Roland Sands: The man behind the BMW R 18 Dragster designs

Roland Sands: The man behind the BMW R 18 Dragster designs

06.08.2020: By his own account, Roland Sands basically grew up on a motorcycle and motorcycling is in his blood. His dad was a drag racer who built custom bikes and parts. As a result,

By his own account, Roland Sands basically grew up on a motorcycle and motorcycling is in his blood. His dad was a drag racer who built custom bikes and parts.

 

As a result, Roland was brought up surrounded by cool bikes. It wasn’t long before he, too, was riding dirt bikes, taking them apart and rebuilding them. He had a racing career of his own that spanned ten years.



Today Roland is a world famous designer of custom bikes and motorcycle apparel with customers in all corners of the world.



The designer is best known for combining styles and creating new genres in the process. “Combining a racing aesthetic and function with a custom style – this is what we are probably best known for. We like to make stock machines perform better,” says Roland.



For Roland Sands, motorcycling is not simply a job. “It’s really hard to describe in a few sentences. Riding a motorcycle to me is like becoming one with the machine. My motorcycle is my life, it’s everything, it’s what I do.”
 
 



Dominik Schaidnagel, photos BMW


 

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06.08.2020 / MaP

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