Messe Frankfurt and Crain Communications Inc. plan to organise first-ever Festival of Motoring USA

Messe Frankfurt and Crain Communications Inc. plan to organise first-ever Festival of Motoring USA

10.09.2019: Messe Frankfurt, the world’s largest trade fair and event organizer with its own exhibition grounds, and Crain Communications, one of the world’s leading busi

Messe Frankfurt, the world’s largest trade fair and event organizer with its own exhibition grounds, and Crain Communications, one of the world’s leading business-to-business media companies, will join forces to launch Festival of Motoring USA.
 


A revolutionary event with both static and interactive content from mainstream, exotic and classic cars to off-road vehicles, Festival of Motoring USA will be anchored by leading automakers along with other industry-related companies. Adding to the strength of the event is Kinrara, Goodwood’s international event consultancy. Kinrara brings considerable expertise in creating sold-out motorsport events, such as the annual Festival of Speed in the UK – the benchmark in excellence in motorsport event production.
 


The inaugural Festival of Motoring USA event will take place April 29-May 2, 2021, across the sprawling 750 acres at The Michelin Raceway Road Atlanta in Brasselton, Ga. Road Atlanta is recognized as one of North America’s most dynamic road courses. In the future, Festival of Motoring USA will expand to include additional North America locations.
 


“We are pleased to be working alongside a powerhouse such as Crain Communications to bring this experiential event to the U.S.,” said Messe Frankfurt Inc. President and CEO, Konstantin von Vieregge. “Our combined competencies solidify our path to success and the realization of our vision to provide a high-energy, comprehensive automotive event that appeals to all motoring enthusiasts.”
 


Festival of Motoring USA will be modelled after the highly successful Festival of Motoring Johannesburg in South Africa. Now in its 4th year, Festival of Motoring Johannesburg has grown into the leading automotive event in Africa. 
 


Interactive and emotional, Festival of Motoring USA will appeal to all of the automotive senses and include the following opportunities for consumers:


•    Test drive circuits with professional drivers
•    Technology zones
•    Self-drive tracks
•    4 x 4 off road experiences
•    Skid pads
•    New-vehicle displays
•    Camping, food trucks
•    and more


“Crain Communications is thrilled to be partnering with Messe Frankfurt to present a dynamic event in the consumer automotive space. Messe Frankfurt’s model of experiential, interactive activities will create a must-attend event each year. Adding the expertise of Kinrara, Goodwood’s event consultancy, will ensure an experience of exceptional quality in North America,” said KC Crain, President and Chief Operating Officer of Crain Communications.
 


Festival of Motoring is a revolutionary and interactive event; an exhilarating celebration of car culture, attractive to vast audiences and accessible to fans of all ages. It will be at the forefront of the premier automotive consumer experiential events globally.
 


 
Background information on Crain Communications

Crain Communications is a privately held media company that produces trusted and relevant news publications, lead generation, research and data products, digital platforms, custom publishing, and events with uncompromising integrity. Crain’s 23 brands reach 6 million business decision-makers and consumers across the United States and in select markets in Europe and Asia. Many of Crain’s brands are the most influential media properties in the verticals they serve including Automotive News, Autoweek, Ad Age, Modern Healthcare, Plastics News, and Pensions & Investments. Headquartered in Detroit, the company has 650 employees in 10 locations delivering exceptional news content over a variety of platforms to empower the success of its readers and clients.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
 


 Messe Frankfurt - also photo

Permanent-URL: http://www.automobilsport.com/messe-frankfurt-crain-communications-organise-first-festival-motoring-usa---197109.html

10.09.2019 / MaP

More News

The All-New Renault CAPTUR presented At the Frankfurt Motor Show
10.09.2019
At the Frankfurt Motor Show, Thierry Bolloré, CEO of Groupe Renault, and Laurens van den Acker, EVP Corporate Design, presented the All-new Renault Captur, the latest version of the best-selling urban SUV, with 1.5 million units sold in more than 90 countries.  more >>
“Opel Goes Electric”: CEO Michael Lohscheller Announces Next Steps in Opel Electro-Offensive at IAA
10.09.2019
    Curtain-up: Opel boss Lohscheller opens stand in hall 11.0    World premieres: Opel Corsa, Corsa-e and Corsa-e Rally, new Astra and Grandland X plug-in hybrid more >>
BMW premieres at the IAA Cars 2019 - Driving pleasure across an even wider spectrum
10.09.2019
The universally popular family of BMW X models is receiving further reinforcement in the form of the latest Sports Activity Coupe. The new BMW X6 is making its global debut at the IAA Cars 2019, marking the arrival of the third generation of the BMW model that first spawned this breed of vehicle. Joining the standard production model on stage will be a spectacular show-car version. more >>
Audi at IAA Frankfurt 2019
10.09.2019
•    Two world debuts – Audi AI:TRAIL and Audi RS 7 Sportback*•    Show debut for an array of new models•    Shown to a live audience for the first time: the Audi e-tron FE06  more >>
Potential R60-billion to be invested in SA Motor industry over next five years
06.09.2019
As much as R60-billion could be invested in the South African vehicle and component manufacturing industries in the next five years according to Andrew Kirby, the President of NAAMSA and President and CEO of Toyota SA Motors. He was a keynote sp more >>
"Motor manufacturers must manage a future not yet defined "
06.09.2019
The global vehicle manufacturing and related industries are facing enormous disruptors at present and it is a case of the sustainability and viability of these businesses relying on "an ability to manage a future not yet defined". This was the chal more >>
NAAMSA - Six Areas of Government focus for SA motor industry
06.09.2019
The Department of Trade, Industry and Competition, which is now headed up by Minister Ebrahim Patel, who was Minister of Economic Development for the past 10 years, has identified six focus areas to drive the South African automotiv more >>
Naamsa Automotive Conference : Heightened demands fom consumers of tomorrow
06.09.2019
The demands by consumers are not only changing these days but they are also becoming more demanding in the way they expect to be treated. This was the message from Ghana Msibi, the Executive Head of the Motor Division of WesBank, the countr more >>
smart at the 2019 International Motor Show in Frankfurt
05.09.2019
The new generation: Ground-breaking. Digital. Urban. smart is presenting its completely visually and digitally revised fortwo and forfour models at the 2019 International Motor Show in Frankfurt. Progressive more >>
Festival of Motoring, Kyalami Grand Prix Circuit review
05.09.2019
2019 Festival of Motoring, presented by WesBank, boasts strong visitor attendance and plenty of thrills for show visitors The fourth annual Festival of Motoring was held from the 22nd to the 25th August. The Kyalami Grand Pr more >>
ADAC SimRacing Expo and Blancpain attract thousands of spectators to the Nürburgring
05.09.2019
A story of success for six yearsSome of the world's best virtual racing drivers thrills the crowd in the ring°arena – Aston Martin, Ferrari and Lamborghini race across the real circuit.  The ADAC SimRa more >>
Delightful 1971 Ferrari Dino 246 GT wins Concours South Africa 2019!
03.09.2019
Best of Show clinched by pristine 1971 Ferrari Dino 246 GTSpring Day 2019 saw Best of Show awarded to a gleaming Ferrari Dino 246 GT which narrowly beat a very close field at Steyn City Parkland Residence.Second more >>
70 years of Audi in Ingolstadt: three special exhibitions at the Audi Forum
03.09.2019
photo caption: (left to right): Auto Union Type F91 (1954), race motorcycle „Singende Säge“ DKW 350 RM (1955), Race motorcyle 250 RM (1953)    Insights into the success story of the four rings at the AUDI AG headquarters more >>
Automechanika Shanghai reveals its future roadmap at the 15th edition celebrations
03.09.2019
Promotional activities rev up ahead of Automechanika Shanghai’s 15th edition. On 2 September, celebrations jumped into action at the Bellagio Shanghai. Over 180 industry leaders, organisers, long-time supporters, partners and media came tog more >>
Mercedes Benz at IAA – entirely new trade fair concept puts the focus on the customer
31.08.2019
Brand encounter instead of exhibitionAt the German International Motor Show (IAA) from 10 until 22 September 2019 in Frankfurt am Main, Mercedes-Benz Cars & Vans will present a totally new brand experience in the Frankfurt Festhalle. more >>
Freshly restored McLaren F1 #63 to premiere at Hampton Court Concours D'Elegance
30.08.2019
 McLaren F1 #063 on display at Hampton Court Concours d’Elegance has been fully restored by McLaren Special Operations (MSO)    Appearance follows announcement of McLaren F1 Certification programme at last year’s event    McLaren Automotive is the only body in the world sanctioned to issue the McLar more >>
MINI at the IAA 2019 in Frankfurt
30.08.2019
Show premiere for the all-electric MINI Cooper SE – New battery cell technology extends electric range of the MINI Cooper S E Countryman ALL4 plug-in hybrid by 30 per cent – Traditional British brand reflects on its 60-year heritage, presents current model range, new customisation options and the latest accessory and lifestyle produc more >>
The ID.3 celebrates its world premiere at the IAA Frankfurt
30.08.2019
The new ID.3 – still under wraps until the IAA - The vehicle is not yet available for sale in Europe.   The ID.31 is the first fully electric model based on the new MEB platform    E-mobility is t more >>
IAA Premiere: New Opel Corsa Meets Rare Corsa GT
29.08.2019
    Predecessor: rare first-generation Corsa on Opel stand    Time-travel: 1987 “young-timer” drives 2,700km from Portugal to IAA    World premiere: sixth-generation Corsa in the spotlight at Frankfurt show    In the tradition: from sporty Corsa GT to battery-electric Corsa-e Rall more >>
Automotive batteries will feature strongly at Automechanika Johannesburg
28.08.2019
Photo caption: Corné Strydom (left), AutoX Sales and Marketing Executive, and the company CEO, Glenn Geldenhuis, seen in the AutoX warehouse in Elandsfontein with a consignment of their popular Willard brand more >>
BMW at the IAA Cars 2019 in Frankfurt- Highlights
26.08.2019
- World premiere for the new BMW X6: founder member of the Sports Activity Coupe (SAC) category enters its third generation, combining the agility and versatility of a BMW X model with the attention-grabbing aesthetic appeal of a BMW coupe; crisp design lan more >>
Hyundai Motorsport set to go electric
26.08.2019
Hyundai Motorsport has begun work on its first ever electric race car in an exciting new project that will herald a new motorsport era for the company.The car, which has been designed and built at Hyundai Motorsport's headquarters in Alzenau, G more >>
Festival of Motoring - ID.R thrills fans at popular automobile festival in South Africa
26.08.2019
70,000 visitors who descended on the Festival of Motoring at the Kyalami Grand Prix Circuit (ZA) were able to get to see the all-electric race car with their own eyes at the Volkswagen stand for four days. This year, it has already set records more >>
MINI celebrates 60 years in style
26.08.2019
The first Mini rolled off the production line in Oxford on August 26, 1959 . Sixty years ago, driving changed forever. The year was 1959. The first Barbie Doll was introduced, The Twilight Zone premiered on television, the first Americ more >>
World premiere for “New Volkswagen” at the IAA Frankfurt
23.08.2019
Volkswagen's new visual language will be more human and more lively, focusing on customers and their lives.    Volkswagen brand presents new brand design and new logo at the Frankfurt Motor Show    more >>
CUPRA teases the interior of all-electric concept-car
22.08.2019
The CUPRA Concept will make its world debut at this year’s IAA Frankfurt International Motor Show. •    CUPRA’s first all-electric road vehicle, projects a bold statement with a confident exterior design, bala more >>
Lamborghini Revels during 2019 Monterey Car Week
20.08.2019
•    Global debut of Aventador SVJ 63 Roadster and new Lamborghini Lounge Monterey•    Art collaboration with street artist Skyler Grey showcased on Aventador S•    Spec more >>
Rolls-Royce Motor Cars presents Bespoke Cullinan in Fux orange to famed collector
20.08.2019
Car collector Michael Fux today received his twelfth Bespoke Rolls-Royce commission, and it was another stunning reveal.Unveiled at ‘The Quail, A Motorsports Gathering’, Rolls-Royce Motor Cars debuted the spectacularly color more >>
NAAMSA Conference South Africa has two involved partners
20.08.2019
The National Association of Automobile Manufacturers of South Africa (NAAMSA) enjoys the support of two major partners in the staging of its annual conference, which has been co-located for the past three years with the Festival of Motoring presented by WesBank at the Kyalami Grand Prix Circuit. These two companies, which will be giving their support to the conference on August 22, are the Inno more >>
Automechanika Shanghai 2019 helps industry players compete in the new aftermarket game
19.08.2019
Automechanika Shanghai digs in deep and gives prominence to the latest global trends in OE and the aftermarket. Several zones and events will highlight a multitude of growing areas, such as Body & Paint in the Repair & Maintenance sector. The show will also delve into new business models for the proliferating service and chain store segment, and expand upon the prosperous customis more >>
McLaren Automotive announces striking new Ultimate Series model at Pebble Beach Concours
16.08.2019
.... promising open-top driving perfection    CEO, Mike Flewitt reveals design rendering of stunning new model to McLaren customers    Striking, roadster will debut in 2020 and promises purest driving experience yet    Strictly limited production – just 399 cars to be built &nbs more >>
ID. BUGGY at Pebble Beach Concours D’Elegance
16.08.2019
Concept car takes the idea of the legendary dune buggies into the age of electric mobility with a 62 kWh battery and 150 kW / 204 horsepower    Next-generation design is off-road ready and features no roof or doors for the purest beach cruiser experience    ID. BUGGY1 shows the MEB platform can be used by start-ups for a wide varie more >>
Automotive art and street art come together in the Lamborghini Aventador S by Skyler Grey
16.08.2019
...at Monterey Car Week 2019 •    A pop interpretation of the Aventador S by the American artist Skyler Grey, one of the youngest and most influential representatives of street art worldwide •&nb more >>
New Opel Astra Shares Calibra’s Crown- Kings of Aerodynamics
15.08.2019
    Most aerodynamic: new Astra hatchback and Sports Tourer lead their class    Active full-face shutter: front grille opens and closes according to driving conditions    Smooth airflow: aerodynamically optimized underbody for even lower drag    IAA star: new Astra makes world premiere at Fra more >>
New Opel Corsa at IAA - Sporty, stylish, economical – and electric for the first time
15.08.2019
The new 4.06-metre long Opel Corsa is more modern, dynamic and efficient than ever. It comes with particularly economical petrol and diesel engines featuring power outputs ranging from 55kW (75hp) to 96kW (130hp) (NEDC4 fuel consumption: urban 5.4-3.7 l/100 km, extra-urban 4.1-2.9 l/100 km, combined 4.6-3.2 l/100 km, 105-85 g/km CO2; WLTP5 combined: 6.4-4.0 l/100 km, 144-104 g/km CO2). more >>
Most efficient Opel Astra ever at IAA Frankfurt - Up to 21 per cent less CO2
15.08.2019
With a completely new generation of engines and transmissions, the Opel Astra sets standards for low emissions. The Astra’s ultra-modern three-cylinder petrol and diesel engines ensure lively driving performance and top driving comfort with optimum noise attenuation. A counter-rotating balance shaft in the engine block offsets vibrations. more >>
New Opel Grandland X Hybrid4 with all-wheel drive at IAA - Charge and go
15.08.2019
In addition to the new Corsa-e, the next model in the Opel electric offensive is the Grandland X with state-of-the-art plug-in hybrid technology and all-wheel drive. The propulsion system of the Grandland X Hybrid4 includes a WLTP-certified 147kW (200hp) 1.6-litre turbocharged direct-injection petrol engine. more >>
New Opel Zafira Life at IAA Frankfurt - Multi-purpose van in top form
15.08.2019
For 20 years now, attractive, flexible and practical vans have been named Zafira. This credo will be continued at the 2019 IAA with the Opel Zafira Life. The fourth model generation is available in three lengths – the 4.60 metre “Small”, the 4.95 m “Medium” and the 5.30 m “Large” – each of which comes with up to nine seats. more >>
Opel World Premieres at 2019 IAA
15.08.2019
- New Astra, New Corsa and Grandland X Plug-In Hybrid-    Success story, act six: new Corsa as all-electric version for first time    300hp and AWD: new Grandland X Hybrid4 version tops Opel’s SUV family more >>

2001-2019 automobilsport.com full copyright