Tweet
Diamond Marketing Panel held at International Diamond Week in Israel

Diamond Marketing Panel held at International Diamond Week in Israel

17.02.2016: ..focuses on diamond marketing methods to the Millennials The first day of the International Diamond Week in Israel (IDWI) featured a panel

..focuses on diamond marketing methods to the Millennials
 

The first day of the International Diamond Week in Israel (IDWI) featured a panel discussion on how to market diamonds.


The speakers included IDWI Guest of Honor, the British jewelry designer Stephen Webster; Jean Marc Lieberherr, the newly appointed CEO of the Diamond Producers Association; Alex Popov, Chairman of the World Diamond Mark Foundation; and Patricia Syvrud, Executive Director of the World Diamond Council.
 



 From left: Jean Marc Lieberherr, Patricia Syvrud, Stephen Webster and Alex Popov



"This edition of International Diamond Week is taking place during one of the most sensitive periods the world diamond industry has ever known," said Israel Diamond Exchange (IDE) President Yoram Dvash in welcoming the speakers and the audience. "The gap between rough and polished prices still prevents us from making a profit, and economic and political changes continue to impact our business."


"This week we are gathering on the trading floor of the Israel Diamond Exchange, and investing our efforts in developing trade relationships. To improve our business capabilities, we must understand them deeply, and recognize trends. To this end, we decided to take a time out, to stop, think and discuss the current situation in the diamond market, the trends, the changes and the forecasts for the future," concluded Dvash.


World Diamond Council Executive Director Patricia Syvrud opened the panel discussion with a detailed discussion of the Kimberley Process diamond certification scheme, explaining that she had discovered a lack of understanding of the scheme among industry participants. "It is essential to understand the vulnerabilities in the supply chain in order to understand how to market diamonds," explained Syvrud.


Syvrud also detailed the role of the World Diamond Council in the diamond industry, explaining its commitment to benefiting the industry. "We will work together to address what this industry needs to do to move itself forward. We want to be a proactive voice sharing the good that the diamond industry does," said Syvrud of the WDC.
 


Diamond Producers Association (DPA) Chief Executive Officer Jean Marc Lieberherr gave a detailed background of the DPA, explaining how the association was conceived and what it has to offer the industry. Lieberherr noted the roles the DPA plays in the industry. One of the roles is to represent its members and their respective interests, taking into account issues that cannot be shared between the companies such as anti-trust issues and pricing.
 

"The Diamond Producers Association can talk about how to make the diamond industry more successful. We try to make sure that we keep the diamond dream alive and to keep it as vivid as possible. De Beers used to hold an important role in this aspect and one of the objectives of the DPA is to fill that gap," said Lieberherr.


On the subject of marketing diamonds, Lieberherr spoke of research that the DPA has conducted in the United States on millennials. "Many of these young people have never been exposed to diamond marketing. One of the things we observed from this research is that they reject the notion of convention.


We need to connect to the younger generation on the emotional level. We need to translate to them the special qualities of the diamond. All the successful diamond brands have established the emotional connection," concluded Lieberherr.


Jewelry designer Stephen Webster shared with the audience his insights into how to market diamonds. Webster credits diamonds as the item that has made his business a success. "My business has been driven by creativity. I've been a jeweler for 40 years, but it is only in the past 20 years that my business has blossomed.


My clientele has largely been women buying jewelry for themselves. This might be the norm nowadays, but I don't believe this was the case back then," explained Webster.


"Diamonds are a big part of my jewelry. My jewelry is glamorous. Without diamonds a major part of that glamour would be missing. I can be as adventurous as I wish to be as a designer," concluded Webster.


World Diamond Mark Foundation Chairman Alex Popov described the work of the WDM since its establishment nearly three years ago in an effort to promote diamonds. "We describe ourselves as a catalyst. We are trying to get people to think a little bit differently. We are trying to get people to do new things and things they haven't done before," explained Popov.


Popov concluded by speaking of the role that diamonds play in the luxury market. "We don't want to market diamonds by providing information on the 4Cs - we are going for the emotional connection," said Popov. "What we have to understand is that the luxury industry treats diamonds as a component. We need to do something about that.


If we keep selling diamonds as a component only, then we will be squeezed out. We need to go out and try to change that concept. We need to treat ourselves differently. If not, we are doomed to be there forever," concluded Popov.

 
- IDE also photo

Permanent-URL: http://www.automobilsport.com/diamond-marketing-panel-international-week-israel-marketing---145431.html

17.02.2016 / MaP

More News

Professor Dan Shechtman opens IDE Diamond Technology Zone
17.02.2016
On February 16, Nobel Prize winner Professor Dan Shechtma more >>
IDE signs Memorandum of Understanding with HKJMA
17.02.2016
The Israel Diamond Exchange (IDE) continues to promote Israeli diamond jewelers and has strengthened further the cooperation with the Jewellery Manufacturers Association of Hong Kong(HKJMA). IDE President, Yoram Dvash, and Adam Lau, President of the Jeweller more >>
Diamond industry launches Israel Diamond Jewelry Association
17.02.2016
...at International Diamond Week in Israel   From left: Shmuel Schnitzer, Yoram Dvash and Gaetano Cavalieri. The International Diamond Week in Israel (IDWI) is focusing attention this time on diamond more >>
IDE and IKO, the Istanbul Chamber of Jewelry, sign MoU
17.02.2016
...on opening day of Sixth International Diamond Week in Israel   Yoram Dvash, President of the Israel Diamond Exchange (IDE) and Norayr Isler, Chairman of IKO - Istanbul Chamber of Jewelry, signed a Memorandum of Understanding on be half of their organization with the purpose to increase cooperation between the organizations' respective diamon more >>
Sixth International Diamond Week in Israel opens
17.02.2016
The sixth International Diamond Week in Israel officially opened today during a festive ceremony in the bustling rough trading hall of the Israel Diamond Exchange, in the presence of distinguished guests from overseas and hundreds of Israeli diamond dealers. more >>
The diamond industry needs to help itself! A message from Alex Popov
13.02.2016
Next week, on occasion of the International Diamond Week in Israel, the Israel Diamond Exchange will be holding a diamond marketing panel discussion with the participation of Jean Marc Lieberherr, representing the Diamond Producers Association (DPA); the undersigned in his capacity of Chairman of the World Diamond Mark Foundation (WDM); Jeweller to the Stars, Stephen Webster; and Patricia Syvru more >>
Seventh ADTF holds its own in cautious market, number of returning visitors increases
09.02.2016
When the Seventh Edition of the Antwerp Diamond Trade Fair (ADTF) opened its doors on Sunday, January 31, expectations among participating exhibitors were low key, recognizing the rather slow holiday sales season reported by European retail jewellers and diamond dis more >>
International Diamond Week in Israel to hold first diamond jewelry show
03.02.2016
For the first time, the International Diamond Week in Israel (IDWI), to be held February 14 - 18, 2016 will not only focus on loose diamonds, but will also include a special show of diamond jewelry produced by companies within the Israel Diamond Exchange (IDE).  Diamond jewelry has become an important part of the business of many Israeli diamond companies. In recognition more >>
Israel Diamond Exchange to hold Diamond Marketing Panel
02.02.2016
on occasion of Winter Edition of International Diamond Week in IsraelPanel members are Jean Marc Lieberherr, Chairman of the Diamond Producers Association; Alex Popov, Chairman of the World Diamond Mark Foundation; Patricia Syvrud, Executive Director of the World Diamond Council; and Stephen Webster, internationally renowned jewelry designer.   more >>
Internationally renowned jewelry designer Stephen Webster guest of honor at International Diamond Week in Israel
01.02.2016
The Israel Diamond Exchange (IDE) will be hosting renowned jewelry designer Stephen Webster from the United Kingdom as its Guest of Honor during the upcoming winter edition of the International Diamond Week in Israel, that will more >>
Seventh Antwerp Diamond Trade Fair opens this weekend
29.01.2016
For three days, hundreds of jewellers will fill the bourses' trading halls This Sunday, January 31, the doors of the Antwerp Diamond Bourse (Beurs voor Diamanthandel),the Diamond Club of Antwerp (Diamantclub van Antwerpen) and Antwer more >>
Tzoffey's 1818 to hold B2B auction of special diamonds
28.01.2016
...during International Diamond Week in IsraelTzoffey's 1818, the Israeli-French auction house, will hold a B2B auction of a selection of special polished diamonds during the upcoming the Inte more >>
Corporate Social Responsibility strategies for jewellery industry
26.01.2016
....come under spotlight at seminar at VICENZAORO January showMembers of the speakers' panel during the CSR seminar in Vicenza (from left): Paolo Cesar, President of Assogemme; Dr Donald Feaver, Chief Technical Officer of Branded Trust Assurance System more >>
HongKong jewellery manufacturers delegation to arrive in Israel
26.01.2016
...to participate in winter edition of International Diamond Week in IsraelA delegation of diamond buyers organized by the Hong Kong Jewellers Manufacturers' Association (HKJMA) and led by the associatio more >>
GemeWizard releases latest version of GemePrice software
25.01.2016
Colored gemstone market's most comprehensive  online pricing system for diamonds and gemstones  Gemewizard, the world leader in the development of gem digital color communication, grading and pricing announces that it has launched GemePrice 5.0, the more >>
CIBJO President to participate in International Diamond Week in Israel
21.01.2016
...heading a buyers' delegation from ItalyGaetano Cavalieri, President of CIBJO, the World Jewellery Confederation, has confirmed that he will head a delegation of buyers from Italy to th more >>
Borsa Istanbul and World Diamond Mark announce cooperation
19.01.2016
in diamond jewellery promotion in Turkey and other key markets Borsa İstanbul, the only bourse regulated under Turkish Capital Market Law, and the World Diamond Mark Foundation (WDM) have signed an agreement that cements the cooperation betw more >>
Top-level delegation of buyers from the Panama Diamond Exchange
19.01.2016
...to attend International Diamond Week in Israel  A top-level delegation of Latin American buyers from the Panama Diamond Exchange will travel to Israel for the International Diamond Week, scheduled to take place at the Israel Diamond Exchange more >>
Israel Diamond Exchange appoints Eli Avidar as Managing Director
13.01.2016
The Israel Diamond Exchange (IDE) announced it has appointed Eli Avidar, the Managing Director of the Israel Diamond Institute Group of Companies (IDI), as its new Managing Director, effective immediately. Avidar replaces Moti Besse more >>
Jewellers love diamonds from Antwerp!
11.01.2016
The ADTF Diamond and Jewellery Showcase   Will it snow in Antwerp during the show? Who knows!?  But snow-coloured diamonds are guaranteed!         (1) An except more >>
Switzerland's SSEF and Gübelin Gem Lab agree to harmonise 'pigeon blood red' and 'royal blue' standards
05.11.2015
The Swiss-based Gübelin Gem Lab and Swiss Gemmological Institute SSEF, recognised as the leading laboratories for coloured stone testing, have agreed to harmonise their standards for the colour terms "pigeon blood red" and "royal blue." Thei more >>
Mahesh Khemlani officially assumes office as President of Panama Diamond Exchange
28.10.2015
Mahesh Khemlani (second from left) PDE's new president, during the inauguration ceremony on the Panama Diamond Exchange's trading floor. He is joined (from left) by Ali Pastorini, PDE's new Senior Vice President; Eli Izhakoff, Founding Chairman; Joseph Kuzi, Executiv more >>
CIBJO President guest of honour at EXPO Joya in Guadalajara, Mexico
12.10.2015
... endorses pact promoting Latin American jewellery association cooperationCIBJO President Gaetano Cavalieri (fifth from left), joins Miguel Cotero (sixth from left), President of Cámara de Joyería y Platería de Jalisco, and the Mexican State o more >>
Mahesh C. Khemlani is the next president of the Panama Diamond Exchange
07.10.2015
PDE Board also approves nomination of Ali Pastorini as PDE's Senior Vice President The Board of Directors of the Panama Diamond Exchange has elected Mahesh C. Khemlani (pi more >>
Panama Diamond Exchange's roadshow heading for Mexico
17.09.2015
...to visit Mexico City from October 4 to 6The capital of Latin America's most valuable luxury market will be the next destination for the Panama Diamond Exchange's traveling roadshow, which will visit Mexico City from October 4 t more >>
Fiera di Vicenza and World Diamond Mark sign an agreement
06.09.2015
....to promote diamond and diamond jewellery sector   Alex Popov (left) and Matteo Marzotto, President of Fiera di Vicenza, signing the  MoU.   The Fiera di Vicenza, Europe's leading jewellery trade fair orga more >>
Diamond industry movers and shakers meet in Vladivostok
04.09.2015
....prior to The East Russia Economic Forum  A day before the Eastern Economic Forum (EEF) opens in Vladivostok, a choice of movers and shakers in the diamond industry are meeting in the most eastern harbor city of the Russian Federation. For one day, they will be discussing diamond marketing and promotion, assess the threat of the synthetic diamond indus more >>
Opening Ceremony of the Summer Edition of the International Diamond Week in Israel
04.09.2015
Following are excerpts from the address by Israel Diamond Exchange President Shmuel Schnitzer, delivered on occasion of the opening ceremony of the Summer Edition of the International Diamond Week in Israel.  The members of the Israel Diamond Exchange are delight more >>
PDE planning first Caribbean roadshow to visit Dominican Republic from September 7 to 9
29.08.2015
  Santa Domingo, Dominican RepublicThe island nation of the Dominican Republic is set to host the Panama Diamond Exchange's first Caribbean roadshow, which will visit its capital city, Santa Domingo, from September 7 to 9.  more >>
International Diamond Week: a concerted effort of diamond manufacturers, traders and service providers
29.08.2015
Event kick offs this coming Sunday, August 30 The Summer Edition of the International Diamond Week in Israel (IDWI) will open on Sunday, August 30, with more than 300 Israeli, Belgian, American and Indian companies offering the widest range possible of q more >>
DMIA re-elects Ronnie Vanderlinden as president
26.08.2015
The DMIA re-elected current President Ronnie Vanderlinden to another term in the position.The Diamond Manufacturers & Importers Association held its second annual general meeting of the year more >>
Tzoffey's to tender rough diamond of almost 100 carats
24.08.2015
Tzoffey's 1818, the Israeli-French auction house, will be tendering a rough diamond of almost 100 carats during its upcoming rough diamond tender that will be held August 30- September 3, at the company's new premises in the lobby of the Diamond Tower of the Israel D more >>
Tzoffey's to hold first rough diamond tenderat its new premises in Israel Diamond Exchange
20.08.2015
...the world's most secure diamond trading complex   Tzoffey's 1818, the Israeli-French auction house, will hold its first exclusive African rough diamond tender August 30- September 4 at its brand new premises in the lobby of the Diamond more >>
Tzoffey's expands its rough diamond tender business
18.08.2015
...opens new premises featuring nine viewing rooms in most secure exchange in the world  Tzoffey's 1818, the Israeli-French auction house is expanding its rough diamond tender and auction business, as it is adding more rough diamond miners and producers to its business portfolio. To facilitate more frequent tenders and auctions and meet demand from the Israeli more >>
Turkish-Israeli diamond & jewelry industry relations warming up
18.08.2015
... International Diamond Week to host some 25 Turkish visitors   A delegation of some 25 Turkish jewelers and diamond buyers is expected to attend the Summer Edition of the International Diamond Week in Israel (IDWI), which wi more >>
CIBJO welcomes publication of ISO International Standard
28.07.2015
.....explicitly stating that a diamond is of natural origin  CIBJO has welcomed the publication of ISO International Standard 18323, entitled "Jewellery - Consumer confidence in the diamond industry," more >>
Panama Diamond Exchange's roadshow to travel to Chile
22.07.2015
... visiting Santiago from July 27 to 29The next stop for the Panama Diamond Exchange's traveling roadshow is the Chilean capital of Santiago, where a delegation of visiting PDE members will meet with key representatives of th more >>
Goldgenie have added another top phone to their long list of luxury customised smartphones.
22.07.2015
The London based premier Luxury Gift and Gold customisation specialist pioneered the art of Gold plating a mobile phone and are delighted to release a 24k Gold embellished version of the HTC One M9. The latest smartphone from HTC boasts a beautiful ergonomical more >>
Soon to be released mini Raman Spectrometer
21.07.2015
...to enable dealers to definitively identify synthetics and HPHT colour-treated diamonds  Diamond Services' desktop-sized mini Raman Spectrometer.A mini Raman Spectrometer, which is able to accurately detect HPHT and CVD more >>
2001-2020 copyright automobilsport.com