Rallylegend: Sparco® unveils the new MARTINI Racing® Heritage Collection

Rallylegend: Sparco® unveils the new MARTINI Racing® Heritage Collection

01.10.2020: ...and announces the partnership with the FONDAZIONE GINO MACALUSO PER L’AUTO STORICA • With its presence at Rallylegend, Sparco® represents the link between heritage, current events and the future. • The Volpiano-based company presents a pr


...and announces the partnership with the FONDAZIONE GINO MACALUSO PER L’AUTO STORICA




•    With its presence at Rallylegend, Sparco® represents the link between heritage, current events and the future.


•    The Volpiano-based company presents a preview of the new heritage line linked to Pessione colors, which reinterprets in a modern key the equipment that has made the history of motorsport.


•    Sparco® announces the partnership with the Fondazione Gino Macaluso per l’Auto Storica, celebrated by the presence at the stand of the historic Lancia Delta S4.





Celebrating the history of motorsport equipment and its evolution, under the banner of technological innovation and decades of experience in the field: with this spirit Sparco® takes part in Rallylegend, on stage from 1st to 4th October in San Marino. An appointment not to be missed for the Volpiano company, which participates in the event as sponsor and official technical partner.



At its stand, Sparco® shows a preview of the new and prestigious Sparco®-MARTINI Racing® Heritage Collection, which will enrich the line of technical racing equipment linked to Pessione colors and its legendary livery.




A collection, fruit of the renewed partnership between the two brands and born to celebrate the golden years of rallying and the triumphs of the best drivers on the planet: from Miki Biasion to Juha Kankkunen, from Walter Röhrl to Didier Auriol, just to name a few. With the new Heritage Collection, fans of Turin's historic livery will be able to wear faithful replicas of products that combine the heritage of the past with the most advanced technological and homologation standards of today.



"Sparco and Martini Racing have always represented the heart of my professional career" said driver and world champion Miki Biasion: "The return of these two brands with this new Heritage Collection combines the flavor of legend with the thrill of the future”.



The participation in RallyLegend represents for Sparco® the occasion to announce the partnership with the Fondazione Gino Macaluso per l’Auto Storica. The foundation, in memory of the driver and entrepreneur Gino Macaluso, aims to enhance the car as a cult object and collects one of the most important collection in the world and unique in its kind for the palmares of the cars, the prestige and originality of its models.




A cooperation born for cultural purposes, also expressed through the presence at the Sparco® stand of a car belonging to the Foundation that has made the history of rally racing: the Lancia Delta S4.



With the same spirit, another famous car, the Lancia Rally 037 Eminence prepared by Volta and winner of the 1983 World Rally Championship, will make one of its first appearances 37 years after its last public release.



Thanks to Sparco® will be present at the Rallylegend also Federico Sceriffo, international drifting champion, in the role of forerunner of the Legend Show scheduled for thursday evening, and Simone Campedelli, winner of the 2008 edition and currently competing for the Italian Rally Terra Championship. Campedelli will participate in the rally with an official car equipped entirely by Sparco® in collaboration with Arexons.



Among the participants to the rally also appears the official M-Sport team, since ever a Sparco® partner.


Finally, at the Sparco® stand there will also be the driving simulators of the gaming line, on which drivers, public and future champions will be able to compete in the most realistic virtual competitions.



"Since its birth, in 1977, the history of Sparco is linked to the world of rallying. We are therefore happy to take part as protagonists in this edition of Rallylegend, bringing with us the experience, passion and innovation that have accompanied us in over forty years of success" commented Claudio Pastoris, CEO of Sparco, adding "As leaders in the field of racing equipment, we are convinced that past, present and future are the best mix to start again stronger than ever: the new Sparco-MARTINI Racing Heritage Collection is there to witness it".






Sparco®-MARTINI Racing® Heritage Collection



The new Sparco® Heritage Collection, presented during the "Back to the Future" event, ranges from Racing to Performance equipment, Sportswear and Merchandising.



The new product of the Racing Equipment line, which complements the line represented until now by the Replica Helmets and the Replica Suit, is the Replica Seat "Legend", a faithful reproduction of the Sparco® seats of the 80's, present on the most prestigious rally cars, made with a modern carbon-kevlar shell. The whole range of products is FIA approved and faithful to the original in terms of colors and construction and enriched with MARTINI Racing® details, typically vintage.




Then there is the Performance Equipment category, which combines through the design of seats and belts the forty-year experience of Sparco® in the Performance sector with the image of one of the most iconic brands in the world: a perfect cocktail of sportiveness and elegance.




The new Sparco® collection closes with the Sportswear category, which proposes the most popular "after-race" garments in vogue in the 80’s, renewed in style to revive the epic of the time rally in everyday clothing. These include the Bombers and Full zip and Hoodie sweatshirts, inspired by the iconic Sparco® racing suit.



The union between past, present and future lives again in gaming products, office chairs and many accessories, to pass on and live the Sparco®-MARTINI Racing® myth even outside the racing fields. For lovers of the new sustainable mobility, the line also offers the exclusive E-Scooter SEM-1, the kickscooter embellished with the mythical colours of Pessione.






Anna Tomba - photos Sparco

Permanent-URL: http://www.automobilsport.com/rallylegend-sparco-martini-racing-heritage-collection-gino-macaluso-fondation---213553.html

01.10.2020 / MaP

More News

Dumas will be back in the fully-electric ID.R at Goodwood SpeedWeek -Motorsport and production
01.10.2020
Romain Dumas: “Motorsport and production benefit from each other”   •    The Frenchman was wowed by the ID.3 during a test drive in the electric road car more >>
Automechanika Shanghai 2020 introduces new digital platform
30.09.2020
Automechanika Shanghai is tackling global sourcing needs for the automotive industry by launching AMS Live, a new integrated platform that looks beyond the geographical boundaries of onsite and online participation. The value-added service will be available from 30 November to 6 December 2020, which will run alongside the physical show itself. more >>
The 128th Canton Fair to Go Online from October 15-24
24.09.2020
The China Import and Export Fair (Canton Fair) has announced that the 128th edition will go online from October 15-24. This 10-day virtual exhibition will leverage its digital interaction features to create new opportunities for global companies to source products and forge trade partnerships. more >>
Acura Presents Virtual Shorty Fest: Celebrating New Orleans Music Culture
17.09.2020
    Performances by Trombone Shorty & Orleans Avenue, Galactic, Anders Osborne, Tank and the Bangas, The Soul Rebels    Streamed on Saturday, Sept. 26 at 8 p.m. CST    Featuring the all-new 2021 Acura TLX sport sedan with ELS STUDIO 3D® premium audio more >>
BMW i Motorsport at the Greentech Festival in Berlin - Future technology on display
17.09.2020
From 16th to 18th September 2020, Kraftwerk Berlin (GER) hosts the renowned Greentech Festival, which focusses on future technologies and sustainability. BMW i Motorsport has its own exhibition area, in which exhibits include the BMW iFE.20 and a BMW i drivetrain from the ABB FIA Formula E Championship. more >>
Bugatti Campogalliano – 30 years of Fabbrica Blu
15.09.2020
Bugatti fans celebrated the historic factory in Italy and the Bugatti brand over the weekend.   A torch hung in front of the radiator of the first car. A symbol of rebirth. When on 15 September 1990 exactly 77 pre-war Bugatti cars drove from Molsheim to Ca more >>
Hypermotion 2020 is taking place! – with top speakers Edward Snowden and Marc Elsberg
14.09.2020
As Messe Frankfurt’s first hybrid event, this year’s Hypermotion is offering its entire conference programme and new networking tools both live in Frankfurt and virtually. Participants can also experience the presentations, pitches and top-quality keynote speeches from Edward Snowden and Marc Elsberg remotely via live stream. more >>
INEOS Grenadier prototype takes a bow to its inspirations at Concours of Elegance
04.09.2020
The all-new vehicle takes a break from its Tour De France duties to salute some of its predecessors, including the first ever production Land-Rover.   The first INEOS Grenadier prototype is on display at the Concours more >>
MIMS Automechanika Moscow rescheduled to it`s traditional dates: 23−26 August 2021
02.09.2020
We did everything for MIMS Automechanika Moscow to be held in November 2020. However, the situation remains uncertain for all of us. Unstable epidemiological status and restrictions on entry into the country and for visa application for foreign exhibitors and visitors make it impossible to hold the exhibition at the proper level while maintaining its international status. more >>
"Future Classics" line-up stars collector cars of tomorrow at Concours of Elegance
02.09.2020
•    A carefully selected ‘Future Classics’ class at the Concours of Elegance will feature several exclusive, limited-edition luxury and performance cars from recent history •   more >>
The ID.R is back: Volkswagen electrifies Goodwood
01.09.2020
•    Volkswagen Motorsport to appear at Goodwood SpeedWeek with the ID.R electric race car•    A superlative event for automobile enthusiasts at Goodwood Motor Circuit•    Extensive digital reporting and livestreams, but no spectators on site more >>
Mitsubishi Motors opens new Headquarter Showroom "MI-Playground" on September 1, 2020
31.08.2020
MITSUBISHI MOTORS CORPORATION (MMC) announced today that it will open its new headquarter showroom, also known as "MI-Playground" (pronounced "My Playground"), near its headquarters in Tamachi, Tokyo, on September 1, 2020.    & more >>
Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities
26.08.2020
With many Asian countries and regions showing strong signs of early market recovery from COVID-19, Automechanika Shanghai is stepping up its online resources to reconnect players in the automotive ecosystem. These channels will facilitate communication between exhibitors and visitors prior to the 16th edition of the show, as well as allow players to capture the latest global industry developmen more >>
BMW M4 GT3 completes demonstration laps at the Red Bull Ring
24.08.2020
It was a world premiere on the Red Bull Ring (AUT) when for the first time, BMW M GmbH presented its two icons designed for the road and the racetrack side by side, the prototypes of the new BMW M4 Coupe (combined fuel consumption: 10.9 – 10.5 l/100 km*; combined CO2 emissions: 249 – 239 g/km*, provisional figures) and the new BMW M4 GT3. more >>
SKODA AUTO produces its 13 millionth current generation gearbox
21.08.2020
› ŠKODA AUTO makes three different types of transmission for Volkswagen Group at its Mladá Boleslav and Vrchlabí sites› Production at ŠKODA AUTO is continuously optimised, automated and digitalised in line with Industry 4.0 principles more >>
Automechanika Kuala Lumpur 2021: A trade fair S.E.T. for a twist
20.08.2020
Full throttle ahead as Automechanika Kuala Lumpur 2021 sparks a fresh outlook on the traditional automotive trade fair. From 18 to 20 March at the Kuala Lumpur Convention Centre, the event-oriented exhibition will uniquely combine all elements of ‘Sourcing, Entertainment and Training’ to offer a ‘S.E.T.’ of solutions for fairgoers to meet their participating objectives. more >>
eMove360° 2020 goes Hybrid – New real location and online
19.08.2020
•    eMove360° Hybrid 2020 – conference + exhibition is taking place October 20 – 22, 2020, at the Kohlebunker, MOTORWORLD, in the northern part of Munich, Germany   •  & more >>
Engineers at Mercedes-AMG HPP honoured by Royal Academy of Engineering for help in fight against COVID-19
18.08.2020
The RAE's President's Special Award for Pandemic Service has been awarded to the team behind the UCL Ventura CPAP breathing aid •    The more >>
Automechanika Riyadh sets sights on Saudi Capital for 2021
17.08.2020
Kingdom’s leading automotive aftermarket trade fair to return for 3rd edition next year following positive industry response in 2020   The 3rd edition of Automechanika Riyadh, Saudi’s leading trade fair for the automotive more >>
Automechanika Dubai moves to June 2021
05.08.2020
New dates announced for Middle East and Africa’s largest automotive service industry exhibitionNew dates have been announced for Automechanika Dubai, with the Middle East and Africa’s largest trade fair for the automotive service indust more >>
The Mercedes−Benz Global Logistics Center in Germersheim celebrates 30 years
04.08.2020
New warehouse complex with state-of-the-art technology and 80,000 m² of storage space       For 30 years, the Global Logistics Center Germersheim has supplied partners in over 150 countries with parts more >>
European Roadshow: Manchester welcomes the Chiron Pur Sport
03.08.2020
Bugatti Manchester designed a pop up showroom to present the newest member of the Chiron familyExtremely sporty but still a piece of art - the new Chiron Pur Sport1 is an uncompromising hyper sports car representing the French bra more >>
Lexus is the official car of the 77th Venice International Film Festival - La Biennale di Venezia
28.07.2020
    For the fourth year Lexus is the official car of Venice International Film Festival – La Biennale di Venezia.    Among the 36 cars that will accompany actors, directors and well-known faces on the red carpet, spotlights focused on Lexus’ innovation and unmistakable style: the new UX 300e, Lexus’ first all-electr more >>
Busworld India to open its doors in 2022
28.07.2020
Taking into consideration the current state of affairs and caution advisories still in place by the Indian government, the organisers of Busworld India - Busworld International CVBA and Messe Frankfurt Trade Fairs India Pvt Ltd in consultation with stakeholders have decided to cancel the 2020 edition of the fair. more >>
Fast Times: Joachim Winkelhock 20 Years at Opel
23.07.2020
    Pole position: the story starts with the Opel Astra V8 Coupé in the DTM       Loyal Swabian: “Jockel” Winkelhock is Opel brand ambassador since 2 more >>
Luxury Italian coachbuilder ARES Design to debut at Salon Privé
23.07.2020
Modena-based ARES Design has announced that four of its hand-built vehicles will make their UK debuts at the prestigious Salon Privé, to be held in the historic surroundings of Blenheim Palace on the 23 – 26 September 2020.The stunning Panther Pro more >>
Exclusive European Roadshow: The Chiron Pur Sport excites Switzerland
07.07.2020
The most recent and most extreme Chiron was presented in ZurichThe Chiron Pur Sport1 inspires its audience wherever it goes. After successful appearances in four German cities, the most agile Chiron has now been presented for the first time in more >>
Automechanika Ho Chi Minh City and Secutech Vietnam - Messe Frankfurt defers two of its trade fairs in Vietnam
07.07.2020
As a result of flight restrictions impeding business travel to Vietnam, Messe Frankfurt New Era Business Media Ltd has announced the postponement of two of its trade fairs in the country. With a respective focus on automotive services and the sa more >>
The Abarth "Tour of Europe in 1949 Hours" restarts in Turin
06.07.2020
•    1949 hours, 7 European countries and around 3,700 km. 1949 hours, 7 European countries and around 3,700 km. The Abarth 695 70° Anniversario roars its way back as the star of the tour after the break for the Europe-wide lockdown. more >>
WWTW - The Duke of Sussex launches The Walk of Oman Expedition, with video
01.07.2020
This month, WWTW's Expedition Patron, The Duke of Sussex launched our latest expedition, The Walk of Oman. The Duke will support the challenge as the official Expedition Patron.VIDEO Presentation The Walk of Oman   more >>
Rolls-Royce Young Designer Competition - Shortlist announced
30.06.2020
Rolls-Royce Motor Cars is delighted to reveal the shortlist of its Young Designer Competition, which has attracted more than 5,000 entries from children aged 16 and under in more than 80 countries around the world.The competition ai more >>
Exclusive European Road Show: The Chiron Pur Sport in Frankfurt and Munich
30.06.2020
Two last stops in Germany before the newest member of the Chiron family continues on its tour to Switzerland.The Chiron Pur Sport [1] is currently on tour across Europe. For its last two appearances in Germany, it chose another two impressive more >>
Speed and Style returns to Salon Privé
25.06.2020
    World’s finest cars set for prestigious Concours d’Elégance    Evolution of the Supercar will celebrate five decades of performance    Exciting new-model debuts from the greatest automotive brands    Set in the magnificent historic grounds of Blenheim Palace more >>
127th Virtual Canton Fair Highlights Importance of Product Innovation
24.06.2020
The 127th China Import and Export Fair (Canton Fair) has highlighted the necessity of product innovation this year as it showcases the latest high-tech household consumer products online.“We have seen many more >>
BMW JoyFest 2020 brings joy to the Lion City
24.06.2020
A virtual community event for all ages.BMW Asia and Performance Motors Limited are excited to host BMW JoyFest 2020 – a series of digital workshops and activities for customers, car enthusiasts, and families. “While more >>
Audi and FC Bayern launch “Audi Digital Summer Tour”
23.06.2020
   Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG: “Unique and innovative format” Audi is launching a worldwide pilot project with its partner FC Bayern Munich: The record more >>
110th Anniversary of Alfa Romeo, live tomorrow 24.6. from the Arese Museum
23.06.2020
Join us to celebrate the 110th anniversary of Alfa Romeo, live from the Arese museum. Web streaming starts at 3:30 pm CET at this link. more >>
New Dates Announced for INA PAACE Automechanika Mexico City
22.06.2020
Postponement of September 2020 editionAfter extensive discussions with the automotive community and thoughtful consideration of the current environment in Mexico, organizers of INA PAACE Automechanika Mexico City have made the determination to postpone the 2020 more >>
127th Canton Fair Helps Disadvantaged Regions Reach Global Market
22.06.2020
The ongoing 127th and the first-ever digital China Import and Export Fair (Canton Fair) is supporting more than 1,000 companies from less-developed regions to have access to the international trade market, with exhibitors increas more >>
2001-2021 copyright automobilsport.com