accessory range
05.06.2019
  Official McLaren-designed aero package for 570S Coupé and 570S Spider joins McLaren Genuine Accessory range    Visual Carbon Fibre wing with central stop light adds visual drama; combines with aerodynamic guide vanes additional to underside of car to generate further 75kg of downforce    MSO Defined High Dow more >>
A Yamaha All Terrain Vehicle for whatever you do, wherever you go
05.06.2019
Work, leisure, sport and moreMore than any other manufacturer, Yamaha is committed to offering every customer the widest choice of quality ATVs that are designed to excel in every situation. From the rugged and hard-working Kodiak and Grizzly models more >>
CNH Industrial inaugurates new TechPro2 youth training program in Ethiopia
31.05.2019
This latest installment of the program, and the third in Ethiopia, is based out of Mekelle at the Don Bosco Poly Technic College, which operates under the Technical Vocational Education and Training Center (TVET). IVECO will provide the institution and its professors with the practical equipment, tools and training to offer a certified course that will qualify young trainees for a future career more >>
McLaren Automotive's Ken Smart appointed as new Chair of Composites Leadership Forum
30.05.2019
Ken Smart, Executive Director of Business Strategy for British sportscar and supercar company McLaren Automotive, has today been announced as the new Chair of the Composites Leadership Forum (CLF).He takes over from Alex Aucken as Chair of the group th more >>
A vessel for technology beyond motorsport – the charging of the ID.R system
29.05.2019
A vessel for technology beyond motorsport – the charging of the ID.R system The ID.R on the Nürburgring-Nordschleife    The charging strategy for the ID.R provides insights for fully electric producti more >>
Apprentices from Wolfsburg and Zwickau present self-developed VW Golf showcars Aurora and FighteR
29.05.2019
Double debut at the GTI gathering: Premiere 1: The Golf GTI Aurora with Wolfsburg apprentice and project leader Holger Schülke and Premiere 2: Golf Variant GTI FighteR from Zwickau with apprentices from Volkswagen Sachsen. &nbs more >>
SEAT and Primavera Sound, taking the music experience to the next level
28.05.2019
•    SEAT returns another year to Primavera Sound as strategic partner•    The SEAT Village Stage adds 13 hip hop artists to the programme•    The SEAT Stage is showcasing artists such as Miley Cyrus, Solange, Interpol, Carly Rae Jepsen or James Blake•    more >>
Mitsubishi Motors Signs United Nations Global Compact
28.05.2019
Mitsubishi Motors Corporation has recently signed the United Nations Global Compact ("UNGC") advocated by the United Nations and has also joined Global Compact Network Japan—a local network comprised of other UNGC signatory Japanese companies and entities.  more >>
Audi participates in German Diversity Day 2019: Together for Diversity
28.05.2019
Together for diversity: At the German Diversity Day 2018, Audi employees jointly formed an international rowing team. Workers at the automotive brand are also shaping the day's actions themselves this year. As a member to the Diversity Charter e. V., Audi more >>
Sustainability as important for Porsche as top quality
27.05.2019
S rating identifies potential risks along the value chain at an early stageSustainability is non-negotiable: in 2018, Porsche procured products and materials to a value of 9.5 billion euros from 7,654 suppliers. For them and all future Porsche sup more >>
Daimler Trucks opens new cabin facility for the Russian truck market
27.05.2019
   New plant in Naberezhnye Chelny (Tatarstan) is an important milestone for Joint Venture DAIMLER KAMAZ RUS (DK RUS)    Cabin production in Chelny will be part of Mercedes-Benz global production network, close cooperation with Mercedes more >>
MIPS Acquires Patent Rights And The Brand Fluid Inside
22.05.2019
Acquisition strengthens MIPS’ patent portfolio, expanding access to research and growing capacity for future product development. MIPS, the world leader in brain protection systems, today announced the more >>
Great Engagement in Audi Volunteers’ Day: More than 300 Audi people involved in 43 projects
16.05.2019
Volunteers’ Day 2019 on Saturday, May 18, in Ingolstadt and the surrounding area        Board of Management Member for Human Resources Wendelin Göbel: “We are proud of our employees’ voluntary activities for the reg more >>
Honda to Showcase Full Off-Pavement Adventure Portfolio at 2019 Overland Expo West
16.05.2019
 •    Honda Passport and Ridgeline Adventure Lifestyle Projects showcase off-road capabilities of Honda light trucks•    Honda Talon, Africa Twin Adventure Sports and CRF 250 Rally and 450L accessorized for off-grid lifestyle•    Compact, yet powerful Honda Generators and Water Pum more >>
STARD präsentiert mit REVelution ein zukunftsweisendes Motorsport Elektrotechnologie Portfolio
16.05.2019
Heute veröffentlicht STARD mit seinem Präsidenten Manfred Stohl eine erste Vorschau über die größte Herausforderung in der Geschichte des österreichischen Unternehmens seit dessen Bestehen. Das klar gesetzte Ziel lautet, Rallycross und andere Motorsport-Kategorien mittels der Vorstellung eines einzigartigen Portfolios maßgeschneiderter und dennoch leis more >>
McLaren Automotive marks building its 20.000 car
13.05.2019
McLaren Automotive, the luxury British sportscar and supercar company, has celebrated the 20,000th car to be hand-assembled at its McLaren Production Centre (MPC) in Woking, Surrey.The 20,000th car built was a right-hand drive 600LT Spider in Chicane Gre more >>
Volkswagen has already built 200 pre-production vehicles of the new electric car ID.3
10.05.2019
Quality check of the new ID.3 at the Zwickau car plant (from left): Volkswagen-CEO Herbert Diess, Heiko Rösch, Head of body construction, and Reinhard de Vries, Managing Director Technology & Logistic Volkswagen Saxony. This vehicle is more >>
SEAT rolls out its electric offensive in Barcelona
09.05.2019
•    Coinciding with its 69th anniversary, the brand is showcasing the el-Born, SEAT’s first fully electric vehicle, and the SEAT Minimó concept car at the Automobile Barcelona•    CUPRA makes its debut at the motor show with the new Formentor and the e-Racer racecar•    SE more >>
Already more than 10,000 registrations for the ID.3
09.05.2019
Customers’ interest in the Volkswagen ID.3 significantly exceeded expectations. This vehicle is not yet for sale.Expectations significantly exceeded: in some cases, IT systems cannot handle flood of customers    Pre-booking for limited special edition started yesterday    Already strong interest more >>
Important step to end the diesel topic
07.05.2019
Administrative offense proceedings against Porsche AG concludedThe Stuttgart Public Prosecutor's Office today issued a fine notice against Porsche AG pursuant to sections 30 (1), 130 (1) of the German Act on Regulatory Offences in connection with deviations from regulatory requirements for certain Porsche vehicles. The fine notice comprehensively e more >>
Toni Melfi is moving to Brussels as a political representative
06.05.2019
The Audi Forum Ingolstadt Toni Melfi (53) is taking over the position of Head of a new Audi EU Representation in Brussels with immediate effect. In this position, he will strengthen the team of Christof-Sebastian Klitz, wh more >>
2001-2021 copyright automobilsport.com