Lookers Dacia Newcastle puts local sport in the driving seat at Dacia Magic Weekend

Lookers Dacia Newcastle puts local sport in the driving seat at Dacia Magic Weekend

17.05.2017: Leading Newcastle-based car retailer Lookers Dacia has announced an exciting new partnership with local rugby league team Newcastle

Leading Newcastle-based car retailer Lookers Dacia has announced an exciting new partnership with local rugby league team Newcastle Thunder, as it prepares for one of the North East’s biggest sporting events, the Dacia Magic Weekend.
 


Formerly the Gateshead Thunder, the new deal sees the Lookers Dacia logo feature on the team’s home and away shirts, and will see the retailer support the club’s Community Project, which seeks to increase involvement and engagement with sport in the local area.
 


A key strand of this new partnership will be the development of vital coaching tools and short instructional videos as part of a rugby ‘Master Class’ series.
 


Lookers is also joining in the celebrations at this weekend’s Dacia Magic Weekend, which will take place at St. James’ Park in Newcastle and will gives fans of rugby league the chance to witness all of the Betfred Super League’s biggest derby matches over one weekend and at one venue.
 


The marquee event has been held in cities around the country, including Manchester, Cardiff and Edinburgh, with Newcastle playing host over the past three years.
 


To help get the party started, Lookers Dacia is sponsoring a pre-event match between Newcastle Thunder and York City Knights at the Thunder’s home stadium at Kingston Park.
 


The game will showcase some of Dacia’s key models and will also allow fans to get up close to the Betfred Super League trophy itself, which will be displayed in the stadium’s hospitality suite.
 


There will also be a half time raffle that will give fans the chance to win framed shirts signed by their sporting heroes.
 


Rikki Ledger, General Manager at Lookers Dacia Newcastle, said: “We are delighted to partner with Newcastle Thunder and we hope the support we can provide will allow them to progress as a team, a sporting institution and in its endeavours as a community-focused club. The Dacia Magic Weekend has fast become a key date in the North East’s sporting calendar and, as a brand, we are proud to be associated with it.”
 


Newcastle Thunder Managing Director Keith Christie said: “The support given to us from Lookers Dacia is huge and speaks volumes for Newcastle Thunder’s progression over the last two years. Lookers Dacia are committed to supporting grass roots sports and we are sure that going forward we can both enjoy a positive future for the club and the local community.”
 


Those wishing to purchase tickets for the Newcastle Thunder v York City Knights game should visit eticketing.co.uk/newcastle-falcons/Events/
 


Chris Knox         --also photo

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17.05.2017 / MaP

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