...to Be Honorary Starter for Season-Opening Imperial Capital Bank Atlantic Challenge of Long Beach
Since joining the Cooper Tires Presents The Atlantic Championship Powered by Mazda as presenting sponsor a year ago, Cooper Tire & Rubber Company’s display at every Atlantic race has been a hotbed of activity, with music and interactive displays in addition to autograph sessions featuring every driver in the Atlantic Championship.
As Cooper kicks off its second season with Atlantic at this weekend’s Imperial Capital Bank Atlantic Challenge of Long Beach, the spotlight will be even brighter as the company has joined forces with Black Magic to bring professional wrestling champion and automotive television host Bill Goldberg to Long Beach. Goldberg will serve as the honorary starter for the Atlantic Championship season-opener, and will also sign autographs at the Cooper Tire display from 3:00 to 5:00 p.m. PT on Saturday, April 19.
Goldberg was a champion in both World Championship Wrestling (WCW) and World Wrestling Entertainment (WWE) before becoming host of the "Bullrun" reality show, which airs in the United States on Spike TV, and the "Automaniacs" series, which aired on the History Channel. Goldberg also has a successful movie career which includes roles in films such as The Longest Yard, which starred Adam Sandler.
Black Magic and Cooper Tire have partnered to promote the Black Magic Titanium line of premium wheel and tire products, for which Goldberg is a spokesman. Goldberg—a car enthusiast with a collection of 22 classic and muscle cars—is no stranger to the Toyota Grand Prix of Long Beach, having competed in the Pro/Celebrity Race in 2002.
"I’m really looking forward to a great day of racing and I am honored to be associated with partners like Black Magic and Cooper Tire," Goldberg said. "Personally, I’m a fan of the Black Magic Titanium Matte Tire Finish. It gives you that fresh from the factory look for your tires, which is perfect for the muscle cars in my garage."
"As the leaders in the tire and wheel category, it just made sense for Black Magic to partner with Cooper, one of the best and most innovative tire brands in the industry," added Black Magic Brand Manager Bree Sandlin. "Whether you want your tires to have a high-gloss wet look or a rich, black, velvety matte look, Black Magic Titanium offers products to fit your style with the longest-lasting shine on the market."
The 35th Anniversary season of the Atlantic Championship gets underway in Long Beach with practice and qualifying scheduled for Friday and Saturday, April 18 and 19, followed by Round 1 of the 11-race championship on Sunday, April 20.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car, light truck, medium truck tires and subsidiaries that specialize in motorcycle and racing tires, as well as tread rubber and related equipment for the retread industry.
With headquarters in Findlay, Ohio, Cooper Tire has 67 manufacturing, sales, distribution, technical and design facilities within its family of companies located around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com.
About Black Magic
Black Magic® is a leading provider of automotive detailing products that offer the ultimate shine for every part of a vehicle. The Titanium line of products from Black Magic® is a premium line offering dedicated cleaning and detailing solutions for wheels and tires. Black Magic® branded products are produced and marketed by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of the Shell Group engaged in the lubricants business.
Shell Lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications, from consumer motoring to food processing and heavy industry to commercial transport.
The Shell portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, Formula Shell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spirax® and a portfolio of car care products and Jiffy Lube® services.
About the Cooper Tires Presents The Atlantic Championship Powered by Mazda
The Atlantic Championship is the longest-running open-wheel driver development series in North America and celebrates its 35th Anniversary season in 2008.
The series is noted for its long history of graduating its drivers into the top levels of motorsport throughout the world, including IndyCar champions such as Bobby Rahal, Danny Sullivan, Michael Andretti, Jacques Villeneuve, Jimmy Vasser, Greg Ray, Sam Hornish Jr. and Dan Wheldon, Indy 500 winners such as Sullivan, Rahal, Villeneuve, Buddy Rice, Wheldon and Hornish, and Formula One world champions such as Villeneuve and Keke Rosberg.
In 2008, Atlantic graduates will battle for race victories and championships in top North American series such as the Indy Racing League IndyCar Series, the NASCAR Sprint Cup Series, the Grand-Am Rolex Sports Car Series and the American Le Mans Series in addition to various other series all over the world. Learn more about Atlantic at www.champcaratlantic.com.
- Nate Siebens,-
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