Tweet
New advertising competition tasks young Middle East creatives to do good

New advertising competition tasks young Middle East creatives to do good

04.03.2016: Benchmark Middle East and AbbVie supports Young Lynx Print Competition to help

Benchmark Middle East and AbbVie supports Young Lynx Print Competition to help raise awareness of critical health condition


photo caption:    Mohamed Hamad, Founder and Managing Director at Benchmark Middle East



A new advertising competition for the brightest young creative minds in the Middle East has been launched to highlight one of the world’s most under-diagnosed diseases.


The Young Lynx Print Competition, a feature of the upcoming Dubai Lynx Festival, 6-8 March at Madinat Jumeirah, will call upon advertising executives under the age of 30 to come up with a creative solution to raising awareness of a health condition which will be revealed to the competitors when they receive their brief on Monday 7 March.


The new competition is part of a wider healthcare cause to inspire the advertising industry to contribute time, energy and ideas to helping people and communities in need and is supported by healthcare communications agency Benchmark Middle East and in collaboration with a pharmaceutical company AbbVie.


Mohamed Hammad, Founder and Managing Director at Benchmark Middle East FZ-LLC, is on a mission to encourage advertising associates and colleagues in the Middle East to use a small fraction of their agency resources for good causes.  


He said: “Our participation in this competition, in collaboration with a biopharmaceutical company Abbvie, is an innovative way to inspire the industry to help our local communities, to launch unique healthcare campaigns and ultimately work in a responsible, ethical and collaborative way. 


“This competition is a fantastic opportunity for young talent to get noticed by some of the region’s top players and, most importantly, help a worthy cause.” 


Teams of young executives from an array of international and regional advertising agencies will have only 24 hours to develop a unique, thought provoking and meaningful campaign to raise awareness of the disease, educate the masses about the symptoms and treatments, position a dedicated Middle East website as a trustworthy source of information, and encourage sufferers to seek treatment. 


The winning campaign will be selected by a panel of judges and then be considered for implementation by the healthcare advertising professionals at Benchmark Middle East later this year.


Sami Abi Nakhoul, General Manager of AbbVie South Gulf Countries said: “Innovation and creativity are becoming crucial to differentiate and establish sustainable branding for a product, and who is better than a passionate and free youth to innovate and come up with eye catching ideas.


“Our participation as a biopharmaceutical company is to encourage such competitions and initiatives to also address noble causes such as disease awareness and support for patients who really need help and guidance to manage their diseases with the right healthcare professional, and improve the standards of care in the communities we operate.” 


Hammad added: “We are looking forward to seeing the ideas which stem from the event and how we can work together to raise awareness of this health condition.


photo caption:     Sami Abi Nakhoul, General Manager of AbbVie South Gulf Countries



“Working with AbbVie offers us the focus and passion you would expect to find from an entrepreneur or innovator.  As a proven biopharmaceutical leader, the company has the ability to discover and advance innovative therapies that meet the health needs of people.  Their passion inspires us to deliver a really thought-provoking new health awareness campaign.”


Benchmark Middle East has received international recognition in recent years when two campaigns won Guinness World Records.  The ‘One Heart Health’ initiative saw 8,675 people receive blood sugar level checks during an eight-hour diabetes screening, while its ‘Dubai Against Diabetes’ campaign lit a record 11,022 lightbulbs to represent the number of Stay Strong app downloads by UAE residents.


The agency is also the creative mind behind the not-for-profit support network, Adel Sukkar, a fictional Arabic character diagnosed with diabetes who offers advice to those living with the condition.  Launched on Facebook in 2013, the page now has more than 250,000 followers and offers a light-hearted yet authoritative approach to raising awareness of diabetes.


Hammad added: “During my presentation at Dubai Lynx, I will talk about our experiences in creating and launching the Adel Sukkar character and why we felt it was an important cause for our agency, despite it not making us any monetary profit.  I want to encourage my peers in this region to launch just one campaign a year that can help a group or community in need.”



- Lindsay Johnston, Total Communications Dubai - also photos

Permanent-URL: http://www.automobilsport.com/new-advertising-competition-young-middle-east-creatives-lynx-print---145898.html

04.03.2016 / MaP

More News

Scheich Mohammed Bin Rashid Al Maktoum eröffnet Dubai Wholesale City
02.03.2016
Scheich Mohammed Bin Rashid Al Maktoum eröffnet mit dem 30 Milliarden AED schweren "Dubai Wholesale City" das größte Großhandelszentrum der Welt Scheich Mohammed bin Rashid Al Maktoum, Vizepräsident und Premiermini more >>
More than 6000 visitors at Abu Dhabi's Global Forum for Innovations in Agriculture
01.03.2016
Leading sustainable agriculture event reports 35% increase in visitor numbers as global food security issue aggravatesMore than 6,000 visitors from 96 countries took part in the Global Forum for Innovations in Agriculture (GFIA) which saw d more >>
Jess Arabian Ranches pupils lead Emirates Schools Karting Championship after round 2
29.02.2016
Ghost Racing Team take top honours in Nomad Class;   new teams enter and impress at Dubai Kartdrome   Start: Round 2 of the ESKC at the Kartdrome Jumeirah English Speaking School Arabian Ranches (JESS) claimed their second succ more >>
ATCUAE Organizes the First TIR Workshop for Transport Operators and Freight Forwarders
29.02.2016
...in Collaboration with IRUMore than 60 companies attended the workshopThe Automobile and Touring Club of the United Arab Emirates (ATCUAE) has recently organized the first TIR workshop for the private sector including trans more >>
Agreement between Belron and Al Nabooda Automobiles sees opening of franchise branches in UAE and GCC Countries
28.02.2016
Al Nabooda Automobiles announces franchise relationship with world's leading vehicle glass repair and replacement groupCaption:     Mr K. Rajaram, CEO of Al Nabooda Automobiles and Marc Vanholst, more >>
Female rider makes local motorsport history at UAE Sportbike Championship
24.02.2016
Dubai Autodrome sees Sabah Mukri win hearts of racing communityphoto caption:    Sabah Mukri has made UAE motorsport history by becoming the first woman to take part in the UAE Sportbikes Championship at the Dubai Autodrome more >>
Felsted School offers overseas pupils perfect gateway to leading UK universities
24.02.2016
British boarding schools prove popular choice for Middle Eastern students, familiesPhoto caption:    Felsted School is taking part in the UK Boarding Schools Fair to talk to UAE parents considering a British education system for their children more >>
World Art Dubai in April at Dubai World Trade Centre
24.02.2016
Affordable, accesible and available for every wall - Dubai paints brilliant picture of comtemporary artWorld Art Dubai returns with powerful message to attract art enthusiasts from all walks of life, as city captures attention of the international art scene more >>
Dubai Kartdrome hosts another exciting battle under the floodlights
23.02.2016
Photo caption:    Atef Al Barwani (20) winner of SWS Seniors Sprint Race 1 at the KartdromeEMIRATI DRIVERS AL BARWANI, AL DHAHERI TAKE TOP HONOURS IN SWS SPRINT SERIES ROUND THREE  Emirati drivers Atef more >>
UAE investors eye opportunities at Cityscape Turkey
23.02.2016
Real estate transactions by UAE residents jump 160% in last two years as relaxation of foreign investment laws drives demand Inaugural Turkey exhibition to showcase prime developments with exclusive invite-only hosted buyer programme for serious investors   more >>
Banks must wake up to smart phone revolution or risk being left behind - Digital Fintech expert
21.02.2016
MEFTECH conference to hear why ‘Uber’ of the banking world needed to shake up antiquated technologies, poor customer experiencePhoto caption:  Digital banking expert Chris Skinner: “Co more >>
Zulekha Hospital Sharjah records successful blood donation drive
19.02.2016
 ‘Donate Blood – Save Life’ campaign sends important message of awareness  Zulekha Hospital Sharjah and the Ministry of Health have hailed their latest blood donation drive as major suc more >>
Experts at Global Forum for Innovations in Agriculture state collaboration and innovation
17.02.2016
...will ensure safe crop pollination Micro-chipped bees help scientists tackle Global Food Security issued, world hungerPhoto caption:   Professor Paulo de Souza: micro-chipped bees help researchers gather data an more >>
H.E. Dr Thani Bin Ahmed Al-Zeyoudi, Minister of Climate Change & Environment opens Global Forum for Innovations in Agriculture
17.02.2016
3rd edition of major agriculture show returns with 500 innovative solutions to tackle global hungerCaption:    His Excellency Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment opens the Global Forum for Innovations in A more >>
ATCUAE organizes “Secure Vehicles and Containers Workshop” under TIR Carnet
16.02.2016
.... in Collaboration with FCA and IRUThe Automobile and Touring Club of the United Arab Emirates (ATCUAE) has organized yesterday a workshop entitled “Secure Vehicles and Containers Workshop” in collaboration with  the Federa more >>
Global Forum for Innovations in Agriculture opens in Abu Dhabi
15.02.2016
Middle East’s largest agricultural event gathers thousands of participants to tackle world hungerCaption:     Global Forum for Innovations in Agriculture opens on Tuesday 16 February at the Abu Dhabi Nationa more >>
Inaugural Emirates Schools Karting Championship races to action at Dubai Kartdrome
15.02.2016
JESS (Arabian Ranches) win first round of ESKC; 14 schools and 50 drivers take part in new karting seriesphoto caption   All the ESKC drivers on the podium after Round 1 at the more >>
Round10 UAE Rotax Max Championship sees incident packed day of Karting in Dubai
14.02.2016
Pascal Pook, Sanand Al Rawahi, Hussein Umid Ali, Enzo Fontanella, Theo Kekati and Ali Al Shamsi emerge overall winners on the dayphoto caption:    Drivers on the pod more >>
UAE Rotax Max Championship at Dubai Kartdrome enters crucial phase
13.02.2016
Pascal Pook, Tehmur Chohan, Saeed Al Ali, Kevin Day, Lachlan Robinson and Mohammed Al Habsi emerge overall winners on the dayPhoto caption:  Trophy winners on the podiu more >>
Greenhouses go greener: Abu Dhabi to showcase sustainable horticulture solutions
13.02.2016
Global Forum for Innovations in Agriculture turns spotlight on self-sufficient greenhouses ideal for UAE climate Caption:      Plans for self-sufficient greenhouses are set to be unveiled at the Global Forum for Innovations in Ag more >>
Zulekha Hospital Sharjah partners with Ministry of Health
13.02.2016
... to host blood donation drive ‘Donate Blood – Save Life’ campaign encourages UAE nationals and expatriates to donate blood and support life-saving i more >>
Dubai Kartdrome hosts three days of Karting Championship action this weekend
10.02.2016
Rotax Max Championship enters crucial stages followed by inaugural round of Emirates Schools Karting Championship on Sunday First lap action of the Rotax Max Challenge Micro Max Class last time out a more >>
Global music icon Rita Ora launches new Adidas Originals Collection in Dubai
09.02.2016
Be amongst the few who get a chance to meet the international super-star at Dubai Mall on February 10th by registering onlineMusic sensation and popular fashion icon Rita Ora will be making a special more >>
Tour of Qatar 2016: Alexander Kristoff brings to KATUSHA first win of the season
09.02.2016
In a very windy day, Alexander Kristoff brought to Team KATUSHA the first victory of the season, winning stage 2 of the Tour of Qatar. In the final bunch sprint Kristoff overpassed Mark Cavendish from Team Dimension Data and Roy Jans from Wanty – Groupe Gobert. more >>
Dubai Tour from A to Z
08.02.2016
Dubai Tour 2016 ended in style yesterday. Let's relive it through this year's "Dubai Alphabet":A for Automobiles: 92 cars were provided by the official partner Audi Al Nabooda, out of a total of 168 vehicles involved in the race more >>
Motoring Middle East launches on GearOne TV
08.02.2016
Photo caption:- Shahzad Sheikh and Imthishan Giado from Motoring Middle EastThe Dubai based dynamic duo of Shahzad Sheikh and Imthishan Giado, hailed by many for their insightful automotive journalism, will now be coming to TV screens more >>
Al Nabooda Automobiles delivers final Volkswagen Golf GTE to Dubai Municipality
07.02.2016
photo caption:  From left to right: Salem bin Mesmar, Assistant General Director, Dubai Municipality, Thierry Seys, General Manager, Al Nabooda Automobiles, Volkswagen, Mr K. Rajaram, CEO of Al Nabooda Automobiles, H.E. Hussain Nasser Lootah, Director more >>
Parents pay tribute to medical team for "Miracle" survival of premature baby
07.02.2016
Boy who weighed less than an iPad may be most premature to be born in UAE, says Zulekha Hospital doctorThe parents of a baby who weighed less than an iPad when born 14 weeks prematurely in Dubai have paid an emotional tribute to the medical team who performed a “miracle” to keep their son alive.Digital sales specialist Christopher Sacr more >>
Nizzolo sprints into the race lead in Dubai Tour 2016
06.02.2016
Giacomo Nizzolo gave everything up the final short but painfully steep climb towards the Hatta Dam to finish in second place and leap into the overall lead in the Dubai Tour Friday.The only hills in the four-day race arrived in the final kilometers of the more >>
Dubai Tour 2016 stage 3 overall classification
05.02.2016
Dubai Tour 2016  Stage 3 05/02/2016 - The Westin Stage - Km 172        1    144    ITA19890130    NIZZOLO    Giacomo    &n more >>
Dubai Tour 2016 -Lobato the most explosive uphill sprinter at Hatta Dam, Nizzolo takes the GC lead
05.02.2016
 Dubai Tour    5 February 2016 Spain’s Juan Jose Lobato of Movistar Team superbly outsprinted all his rivals on the short but brutal climb to Hatta Dam to claim stage 3 of the Dubai Tour, while runner up Giacomo Nizzolo from more >>
SkyDive Dubai Pro Cycling Team unveils new kit with partner Audi, Al Nabooda Automobiles
05.02.2016
The SkyDive Dubai Pro Cycling Team has unveiled its line-up and newly designed kit ahead of the Dubai Tour on Tuesday in the Westin Hotel.Audi, Al Nabooda Automobiles, represented by the National Sales Manager Mazen Al Nashar, i more >>
Dubai Tour stage 2 overall classification 2016
04.02.2016
Dubai Tour stage 2 Nakheel Stage - Km 1831    111    ITA19890207    VIVIANI    Elia        ITA    TEAM SKY    07:42:50 more >>
Dubai Tour 2016 : Elia Viviani doubles up one year later in front of the sea
04.02.2016
With his victory in Palm Jumeirah (Atlantis), the Italian is the Dubai Tour's new race leader One year after winning Stage 2 of the Dubai Tour at Palm Jumeirah in front of the magnificent Atlantis hotel, Italian sprinter Elia Viviani of Team Sky repeat more >>
Quinoa labelled "perfect crop" for UAE climate conditions
03.02.2016
Scientist at Abu Dhabi’s Global Forum for Innovations in Agriculture to support quinoa cultivation by UAE farmers Caption:    Dr Nanduri K. Rao has urged UAE farmers to consider the more >>
Dubai Tour: Marcel Kittel beats Mark Cavendish on the finish line in Fujairah
03.02.2016
 Dubai Tour 3 February 2016With his victory the German is the 2016 Dubai Tour's first race leader The German rider Marcel Kittel (Etixx - Quick Step) has won Stage 1, the Dubai Silicon Oasis Stage, of the third ed more >>
Dubai Tour Entry List 2016
02.02.2016
DDD        DIMENSION DATA    RSA1    GBR19850521    CAVENDISH Mark    GBR2    ERI19910105    BERHANE Natnael  &nbs more >>
Dubai Tour - One day to go: top riders’ quotes and start list announced
02.02.2016
Mark Cavendish, Bradley Wiggins, Fabian Cancellara, Philippe Gilbert, Marcel Kittel, Elia Viviani, Yousif Mirza press conference quotesSeven representatives of the peloton at the start of the 2016 Dubai Tour spoke to the media this afternoon in more >>
Al Mansoori unbeatable in the SWS Seniors with Birch running him close all night in Dubai
02.02.2016
Al Naggar and Agha share a win apiece in hard  fought SWS Junior contest Photo caption:    Top three in the juniors (L to R) second placed Seif Al Naggar more >>
2001-2020 copyright automobilsport.com