BMW presents two Art and Design Talks in partnership with SoHo House.

BMW presents two Art and Design Talks in partnership with SoHo House.

03.05.2017: The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York.

The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York.




The partnership between the BMW Group and the Frieze New York art fair will enter its sixth consecutive year, when the fair opens its gates on Manhattan’s Randall Island from May 5 - 7, 2017.




As part of this year’s activities, and in addition to providing VIP shuttle service in a fleet of BMW 7 Series vehicles, BMW will host two exclusive events in partnership with Soho House – an Art Talk on May 3rd and a Design Talk on May 6th. Throughout Frieze week BMW will also welcome fair visitors to a dedicated BMW Lounge which will showcase the new and exclusive BMW i8 MemphisStyle, celebrating its North American premiere.

 

The Memphis Group revolutionized the world of design by being an antithesis to functionalism and any commercial logic in the 1980s. Founded in 1981 by Ettore Sottsass Jr., the group’s style was provocative and inspired by movements like Art Deco with its geometrical shapes and Pop Art with its bright colors and Kitsch.



 The BMW i8 MemphisStyle, thus, blazes in a colorful brightness with horizontal and vertical lines along with hypnotic patterns decorating the surface. Those contrasts display the pure expression of rebellion and liberation from the rigid standards of traditional design. The BMW i8 MemphisStyle was designed and produced in cooperation with Garage Italia Customs.

 

By questioning existing principles and designs and breaking new ground in form and function, both the Memphis Group and BMW i pursue similar approaches. On May 4 from 5:00 -7:00 p.m. BMW will also host a conversation at the opening of the BMW Lounge on Memphis Design entitled, “The Good, the Bad and the Ugly: Memphis Design Rocks.”




Carl Gustav Magnusson, industrial designer, and Dr. Thomas Girst, Head of BMW Group Cultural Engagement, will take a look at this unique project and the connection between creative potential and the courage and challenges of innovation. Just as Memphis has overturned all the existing principles around the idea of “living”, the artist Roy Lichtenstein revolutionized the understanding of art through his Comic and Pop Art in the 1960s, which is evident in the third BMW Art Car, which Lichtenstein designed in 1977. The original, signed BMW Art Car Maquette by Roy Lichtenstein will also be on display in the BMW Lounge.

 

In addition to its on-fairground activities, BMW will host two talks as part of an ongoing partnership with Soho House. On May 3rd, Deana Lawson and Dashiell Manley, two well-established and ambitious artists, will speak about the challenge of “How to Make it in the Art World”, moderated by Lynette Lee.



On May 6th, the artist and innovator Daan Roosegarde, Jessica Lax of the Van Alen Institute and Dr. Thomas Girst, Head of BMW Group Cultural Engagement, will provide “A Journey into the Future” by giving an outlook about future landscapes and designs.

 

As one of the most important fairs of contemporary art worldwide, Frieze New York presents over 200 leading international galleries annually. BMW has been a partner of Frieze London since 2004, and in 2012, the partnership was extended to include Frieze New York. Apart from Frieze, for more than a decade, BMW has been an active partner of renowned international art fairs including Art Basel Hong Kong, Miami and Basel, Gallery Weekend Berlin and TEFAF Maastricht.



In addition, the BMW Group is partner of internationally acclaimed museums such as Tate Modern in London, publishes the “BMW Art Guide by Independent Collectors” together with Independent Collectors and focuses on promoting young art with initiatives such as the BMW Art Journey or the Preis der Nationalgalerie.

 


 

Dr Thomas Girst-photo BMW

Permanent-URL: http://www.automobilsport.com/-bmw-two-art-design-partnership-soho-house-frieze-art-fair-new-york---164415.html

03.05.2017 / MaP

More News

The focal exhibition of Beirut Art Fair 2017
19.04.2017
-New galleries, young talents and Lebanese collectionsBEIRUT ART FAIR21 - 24 September, 2017BIEL - Beirut, LebanonThe 8th edition of BEIRUT ART FAIR will take more >>
documenta 14 opens in Athens
07.04.2017
The World Art Exhibition and Volkswagen AG are now partners for the fourth time    Volkswagen Group joins documenta again as main sponsor    This sponsorship is more >>
Beirut Art Fair 2017: Orient your mind!
23.02.2017
21 - 24 September, 2017BIEL - Beirut, LebanonThe 8th edition of BEIRUT ART FAIR will take place from 21 to 24 September in the Lebanese capital with the renewed support of BANKMED. more >>
JAGUAR x JUNIQE Art Salon Opening @Jaguar Land Rover Brandboutiqe in Munich.
22.02.2017
VIP Invitees: Hannah Herzsprung, Anja Kling, Alexander Mazza, Wayne Burgess, Susann Atwell- Getty Images more >>
andante media proudly announces its new Label Website
22.02.2017
 as one host of all labels for professionals of Press, Media and Radio. Complete information about all releases of ’andante media’, ’andante media X-mas’, ’perpetuo CLASSICS’, ’andante media HÖRARCHIV’ and ’ART EDITION by a.m. publishing house’ is now unified in a single place.  more >>
Memorabilia From Golf’s ‘King’ Among Prized Offerings At Heritage Auctions’
07.02.2017
....Platinum Sports Collectible AuctionGolf icon Arnold Palmer immortalized in LeRoy Neiman paintingAthletes often enjoy a measure of celebrity status and a more >>
Abstract Expressionism at Guggenheim Museum Bilbao, Spain
19.01.2017
GUGGENHEIM MUSEUM BILBAO, SPAIN      3 FEBRUARY - 4 JUNE 2017     photo caption:  Jackson Pollock,Male and Female  photo The Pollock-Krasner Foundatio more >>
BMW as partner of the third edition of Kochi-Muziris Biennale 2016.
12.12.2016
BMW Art Talk titled “The Art of Patronage”.The BMW Group, partner of Kochi-Muziris Biennale (KMB) since its first edition in 2012, decided to extend the cooperation for furth more >>
Rolls-Royce unveils New York by Yang Fudong for the Art Programme
09.12.2016
Rolls-Royce Motor Cars unveils new work by Chinese artist Yang Fudong as part of its Art Programme. The artist created a new video work which was launched at the Shanghai Center of Photography (SCôP), Shanghai, located in the West Bund art more >>
World premiere of BMW Art Car by John Baldessari at Art Basel in Miami
01.12.2016
On November 30, the VIP Preview day of this year’s edition of Art Basel in Miami Beach, the BMW Art Car by John Baldessari celebrated its world premiere. The 19th vehicle of the BMW Art Car Collection was designed by the Am more >>
José Parlá unveils new work at National YoungArts Foundation
30.11.2016
... as part of Rolls-Royce Art ProgrammeMiami-born artist José Parlá’s new work for the Rolls-Royce Art Programme was unveiled yesterday at the iconic Jewel Box at the National YoungArts Foundation (YoungArts), Miami. more >>
“The extra hour” installation by Audi and the LEGO® Group at Design Miami
30.11.2016
“The extra hour” symbolizes new freedom offered by autonomous driving      Audi RS 7 piloted driving concept displayed in the center of a giant clock face      Audi a partner to Design Miami/ since 2006 more >>
Tate and BMW today announced that an annual live exhibition
23.11.2016
...will be staged in Tate Modern’s unique underground Tanks. It will open in spring 2017 as part of the ongoing BMW Tate Live programme. This announcement marks a new departure in the concept of the art exhi more >>
Talented designers wanted in Milan!
21.11.2016
With the international competition 'ein&zwanzig', the German Design Council is promoting the designers of tomorrowVia the 'ein&zwanzig' competition, twenty-one up-and-coming designers will be given the opportunity to exhibit thei more >>
Rolls-Royce select Jose Parla to join art programme
02.11.2016
Rolls-Royce Motor Cars is pleased to announce that José Parlá has been selected to join its Art Programme. The marque will present a site-specific installation of new paintings and sculpture by Parlá which wil more >>
Guggenheim Museum Bilbao presents Francis Bacon: From Picasso to Velázquez
28.09.2016
• Portraits, nudes, landscapes, bullfighting… the exhibition offers a new perspective on Bacon’s oeuvre by highlighting the influence that French and Spanish cultures exerted on his art.&bull more >>
BEIRUT ART FAIR : Laure d'Hauteville and Pascal Odille honored by the Lebanese Ministry of Culture
16.09.2016
During the opening ceremony of the 7th edition of BEIRUT ART FAIR, the Lebanese Minister of Culture, His Excellency Raymond Araygi, presented Laure d'Hauteville, founder and director of the fair, and Pascal Odille, Artistic Director, with the more >>
BEIRUT ART FAIR 2016
06.09.2016
The fair's 7th edition, dedicated to the discovery of young talents from the ME.NA.SA. region, and to Lebanese women artists from the modernist period15 - 18 SEPTEMBER BIEL - BEIRUT, LEBANON more >>
Contemporary Art in the Heart of Berlin: Volkswagen sponsors the Schinkel Pavillon
01.09.2016
    Volkswagen AG supports the internationally renowned Schinkel Pavillon in its anniversary year    Sponsorship of this exhibition venue run by an art association – current show: Goshka Macuga    Development of young professionals through funding for a trainee position more >>
First BMW Art Car designed by Chinese artist to debut in 2017.
01.09.2016
Creative contemporary art will anticipate emerging trends in future mobility.Cao Fei, the first Chinese artist commissioned to design a BMW Art Car, shared her inspirations and design concept for her “rolling sculpture&r more >>
Michelangelo Pistoletto - RESPECT VNH Gallery & GALLERIA CONTINUA Paris
26.08.2016
MICHELANGELO PISTOLETTO RESPECTART, ÉDUCATION & POLITIQUEDU 20 OCTOBRE AU 23 DÉCEMBRE 2016   VNH GALLERY 108 rue Vieille du Temple, 75003 Paris Du 20 octobre au 23 décembre more >>
fotofever paris 2016 au Carrousel du Louvre du 11 au 13 novembre 2016
23.08.2016
Vernissage de 18h à 21h30fotofever paris 2016, 99 rue de Rivoli, 75001 Parisfotofever est la première foire de photographie qui s’adresse à la fois aux jeunes colle more >>
40 galleries from 18 countries to participate in BEIRUT ART FAIR
25.07.2016
7TH EDITION OF  BEIRUT ART FAIR15 - 18 SEPTEMBER BIEL - BEIRUT, LEBANON40 galleries from 18 countries will participate in the 7th edition of BEIRUT ART FAIR, which will take place from more >>
Audi extends involvement in the Bayreuth Festival with modern art film project
29.06.2016
The film “Black Mountain” looks at Wagner’s “Parsifal” from a new perspective      Accompanying exhibition “Black Mountain X Fragments” from July 6–24 in Berlin Audi is e more >>
Design concepts and race participation for 18th and 19th BMW Art Cars revealed
16.06.2016
Cao Fei and John Baldessari share insight into their creative process.Today, the BMW Group presented the first visuals for the next BMW Art Cars during an art talk with Karim Habib, Vice President Design BMW Automobiles, on the occasion of Art B more >>
BMW Italia as partner of the 16th Quadriennale d’arte.
10.06.2016
The BMW Art Car by Sandro Chia will be on display as the 100th work in the exhibition at the Palazzo delle Esposizioni.photo caption: From left, Sergio Solero, President and CEO of BMW Italia, On. Dario Franceschini, Minister of Cultural more >>
The 13th BMW Art Car by Sandro Chia
10.06.2016
When Sandro Chia sees any surface, it’s as if it calls to him, “paint me, paint me!” And that is what happened when he first saw the BMW 3 Series coupé, a prototype built to compete in the Italian Gran Turismo Championship. more >>
Volkswagen partners with the Victoria and Albert Museum for comprehensive exhibition project
20.05.2016
 Engineering Season in London:     First association between Volkswagen Group and the Victoria and Albert Museum    Launch of the V&A "Engineering Season" with opening of "Elytra Filament Pavilion"  more >>
Brochure on BMW Group's Cultural Engagement TEFAF Maastricht
10.03.2016
 29th edition of TEFAF Maastricht, one of the most important art and antique fairs worldwide, will take place from March 11-20, 2016. As in previous years, the BMW Group will be a supporting partner of the fair. To this end, the BMW Gr more >>
Exhibition New Sensorium - Exiting from Failures of Modernization
26.02.2016
    Sa, 5 March 2016–Su, 4 September 2016    ZKM_Lichthof 1+2, Ground FloorThe exhibition New Sensorium. Exiting from Failures of Modernization features the work of mostly non-Western, Asian artists. It focuses on new sensory realms, both bodily and cognitively. They indicate a new consciousness derived from glob more >>
The year’s best sport images from the world’s biggest photography competition
24.02.2016
- the 2016 Sony World Photography Awards  •    Record number of entries – 230,103 images, 33% increase on 2015•    Entries from 186 countries – the most in the awards&rsqu more >>
16e édition d'ART KNOKKE-HEIST
24.02.2016
À l'occasion de cette 16e édition d'Art Knokke-Heist, 42 galeries ouvrent leurs portes lors du week-end de vernissage conjoint des 26 et 27 mars. Les 26 et 27 mars prochains, nous « f&ecir more >>
Volkswagen enables launch of new online course created by The Museum of Modern Art
11.02.2016
    New course on "Seeing through Photographs"    Free for enthusiasts all over the world    Fourth course launch supported by Volkswagen    Part of the multiyear part more >>
BMW is partner of Art Basel in Miami Beach 2015
25.11.2015
- Presentation of BMW Art Journey and the BMW Art Car by César Manrique.BMW at Art Basel Miami Beach 2012 on Wednesday, December 5th. From December 3 to 6, more >>
Rolls-Royce Motor Cars, in partnership with the National YoungArts Foundation at Art Basel
17.11.2015
.... presents Isaac Julien’s Stones Against Diamonds (Ice Cave) at Art Basel in Miami Beach 2015.    The new work joins the marque’s Art Programme featuring commissioned wor more >>
Society6 and Uber cooperate in mobile art
12.11.2015
Society6 and Uber have been hustling for months on something awesome, which we unveiled for one day only on October 24th - a sunny Saturday morning in the great city of Los Angeles.Watch the video more >>
Fouchard Filippi coming highlights
31.07.2015
Here's a list of the campaigns FFC is leading this autumn:THE WORLD GOES POPFROM 17 SEPTEMBER AT TATE MODERN, LONDONEUROPEAN CAMPAIGN  &nb more >>
Triennial of Photography Hamburg sponsored by MINI
23.06.2015
Exhibition of MINI SUPERLEGGERA VISION and of photographs from series “MINI Goes Tibet” at 6th Triennial of Photography Hamburg sponsored by MINI    Under the motto THE DAY WILL COME, more >>
Rolls-Royce to present a new commission by Isaac Julien during Art Basel 2015
10.06.2015
ISAAC JULIEN, STONE AGAINST DIAMONDS, 2015     Rolls-Royce Motor Cars will present the first public showing of Isaac Julien’s new work Stones Against Diamonds during Art Basel in Basel, 2015. The work more >>
2001-2019 copyright automobilsport.com