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18.03.2008
Cebit Hannover 2008 - Exhibitors have their say , part 2 CeBIT 2008, Hannover 4 to 9 March Jörg Hollerith, Sales Support Mobile Industrial Solutions, Casio Europe GmbH: 'What really sets CeBIT apart is the fact that customers get the opportunity to try out the equipment for themselves first hand, rather than simply seeing products behind glass. This is the only way to impress users. Customers can come to us, try out our products, pick up information, and also compare us with our competitors. The new contacts we make at the show are hugely important.'
Oliver Kreth, Marketing Director, KYOCERA MITA DEUTSCHLAND GmbH: 'CeBIT is the most important B2B fair for us. This is where we can meet companies, customers and specialist retailers face-to-face. Green printing and copying is a central element of our company's philosophy, not just some short-lived marketing trend. Our technology comes with a long service life and enables us to offer customers cost-effective and environmentally friendly products. The high visitor numbers at our stand from day one and the initial discussions we have had with visitors to our stand prove that we were right to exhibit at CeBIT again in 2008.'
Stefan Backes, Director of Marketing for Central Europe, Novell: 'We fully endorse the restructuring of the fair. Stronger focus on the business audience is just what we're looking for. Moving to Hall 2, with its clearly defined focus, extended our opportunities for dialog with our target group. This greatly enhanced the quality of our discussions. What's more, our appearance alongside our most important focus partners in all four business sectors served to underline our new partner strategy. Our partners are also happier.'
Hannes Schwaderer, CEO, Intel GmbH: 'We think the new concept is ideal because it means that each target group can find the products and services they're looking for. IT professionals can find the information they need from Tuesday to Friday, leaving the weekend free for private users. This is reflected by our current CeBIT concept, which sees us convert our stand during the night from Friday to Saturday.'
Torsten Seiferth, Sales Director, Actebis Peacock: 'The excellent response during the first two days of CeBIT went far beyond our expectations. Our manufacturing partners, with whom we staged a joint exhibition, were also delighted with the stand, the visitor numbers and the quality of the discussions. Our customers used our stand as a platform for impromptu dialog and also to discuss topics requiring intensive consultancy. Planet Reseller is the perfect platform for Actebis Peacock.'
Stefan Engel, CEO, Acer Computer GmbH: 'The new three-pronged trade fair concept really hit the mark with its clear structuring into reselling, public sector and industry. Our visitor numbers were up significantly on the past. From discussions with our partners, we gathered that the mood for 2008 is generally very optimistic and a new wave of procurement may be in the offing in the business sector. We had to top up our stand staff at short notice to cope with the throng of visitors. On the product side, there's a clear trend this year towards design - technical product specifications are playing an ever more important role in the decision to buy. 'Green IT' is another increasingly influential factor. Customers are in favor of environmental protection, albeit with the proviso "as long as it doesn't cost anything!" The main focus is on saving energy - recycling aspects are less important.'
Fredy Osterberger, Vice President of Global Corporate & Marketing Communications, Siemens Enterprise Communications GmbH & Co. KG: 'As the world's leading ICT show, CeBIT provides us with an excellent platform for presenting our innovative software solutions in terms of its size and international penetration. Where else can you meet SMEs, global enterprises, representatives from government agencies, sales and technology partners, journalists and analysts from all over the world? CeBIT now dovetails even more closely with our requirements, as Siemens Enterprise Communications has increasingly been moving away from hardware towards software in recent times. The trade fair was a resounding success for us once again this year. We were able to use it as a forum for bringing the benefits of unified communications and our brand to life. This year, as every other, we made a number of interesting contacts and maintained our existing ones. We are thrilled not only by the many promising leads we generated but also by the major contracts we concluded at the fair.'
- Deutsche Messe, Hannover -
Author: maggy (admin2)
Last modified: Tuesday, 18.03.2008 - 07:28 More reports from this category all copyright automobilsport.com.
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