Tweet
Laureus World Sports Awards 2020 in Berlin

Laureus World Sports Awards 2020 in Berlin

17.02.2020: At LWSA 2020, Laureus and Mercedes-Benz will celebrate their long-standing partnership This year’s Laureus World Sports Awards (LWSA) on 17 February in Berlin will be a particularly propitious occasion, as it will mark the 20th time that these pres

At LWSA 2020, Laureus and Mercedes-Benz will celebrate their long-standing partnership



This year’s Laureus World Sports Awards (LWSA) on 17 February in Berlin will be a particularly propitious occasion, as it will mark the 20th time that these prestigious awards have been presented. Together with Laureus, Mercedes-Benz will be celebrating the anniversary as a long-standing partner of Laureus Sport for Good.



Happy Birthday, Laureus! Twenty years have passed since, in early 2000, Daimler AG founded the Laureus Sport for Good Foundation together with Richemont. Upon establishing the Foundation, the partners set themselves the goal of enabling disadvantaged children and young people throughout the world to have better lives through the unifying power of sport – in keeping with the overarching Laureus motto “Sport Unites Us”.



Nelson Mandela, the first patron of Laureus, provided the inspiration for this motto in a speech he gave at the inaugural Laureus World Sports Awards in 2000: “Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does... Sport can create hope, where once there was only despair.” 



Mandela’s words remain the leitmotif of Laureus and his Laureus Sport for Good initiative, which has become one of the largest development-through-sport organisations in the world. Around the globe, Laureus Sport for Good currently supports around 200 sports projects in 40 countries. Over the past two decades, it has imbued millions of disadvantaged children and young people with strength, courage and self-confidence.



These qualities are crucial in escaping the vicious cycle of poverty, violence and discrimination, and in increasing the chances of a self-determined life of peace and prosperity. In selecting projects for sponsorship, the Laureus Sport for Good is guided by specific sustainability goals of the United Nations (UN). The focus of these objectives is on health, education, women and girls, inclusion, peace and employability.



Right from the outset, Mercedes-Benz has remained a steadfast partner of the Laureus Sport for Good. “For 20 years, we have been working together with Laureus Sport for Good to help socially disadvantaged children and young people,” explains Bettina Fetzer, head of marketing at Mercedes-Benz Cars. “Because sport has the power to change the world. We are proud of our roughly 200 sports projects in 40 countries around the globe.”  



Over the past two decades, a total of 150 million euros in donations have been raised. This has enabled Laureus Sport for Good to reach nearly six million children and young people around the world.  It also provides non-financial support in the areas of PR, networking and consulting. In addition, more and more local Mercedes-Benz subsidiaries are supporting Laureus Sport for Good projects on location, in order to further increase the scope of the initiative.



A March 2019 study commissioned by Mercedes-Benz and conducted by Deloitte to evaluate the benefit of assistance provided by Laureus Sport for Good Germany, Austria confirmed that these joint efforts are worthwhile. According to the study, the number of each of the particular forms of assistance (funding, attentiveness, networking, and advice) has risen sharply in the years 2015 to 2017. In fact, over the three-year period, there were nearly 200 instances of assistance.



In 2017, numerous projects such as move&do in Stuttgart, Kick on Ice in Berlin and High Five in Munich showed positive growth in terms of the number of locations, employees, participants, contacts and budgets. Above all, many projects were able to increase their scope in terms of the number of children and young people taking part. A further indicator of success has been the evaluation of Laureus Sport for Good's performance by those in charge of the projects themselves. In terms of perceived effectiveness and satisfaction with the funding received, their evaluation has been thoroughly positive.



To mark the special anniversary of the Laureus World Sports Awards this year, Mercedes-Benz has plenty of good things in store. For example, the company with the famous three-pointed star as its logo will provide a forum for the move&do project. This youth programme in Stuttgart is one of the first German projects sponsored by Laureus Sport for Good. Move&do assists schools in Stuttgart and Mannheim with experiential education offerings.



It aims to instil courage and self-confidence in disadvantaged pupils and to promote tolerance and mutual respect in the classroom, and thus strengthen community spirit in schools. “Many teachers are overwhelmed by the many tasks involved in teaching social skills. Faced with the high demand for supporting programmes, many cities and towns simply do not have the budgetary means to provide effective child and youth support services.



This is why the type of overarching social commitment that Laureus Sport for Good makes is so important to ensure that socially disadvantaged children do not fall through the cracks,” explains Marcus Weber, move&do project manager and process trainer. Move&do coach Philipp Schaupp, who in 2007 was the first child to receive assistance from the first Laureus programme, is an illustration of Laureus Sport for Good’s practical impact. In a video produced for LWSA 2020, the young man tells his moving story: https://youtu.be/Q_7Y3St8xYc.



Mercedes-Benz is also making an environmentally sustainable contribution to this year’s anniversary edition of the awards event with its climate-friendly fleet of Enjoy Electric vehicles specially prepared for LWSA 2020.  From shuttle services to the red-carpet driveway, the locally zero-emissions fleet of over 50 vehicles of the premium Mercedes-Benz brand will have everything covered.




Mercedes-Benz is thus supporting its partner Laureus in making the 20th Laureus World Sports Awards sustainable while getting its own ‘Ambition2039’ corporate strategy rolling in impressive fashion. 






 Claudia Merzbach- photos Mercedes

Permanent-URL: http://www.automobilsport.com/laureus-world-sports-awards-2020-berlin---203965.html

17.02.2020 / MaP

More News

Refreshed look for new Nissan Navara N-Guard
17.02.2020
    Four colour choices, new footwell illumination and updated detailing in the cabin make the Navara N-Guard an even more stylish proposition    New spray-on liner for the load bed helps to absorb shocks and sounds, enhancing the Navara N-Guard’s exceptional qualities    Connected car technolog more >>
Las Vegas Convention Center Celebrates Major Milestone in Elon Musk’s Innovative Underground Transportation System
14.02.2020
    Excavation is complete in the first of two vehicular tunnels of transportation system located beneath the Las Vegas Convention Center.The Las Vegas Convention and Visitors Authority (LVCVA) today announced that excavation is compl more >>
Class-action suit: Volkswagen offers settlement solution
14.02.2020
Settlement negotiations with consumer protection representatives collapsed over unjustified demands for €50 million made by the plaintiff’s attorneys   The Group Board of Management approves a settlement package of up to €830 million during an extraordinary meeting The Group Board of Management at Volkswa more >>
Cooperation with APRA Europe: Remanufacturing – the highest form of recycling – to be featured at Automechanika
13.02.2020
In collaboration with the Automotive Parts Remanufacturers Association (APRA), Automechanika Frankfurt will be presenting this diverse theme as part of a special ‘Automechanika Remanufacturing Day’.Automechanika has entered into a partnership with the more >>
Six 2020 Honda Models Earn IIHS Top Safety Ratings
13.02.2020
    2020 Accord, CR-V and three Civic models each earn TSP and Insight earns the pinnacle TSP+ award    Honda Sensing® Collision Mitigation Braking System™ gets SUPERIOR rating for frontal crash prevention and is standard equipment on all six models    All fully tested Honda vehicles also ea more >>
AudiStream: Virtual journey through the world of production at Audi in Ingolstadt
12.02.2020
    Interactive online offer provides insights into production and technology    Tour guides accompany virtual tour and answer questions in real time more >>
Confirmed UK-EU trade barriers 'worrying for UK auto industry', says GlobalData
12.02.2020
Government cabinet minister Michael Gove has confirmed that trade barriers will be imposed between the UK and the EU post-Brexit, warning businesses to prepare for “significant change”.“The UK will be outside the single market and outside the cus more >>
A well-directed scrappage policy will help Indian automotive market recover from slowdown, says GlobalData
12.02.2020
Following the news that the vehicle scrappage policy for India will be implemented soon;Animesh Kumar, Director of Automotive Consulting at GlobalData, a leading data and analytics company, offers his view:“A ‘well-directed’ scrappage polic more >>
New BMW X5 xDrive40d and new BMW X6 xDrive40d with straight six-cylinder diesel engine and mil
11.02.2020
New drive variant with 250 kW/340 hp and a maximum torque of 700 Nm for the new models BMW X5 xDrive40d and BMW X6 xDrive40d +++ 48-volt starter generator delivers additional electric power output of 8 kW/11 hp.The BMW X5 and the BMW X6 now also fe more >>
New Opel Corsa-e: Interior Heating and Cooling via Remote Control
11.02.2020
    Warm up or cool down: remote control of interior temperature via “myOpel” app    Democratization of technology: unique comfort-feature is standard equipment    Plugged-in benefit: state-of-charge retained during preconditioning more >>
Sales release for the Mercedes-Benz GLA -available to order now
11.02.2020
- More character, more space, more safetyThe new GLA, the eighth model to join the line-up, rounds off the current compact car generation from Mercedes-Benz. At the time of its launch, starting in spring 2020, three petrol and four diesel models will be avail more >>
Daimler rewards employees for financial year 2019
11.02.2020
    Employees receive profit-sharing bonus of up to 597 euros and a one-time appreciation bonus of up to 500 euros    Wilfried Porth, Member of the Board of Management of Daimler AG responsible for Human Resources and Director of Labor Relations & Mercedes-Benz Vans: “2019 has been challenging and required particular efforts from more >>
Opel Extends South America Business: Brand launch in Colombia and Ecuador
10.02.2020
    Renowned import partners secured    Export to Colombia and Ecuador from summer of 2020    Market entry with four models: Crossland X, Grandland X, Combo and Vivaro    More more >>
BMW ready to support corporate customers with 6 April BIK switch to WLTP data.
10.02.2020
• WLTP CO2 data available for the entire BMW range• Transparent data includes BIK rates for every model• Information enables corporate customers to calculate their tax liability on any new BMW• Award-winning BMW 3 Series 330e plug-in hybrid confirmed at 10 per cent BIK  more >>
Coronavirus automotive supply-chain concerns will rapidly spread across the world, says GlobalData
07.02.2020
Following the news that Fiat-Chrysler (FCA) is warning that it could halt production at a European plant in a matter of weeks;David Leggett, Automotive Editor at GlobalData, a leading data and analytics company, offers his view:“We have been waiting for this and it is an more >>
BMW SA embraces a vision of life-long learning, will build all-new school in Ga-Rankuwa.
06.02.2020
R113m investment into Plant Rosslyn’s community will accommodate 1600 pupils and will allow for life-long learning with BMW. photo caption: Federal Chancellor Angela Merkel, President Ramaphosa, The Minister of Women in the Presidency Maite Nkoana-Mashabane, Ilka H more >>
Hyundai Motor Group Chairman Mong-Koo Chung Inducted into Automotive Hall of Fame
06.02.2020
    Chung to be the first Korean inducted into the Automotive Hall of Fame, industry’s top honor    Automotive Hall of Fame inducts business leaders who have contributed to advancement of auto industry each year    Chung recognized for being a steadfast champion for automobile industry and Korean economy more >>
Innodisk Delivers the Future of Automation with CANopen Support
06.02.2020
Innodisk’s CAN bus expansion cards now support CANopen, opening the door for even more sophisticated applications in automation.Enhanced automation is key to unlocking the fourth industrial revolution and a sure way to improve profitability for corporation more >>
Global Brand Finance 500" Ranking 2020: Mercedes-Benz is the most valuable car brand in the world
05.02.2020
Mercedes-Benz has been able to further increase its brand value in the current "Global 500 2020" ranking of the American brand valuation company Brand Finance and once again is the most valuable car brand in the world. The brand with the star is a more >>
New “OpelConnect” Services Now Available
05.02.2020
    Orderable now: “OpelConnect” from €300 in Germany, standard with navigation systems as well as on Opel Corsa-e and Grandland X plug-in hybrid    All aboard: eCall, breakdown call and vehicle status    High comfort: “myOpel” app with remote controls especially for electrified more >>
Mitsubishi Motors concludes disaster cooperation agreements with Ofunato City and Rikuzentakata City
05.02.2020
Accelerating cooperation with local governments in Iwate Prefecture that have experienced the earthquake disasterMitsubishi Motors Corporation (MMC) has concluded disaster cooperation agreements with Ofun more >>
Novel “Aerodynamic Wheels” for the purely electric BMW iX3.
05.02.2020
All-round efficiency – More design freedom – Featuring also on the BMW iNext and BMW i4.In today's automobiles, the wheels and their aerodynamic flow influence the overall vehicle efficiency by up to 30%. That is why a further developed tech more >>
Rolls-Royce Motor Cars seeks future talent with annoucement of 2020 apprenticeship programme
04.02.2020
    Opportunity to join Britain’s most prestigious apprenticeship scheme    Number of places available on Sir Ralph Robins Degree Apprenticeships doubles for 2020    Successful applicants develop practical skills alongside world-class craftspeople at the Home of Rolls-Royce and gain nationally-r more >>
Kia Increases Contribution to the Fight Against Youth Homelessness to $1 Million Following the Super Bowl
04.02.2020
“Yards Against Homelessness” Initiative Initially Pledged $1,000 Per Yard Gained in the Big Game to be Divided Among Three Charity Partners    $1 million to be shared among Covenant House, Positive Tomorrows and StandUp for Kids more >>
Bentley all-new Flying Spur : Deliveries of World's Best Luxury Sedan underway
04.02.2020
    First customer deliveries of Bentley’s All-New Flying Spur begin       Multi-award winning All-New Flying Spur delivers sporting agility with peerless luxury    Bentley&rsquo more >>
EUROREPAR Car Service pursues and amplifies its international development
04.02.2020
•    Eurorepar Car Service now counts over 5,000 garages worldwide •    The all-makes garage repair network pursues its international development and opened in Slovakia, Croatia, in the French Islands and in Panama during the last quarter of 2019. more >>
Acura to Highlight Super Handling All-Wheel Drive™ Technology Throughout Chicago Auto Show
03.02.2020
    Acura SH-AWD® marks four generations and sales of one million Acura vehicles in North America equipped with this industry-first technology    Super Handling All-Wheel Drive™ (SH-AWD®) performance technology was created to enhance handling performance in all driving environments more >>
“Opel 2020” Bonus Packs for Opel Combo, Vivaro and Movano
03.02.2020
    Best connections: top-of-the-line infotainment and OpelConnect service    Assistance systems: park pilot, blind zone alert and many more    Practical money-savers: equipment packs cost less than individual options  more >>
Toyota develops specially designed Fuel Cell System for Energy Observer’s 2020 Tour
03.02.2020
    Toyota develops and delivers specially designed Fuel Cell System to Energy Observer, the first hydrogen vessel to sail around the world    Adding to the successful partnership since 2017, Toyota further s more >>
SEAT - The art of seduction
30.01.2020
    SEAT Design director Alejandro Mesonero-Romanos reveals the seductive strengths of the new Leon on an unprecedented journey through the brand's most confidential facility, the SEAT Design Center    In an innovative video, Mesonero-Romanos shows the various areas where the compact was given shape    A ne more >>
Every Taycan becomes a unique vehicle in the Porsche Exclusive Manufaktur
30.01.2020
Around 90 finishing options for the exterior and interiorThe first all-electric sports car from Porsche can be painstakingly hand-finished with high-quality components and special equipment packages for the exterior and interior to achieve an even higher deg more >>
Mitsubishi : Concerning the on-site investigation of diesel-engine vehicles in Germany
30.01.2020
On January 21, the Frankfurt Public Prosecutor authorities visited our European R&D facility* based in Germany and German distributor** for an investigation.* Mitsubishi Motor R & D Europe GmbH (MRDE)** MMD Automobile GmbH (MMDA) According to the Prosecutor's announcement, the subject of the on-site investigations are more >>
Kia calls for Nationwide Blitz against Youth Homelessness in Super Bowl Campaign for the All-New 2021 Seltos SUV
29.01.2020
Kia Teams with Standout Rookie Running Back Josh Jacobs in 60-Second Spot Focused on Overcoming Adversity and Achieving the Impossible Dream      Jacobs – who experienced homelessness growing up – gives his “young more >>
The Magic Behind Acura’s NSX Engine - with video
29.01.2020
Acura shares what makes the beating heart of the NSX so special in a new video released today. The video takes an up-close look at the development, construction, racing prowess and human connection that underpins the bespoke twin-turbocharged V6 engine that powers Acura’s one-of-a-kind hybrid supercar.  more >>
Groupe PSA and its employee representatives commit to improving employee well-being and engagement
29.01.2020
•    A jointly drafted agreement signed with four trade unions, representing more than 80% of employees •    An agreement focusing on well-being and personal fulfillment in the workplace, incorporating societal concerns more >>
Audi and Maisie Williams invite the world to “Let It Go” and embrace electric future in Game Day spot
29.01.2020
   Audi returns to the Big Game by encouraging audiences to let go of the past and drive into an era of radical reinvention        Cinematic spot features all-new Audi e-tron Sportback and sets scene for sharing brand’s path towards sustainable premium mobility        Spot represe more >>
The new music streaming offering from BMW - Connected Music
29.01.2020
The BMW Group has created the perfect platform for seamlessly integrating customers’ music streaming services into their car: Connected Music. This new digital offering allows unrestricted in-car access to customers’ Spotify, Napster or Deezer streaming accounts, co more >>
Denis Le Vot appointed EVP, Regions, Sales and Marketing
28.01.2020
As of January 28th, 2020, Denis Le Vot is appointed Executive Vice-President Regions, Sales and Marketing and a member of the Group Executive Committee (CEG). He will report to Clotilde Delbos, Chief Executive Officer for an interim per more >>
R Experience Ice: Perfect drift near the Arctic Circle
28.01.2020
Having a ball in the snow with the T-Roc R1 – during the R Experience Ice in Sweden, drivers drift across snow and ice on frozen Lake Arvidsjaursjön. Their challenge: to pilot the powerful Volkswagen T-Roc R on glaze in the bitter cold of a region located just south of the Arctic Circle. more >>

2001-2020 automobilsport.com full copyright