GEMís solid white line explainer is a massive social media hit

GEMís solid white line explainer is a massive social media hit

23.02.2021: A SHORT video explaining how to let a police car past when there are solid white line down the middle of the road is one of the social media sensations of the past few days.


A SHORT video explaining how to let a police car past when there are solid white line down the middle of the road is one of the social media sensations of the past few days. The video, which combines clear, simple animation with footage from real road scenes, has been viewed more than 41,000 times on Twitter alone in just four days.



The post has also attracted more than 1,000 likes, 638 retweets and 25 comments, as well as nearly 9,000 views on Facebook.



The 40-second video is one of 10 clips published in 2020, offering guidance on how to stay legal and safe when assisting an emergency services vehicle on a blue light journey. Since it was revised last year, total viewings have exceeded 1.7 million.



GEM chief executive Neil Worth commented: “The research we conducted before publishing the new clips told us that solid white line systems were one of the main causes of confusion, along with traffic light junctions and roundabouts.



“Having such a large number of people taking the time to watch this clip must be good news for road safety. By fostering a better understanding of the rules of the road, and how an emergency driver wants us to assist, we our playing pur part in reducing risk, minimising delay and perhaps even saving a life.



“We are very proud of Blue Light Aware, which we first launched in 2011 and updated in 2020. Our priority in the process of revising the resource last year was to make it more social media friendly. The excellent results from the past few days suggest that we have been successful in that regard.”



Blue Light Aware has been shortlisted in the Intelligent Instructor Awards ‘Product of the Year’.




Neil Worth, GEM Motoring Assist


Permanent-URL: http://www.automobilsport.com/gem-solid-white-line-explainer-social-media-hit---219560.html

23.02.2021 / MaP

More News

Kia Motors America Renews Sponsorship of B.R.A.K.E.S. Teen Pro−Active Driving School
22.02.2021
Fleet of Kia Vehicles Has Been Utilized for Hands-on Defensive Driving Training Across the U.S. for Eleven Years    Teens who graduate from B.R.A.K.E.S. are 64-percent less likely to be in a crash in their first three years of driving & more >>
Kia posts highest ever European market share
20.02.2021
    Kia records its best-ever market share, claiming four per cent of January’s European passenger car registrations    33,971 Kia models sold in Europe in January 2021    Market share success comes amid a wider market decline more >>
Maserati employees share the very first images of the Grecale SUV prototype
19.02.2021
A prototype of the new Grecale SUV has been photographed outside the historic Maserati plant on Viale Ciro Menotti in Modena. The employees were the first to diffuse these images on the social networks.Innovative by nature, Maserati decided more >>
Autoglym Sanitiser Cleaning Wipes - the perfect answer for multi-user fleets
19.02.2021
    Autoglym introduces new Sanitiser Cleaning Wipes in pocket-sized single packs    New ‘Wipe and Go’ sachets are ideal for multi-user fleets or multi-vehicle drivers    Already in use in manufacturer demonstration fleet for MG    Kills 99.999% of bacteria, passes standard more >>
Enhanced spring finance offers for Suzuki Hybrid Swift models
19.02.2021
Suzuki GB PLC is very pleased to announce some further enhanced finance offers on Swift SZ-L and SZ-T Hybrid models until the end of March 2021. A £1,000 customer deposit allowance is now offered for 0% PCP and HP customers and applies on both manual and optional CVT transmissions. more >>
Ducato, the best-selling commercial vehicle in Europe
18.02.2021
•    The Fiat Professional bestseller, unveiled in 1981, reached a major milestone in 2020: according to Dataforce, it became the best-selling commercial vehicle – of all segments – on the European market for the first time in 40 years. more >>
Mitsubishi Outlander PHEV became Europe's best-selling Plug-in-Hybrid SUV in 2020
18.02.2021
MITSUBISHI MOTORS CORPORATION (MMC) announced that the OUTLANDER PHEV has closed out 2020 as Europe's best-selling plug-in hybrid SUV. A total of 26,673 units were sold across Europe in 2020, and the OUTLANDER PHEV became the second best-selling plug-in hybrid across all segments1.  more >>
SKODA KUSHAQ: Design sketches offer a preview of the new SUV for the Indian market
18.02.2021
› ŠKODA incorporates the striking design of the VISION IN concept study into the series production version of the midsize SUV› The ŠKODA KUSHAQ marks the start of the INDIA 2.0 product campaign› The official launch of the new KUSHAQ is set for 18 March 2021   more >>
Opel Electric cars strong in mountainous areas
18.02.2021
   King of the hill: Opel Grandland X plug-in hybrid with high power and recuperation    Dynamic with strong torque: Opel Corsa-e and Mokka-e feel at home in the mountains    Like a train: Opel Combo-e and Vivaro-e pull strongly uphill  more >>
SEATís hybrids together for the first time
18.02.2021
SEAT Leon and SEAT Tarraco e-HYBRID     The SEAT Leon and Tarraco e-HYBRID team up for the first time to take to the streets of Barcelona    The plug-in hybrid versions feature new battery management functions more >>
First customer Bacalar W12 engine completes testing
18.02.2021
    First W12 engine destined for Bacalar completes production testing at Bentley’s centre of excellence for W12 engines       Bentley’s W12 is the most advanced 12-cylinder engine in history more >>
SKODA Virtual Event offers 0% APR Representative finance across the brandís award-winning range
18.02.2021
  0% APR finance available on Solutions PCP deals* - up to 36-month contracts    £1,000 deposit contributions on Fabia, Scala, New Octavia and Superb models    Discounted service plans^ also available from just £99    Class-leading digital tools offers complete virtual retail experience more >>
21 of the most expensive car number plates in UK
17.02.2021
    Auto Trader announces list of 21 of the most expensive number plates ahead of March number plate change    The online marketplace for new and used cars has also released leasing and new car deals for buyers to snap up with savings of up to £7,600Despite the third national lockdown, consumers' confidenc more >>
The MINI John Cooper Works GP - Not even ice and snow can slow it down
17.02.2021
Winter tyres specially developed for the fastest MINI series production car and model-specific alloy wheels enable extreme driving pleasure in any season. It accelerates from standstill to 100 km/h in 5.2 seconds and reaches a top s more >>
New Auto Option for Ford EcoBoost Hybrid Brings Fun-to-Drive Efficiency to More Drivers than Ever
17.02.2021
Ford is introducing a new seven-speed automatic transmission option for electrified EcoBoost Hybrid powertrains that will for the first time enable drivers who want an automatic gearbox to reduce their CO2 emissions and save money using Ford’s 48-volt mild hybrid technology.1 more >>
Gordon Murray Group new global headquarters and technology campus gets planning go ahead
16.02.2021
    Gordon Murray Group’s new global headquarters and technology campus will begin construction in June 2021, set to be completed at the end of 2024    All-new state-of-the-art facility is the result of £50M investment, housing automotive design, manufacturing, sales and servicing, heritage  &n more >>
Evtec Automotive to bolster UKís growing electric car industry with new ethical and sustainable business
16.02.2021
    New electric vehicle supply specialist Evtec Automotive, saving jobs and boosting UK’s expanding EV industry with key components     Evtec Automotive formed to bolster UK automotive industry’s strategically import more >>
Back to basics with the Volvo P1800 Cyan in northern Sweden
16.02.2021
Cyan Racing chief engineer Mattias Evensson and his crew headed to northern Sweden with the Volvo P1800 Cyan, throwing the car sideways between the snow walls in -20 degrees Celsius.   "The Volvo P1800 Cyan is our way for us to co more >>
MITSUBISHI MOTORS Launches the Refreshed PAJERO SPORT in Indonesia
16.02.2021
MITSUBISHI MOTORS CORPORATION (MMC) continues to expand its product portfolio by launching the refreshed PAJERO SPORT1 mid-size SUV in Indonesia. Inheriting the PAJERO series' off-road capability, reliability and durability, the PAJERO SPORT fuses elegance and comfort. more >>
Jaguar Land Rover reimagines the future of modern luxury by design
15.02.2021
    New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré    A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact    Start of journey to become a net zero carbon b more >>
Range Rover models dominate the podium of most popular vehicles for thieves in 2020
15.02.2021
As Tracker data reveals another record-breaking year for keyless car theftThe latest data analysis from stolen vehicle recovery (SVR) expert, Tracker, reveals that Range Rovers and Land Rovers take six more >>
Project Siren: Ford and Venari Group Use Blue-Light Expertise to Produce New Lightweight Ambulance
15.02.2021
Ford today announced plans to re-establish its presence in the UK ambulance market, with an innovative new Transit ambulance developed in conjunction with industry experts and front-line medical teams under the code name Project Siren.Scheduled t more >>
All-New 2022 Kia Carnival Multi-Purpose Vehicle Will Transcend the Mainstream on February 23
15.02.2021
The new Carnival MPV pushes the boundaries of design and innovation to become a multifaceted and unexpected companion.   This three-row, seven- or eight-passenger adventurer takes on a bold and boxy appearance that follows the same visual language that defined more >>
Perfecting performance in the new Lexus LS
15.02.2021
  As Lexus’ flagship sedan, the LS is expected by customers to provide supremely smooth performance, not just on the open highway, but in everyday driving too. With this objective in view, Lexus has made improvements to the LS 500h’s Multi Stage Hybrid System, raising the bar yet more >>
Interview Michael Steiner: ďThe opposite of being a passenger is a PorscheĒ
12.02.2021
Member of the Executive Board for Research and Development Michael Steiner on driving desirable cars, the next generation and finding pleasure in nature.Mr. Steiner, why is the “Black Forest cabin” in the middle of the test track more >>
Nissanís crossovers Ďgo platinumí with one million UK sales
12.02.2021
Juke, Qashqai and X-Trail sales collectively surpass one million mark in 2021Nissan GB is celebrating the sale of its one millionth crossover vehicle to UK customers, the first car brand to achieve the major milestone. more >>
How does an acclaimed jazz musician compose the soundtrack for Cupra Leon e-hybrid commerical
11.02.2021
    The famous American saxophonist and composer Kamasi Washington is the author of the song for the new CUPRA Leon e-HYBRID commercial    Washington took on the challenge of creating a tune to match the emotions of driving the first electrified model of the brand    Strength, exclusivity, sustainability an more >>
Lexus Spain unveils the UX Art Car 2021 "Zen Garden" by Clap Studio Valencia
11.02.2021
An interpretation of a classical Japanese meditation garden is the winner of the second UX Art Car design competition. “Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals. more >>
The Renault 5 Prototype, the wink is in the headlights
11.02.2021
A cult car from the 70's with winking headlights, does that mean anything to you? The R5 of course! Its mischievous look is part of our heritage and the Renault 5 prototype unveiled in January cannot deny its ancestor. Nicolas Jardin, the prototype's exterior designer, tells us how he reinterpreted the famous look of the original Renault 5 in a modern way. more >>
Ford Launches Ford Blue Advantage Used-Vehicle Marketplace
11.02.2021
....Allowing Customers to Shop Their Way with Added Peace of Mind    Ford, in collaboration with its dealers, launches a used-vehicle digital marketplace that gives customers the best and widest selection of certified pre-owned Ford vehicles and the choice to shop online or in person     Ford Blue Advantage, powered more >>
Audiís most powerful diesel engine: Introducing the Audi SQ7 and SQ8
11.02.2021
•    V8 TDI engine with 310 kW and 900 Nm•    The SQ7 and SQ8  introduces a performance stint to the luxury C-SUV segment•    Now available in South Africa through a limited, once-off launch opportunity more >>
Tools of the Trade: How Virtual Reality keeps Ford Motor Companyís Design Studios Connected while Working from Home
10.02.2021
•    Ford’s design team leveraged technology and used Virtual Reality to create a Design Studio•    Designers in the virtual meeting are represented by avatars•    The VR system uses the same data that would typically be used to build a physical clay or foam model more >>
Patent infringement lawsuit against Shenzhen Xu Ran Electronic, etc.
10.02.2021
The Supreme People's Court of the People's Republic of China is accepting Asahi Kasei’s claim of patent infringement relating to a separator for lithium ion secondary batteriesOn December 2, 2020, the Supreme People's Court of the People's Republic of China rendered a final decision which fully accepted Asahi Kasei's claim of patent infringement regardin more >>
Introducing the SKODA AUTO Traffication Infotainment App
10.02.2021
....with traffic warning alerts across the board     - A new application alerts drivers to traffic hazards and inadvertent wrong-way driving- The app is available for the ŠKODA SUPERB as well as the SCALA, KAMIQ, KAROQ and KODIAQ models- Additional features and further models are due to be added in the cou more >>
SKODA AUTO announces changes to Board of Management as of 1 March 2021
10.02.2021
- Maren Gräf appointed as Board Member for Human Resources   - Bohdan Wojnar, previously Board Member for Human Resources, to continue working closely with ŠKODA AUTO in his role as President of the Czech Automotive Industry Association more >>
New Shadow Edition unveiled for MINI Clubman and MINI Countryman
10.02.2021
• Shadow Edition for MINI Clubman and MINI Countryman: exclusive to UK.   • Midnight Black exterior body colour, with Shadow graphics, logos and an exclusive bonnet design. • Available on Cooper, more >>
The Audi e-tron GT quattro and the Audi RS e-tron GT - Facts and figures
10.02.2021
Positioning- Reinterpretation of the gran turismo philosophy: four-door coupé with an elegant and dynamic design and powerful electric drive; great confidence on long distances and in everyday driving- RS e-tron GT** more >>
Electric, sporty, and progressive: The Audi e-tron GT
10.02.2021
  With the e-tron GT (combined electric power consumption in kWh/100 km (62.1 mi)*: 19.6–18.8 (NEDC), combined CO2 emissions in g/km (g/mi)*: 0), Audi is demonstrating how fascinating electric mobility will be. The four-door coupé combines emotive design with a powerful driv more >>
Honda Performance Development Announces Limited Edition Crate Engine Controls Package
10.02.2021
    Limited edition Honda Performance Development K20C1 Crate Engine and HPD-developed Controls Package    Available for racing and off-highway applications through New HPD dealers    Complete package will be available May 1, 2021 more >>
2001-2021 copyright automobilsport.com