SEAT, from hardware to software

SEAT, from hardware to software

24.07.2019: • The Software House announced at the Mobile World Congress will be called SEAT:CODE • New structure led by brand CIO Sebastian Grams, and Carlos Buenosvinos as

 
•    The Software House announced at the Mobile World Congress will be called SEAT:CODE

•    New structure led by brand CIO Sebastian Grams, and Carlos Buenosvinos as CTO of the new software centre

•    This centre of excellence will be located in Barcelona

•    Open selection process to recruit more than 100 software development specialists
 


photo caption: SEAT’s new CIO, Sebastian Grams, & SEAT:CODE’s new CTO, Carlos Buenosvinos

 
In order to adapt to a context that is marked by change and to successfully tackle the company’s digital transformation, at the 2019 Mobile World Congress SEAT announced the creation of a software development centre.
 


Today, the brand has revealed that the new laboratory is going to be called SEAT:CODE (Centre of Digital Excellence).



SEAT:CODE is going to work to boost two major dimensions within SEAT and the Volkswagen Group. On one hand, it seeks to continue to further the company’s digital transformation and increase efficiency through process digitalisation.



On the other, it aims to strengthen new business models centred on new concepts of vehicle mobility, connectivity and digitalisation with special emphasis on SEAT.
 
 


SEAT President Luca de Meo stated tha
t “if we want to transform from a car producer into a mobility company and we want to engage in the so called industry 4.0, we have to make of software a core competence. The new SEAT:CODE will give a boost to this new scenario where we must be resolute and add value for our customers.”



Additionally, de Meo shared that “the new centre will be located in Barcelona, fulfilling our dream of making the city one of the global hotspots of digitalization.”



Reinforcing the structure to foster synergies




The company also announced the creation of its new IT structure, led by Sebastian Grams as SEAT’s new CIO. Furthermore, Carlos Buenosvinos will be the CTO of the newly created centre. In this sense, the team at the Metropolis:Lab will be integrated in the new centre to continue developing innovative solutions for better mobility and to harness synergies with the team at the software development centre.



SEAT CIO Sebastian Grams emphasised that “the SEAT:CODE confirms the company’s commitment to becoming a benchmark of vehicle digitalisation and of developing new mobility solutions. Moreover, this new centre will enable us to enhance synergies within the company with other teams, such as XMOBA, which are dedicated to developing and implementing new mobility concepts.”



Dr. Sebastian Grams, 39, has two degrees in Industrial Engineering and a PhD from the University of Karlsruhe. He has developed his career in the Volkswagen Group working at AUDI,



where he held various positions of responsibility in areas related with information technology and technical development. Since January 2019 he has also been a part of the Metropolis:Lab management team.



Furthermore, Carlos Buenosvinos, 36, has a degree in Advanced IT Engineering from the Polytechnic University of Catalonia (UPC) and has spent his career working in the tech sector. Until last April, he was the Vice-president for Technology at XING, Germany’s professional social media, a position he held for three years. He previously held several positions of responsibility in the tech field; among others, he was the CTO of Atrápalo and Emagister.




Now recruiting more than 100 specialists




The new SEAT:CODE will be led by CTO Carlos Buenosvinos, who will manage a team made up of more than 100 software development specialists. In this sense, the selection process to identify these new digital profiles is still active, with the aim of putting together a team that can make the



SEAT:CODE a world benchmark centre of software development applied to the mobility sector. The company has set up a platform for anyone who wants to join in on the recruitment process: www.welovesoftware.seat.





Cristina Vall-Llosada,Daniel Martínez- photo Seat


Permanent-URL: http://www.automobilsport.com/seat-code-hardware-software-mobile-world-congress-barcelona---194639.html

24.07.2019 / MaP

More News

One million VW Touaregs: milestone to be celebrated by special model with elegant extras
24.07.2019
The Touareg “ONE Million” model with special Sechura Beige paintwork.    Stylish “ONE Million” model with new special paintwork, perfectly coordinated interior and exclusive details    more >>
Nutrition at the wheel - What kind of food sits well with driving?
24.07.2019
•    Eating right is key when sitting at the wheel for hours•    Driving consumes between 1,000 and 1,350  kilocalories a day•    Pasta, rice, onions and tomatoes do not make good driving companions•    Dehydration is just as dangerous for a driver as being under the more >>
Mercedes-Benz - Best Customer Experience 4.0
18.07.2019
 – Fact sheet including quotes by Britta Seeger: The most important facts on "Best Customer Experience 4.0" of Mercedes-Benz    Mercedes-Benz is developing its global sales network on a co more >>
New importer: Opel strengthens business in Israel
18.07.2019
    Fresh start: Lubinski Group has taken over as importer    Lubinski successfully sells Peugeot, Citroën and DS Automobiles vehicles in Israel    Profitable sales growth outside Europe important pillar of PACE! plan more >>
Groupe Renault and Coscharis Group start partnership to produce and distribute Renault vehicles in Nigeria
18.07.2019
    The Coscharis Group plant will start assembling Renault Logan and Renault Duster and will distribute the cars through their sales network throughout the country starting October 2019.    Groupe Renault is leader in Africa with 18% market share.  more >>
Predictive active suspension in the Audi A8 flagship model
18.07.2019
   Immense spectrum: maximum comfort or outstanding agility        The electromechanical suspension system can actuate each wheel individually        First-class travel experience: intelligently reduced longitudinal and transverse forces more >>
Mitsubishi Motors' New Brand Center "MI-Garden GINZA" to Open in September 2019
17.07.2019
Mitsubishi Motors Corporation (MMC) announces that it will open its new brand center, MI-Garden GINZA (pronounced "My Garden"), to showcase the combination of inspired design, time-tested engineering, and pioneering technologies that the Mitsubishi Motors brand and its brand message "Drive your Ambition" represent.  more >>
The BMW i3 by AC Schnitzer
17.07.2019
- improved aerodynamics and driving dynamics Anyone who wanted to drive an innovative BMW i3 with alternative drive had to do this without sporty accents. This is now changing: the Aachen tuning experts from AC Schnitzer have developed a tuning pr more >>
LIQUI MOLY -Fehlermeldung im Öl
16.07.2019
Durchwachsene Halbjahresbilanz bei LIQUI MOLY –erhebliche Schwierigkeiten durch neue Software Photo: Geschäftsführer Ernst Prost ist wütend wegen der Computerprobleme. more >>
SEAT starts production of a new gearbox
15.07.2019
•    The SEAT Componentes plant is now making the MQ281 transmission•    The maximum annual capacity of the new gearbox totals 450,000 unitsSEAT Componentes, one of the Spanish brand's three production centres more >>
New gearbox generation enables CO2 savings of up to five grammes per kilometre
15.07.2019
MQ281 manual transmission    More efficiency for the volume segment thanks to the new manual gearbox MQ281     Initially installed in the new Passat; other Volkswagen models to follow suit more >>
Ligier Automotive takes back direct control of the distribution of its racing cars in the United Kingdom
15.07.2019
Following the announcement made by United Autosports to run an Oreca chassis in the World Endurance Championship, Ligier Automotive terminates its exclusive distribution agreement in the United Kingdom with United Autosports and takes back direct control of the distribution of its racing cars in this territory. more >>
Reopening of renovated test tracks at the Nardò Technical Center
12.07.2019
Strategic development of the proving ground for future mobility testingAn important milestone dedicated to the vehicle testing of tomorrow: The renovation of the 12.6 kilometer long iconic car circular track and car dynamic platform of the Nardò Technical Center in Apu more >>
Toyota starts Automated Driving testing on urban public roads in Europe
11.07.2019
· Automated vehicle with safety driver will drive in Brussels city centre· Purpose is to study impact of diversity of human behaviour on automated driving systems· Adding European conditions to the car’s understanding, after successful drives in Japan and the US more >>
Autonomous vehicles reach a new milestone thanks to the collaboration between Groupe PSA and VINCI Autoroutes
11.07.2019
•    Groupe PSA and VINCI Autoroutes have tested new autonomous vehicle features in Saint-Arnoult-en-Yvelines (France), following on from the trial carried out in July 2017, which led to the crossing of a tollgate in full autonomous mode for the firs more >>
SEAT and Grupo Sesé link up via drone
11.07.2019
•    For the first time in Spain, two companies launch a parts delivery service using drones•    The drones will guarantee just in time delivery of parts in only 15 minutes•    This innovation will increase efficiency and flexibility at the Martorell plant more >>
#THE1challenge: The new BMW 1 Series gets people moving on TikTok.
10.07.2019
The new BMW 1 Series is getting people moving – not just on the road but online, too. BMW is extending its current campaign for the new model in the premium compact segment with the addition of a challenge on the intern more >>
SEAT updates its range, from the Tarraco to the Mii
09.07.2019
•    SEAT is making enhancements to its range of vehicles to improve the  attractiveness and usability of its range•    The updates will add new convenience features, safety technologies, a wider choice of trims and fresh colour options  more >>
FCA What's Behind -Balocco Proving Ground
05.07.2019
•    This series visits the iconic FCA proving ground in Balocco (Italy), which operates 24 hours a day with 200,000 hours of tests conducted every year.•    The activities and facilities enable simulation of ten years of a vehicle's life in just five months of testing to ensure the highest standards of quality, safety, rel more >>
Volkswagen Passenger Cars strengthens IT competence worldwide
04.07.2019
Dedicated IT organization at brand for tailor-made digitalization     Abdallah Shanti takes lead The Volkswagen Passenger Cars brand is laying the groundwork for efficient and tailor-made digitalization within the company going forward with a new IT organization. Abdallah Shanti has been name more >>
PSA Retail opens two Opel points of sale in Cologne
04.07.2019
.... a German first, as part of a wider European strategyPSA Retail, the distribution subsidiary of Groupe PSA, is opening one new Opel site in Cologne today, namely at Raderberggürtel, and will open a second outlet on the Widdersdorfer Strasse. more >>
TOYOTA GAZOO Racing to Commence Sales of GR Supra GT4 in 2020
04.07.2019
-  Promoting ever-better cars through customer motorsportsTOYOTA GAZOO Racing confirmed today that it will launch the GR Supra GT4, a race car for customer teams*1, in 2020. The announcement comes in response to growing customer expectations worldwide following the unveiling of the GR Supra GT4 Concept at the Geneva International Motor Show in more >>
A temperature difference of 100 degrees
02.07.2019
   Snow and sand, two different terrains with a common requirement of thinking ahead to drive on them correctly    Driving asistants are key to adapt to the different situations    Tyres, gear selection and braking are where the similarities end more >>
Automobili Lamborghini inaugurates its new paint shop in Sant’Agata Bolognese
02.07.2019
•    Paint shop for the Urus Super SUV offering a high level of color personalization •    Plant featuring innovative technologies inspired by the concepts of Factory 4.0•    The first plant in the world to use an artificial intelligence system applied to the painting process•   more >>
Comprehensive changes at Volkswagen Human Resources
02.07.2019
Several new leadership appointments     Board Member for Human Resources Kilian: “We are focusing on interchange and collaboration between sites and companies” The HR division at the Volkswagen brand is making new leadership appointments in human resources at several sites and companies this summer. In a more >>
Peter Schäfer becomes Chairman of the Management Board of Porsche Engineering
01.07.2019
Malte Radmann heads into retirementChange at the top: From July 1, Peter Schäfer will become Chairman of the Management Board of Porsche Engineering. Schäfer will succeed Malte Radmann, who is Chairman of the Management Board of the international engi more >>
Inauguration of the new Renault Bucharest Connected centre
29.06.2019
    “Renault Bucharest Connected” is Groupe Renault’s new decision-making centre in Romania. 3,200 employees have been brought together in a building that houses the new Design Centre and also the engineering and tertiary functions. more >>
Volkswagen Group commits suppliers to sustainability
28.06.2019
Sustainability rating for suppliers valid from 1st July 2019     Focus on risks related to human rights, environmental protection, corruption As of 1st July 2019, the Volkswagen Group will introduce a worldwide Sustainability Rating for its suppliers. This enables the company to assess the sustainability conduct of more >>
New McLaren 720S Ride-On children model
27.06.2019
 First-ever McLaren 720S ‘Ride-On’ builds on earlier McLaren P1TM children’s model with even greater McLaren authenticity    Exclusive Papaya Spark launch colour for official McLaren retailers – just like the re more >>
BMW Group trial vehicle “Power BEV”: #NEXTGen19
25.06.2019
from 0 to 100 km/h (62 mph) in comfortably under three seconds.The BMW Group trial vehicle “Power BEV” presented during #NEXTGen explores what is technically possible. The vehicle is fitted with three fifth-generation electri more >>
Genesis opens doors on first Australian flagship studio in Sydney
25.06.2019
•    Genesis Studio Sydney opening marks the launch of the Genesis brand in Australia•    Flagship Studio unveiled by Executive Vice President, Global Head of the Genesis Brand, Manfred Fitzgerald, at a glittering cocktail event•    The stunning Studio in Sydney CBD showcases new Genesis G70 more >>
SEAT - Tips for carefree driving this summer
25.06.2019
•    People make many more short trips on holidays, and their complacency  can increase the possiblity of accidents•    Summer habits can be risky and lead to fines•    A car is no place for flip flops, swimsuits or inadequate postures•    An interior temp more >>
Change on the Volkswagen Supervisory Board: Conny Schönhardt succeeds Birgit Dietze
24.06.2019
There will be a change to the composition of employee representation on the Supervisory Board of Volkswagen Aktiengesellschaft. Conny Schönhardt (41), who took on responsibility for Strategic and Political Planning on the management board of IG Metall in January 2019, is taking Birgit Dietze’s (46) seat on the Supervisory Board as of 21 June 2019. The more >>
Software Development Center: Volkswagen opens IT-Center
20.06.2019
....in the Gläserne Manufaktur in Dresden    The Volkswagen Industrial Cloud is co-developed in Dresden    Collaboration with Amazon Web Services (AWS) and Siemens    Creation of up to 80 new jobs in Group IT in the capital of Saxony Volkswagen has more >>
Volkswagen video explains the stricter WLTP test procedure
20.06.2019
Video explains elements including the mobile exhaust gas measurement laboratory for on-site measurements of customer vehicles.    The next stage of the WLTP (Worldwide Harmonized Light Vehicles Test Procedure) requires numerous changes to more >>
CUPRA breaks ground on new headquarters for 2020
20.06.2019
  Construction begins on the CUPRA headquarters to house the new brand’s central offices with motorsport at its core    The former SEAT Sport building will become the CUPRA Racing Factory    Both facilities are scheduled to be completed by the end of the year    The announcement was made by CUPRA more >>
Audi and Sony Pictures Entertainment Team Up On “Spider-Man™
20.06.2019
- Far From Home” Digital Content    All-electric Audi e-tron* appears in addition to Audi A7* and all-new Audi Q8* in Sony Pictures’ “Spider-Man: Far From Home”        Tom more >>
MINI marks double celebration with unique Italian Job Charity screening
20.06.2019
- MINI celebrates 60th birthday - The Italian Job film marks 50th anniversary - First ever gathering of original cars which survived filming - Oscar-winning producer Michael Deeley guest of honour, with special message from Sir Michael Caine - New book launched to celebrate the film’s half century: The Self Preservation Society: 50 Y more >>
Volkswagen and Schwarz Group to be strategic e-partners
19.06.2019
In future, Volkswagen's electric WeShare fleet in Berlin will also recharge at the 140 new charging stations of Lidl and Kaufland.    Food retailers Lidl and Kaufland, which form part of the Schwarz Group, to install 140 public charging points in Berlin    Number of public charging points in German capital to be boosted by almost 2 more >>

2001-2020 automobilsport.com full copyright