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BYX opens new motorcycle themed shop at Dubai Autodrome

BYX opens new motorcycle themed shop at Dubai Autodrome

17.04.2016: Caption: Dubai Autodrome special projects manager Ryan Trutch (left) with




Caption:    Dubai Autodrome special projects manager Ryan Trutch (left) with Ashwin Dabholkar, CEO of BYX




A one-stop shop for motorcycle enthusiasts; adds to growing retail hub in heart of Motorcity


BYX (pronounced bikes) has opened up shop in the Dubai Autodrome Retail Plaza, adding another unique consumer outlet to the ever-growing complex situated in the Main Grandstand area of the race circuit situated in the heart of Motorcity.
 

As the name suggests BYX is set-up to cater to the motorcycle enthusiast clientele along with mainstream shoppers with an interest in the two-wheel motorcycle culture.
 

CEO Ashwin Dabholkar explains, “BYX is a one-stop bike shop for all motorcycle enthusiasts. The shop features an indoor and outdoor theme with motorcycles and merchandise segregated to parts, along with apparel, gear, accessories, and decals – all related to motorsports of the two-wheel variety.”
 

The shop is fresh and trendy which in addition to selling a range of motorcycling related goods, also has a feel-good clubhouse style atmosphere featuring a billiard table and foosball tables to entertain shoppers, while providing an attractive location for parties and functions.
 

“BYX will also have its very own workshop next to the showroom. We are set to provide all types of motorcycle servicing, repair, upgrade and customization to satisfy each riders’ need for speed, safety and of course provide an ego-boost,” added Dabholkar with a wink.
 

Apart from the trendy gear and related paraphernalia the shop stocks pre-owned and brand new motorcycles which are displayed in the patio adjacent to the shop and overlooking the Autodrome start straight and pit garages.
 

Dabholkar said, “We stock anything from superbikes and race motorcycles, with an emphasis on racing and to support racers. Our range includes: motocrossers, endurance bikes, vintage and classic bikes, sports bikes, street bikes, touring bikes and to sum up, we aim to keep all possible in-demand quality two wheelers.”


 Being part of the Dubai Autodrome retail complex has an obvious synergy and the shop is now part of an ever-growing retail core which includes the Cycle Hub, Emerald Gym, Extreme Kids and a soon to be opened branch of Emirates NBD.
 

Furthermore the area is part of the constantly expanding Motorcity community which is serviced by a boulevard packed with food outlets and niche shops, along with one of the biggest Spinneys shops in the UAE, enhanced by the entertainment provided at the Kartdrome and Autodrome.
 

Motorcity is evolving to a community that not only services residents in the area, but is now becoming well established as an entertainment destination for Dubai residents and visiting tourists.


This will be further enhanced by the soon to open Ribbon complex and a motorsport themed hotel which is currently under construction.
 

Dabholkar explained the importance of setting up shop in the area, “Dubai Autodrome is synonymous to motorsports in the UAE. The advantage of the footfall and crowd exposure at the venue will greatly help BYX in establishing our brand in the local market.
 

“We are thankful to be a part of Autodrome’s family especially the full support given by its management for a successful opening. We look forward to help in maintaining BYX’s level of service to further promote the Dubai Autodrome brand in the market.”
 

The venture stretches beyond a niche motorcycle shop, with plans to introduce a shisha and shawarma café with a motor racing theme to create a community style atmosphere. 


Added Dabholkar: “We look forward to organising functions, exhibitions and trade shows featuring select motorcycles of our own, plus to invite key-players from the motorcycle trade to become involved.


We also plan to find ways and means to support riders through prizes, while promoting brands that support our objectives during motorcycle track days at the Autodrome.”
 

Dubai Autodrome special projects manager Ryan Trutch said, “We are proud to have BYX as part of the Retail Plaza as the shop has already added a buzz to the complex.


This area is earmarked for rental to traders and is set to become a lively hub which in turn will provide an additional attraction not only to our Motorcity neighbours, but also to Dubai residents and tourists in general.
 

“We have agreements for the majority of our existing retail outlets now and we look forward to announcing these plans in the coming months. 


Due to the demand we are looking at options to increase the retail space offering to cater for small boutique style outlets and trendy F&B operations.”
 


- Lindsay Johnston, Total COmmunications Dubai - also photo


Permanent-URL: http://www.automobilsport.com/byx-new-motorcycle-shop-dubai-autodrome-ryan-trutch---147731.html

17.04.2016 / MaP

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