the all new FIM website is live the all new FIM website is live

04.03.2021: The FIM is delighted to announce the launch of their brand-new website that brings together the previous and websites in one easy to access platform.

The FIM is delighted to announce the launch of their brand-new website that brings together the previous and websites in one easy to access platform. Benefitting from the latest advances in online technology, content will be refined according to each user’s profile. Use of clear colourisation will differentiate the experience for FIM Family members.

This exciting new development will immediately become the FIM’s flagship digital platform and as such will supply the same rich and varied two-wheel content, though will see it delivered with a completely new modern look and feel.

This single source of information includes well-defined categories and superior search functionality. As you would expect, users will be able to find the latest news, up to date event information and be able to access essential resources, plus much more.

During the planning of great care and attention was given to improving navigation, this process included valued feedback from regular users from different parts of the motorcycle community and FIM family. The new platform has been built in a way to guarantee fast and efficient access to the relevant information, documents and programmes that any particular user is in search of.

The FIM Family area will provide FIM Commission members, Continental Unions, National Affiliated Federations and valued partners with all the tools and resources they require to fulfil and realise their diverse and important roles.

Very much encompassing all the important two-wheel facets, activities and topics at a global level, the new website represents the true and full World of motorcycling.

Marking the launch Jorge Viegas, FIM President said:
“Communication and the sharing of information is a very important part of our daily life at the FIM, so I am pleased to see this extensive and central project come to life. From fans through to FIM Family members spread around the World I believe that the new website will provide an important service in a time when digital technology has become so integrated into our everyday lives and when the expectation to have easy and instant access to the latest new information has never been higher. I really hope you enjoy exploring this wonderful new platform.”

Fabio Muner, FIM Marketing & Communication Director added: "Starting from the domain name, everything is new in The FIM corporate website is a completely new digital environment where motorcycle enthusiasts, fans, riders, partners and National Federations members will all find extensive information about FIM World Championships, regulations, programmes and institutional activities.

The project team have worked hard in order to create an enhanced service for visitors, providing them with an improved navigational experience on a more modern platform.

This is one of the main steps of the 2020-24 communication and marketing strategic plan, where digital and social media assets will play a focal and important role in supporting the FIM in achieving its future challenging goals."

 Isabelle Larivière- photo FIM


04.03.2021 / MaP

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