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18.03.2008
Cebit Hannover 2008 - Exhibitors have their say , part I CeBIT 2008, Hannover 4 to 9 March
Karl-Heinz Streibich, Chairman of the Board, Software AG: 'CeBIT got off to a real flyer. Even on the first day, we had significantly more customers and visitors than last year. These are essentially trade visitors who are increasingly looking to compare different providers and are using CeBIT as a means of doing this. A new development we noticed was the interest from financial analysts looking for first-hand insights into their companies' market performance. Successful companies who don't turn up at CeBIT are making a grave mistake.'
Bernd Völcker, member of the Management Board, Infopark AG: 'The new profile of CeBIT 2008 is clearly evident. We are delighted with the new-look trade fair concept. Incorporating congresses and forums into the show is the perfect way to address the trade audience, making a visit to CeBIT a must for our customers. And that can only be good news for Infopark.'
Prof. Dieter Kempf, Chairman of the Executive Board, DATEV eG, and member of the presiding committee of BITKOM: 'The new trade fair concept of arranging the halls by theme and integrating traditional exhibitions with congresses was a runaway success. DATEV welcomes this development, as we've also been combining trade fairs and specialist lectures successfully for years. The enhanced infrastructure at our new location in Hall 2 enabled us to broaden the congress element of our stand - which boosted our visitor numbers. CeBIT got off to a flying start for DATEV. We were initially reluctant to move away from Hall 1, but it turned out to be a great move.'
Michael Kurpiers, head of Corporate Marketing, Samsung Electronics GmbH: 'CeBIT is one of the few remaining flagship trade fairs in the IT industry. It's an outstanding platform for end users and resellers alike. We were extremely encouraged by the response of trade visitors this year and thrilled by the hordes of visitors who flocked to our stands. We were inundated with work.'
Ralf Hansen, head of Corporate Communication, Panasonic Germany: 'Participating in CeBIT was a completely different experience for us this time. Last year, we exhibited our entire range of products and services, whereas this year we restricted ourselves to Business System Solutions. We're delighted with the outcome. What's more, we moved from Hall 1 to Hall 26, which placed us right at the heart of the fair. The new strategy of arranging the halls by themes was a resounding success. Our discussions with dealers and distributors were extremely encouraging thanks to our decision to focus on our principal target group. We were able to meet all our key partners and gained new ones, too. We intend to stick with this concept in 2009.'
Hannes Albrecht, Manager of Marketing for Central & Eastern Europe, TomTom: 'This is the fourth year we've had a stand at CeBIT. The positive experiences we've enjoyed here in the past convinced us to exhibit once again this year. We're delighted to have met so many dealers and customers and to have gotten their feedback on the new features at our CeBIT display.'
Ted Gartner, Media Relations Manager, Garmin International, Inc.: 'There's no better place in the world for us to showcase our new products and services than CeBIT. In our eyes, CeBIT is an investment in the future.'
Dr. Konstantin Koenigs, Vice President of Marketing for Europe, Middle East, Africa, NCR GmbH: 'CeBIT is a highly effective platform for unveiling new products. The international character of the show lets companies reach large numbers of customers quickly. It provides a platform for introducing a host of interesting topics, including Green IT, to which we are also committed.'
Welf Zöller, Press and Public Relations, Fraunhofer Gesellschaft: 'CeBIT is the marketing flagship for us in the field of IT and microtechnology. It gives us greater opportunities than any other trade fair to present our ideas to a broad public and our industrial customers.'
Uta Kühn, head of Marketing, Agresso GmbH: 'The new CeBIT concept, with its shorter duration and pronounced thematic focus, gets an emphatic thumbs-up from us. The high number of trade visitors was clearly evident on the weekdays. The concept of the Public Sector Parc in Hall 9 also helps us address our target group directly and thus ensure high-quality contacts and specialist discussions. The excellent turnout for the tours allowed us to present our range of ERP products for organizations and government authorities in a process of transition - and to do so directly to an enthusiastic audience.'
- Deutsche Messe Hannover -
Author: maggy (admin2)
Last modified: Tuesday, 18.03.2008 - 07:27 More reports from this category all copyright automobilsport.com.
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