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Shaping Audi’s Future: The Heart of Innovation

Shaping Audi’s Future: The Heart of Innovation

29.10.2014: Ten Young artists selected for Al Nabooda Automobiles Audi Art Experience

Ten Young artists selected for Al Nabooda Automobiles Audi Art Experience campaign showcase their work at DIFC’s Art Night




Young artists in the UAE who entered the new Audi Art Experience, launched by Al Nabooda Automobiles, showcase their work at the new season of Art Nights in DIFC.


Aspiring young UAE artists were recently presented with a new opportunity to showcase their work to a captive audience during DIFC’s hugely popular Art Nights at Gate Village, taking place 27 October.


Launched by Al Nabooda Automobiles, the exclusive dealer for Audi in Dubai and the Northern Emirates, the Audi Art Experience competition presented young local artists the chance to create and display work at the opening exhibition of the new art season at Gate Village, Dubai’s cultural district.


Held under the theme, ‘The Heart of Innovation’, the competition was open to all artists in the UAE under the age of 30. 




His Excellency Mohammed Ahmed Al Murr and Dr. Salah Al Quasimi speak to Shamma Al Dabbal as she explains her concept for Audi Art Experience at the launch of DIFC’s art night.



Participants were requested to submit a personal statement, three examples of previous work and their concept outline.


Ten finalists were selected and hand-picked by a panel of judges, including Audi Ambassador Hala Kazim and the competition curator and UAE abstract artist Humaid Mansoor, who hosted a two-day workshop at the Audi Dubai showroom for the artists prior to the exhibition which launched last night (Monday 27 October).


“The Arts scene has really taken off in the past few years, not only in the UAE, but in the region as a whole,” said Mansoor.  “The commitment that local businesses such as Al Nabooda Automobiles show by supporting artists through ongoing projects like the Audi Art Experience is a true testament to the growth in this sector”.


Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles, said, “The Audi Art Experience is a great opportunity for young, local talent to have their work seen by their peers, contemporaries and leading figures in our burgeoning arts scene and to be recognised in a public sphere. 


“This is the fourth local art event we have presented in recent years and we hope this new initiative has inspired the artists to create memorable, one of a kind pieces which will capture the imagination of the large audience at Art Nights this season.”



Ali Al Nabooda and Hala Kazim, Brand Ambassador for Audi Dubai attend opening evening of Audi Art Experience in DIFC.



The ten aspiring artists which were carefully selected by the judging panel consist of Ali Mrad, Salem Al Junaibi, Shamma Al Dabbal, Moza Al Matrooshi, Saeed Al Madani, Khawla Darwish, Eman Al Raeesi, Rashed Al Marri, May Al Shamsi and Myra Shahzad.


Art Nights has become established as an important part of the DIFC cultural calendar, with the iconic Gate Village venue transformed into a creative space and cultural hub in the region, featuring exhibitions, music, live art, workshops and film screenings.



The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. As one of the most successful models, the Audi A3 has been awarded the title of “World Car of the Year 2014“ by an international jury of journalists (combined fuel consumption in l/100 km: 7.1 – 3.2; combined CO2 emissions in g/km: 165 – 85). In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion.


The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia).


 Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan (China). In 2015, Audi will start production in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs more than 73,500 people worldwide, of which more than 52,500 in Germany.


Total investment of around €22 billion is planned from 2014 to 2018 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.



- Total Communications Dubai - also photos

Permanent-URL: http://www.automobilsport.com/shaping-audi-future-heart-innovation-al-nabooda-automobiles---129357.html

29.10.2014 / MaP

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