Zoomlion uses Big 5 PMV to help push regional sales to US$70 million as work starts on new Jebel Ali base
The Hydraulic Truck crane, a product of Zoomlion, an exhibitor at the Big 5 PMV
Zoomlion, one of China’s top construction machinery manufacturers, is developing a major presence in Dubai to accelerate its multi-million dollar business growth in the Middle East.
The company, which increased sales in the region from US$8 million in 2005 to US$19 million last year, is forecasting a leap in sales of US$40 million this year and US$70 million in 2008 on the back of the Middle East construction boom.
On Saturday (24th November) Zoomlion will break ground on a US$2.72 million spare parts warehouse and service centre in Dubai’s Jebel Ali Free Zone, where it established a UAE branch office in April, and expansion across the Gulf region will soon follow.
On the following day the company joins a line up of more than 200 exhibitors from around the world at the Big 5 PMV, the new construction industry event taking place at Airport Expo Dubai where it expects to lay the foundations for more business growth.
"We are planning to set up new Zoomlion offices in each of the Gulf Countries" said Chen Peiliang, General Manager of Zoomlion International Trade Co., Ltd. "Currently Zoomlion’s overseas market has exceeded more than US$120 million, with the Middle East contributing about 30 per cent of that."
"The Middle East is very important to us and we’re looking forward to even more growth in this area. The Big 5 PMV is an excellent opportunity to meet potential partners throughout the region as well as reinforce relations we already have here."
Zoomlion is among a broad range of plant, machinery, construction vehicles and equipment suppliers who will be using the event to meet face to face with key buyers from across the region and overseas.
The company, which is listed on the SZSE Component Index 100, says its new 10,000 sq metre Jebel Ali base will be fully functional by early next year. Zoomlion manufactures a wide range of construction industry machinery, including tower cranes and trailer concrete pumps which are a familiar sight on building sites in the UAE and across the Middle East.
Organised in partnership with and on behalf of dmg world media by Streamline Marketing Group and running from 25th-29th November, the Big 5 PMV (www.big5pmv.com) is giving a new dimension to the Big 5, the region’s most influential construction and contracting event.
The Big 5 PMV has the support of key international organisations including UBIFRANCE - French Foreign Trade Council, UK’s Construction Products Association and AEM, Association of Equipment Manufacturers.
The Big 5 PMV www.big5pmv.com will take place at Airport Expo Dubai from 25-29 November 2007. Organised by Streamline Marketing Group in conjunction with dmg World Media, the event runs in conjunction with The Big 5 www.thebig5exhibition.com which takes place at the same time at Dubai International Exhibition Centre.
A complimentary shuttle service will transport industry visitors between the two venues.
The Big 5 is globally acknowledged as the largest and most important exhibition for the Middle East’s building and construction industry and attracts the key regional and international decision makers. Last year’s show attracted more than 2,000 exhibitors and over 40,000 trade visitors.
-Anya Leonard, Total Communications Dubai - also photo
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