CeBIT 2009, 3 to 8 March  Hot Topics

CeBIT 2009, 3 to 8 March Hot Topics

04.03.2009: Phone presents clear picture People who prefer to see who the caller is before answering the phone will love the new "AEG Cromo 3400" DECT cordless telephone being presented by the ITM

Phone presents clear picture

People who prefer to see who the caller is before answering the phone will love the new "AEG Cromo 3400" DECT cordless telephone being presented by the ITM Technology company at CeBIT 2009. Instead of just showing the caller's name or number, the phone's 3.5-inch screen actually displays a photo of the person calling. Here's how it works: The phone allows you to link photos in JPEG format to up to 200 different phone numbers. Anytime one of those 200 people calls, the "AEG Cromo 3400" automatically displays his or her image.

This product innovation also offers all the convenience of a state-of-the-art DECT phone - such as lit display, freely selectable, polyphonic ring tones, display of call duration and redial function. The product developers also attached great importance to energy conservation as well as vastly lower radiation: When resting in the base station, the AEG phone emits up to 99 percent less radiation than conventional models designed without radiation reduction functionality.

ITM Technology AG
Siemensstr. 2
76344 Eggenstein-Leopoldshafe, Germany
Phone: +49 721 8601 0
Fax: +49 721 8601 118

Precision facial analysis recognizes 30,000 characteristics

Emotions are often difficult to hide. Anyone who carefully observes the facial expressions of their conversation partner can often notice whether this person is actually telling the truth or is merely trying to be polite. This is precisely the principle on which the SHORE analytic software from the Fraunhofer Institute for Integrated Circuits (IIS), featured at CeBIT 2009, is based.

Market researchers and advertising psychologists are interested in finding out the impact of posters, store windows or advertising spots on test persons. A small digital camera takes their picture repeatedly while they are watching one of the above items. The analytic software then analyzes their facial expressions. The system is able to recognize more than 30,000 automatically "learned" features in every image of a person's face. It then compares things like facial contours, eye shape and color, eyebrows, mouth and nose. The software can "memorize" a face after 30 seconds and is able to recognize whether it has already seen this face before. Future development plans for the software include being able to test whether adults or children are interested in a particular product or functioning as an image recognition device for photo archives.

Fraunhofer Institute for Integrated Circuits (IIS)
Am Wolfsmantel 33
91058 Erlangen, Germany
Phone: +49 9131 776 0
Fax: +49 9131 776 999
Hall 9, Stand B 36

GPS tracker protects bikers' pride and joy

Its name, the R-35W Waterproof GPS Tracker, doesn't sound all that spectacular. But motorcycle enthusiasts attending CeBIT 2009 will still definitely want to make a visit to the stand of Arknav International. That's because, once your bike is outfitted with the R-35W, thieves won't stand a chance.

The waterproof R-35W device, which functions without an external energy source, has a GPS transmitter which allows for the precise localization of the motorbike it is mounted on. If a thief is already underway with the stolen bike, the owner of the R-35W can send a text message to the tracker to have it turn the motor off. And if the thief should happen to detect the R-35W and attempt to disable it, this is also to no avail, since the tracker then also alerts the owner.

Arknav International, Inc.
8F-1, NO152 SEC1
JungShan Road
238 Shulin City, Taiwan
Phone: +886 2 2687 8905
Fax: +886 2 2681 9841
Hall 15, Stand H26

Cloud-based storage: Data archiving service enables virtual, offsite storage

Archiving your inactive data safely and reliably offsite - at high availability and a cost-effective price - that is what Iron Mountain Digital, an exhibitor at CeBIT 2009, is offering. At this year's show, this specialist for digital information archiving and storage-as-a-service solutions is presenting its new cloud-based archiving service.

The company's new Virtual File Store Service allows for the external storage of currently unused data in a virtual archive - available on a long-term basis. Inactive information is simply transferred to a secure, redundant computer center from Iron Mountain Digital via a virtual private network connection over the Internet. From there it can be called up anytime by authorized users over a secure Internet connection. The Virtual File Store can easily be integrated into a company's existing data storage infrastructure to avoid overloading valuable internal storage resources. The company nevertheless ensures the security and availability of the inactive data.

Iron Mountain Digital
Martin-Behaim-Straße 4a
63263 Neu-Isenburg, Germany
Phone: +49 6102 88 288 0
Fax: +49 6102 88 288 28
Hall 2, Stand C48

Red light for hackers in virtual networks

Almost everyone has anti-virus programs and firewalls installed on their computers to safeguard against nasty viruses and evil hackers. But if you think this is sufficient to protect your network, you probably won't believe your eyes and ears when you visit the stand of the Stonesoft company at CeBIT 2009.

On all five days of the show, IT pros there will demonstrate to CeBIT visitors what current hack attacks actually look like in practice. Certain worms for example exploit gaps in the operating system and cleverly disguise themselves to get access to sensitive data. But you need not worry: The CeBIT hackers are among the good guys, for they will show visitors how to successfully counteract these attacks.

Stonesoft Germany GmbH
Nymphenburger Str. 154
80634 Munich, Germany
Phone: +49 89 4523527 0
Fax: +49 89 4523527 22
Hall 11, Stand D06, partner of: invidis consulting

Computers go green

Is standby mode good enough or should you power it down? Is powering it down enough, or should you also pull the plug? How can you help the environment and reduce your electricity bill at the same time? The answer: with a green PC - for example, one from Christmanns TEO-X series, being presented at CeBIT 2009.

TEO stands for "Thin Economic Office", which in turn stands for an energy-efficient, flexible PC. Which also looks great: The cube-shaped TEO-X computers come in brassy colors and are only around 6 cm high. According to the manufacturer, they consume a maximum of 25 watts. This new PC series offers numerous extension options, for example using PCI cards. The system can be extended to include an additional network card, a sound card, WLAN, Bluetooth and other interfaces.

Christmann Informationstechnik Medien GmbH & Co. KG
Ilseder Hütte 10c
31241 Ilsede, Germany
Phone: +49 5172 9876 35
Fax: +49 5172 9876 50
Hall 6, Stand A 38

Digital life on any device

Sending your vacation photos wirelessly from your digital camera to the large-format TV screen; playing music from your home computer on the stereo system in your living room; watching movies on your handheld game console and using your cellphone as a universal remote control: This is all possible, according to the Digital Living Network Alliance. Or at least, that is the goal of this alliance of leading manufacturers of multimedia devices. Integrating digital television into the home network however had not been on the agenda until now. But communications engineers at the University of Saarland are aiming to change all that and are presenting an astonishing new solution at CeBIT 2009: A new software architecture which supports the wireless transmission of digital TV.

A little background: Internet Protocol can already be used to distribute digital media like music, movies and photos to various end devices, without requiring any special pre-configuration by the user. Radio and TV content remained the exception up to now, because in contrast to stored media file, they have to be transmitted under strict delay constraints. Otherwise, when the user changes TV programs, he or she will experience delays or video distortion. The communications engineers at the University of Saarland have developed a new protocol which handles error recovery and the delay behavior of the Internet in a new and different way: Independent of the transmission channel, they can now send the media data in optimum quality to the receiver.

University of Saarland
Starter Center, Bldg. A11
66123 Saarbrücken, Germany
Phone: +49 681 302 2656
Fax: +49 681 302 4270
Hall 9, Stand B43, Saarland Research Stand

- Andrea Staude-


04.03.2009 / MaP

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