Indian fashion designer to dedicate fashion show at The Bride Show to heart awareness initiative

Go Red for Women, a heart disease awareness campaign, was launched today at Women's Healthcare. From left, Dr Nooshin Bazargani, specialist cardiologist from Dubai Hospital and Emirates Cardiac Society, Sietske Meerloo from Women's Healthcare, Salim Asgarally, renowned fashion designer and Dr Eman Hatou, specialist cardiologist from Dubai Hospital.
Dubai, UAE, 23 April, 2008: Salim Asgarally, renowned and celebrated Indian fashion designer, has announced his support of the "Go Red for Women" campaign, which was officially launched at Women’s Healthcare today.
Asgarally dedicated his fashion show today at The Bride Show to the campaign, which aims to throw the spotlight on the single biggest killer of women today – cardiovascular disease (CVD). A quarter of all deaths in the UAE are caused by CVD, while globally 35 per cent of women are living with a heart disease.
The fashion show, which showcased the latest haute couture designs from Salim Asgarally, was officially opened by Dr Hind Hassan, specialist cardiologist, and Dr Quraitulain Zaidie, specialist cardiologist, who gave visitors more information about the support the campaign has received.
The worldwide initiative has been launched today in the UAE at Women’s Healthcare, the first dedicated healthcare event for women in the region.
At the official press conference today, Salim Asgarally joined Dr Nooshin Bazargani, Specialist Cardiologist at Dubai Cardiac Centre in Dubai Hospital and Board Member of the Emirates Cardiac Society, Dr. Eman Hatou, Specialist Cardiologist at Dubai Hospital and Sietske Meerloo, Marketing Manager for Women’s Healthcare.
"CVD is indisputably the most serious neglected health problem for women in both the developing and the developed worlds," said Dr Nooshin Bazargani. "The UAE boasts a largely educated population of women so there should be no excuse for lack of awareness of heart disease. But the figures speak for themselves – a quarter of all deaths in the UAE are related to CVD."
General perceptions that CVD is a ‘man’s illness’ have no foundation but awareness of the disease among women is low – only 13 per cent of women know that heart disease is a major threat to their health.
The Go Red for Women campaign is being run by foundations and cardiology societies in more than 30 countries worldwide. It has been launched in the UAE with the support of Dubai Health Authority, Emirates Cardiac Society and IIR Middle East, the organisers of Women’s Healthcare.
Supported by Elizabeth Arden and film actress Catherine Zeta-Jones, Go Red for Women urges women to take charge of their heart health, recommends policy-makers to include CVD in the women’s health agenda and asks medical professionals to proactively support the prevention, diagnosis and treatment for women.
The UAE is not alone in its lack of education around the disease. Limited data reveals alarming knowledge gaps throughout the world. In Singapore just 8 per cent of women know that CVD poses such a threat, while in Australia among the total population awareness of women’s risk drops to 3 per cent. Even in the United States, where awareness has grown partly through the success of Go Red for Women, in 2006 only just over 20 per cent of women were aware of their biggest health risk.
"The issue of women’s heart health is neglected," continued Dr. Bazargani. "The persistent myth of women’s invulnerability to CVD probably does much to explain the extent to which the healthcare sector ignores the grave impact of heart attack and stroke on women. As recently as the 1980s many physicians did not even believe that women developed CVD."
Visitors to Women’s Healthcare, which runs alongside The Bride Show Dubai and Al Bayt Al Arabie, will be able to pick up a Go Red for Women red dress pin from the Emirates Cardiac Society stand, which they can wear to raise awareness among friends, family and colleagues. Entry fee to Women’s Healthcare is 10dhs per person per day.
The exhibition takes place until Saturday 26 April, 2008. For more information, visit www.womenshealthdubai.com.
- Lindsay Johnston, Total Communications Dubai, also photo
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