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Artists and galleries at World Art Dubai report strong appetite for affordable art in the Middle East

Artists and galleries at World Art Dubai report strong appetite for affordable art in the Middle East

09.04.2016: World Art Dubai - affordable art fair attracts first time buyers, collectors, enthusiasts

World Art Dubai - affordable art fair attracts first time buyers, collectors, enthusiasts and investors




photo caption:    Sales of art work at World Art Dubai have been strong, underlining the demand for affordable, contemporary art in the Middle East



The affordable art fair with a difference, World Art Dubai, has concluded its four day run with strong sales and a compelling message that there is a growing appetite for contemporary, accessible paintings, photography, sculptures and installations in the Middle East.


Anna Dudchenko, a Russian artist who is based in Muscat, Oman, has sold more than 100 new limited edition prints of her work depicting a range of animals, particularly gorillas, valued at AED250. 


“The fair has been very successful for me and interest in the prints, as well as the original pieces of work, has been very good.  I have sold to a wide range of customers – all sorts of different nationalities such as Peruvian, Lebanese, Spanish, English, Turkish, Korean.


“My work has a global appeal.  This new range is based on literature characters from some of my favourite books such as Alice in Wonderland, Lolita, The Little Prince and 100 Years of Solitude.”


The second edition of World Art Dubai, which ran at the Dubai World Trade Centre from 6-9 April, featured an affordable collection of contemporary artworks comprising paintings, prints, photography, sculptures, mixed media and installations, as well as music performances, prominent talks and interactive workshops delivered by international speakers, all created to make the art world more accessible to everyone.


Maria Correas, owner of standARTe Gallery from Madrid in Spain, has been pleased with the number of leads generated by potential new buyers as well as the pieces she has sold so far. 




A large scale art work by Teresa Calderon was sold to an English-German couple who live in Dubai for AED25,000, while the vibrant Pink Panther in Pink Armani, by artist ‘mon’ – Juan Ramon Garcia – has caught the attention of many visitors to the fair.


The event has brought exclusive, extraordinary, and affordable contemporary art to the UAE by more than 140 prominent local, regional and international galleries and artists, and is reducing the pricing gap in the contemporary art sphere between the UAE and other countries.


In keeping with the aim of World Art Dubai to introduce art as an affordable luxury to a wider audience rather than to limit it to a certain niche, a number of pieces were sold to people looking to expand their burgeoning collections.


Moira Macleod, a British national who lives in Dubai, purchased four pieces of work from Indian, Kuwaiti and Japanese artists. 


She said, “I’ve been looking for art for quite some time and I went to Art Dubai last month, and thought I’d come here to see the affordable art, what this fair is all about. 


It’s a nice space, easy to walk around and some of the artists’ work is very, very nice.  I’ve been very lucky today with the pieces I’ve purchased and would absolutely recommend people to come to the fair.”


Hungarian national, Monica Jozsa has recently moved to Dubai and bought two pieces from artist Charles Fazzino from the Create Hub Gallery in Dubai to help decorate her new home.


 “It’s been an amazing experience, a great place to see new art work and I found what I wanted,” she said, upon leaving the fair with her purchases.


A number of recognised local and international companies partnered with World Art Dubai to create a one of a kind atmosphere at the Dubai World Trade Centre. 


Microsoft, the Digital Art Partner, is presenting a programme offering collaborative workshops and talks built around the theme ‘Breaking Cultural Boundaries through Art,’ available to both children and adults.


thejamjar, the Dubai-based art studio has created a series of workshops to offer a unique opportunity for visitors to unleash their creativity through the use of mixed media in age-specific groups led by artists.


Each ‘hands on’ experience is preceded by a presentation of well-known art works, explained in their historical and cultural context.


The Interactive Graffiti Art & Canon Activity Wall is another new feature at the show, hosted by Canon - World Art Dubai’s Official Imaging Partner.



photo:    Monica Jozsa takes her wrapped up art work from Dubai’s Creative Hub Gallery home from World Art Dubai


The interactive wall will provide the audience with the opportunity for a creation of virtual graffiti using a specially designed spray to make their own vibrant and colourful work of art. 


The Ripe Contemporary Design and Craft Market, which ran alongside the event from 8-9 April, offered an eclectic mix of innovative handmade, unique crafts and gifts, which offered art buyers an al fresco festival vibe outside of the traditional art fair show floor.


World Art Dubai 2016 is supported by Dubai Culture, is part of the Dubai Art Season and hosted at the Dubai World Trade Centre.  The fair is set to return in April 2017.  More information is available at www.worldartdubai.com.



Ramona Slusarczyk / Rowan Haddad,Total Communications Dubai also photos

Permanent-URL: http://www.automobilsport.com/world-art-dubai-strong-appetite-middle-east---147328.html

09.04.2016 / MaP

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