Toyota Motor Europe outperforms the market as more customers choose hybrid

Toyota Motor Europe outperforms the market as more customers choose hybrid

14.10.2020: TME sales rebound with 715,081 vehicles sold between Jan-Sept 2020, down -15% but outperforming the market which fell by -25% Strong customer demand for its hybrid line-up increased share to 6.1%, up by 0.8 ppts Multi-powertrain strategy

    TME sales rebound with 715,081 vehicles sold between Jan-Sept 2020, down -15% but outperforming the market which fell by -25%


    Strong customer demand for its hybrid line-up increased share to 6.1%, up by 0.8 ppts


    Multi-powertrain strategy boosted by launches of New Yaris Hybrid, RAV4 Plug-in Hybrid and Lexus UX EV




Toyota Motor Europe (TME) today reported sales of 715,081 Toyota and Lexus vehicles across the first three-quarters of 2020 maintaining the momentum which has seen its market share climb to 6.1%.



While sales contracted by -15% on the same period last year, TME has outperformed a market which has contracted by -25% due to the impact of the COVID-19 pandemic. Customer demand has remained high for its hybrid electric vehicles, with 372,893 cars sold, representing 52% of total sales. This is even higher in West Europe at over 63% of sales.



For the specific Q3 period (July-Sept 2020) the trend was even stronger with sales up +11.5% year-on-year as September’s customer contract intake for New Yaris marked an all-time record month for any Toyota model, with current total demand allowing TME to increase its 2020 sales outlook.



“    Since the production re-start in May, Toyota and Lexus sales momentum has quickly returned due to high customer demand across the entire line-up and the extra boost provided by the recent launch of New Yaris.

    While there remains, continuing uncertainty surrounding the pandemic, we have increased our 2020 sales forecast to 975,000 vehicles, assuming the current market conditions continue through the fourth quarter of the year.  Many customers are choosing our low CO2 hybrid models, and we are now extending the choice of electrified powertrains with the launches of new RAV4 Plug-in hybrid, Lexus UX300 EV and Proace EV



Matt Harrison, Executive Vice President of Toyota Motor Europe„





Brands and model performance




Toyota’s best sellers, Corolla, Yaris and RAV4 delivered 57% of the brand’s total 664,157 sales across the first 9 months of 2020. Toyota’s sales have recovered well from a sharp market contraction in the second quarter and are now down by only -14% for the period Jan-Sept 2020. Hybrid sales accounted for 61% sales in West Europe, 23% in East Europe and 51% at a regional level.



Lexus sold 50,924 vehicles in the year to September, a decrease of -20% but still outperforming the total market. The brand’s best sellers include its SUVs, RX, NX and UX which make up 75% of sales. Hybrid sales account for 64% of the total regional mix and 99% in West Europe.





TME highlights Jan-Sep 2020:



    Total sales: 715,081 (-15% year-on-year)

    Market share: 6.1% (+0.8 ppt year-on-year)

    Total hybrid sales: 372,893 (-14.5% year-on-year)

    Hybrid mix: West Europe: 63% - East Europe*: 21% - TTL: 52%




Toyota highlights Jan-Sep 2020:



    Toyota sales: 664,157 (-14% year-on-year)

    Top sellers: Corolla Range (138,337); Yaris (135,292); RAV4 (106,137)

    Top hybrids: Corolla Hybrid Range (107,598); Toyota C-HR Hybrid (81,637); Yaris Hybrid (66,340);

    Total hybrid sales: 340,226 (-13% year-on-year)

    Hybrid mix: West Europe: 61% - East Europe*: 23% - TTL: 51%




Lexus highlights Jan-Sep 2020:



    Total Lexus sales: 50,924 (-20% year-on-year)

    Top sellers: NX Range (13,514); RX Range (12,664); UX Range (12,029)

    Top gainers: GX range (+76%)

    Top hybrids: UX Hybrid (11,336); NX Hybrid (9,302); RX Hybrid (4,066);

    Total hybrid sales: 32,667 (-24% year-on-year)

    Hybrid mix: West Europe: 99% - East Europe*: 7% - TTL: 64%

 



Sales for Jan-Sep 2020 are listed below




TOTAL TOYOTA / LEXUS   715,081


 

TOYOTA  664,157


AYGO  64,989

Yaris (incl. Yaris Hybrid)135,292

Yaris Hybrid 62,566

Corolla H/B & Touring Sports (including Hybrid) 90,498

Corolla H/B & Touring Sports Hybrid 84,185

Toyota C-HR (incl. Hybrid) 87,311

Toyota C-HR Hybrid  81,637

Corolla SDN (incl. Hybrid) 47,839

Corolla SDN Hybrid 23,413

Prius Family 13,536

Prius  2,602

Prius+  9,272

Prius Plug-in Hybrid  1,662

Mirai  152

Camry (incl. Camry Hybrid) 33,374

Camry Hybrid  8,549

Supra  750

 RAV4 (incl. RAV4 Hybrid)  106,137

RAV4 Hybrid  66,340

Highlander  969

Land Cruiser  25,303

Hilux  25,352

PROACE 19,619

Other models  13,036

 
    

LEXUS    50,924


CT 200h 3,133 IS (incl. IS Hybrid) 1,346

IS hybrid 1,346  ES (incl. ES Hybrid) 4,271

ES hybrid  2,844 LS (incl. LS Hybrid) 102

LS hybrid 73  NX (incl. NX Hybrid) 13,514

NX hybrid 9,302 UX (incl. UX Hybrid) 12,029

UX hybrid 11,336 RX (incl. RX Hybrid) 12,664

RX hybrid 4,066 RC (incl. RC Hybrid) 535

RC hybrid 500 LC (incl. LC Hybrid)180

LC hybrid 67  GX  693

Other models  2,457



*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).




Jean-Yves Jault- photo Toyota


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14.10.2020 / MaP

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