Foam and rice for more sustainable cars: SEAT reveals its most innovative proposals during Innovation Day

Foam and rice for more sustainable cars: SEAT reveals its most innovative proposals during Innovation Day

28.10.2020: Using a hybrid format, the company unveiled some of the ideas, visions and projects that promise to be the future of the industry The new proposals presented internally focus on aspects such as sustainability, technology, electrification or virtu


    Using a hybrid format, the company unveiled some of the ideas, visions and projects that promise to be the future of the industry

 

    The new proposals presented internally focus on aspects such as sustainability, technology, electrification or virtual and augmented reality


    SEAT’s headquarters in Martorell and CASA SEAT host inspirational talks by experts in innovation during the event



Today and tomorrow SEAT is holding the second edition of Innovation Day, an inspirational event focused on identifying and encouraging the spirit of innovation among the company’s own employees. Through a hybrid format, which combines online and in-person activities and sessions, the company has unveiled some of the ideas, visions and projects that could chart the future of the automotive industry.



Car parts made from gas and rice to achieve vehicles with less plastic and more sustainability; virtual reality and immersive reality applications to reduce times and optimise car design and manufacturing processes; and a highly realistic image simulation programme developed in-house are some of the projects that participants at Innovation Day have been able to see.






SEAT reveals its most innovative proposals during Innovation Day



The event is organised in three parts. The first is an online and in-person summit, with up to 50 projects, where workers have been able to learn about the main innovative projects that have emerged over the last year and interact with their creators.


The second part is made up of talks on innovation led by experts on topics such as artificial intelligence, innovation in times of crisis, or innovation for the younger generation, among others. Finally, five working groups have applied innovative methodologies to try to solve corporate challenges related, for example, to new mobility options, the connected car or the customer experience.



SEAT Vice-president for Human Resources Xavier Ros stated tha
t “innovation is a catalyst for SEAT in two ways: on the one hand, it enables us to evolve toward processes in the short term and to implement more efficient ways of working which translate into value and that have an impact on the company's results. On the other hand, it enables us to create new products, services and ways of doing things that can become differentiating factors for our business tomorrow.”



Through a hybrid format, the company has unveiled some of the ideas, visions and projects that could chart the future of the automotive industry




Ku-Fizz and Oryzite: sustainable innovation




One of the most outstanding innovations presented by SEAT during the event is Ku-Fizz, a physical foam filling technology that reduces the weight of plastic parts, improving current technologies. It consists of injecting gas between the layers of some of the vehicle’s parts, which then turns into foam. In this way, less plastic and injection material is used, lightening the weight of these parts and at the same time reducing the carbon footprint, production times and costs.



Oryzite, on the other hand, is an innovation pilot project based on the circular economy that researches the use of rice husks to replace plastic products, with the aim of reducing the carbon footprint. More than 700 million tonnes of rice are harvested worldwide each year.


Twenty per cent of this is rice husks, some 140 million tonnes which are largely discarded. This new raw material is being tested in the linings of the SEAT Leon. The tests consist in modelling some parts of the car, such as the rear hatch lining, the double load floor of the boot or the ceiling headliner with rice husks mixed with polyurethanes and polypropylenes. At first glance they do not differ in any way from those made with conventional technology, but they actually weigh much less.



David Calle, brand Ambassador for Education and Youth Empowerment giving an innovation talk in CASA SEA
T





Data Driven I+D: real-time innovation




Data Driven I+D is a custom-made software and applications project that enables to integrate all the data generated in the R&D area to work on them in real time, thanks to the online information generated. Thus, this technology facilitates faster decision making based on real data, which improves process efficiency.



It involves a new way of working that uses the benefits of cloud computing to achieve adaptive operability, based on a system of live alerts and notifications. This model can be applied to any project or area requiring technical information: Business Analytics, Data Governance, App Factory, Business Performance, Organisation and Culture Transformation.



Users can access an online platform to check out different projects and interact with experts




AVASim Tool: virtual reality for parts assembly



AVASim Tool is a very simple to use virtual reality assembly simulator, which is used in the design phase of car prototypes and which makes it possible to detect difficulties in the assembly of certain parts. Thus, it shows whether collision points occur, and responds to the forces of action and reaction in a tactile manner. It enables information from the collisions to be exported to a report, with the aim of analysing problems in parts assembly at an early stage so that they can be resolved before physical construction.





Different projects including 3D and virtual reality have been presented during Innovation Day






Moonkey and CUPRA, creations made reality




Moonkey is a design program that enables simulating images with a level of realism never seen before. It is capable of automating the creation of Computer Graphics video and images using software developed by a team of SEAT coders and designers.



This powerful, state-of-the-art 3D creation platform has one of the industry’s best graphics engines and supports real-time and offline channelling. Moonkey was recently used by the company when it announced that the 100% electric el-Born model will be launched under the CUPRA brand, with a video that was made entirely with this technology. In addition, it offers a wide range of scenes, geometries and material libraries that enable the brand’s models to be automatically positioned and animated in a wide variety of environments in just a few minutes.



Different talks on innovation led by experts on topics such as artificial intelligence, innovation in times of crisis, or innovation for the younger generation




At the same time, visitors to Innovation Day were also able to learn first-hand about some of the latest features applied to the CUPRA brand’s vehicles and concepts: display screens that can be oriented to the driver and passenger, as well as customised content for each one; individual speakers and connectivity; and leather seats that use 3D perforations in the interior to give a more sculptural character to the design, among others.



Innovation all year round with SEAT INNOVA


Innovation Day was also the forum to launch SEAT INNOVA, a networking and inspiration platform that connects workers from different areas and reviews past projects, while enabling participation in challenges, workshops and talks concerning all areas of the company.




Cristina Vall-Llosada- photos Seat



Permanent-URL: http://www.automobilsport.com/foam-rice-sustainable-cars-seat-reveals-its-most-innovative-proposals-innovation-day---215121.html

28.10.2020 / MaP

More News

How Huawei is accelerating digital transformation to support today’s smart airports
28.10.2020
Huawei offers a comprehensive transportation solution, which leverages ICT technologies to digitize all transportation elements In this special interview, DeeDee Doke, head of content production at Airlines. mag more >>
The recyclable microfiber Dinamica® provides sustainable luxury for automotive interior surfaces
27.10.2020
Tightening environmental regulations are challenging the automotive industry. Dinamica®, a sustainable and recyclable premium microfiber suede is providing comfort and luxury while supporting the automotive OEMs to achieve their ambitious environmental goals more >>
Innovation Day - Cars parts made from rice husks? SEAT is already researching it
26.10.2020
    SEAT launches a pilot test to produce parts using rice husks       The prototypes are SEAT Leon trim elements made with Oryzite, a renewable and sustainable material    This circular more >>
SEAT rolls out its first mobility platform developed by SEAT:CODE
26.10.2020
    For the first time, the carmaker develops and markets a software rather than a hardware product    SEAT makes this technology available to other businesses and external operators, both public and private    Best Innovation and Transformation Project award and CIO of the year by CIONET more >>
Hyundai CRADLE to Host Mobility Innovators Forum 2020 to Turn Human−centered Mobility into Reality
23.10.2020
    The fifth Mobility Innovators Forum (MIF) will be hosted virtually on October 29-30    MIF 2020 brings thought leaders together from around the world to discuss the potential of human-centered mobility under the theme of ‘From Vision to Reality’    Anyone interested in joining the MIF more >>
First of its kind and innovation driver for sustainable mobility
19.10.2020
Production anniversary at the BMW Group plant in Leipzig - The first purely electrically powered large-scale serial production model of the BMW Group is still enjoying strong demand even after almost seven years of production.. more >>
How to Prepare IP Network Infrastructure for 5G Era
19.10.2020
As the world is gradually shifting to the new age of wireless, companies will need to adapt their current network infrastructure to attain the promise of near-zero latency and uncompromised reliability of connections. The long-awaited arrival of 5G comes w more >>
Mahle to push ahead with future technologies
18.10.2020
    Group maintains R&D investments at high level despite crisis    Expansion of global competence centers will further strengthen research and development    R&D activities to focus on solutions for battery systems and hydrogen applications    Installation of new hydrogen testi more >>
First listening test of the holistic sound production: Electric mobility turns into an acoustic experience
13.10.2020
Even compared with other electric cars, the EQC 400 4MATIC (combined power consumption: 21.3-20.2 kWh/100 km; combined CO2 emissions: 0 g/km)[1] is extremely quiet in the interior. Thus the ideal demonstration vehicle for a technology of tomorrow: Future Mercedes-Benz EQ model generations will become a multi-sensory experience with selectable soundscapes and intuitively understood feedback soun more >>
Plans Underway for Elon Musk's Innovative Underground Transportation System to Expand Throughout Las Vegas Destination
13.10.2020
Plans are underway for expansion of underground transportation system throughout Las Vegas.Initial steps to expand Elon Musk’s innovative underground tunnel system throughout Las Vegas will soon be underway. The Vegas Loop will represent a more >>
New Hyundai Motor Group Innovation Center in Singapore to Transform Customer Experience through Future Mobility R&D -with video
13.10.2020
    Construction begins with virtual groundbreaking ceremony attended by Singapore Prime Minister Lee Hsien Loong, South Korea’s Industry Minister Sung Yun-mo, and Hyundai Motor Group Executive Vice Chairman Euisun Chung &nbs more >>
SEAT begins construction on a pioneering, one-of-a-kind battery laboratory in Spain
08.10.2020
    The new Test Center Energy requires an investment of more than 7 million euros    Vehicles, cell modules and battery groups can be tested in the facility’s 1,500 m2 area and 1.3 megawatts of testing capacity    The future centre will position the company as a benchmark in the development of more >>
Stream-0D Manufacturing zero defect : simulation in real time in Centrale Nantes
07.10.2020
The STREAM-0D project to develop a solution for Zero-Defect Manufacturing has come to a successful conclusion. Centrale Nantes takes stock of the promising results.STREAM-0D is a European project, with Horizon 2020 funding, under the ‘Factories of the Future&rs more >>
Hyundai Motor Group Announces New Horizons Studio to Develop Ultimate Mobility Vehicles
30.09.2020
    Hyundai Motor Group announces the formation of New Horizons Studio and appointment of innovative leadership from Silicon Valley.       New team is focused on the development of Ultimate more >>
Mahle and Ballard to cooperate on fuel cell development for commercial vehicles
28.09.2020
    MAHLE and Ballard Power Systems Inc. agree on cooperation    Goal is to develop and industrialize fuel cell systems for commercial vehicles of various weight classes    Focus on the needs of the European, North American, and Asian markets more >>
Bits & Pretzels Event 2020: Audi offers digital showcase for start-ups and expert talks
24.09.2020
Audi is once again an active partner in this year’s Bits & Pretzels event and is offering added value through a virtual dialogue with international experts        For the first time, online sessions will give the virtual pa more >>
EIT InnoEnergy Invests over 4 Million Euro in Electric In-Wheel Drive Pioneer Elaphe Propulsion Technologies
24.09.2020
EIT InnoEnergy, one of Europe’s leading investors in sustainable energy and electric mobility innovations has announced a 4.2 million Euro A+ investment in Elaphe Propulsion Technologies Ltd. (Elaphe), a world leader in electric in-wheel-drive technology for electric vehicles. more >>
Innovating the construction industry with the new Mercedes-Benz Arocs
23.09.2020
    Superb savings: advanced Predictive Powertrain Control optimises fuel consumption, particularly on interurban routes    Safe like no other: only the latest generations of assistance systems in the Arocs  & more >>
Blockchain project wins Startup Autobahn innovation award
23.09.2020
Eighth round of the innovation platform: five projects with Porsche participationThe final round of Europe’s largest innovation platform, Startup Autobahn, is taking place in virtual form for the first time today and tomorrow (23 and 24 September). More t more >>
Augmented Reality: New Opel Mokka Can Park on Driveways Today
16.09.2020
    Mokka goes augmented reality: Multi-channel social media awareness campaign    AR filter adds a digital Mokka to real life photographs and videos    New Mokka shows what Opel stands for today and in the future    Innovative car presentation: place yourself in a video next to the vir more >>
Audi at the GREENTECH FESTIVAL - A story about tomorrow, live event
15.09.2020
Focus on decarbonization of the supply chain and CO2-neutral production        Show debut of the Audi Q4 Sportback e-tron concept car        Combination of live event in Berlin and online content via https://greentechfestival.com/ more >>
Lucid Motors Partners with ZeroLight to Reshape the Luxury Automotive Purchase Experience
10.09.2020
The Lucid Air launches with a pioneering cloud-based customer journey, allowing for digital exploration and customization of the luxury EV sedan using visualization technology from gaming industryLucid Motors has partnered with ZeroLight to launch a pioneering, clou more >>
Groupe Renault tested a blockchain project to go further in the certification of vehicle compliance
10.09.2020
    XCEED is a digital project resulting from Groupe Renault’s collaboration with major players in the automotive industry.    A full-scale trial was carried out with several equipment manufacturers at Renault’s Douai plant.  more >>
BASF launches Glasurit 100 Line, sets the new standard for sustainability and profitability in the refinish business
08.09.2020
Glasurit, the premium refinish paint brand of BASF, introduces its most advanced waterborne basecoat system – 100 Line. Focusing on a new standard of sustainability, process efficiency and highest product quality, the new line meets the highest requirements of modern body shops. more >>
Hyundai Motor Group, SK Innovation to Collaborate on Development of EV Battery Industry Ecosystem
08.09.2020
    Collaboration to cover diverse areas including EV battery sales solutions, battery reuse and recycling    Strengthen the stability of the battery supply chain and maximize added value by creating a virtuous cycle of resources    Two parties to enhance competitiveness of battery reuse business in the EV more >>
Groupe Renault announces a project to develop its organization around its brands
03.09.2020
Groupe Renault announces today a plan to develop its organization around its brands, grouping them mainly into four business units (BU): Renault, Dacia, Alpine and New Mobility. The objective would be to give each BU an autonomous organization.This proje more >>
Facts and figures on Mercedes Benz Factory 56
03.09.2020
      Construction: 2½ years    Overall ground area 220,000 square meters, corresponding to 30 soccer pitches    Excavated earth: approximately 700,000 cubic meters    more >>
Official opening of Factory 56 and start of production of the new Mercedes−Benz S−Class
03.09.2020
With its Factory 56, Mercedes-Benz is presenting the future of productionFlexible, digital, efficient and sustainable: Factory 56 embodies the future of production at Mercedes-Benz and sets new standards for the automotive industry. With an investment o more >>
Ford, Bedrock and Bosch are exploring highly automated vehicle technology in Detroit to help make parking easier
27.08.2020
    Ford Escape research vehicles begin demonstrating first U.S. infrastructure-based solution for highly automated valet parking     Using a sophisticated set of infrastructure-based sensors in Bedrock‘s Assembly Garage, vehicles drive and park themselves inside the enclosed garage     Drivers more >>
McLaren unveils all-new, innovative lightweight vehicle architecture
25.08.2020
Mike Flewitt, CEO of luxury supercar maker McLaren Automotive, today confirmed the introduction of the brand’s all-new, flexible, lightweight vehicle architecture which will underpin its next generation of electrified supercars.The new a more >>
NIO launches Battery as a Service (BaaS) to make EVs more cost competitive and flexible
20.08.2020
Thanks to NIO’s vehicle battery swap system with options for upgradable batteries, NIO BaaS offers a breakthrough in EV pricing to increase adoption   Premium EV manufacturer NIO has officially launched Battery as a Service (BaaS) for custom more >>
SEAT transforms its Prototype Development Centre and commits to 3D printing
20.08.2020
    The company has built a new 3,000 m2 facility with the aim of unifying all the processes prior to the manufacture of a future vehicle       The new space includes virtual re more >>
Automechanika to launch digital offensive in September
13.08.2020
Online workshops and networking with a Who’s Who of the industryMaintaining contact is more important now than ever – Automechanika is offering new digital networking opportunities for everyone who had been looking forward to coming to Frankfurt thi more >>
FUSO Future Innovation Lab: eCanter SensorCollect demonstrates open innovation culture
11.08.2020
Daimler Trucks’ Japan-based subsidiary FUSO has recently showcased its leading role in the development of innovative trucks with advanced technologies. With its “FUSO Future Innovation Lab” event, the company introduced its innovative eCanter SensorCollect concept truck with a d more >>
Digital Mercedes-Benz production ecosystem MO360: global production networked in real time
06.08.2020
Enhanced efficiency thanks to new family of applications: Mercedes-Benz Cars Operations 360 (MO360) makes complex vehicle pr more >>
BASF and Toyota collaborate for lightweighting success on 2021 Sienna
06.08.2020
    The new Sienna generation features first-of-its-kind third row free-standing seatbacks    BASF solution results in 30% weight reduction and 15% cost savings vs prior generationBASF and Toyota Motor North Am more >>
Leveraging EV/PHEV as Resources for Virtual Power Plants Commencement of Trial Operation of V2G Business Demonstration Facilities
06.08.2020
Thirty companies including Tokyo Electric Power Company Holdings, Inc. have used the grant to cover the costs of its "FY2020 Demonstration Project for the Construction of a Virtual Power Plant that Utilizes Demand-Side Energy Resources (VPP Aggregation Project)," for which a public offering was made by the Ministry of Economy, Trade and Industry (METI) through its Sustainable Open Innovat more >>
Mercedes−Benz and CATL as a major supplier team up for leadership in future battery technology
05.08.2020
High-volume battery supply supports “Electric First” strategy    Mercedes-Benz and CATL (Contemporary Amperex Technology Co., Limited) have today announced an enhanced partnership in the field of battery technology.    Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz more >>
drivvn launches to accelerate digital sales revolution for car manufacturers and retailers
03.08.2020
A new name in automotive digital excellence - drivvn - has launched to power future customer journeys for manufacturers and dealers, as car buyers demand increasingly sophisticated online services.Image: Peter Brown, CEO, drivvn   more >>
2001-2021 copyright automobilsport.com