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02.05.2008
Audi tv: Behind the scenes at the DTM * All the latest in background reports from the race circuit on Mondays * Exclusive interviews with drivers and developers * High-speed track test with Wolfgang Rother On Audi tv, the excitement continues shortly after the finish: Every DTM race weekend, Audi's internet-based television channel brings you exclusive background reports from the race circuit, presents the Audi team drivers in interviews, and questions engine and vehicle developers about their racing tourers' secrets. A must-see for true DTM fans. Triple honors at Hockenheim, a one-two victory at Oschersleben, now the hot favorites for Mugello: on the DTM 2008 circuits, the Audi motorsport team is once again demonstrating Audi's legendary "Vorsprung durch Technik". Television channels all around the world are reporting on the four-ring drivers' successes – but no camera team gets in as close as the in-house station Audi tv. The channel, which was established one year ago, sends its well-versed film crew behind the scenes of the DTM circus: Head of Audi Motorsport Dr Wolfgang Ullrich and chief developer Wolfgang-Dieter Appel present the technological highlights of the Audi A4 DTM. Ekström, Kristensen, Tomczyk, Scheider and their colleagues give a rundown of the pitfalls of the current track. And sports presenter Wolfgang Rother takes us on a lap of the gruelling circuits from the passenger seat of an Audi A4 DTM racing taxi – accompanied by on-board and in-board cameras, this is footage to quicken the pulse of the viewer at home. The editors and production crew from Audi tv are out at the circuit every race weekend, delivering exceptional and fascinating pictures with advanced camera technology. Efforts that have brought them an appreciative audience. "Our reports on Audi tv are of very high quality both in terms of content and production," says Liane Scheinert, Head of Audi tv at AUDI AG. The station attracts some 130,000 viewers per month, who call up individual programs on the arts, sport, lifestyle or automotive technology via the subject-specific on-demand channels or follow the continuous around-the-clock broadcast. The current motor racing success of the brand with the four rings has boosted interest: The special series on the DTM has been consistently among the five most watched Audi tv programs since broadcasting started in May 2007. The 3.5-second pit stop: What do you need to carry out the quickest tyre change in motor racing? For those who missed the report from the last race weekend, this and all other features are available on demand 24 hours a day at www.audi.com/tv From 5 May, Audi tv will be again providing up-to-date coverage every Monday following a DTM weekend.
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of € 33,617 million and profit before tax of € 2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than € 2 billion each year in order to sustain the company’s technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015, from the 26 currently on offer to 40.
- Esther Bahne -
Author: automobilsport.com copyright (maggyp)
Last modified: Friday, 02.05.2008 - 09:01 More reports from this category all copyright automobilsport.com.
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