Record audience figures and revenue as Formula E remains sport of choice for young fans

Record audience figures and revenue as Formula E remains sport of choice for young fans

12.09.2019: - ABB FIA Formula E Championship racing ahead with revenues exceeding €200m and increasing more than 50 per cent on last season - Cumulative TV audience of over 411m - rising

- ABB FIA Formula E Championship racing ahead with revenues exceeding €200m and increasing more than 50 per cent on last season
 



- Cumulative TV audience of over 411m - rising 24 per cent year-on-year - and surpassing 400,000 spectators through the turnstiles
 

- Exciting races and EV tech continuing to capture a young demographic with 72 per cent of Formula E fans on social media aged under 35
 

- Formula E inspiring future generations to embrace clean energy and in turn bringing fans one step closer to driving an electric car




The ABB FIA Formula E Championship has further accelerated its audience growth across the board in season five and still remains the sport of choice for young fans, with 72 per cent of followers on social channels under the age of 35.
 


Consumer growth figures at the end of the season also reflect a similar upward trajectory of the company’s financials. The preliminary numbers show a record revenue of over €200 million (EUR), up more than 50 per cent from last season and a positive EBITDA for the first time in the short history of Formula E.
 


Not only has Formula E seen a significant increase in revenue, the series has also experienced yet another consecutive year of growth across its digital platforms, as well as increased event attendance and more fans tuning in to watch on television.
 


Formula E entered a new era in season five, introducing the game-changing Gen2 car, rolling out an innovative race format and adding to the list of iconic cities featuring on the calendar, which in turn created a truly unique and unmissable sporting spectacle.
 


Coming off the back of the most competitive and unpredictable season so far, which saw eight different winners in the first eight races, the excitement on track has translated into growth across all areas and has again gained most traction with a younger audience.
 


Following a trend set in previous seasons and showing no signs of slowing, Formula E is continuing to capture a new and young audience, with a rising amount of followers, video views and sustained levels of engagement spread over the most desirable age brackets.
 


The combined total of followers has climbed 212 per cent compared to last season, more than doubling the number of new fans following the ABB FIA Formula E Championship on social media. Despite drawing a larger following, engagement rates haven’t relented and instead have continued to rise with a 449 per cent increase in interaction on Formula E owned content.
 


Formula E has focussed its efforts on servicing fans with the latest news, storylines and relevant content to help create conversation, stir debate and generate comments from fans. The series is also committed to producing original content in key markets, with multi-language community management attributing to additional levels of engagement.
 


The number of video views has grown for a second season in succession, coming in at 61 per cent more than last year and passing the 850 million mark. With 72 per cent of followers aged under 35 and 42 per cent of videos being viewed by fans under the age of 25, Formula E is among the highest-performing sports platforms on the planet in terms of percentage breakdown of young fans.
 


Targeting and tailoring content to a young audience ties in with Formula E’s broader brand purpose and vision of moving towards a cleaner future, faster - reaching more fans and bringing them one step closer to buying an electric car.
 


On top of driving digital growth, Formula E has had more event attendees than ever before, surpassing more than 400,000 spectators and ticket holders coming through the turnstiles in season five. Along with increased footfall in cities around the world, the number of fans watching on television has risen 24 per cent year-on-year, with a cumulative TV audience of 411m across 13 races.
 


After the most successful season to date, the ABB FIA Formula E Championship is already gearing up for the new campaign with the most competitive line-up in motorsport. Both Mercedes-Benz and Porsche join the grid and will be battling for bragging rights when the five lights go out for the SAUDIA Diriyah E-Prix double-header on November 22 & 23.
 


To plug in and get all the latest news on the ABB FIA Formula E Championship, visit www.FIAFormulaE.com, or follow us on Facebook, Instagram, Twitter and YouTube. @FIAFormulaE #ABBFormulaE




FOUNDER & CEO OF FORMULA E  ALEJANDRO AGAG



"It’s incredibly positive to again see a significant increase in our growing audience across the board, as well as the number of young fans choosing to watch and follow the ABB FIA Formula E Championship. Like the next generation cars themselves, the speed of growth is getting faster and faster. The progress we’ve made in such a short space of time is very pleasing and is also reflected in record revenues, which exceed over €200 million for the first time.


After strategically re-investing in other areas of the business over the first five-year cycle and continuing to do so for the foreseeable future, the rising level of revenue is a testament to the health of our company for many more years to come.



 Reaching new young fans, the excitement of Formula E is helping to inspire future generations to embrace clean energy and in turn bringing them one step closer to buying an electric car. This ties in with Formula E’s vision of moving towards a cleaner future, faster."

 

 
 
 
Sam Mallinson, photos FIA Formula E





Permanent-URL: http://www.automobilsport.com/formula-e-sport-choice-young-fans-record-audience-figures-revenue---197196.html

12.09.2019 / MaP

More News

Technical Specifications: Mercedes-Benz EQ Silver Arrow 01
11.09.2019
Dimensions            Overall length:          5160 mm Overall width:          1770 mm Height:   more >>
Mercedes-Benz EQ Formula E Team drivers
11.09.2019
In its line-up of Stoffel Vandoorne and Nyck de Vries for the debut season, the team has recruited a driver with prior Formula E experience and a highly promising young talent.   A more >>
Mercedes-Benz EQ Formula E Team presents new car, new team principal and new driver line-up
11.09.2019
•    Mercedes-Benz EQ Formula E Team enters the ABB FIA Formula E Championship in Season 6 (2019/20) •    The team presents its new Mercedes-Benz EQ Silver Arrow 01, driver pairing and team pr more >>
Maximilian Günther to compete for BMW i Andretti Motorsport in Formula E.
09.09.2019
New driver for ABB FIA Formula E Championship Season 6New face in BMW i Andretti Motorsport’s driver line-up: for Season 6 of the ABB FIA Formula E Championship, Maximilian Günther (GER) will represent the team. The 22-year old contested his first Formula E season as a rookie last year – and impressed. The BMW i Andretti Motorsport team also bids farew more >>
Vestas to become Principal Partner of Mercedes-Benz EQ Formula E Team
09.09.2019
All systems go! Vestas are the latest partners to join the Mercedes-Benz EQ Formula E Team •    Vestas will be Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal •    The partnership coincides with the team's entry into Season 6 of the ABB FIA Formula E Championship &b more >>
Spectacular design for new Audi e-tron FE06
05.09.2019
Audi will begin the next Formula E season sporting a new look        Daniel Abt and Lucas di Grassi’s race car to be showcased at IAA         SONAX extends the family of strong Audi more >>
Porsche 99X Electric debut with almost one million viewers on Twitch
03.09.2019
“Road to Formula E”: Infographic series on the works entry in the all-electric race series more >>
Premiere for TAG Heuer Porsche Formula E Team
29.08.2019
The Porsche 99X Electric enters its maiden Formula E seasonWith the international premiere of the Porsche 99X Electric, Porsche has reached another milestone on the way to the works entry in the 2019/2020 season of the ABB FIA Formula E Championship. The digita more >>
TAG Heuer becomes Title and Timing Partner of the Porsche Formula E Team
26.08.2019
The revival of a successful partnershipPorsche und TAG Heuer join forces again (from left to right): Detlev von Platen, Stéphane Bianchi, Fritz Enzinger, Frédéric Arnault, Michael SteinerTAG Heuer and more >>
Mercedes-Benz EQ Formula E Team with encouraging test in Mallorca
08.08.2019
The debut of the Mercedes-Benz EQ Formula E Team is getting closer and closer. During the past week, the team was in Mallorca for the latest in a series of tests in preparation for entry into the ABB FIA Formula E Championship towards the end of autumn. Stoffel Vandoorne, Edoardo Mortara and Esteban Gutiérrez were on hand to assist in the development of the new Mercedes-Benz EQ Silver Ar more >>
Formula E testing in Mallorca
31.07.2019
Preparations are currently in full swing for Mercedes' entry into the ABB FIA Formula E Championship which goes into its sixth season later this year. Following the shakedown and the first tests at Varano (Italy), the Mercedes-Benz EQ Formula E Team commences testing in Mallorca this Wednesday for its debut season in the electric racing series. Ta more >>
Team spirit in Formula E: A key to success
31.07.2019
“Road to Formula E”: Infographic series on the works entry in the all-electric race seriesIn signing André Lotterer as the second Porsche Formula E driver alongside Neel Jani, the Porsche works team has filled another key role. The two drivers for Porsche’s debut season in the 2019/20 ABB FIA Formula E Championship have now been confirmed more >>
Inside The Eco-Friendly Future Of Formula E Auto Racing
22.07.2019
While Grand Prix auto racing is only starting to gain momentum in online casinos, it’s a century-old sport that dates back to the early 1900s in France. Known as Formula 1 today, it’s an international sporting phen more >>
André Lotterer will be the second driver in the Porsche Formula E Team
17.07.2019
Porsche announces additional pilot for electric race seriesNow that André Lotterer has signed up for the second Porsche Formula E cockpit, the driver pairing for the 2019/2020 season of the ABB FIA Formula E Championship has been decided: Neel Jani and André Lotterer will be the regular drivers for the Porsche works team’s maiden season in more >>
New era at DS Techeetah
17.07.2019
After a climactic end to the season which saw DS TECHEETAH win both the Teams’ and Drivers’ Championship at the 2018/2019 ABB FIA Formula E finale in New York City, the team has today announced that André Lotterer will depart the team with immediate effect. more >>
Strong performance of Maximilian Günther in New York was unrewarded
15.07.2019
Final weekend of the ABB FIA Formula E season 2018/2019Sunday, July 15th  2019Maximilian Günther concluded his first campaign in the ABB FIA Formula E with another strong performance at the season finale with two races more >>
Grand finale of the Porsche Triple Demo Run in New York
15.07.2019
The Taycan makes a guest appearance at the Formula E finalePorsche visits the Big Apple: as part of the grand finale of the ABB FIA Formula E Championship in New York, the Taycan showed off its capabilities by completing several fast laps on the race circuit. more >>
DS TECHEETAH and Jean-Eric Vergne double World Champions
15.07.2019
After an incredible season, DS TECHEETAH has today clinched the Teams’ Title and Jean-Éric Vergne has become the first double world champion in ABB FIA Formula E history. After two nervrecking battles in Brooklyn’s Red Hook district, Jean-Éric kept it cool to cross the line as the 2018/2019 ABB FIA Formula E champion.  &nbs more >>
Victory for Robin Frijns and Envision Virgin Racing in New York finale
15.07.2019
- Dutchman Robin Frijns secures second win of the season to finish fourth in standings- Independent team Envision Virgin Racing secure third place in teams’ championship more >>
Two cars in the points - Impressive farewell performance from HWA Racelab
15.07.2019
#HWAstalavista - this was the motto, with which HWA RACELAB went into its final race weekend in the ABB FIA Formula E Championship. And the farewell turned out to be a happy one. The final race of the season in New York City saw both Stoffel Vandoorne and Gary Paffett pick up points in eighth and tenth place respectively - just reward for themselve more >>
Runner-up title and victory in the finale for Audi in Formula E
15.07.2019
   Audi Sport ABT Schaeffler second in the teams’ championship        Lucas di Grassi third in the drivers’ championship with the Audi e-tron FE05        Robin Frijns wins final race for customer team Envision Virgin Racing more >>
Final Driver and team standings in ABB FIA Formula E 2018/2019
15.07.2019
2018/19 ABB FIA FORMULA E CHAMPIONSHIPMonday, July 15th 2019DRIVER STANDINGSJean-Eric Vergne    DS TECHEETAH    136Sebastien Buemi    Nissan e.dams    119Lucas more >>
Frijns takes victory in New York - Vergne second FIA Formula E Championship crown
15.07.2019
- Jean-Eric Vergne drives to a points-placed finish to defend his crown and become the first double Formula E champion - DS TECHEETAH duo outscore the opposition to topple Audi Sport ABT Schaeffler and take home the teams’ title - more >>
New York ePrix Race 2 classification
14.07.2019
ABB FIA Formula E Championship New York EPrixSunday, July 14th 2019     1 #4 Robin FrijnsEnvision Virgin Racing    2 1:11.492 47:22.289 25    2 #27 more >>
New York ePrix round 12 review
14.07.2019
- Sebastien Buemi bags maiden victory for Nissan e.dams with first Formula E win in over two years - Four drivers still in championship contention as Jean-Eric Vergne collides with Felipe Massa on final lap - Mitch Evans and L more >>
Double lead for DS Techeetah going into the final round of season 5
14.07.2019
An incident filled penultimate race of the 2018/2019 ABB FIA Formula E season saw DS TECHEETAH’s drivers’ maintain the lead going into the final round tomorrow. Despite not scoring any points due to multiple incidents, Jean-Éric Vergne maintains his Drivers’ Title lead and with André Lotterer now starting in Qua more >>
Audi Sport ABT Schaeffler and Lucas di Grassi maintain title chances
14.07.2019
Championship decision goes down to the wire at the last race        The first race in New York packed with suspense and drama After the first race of the Formula E double-header finale in New York (USA), Audi Sport ABT Schaeffler is right in the fight to win both titles. Audi driver Lucas di Grassi is one of fou more >>
HWA Racelab effort goes unrewarded in first farewell race
14.07.2019
HWA RACELAB narrowly missed out on the points in a wild first race at the final event of the ABB FIA Formula E Championship in New York City. Gary Paffett was the victim of several questionable manoeuvres and eventually crossed the finishing line in eleventh place. Stoffel Vandoorne ended the action-packed E-Prix in 13th place. The team from Affalterbach still has one chance to finish its more >>
BMW i Andretti Motorsport finishes third and fourth in New York – Podium for António Félix da Costa.
14.07.2019
The BMW i Andretti Motorsport team enjoyed a successful New York City E-Prix on Saturday. António Félix da Costa (POR), in the #28 BMW iFE.18, finished third in the twelfth race of this season’s ABB FIA Formula E Championship. He was followed over the finish line of the ‘Brooklyn Circuit’ (USA) by team-mate Alexander Sims (GBR) in fourth place. Victory went more >>
New York ePrix Race 1 classification - Sébastien Buemi takes victory
13.07.2019
New York ePrix Race 1 classification - Sébastien Buemi takes victory photo FIA Formula E Twitter more >>
New York ePrix Qualifying classification
13.07.2019
FIA FORMULA ENEW YORK ePRIXSaturday, July 13th 2019 more >>
New York ePrix Free Practice 2 classification
13.07.2019
FIA FORMULA ENEW YORK ePRIXSaturday, July 13th 2019    1 #22 Oliver RowlandNissan e.Dams    –– 1:09.695        2 #28 Ant&oacu more >>
New York ePrix Free Practice 1 classification
13.07.2019
FIA FORMULA ENew York ePrix - final roundSaturday, July 13th  2019    1 #27 Alexander SimsBMW i Andretti Motorsport    – – 1:09.959      & more >>
Formula E: latest Audi news and miscellaneous from New York
13.07.2019
Audi driver Lucas di Grassi performs spectacular stunt on the Upper New York Bay        Daniel Abt flies over Manhattan in an open-door helicopter        Freestyle skier Benedikt Mayr is a guest of Audi Sport ABT Schaeffler more >>
ENVISION VIRGIN RACING Formula E Team - New York City Innovation Summit 2019
12.07.2019
BUSINESSES MUST 'PUT THEIR FOOT DOWN' AND ACCELERATE CLIMATE ACTION- Sustainability-focused Formula E Team brings leading industry figures together to discuss climate action and the importance of ‘corporate purpose’  - Rally cry issued for businesses to take ‘pole position’ in tackling the climate crisis- more >>
New York welcomes Formula E finale
12.07.2019
Crucial races held next weekendIt is Formula E’s last two rounds. New York City is the setting of the last two races of the season, on July 13th and 14th. With all options still on the table, DS TCHEETAH arrives in the US in a good position, as championship leaders for the Teams, and their driver Jean-Éric Vergne could become the champ more >>
Daniel Abt to continue racing for Audi in Formula E
11.07.2019
Most successful German Formula E driver to stay with Audi        Audi confirms Lucas di Grassi’s teammate for the sixth season        Formula E finale this weekend (July 13/14) in New York City more >>
Grand Finale for HWA Racelab at the New York City ePrix
10.07.2019
HWA RACELAB will contest its final two races in the ABB FIA Formula E Championship at the season finale in New York. The team has made great strides over the course of the season and is looking to finish on a high this weekend. At the same time, the finale in the Big Apple also sees HWA RACELAB hand the baton over to the Mercedes-Benz EQ Formula E Team.    more >>
BMW i Andretti Motorsport preview for the New York City E-Prix.
09.07.2019
This coming weekend, Season 5 of the ABB FIA Formula E Championship will come to an end at the New York City E-Prix (USA) with two races. Our preview provides you with the most important facts about the circuit and the key factors for a successful New York City E-Prix. more >>

Kategorien

STROOSSEN ENGLEN ASBL www.stroossenenglen.lu

Jobs Around the World

2001-2019 automobilsport.com full copyright