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Reminder to register for CIBJO's 'Jewellery Industry Voices' Round Table Discussion

Reminder to register for CIBJO's 'Jewellery Industry Voices' Round Table Discussion

23.06.2020: that looks at whether retail, as we know it, is being forever changed There was an axiom about the three most important words in the retail trade, and they were "location, location, location." It was all about commercial real estate, and in the je

...that looks at whether retail, as we know it, is being forever changed



There was an axiom about the three most important words in the retail trade, and they were "location, location, location." It was all about commercial real estate, and in the jewellery business it was what first drove traders to the high street, top of the line brands to Fifth Avenue, Place Vendôme and New Bond Street, and many thousands of chain stores into the shopping malls. But in the post-COVID world will it a be a maxim that still rings true?



Omni-channel marketing is the new catchphrase in the retail market, and it is a discipline where the lines between the physical and digital are becoming blurred, and both are increasingly dependant upon the other. Those retailers that are reluctant to embrace it, run the risk of becoming extinct.



"Channels are multiplying – providing more opportunities to interact and engage with consumers," noted the Boston Consulting Group in a recently released study of the retail sector. "Because of the growing market complexity and heightened consumer expectations, retailers must have a strong, dynamic, multi-channel strategy."



The next Jewellery Industry Voices webinar will take the form of a Round Table Discussion, and will feature an open-ended discussion between three experts on the critical topic of "Will retail, as we know it, be forever changed?"



Among the participants will be Ashley Dudarenok, a China marketing expert, best selling author and vlogger, who was recognised as a LinkedIn Top Voice in Marketing in 2019. She is the founder of the China-focused social media marketing company Alarice and ChoZan, a China insights and training company.



She will be joined by Thomas Baillod, a consultant to the Swiss watch industry and founder of the Watch Trade Academy, who has been advocating for the digitalisation of the marketing and distribution models used in the sector; and Stephane Fischler, Chair of CIBJO's Technology Committee, who will lead the discussion.


 
The webinar, on Thursday, June 25, 2020, will be facilitated by Edward Johnson and Steven Benson, and hosted by CIBJO President Gaetano Cavalieri. It will start at 9:00 AM New York, 2:00 PM London, 3:00 PM Milan, 5:00 PM Dubai, 6:30 PM Mumbai, 9:00 PM Hong Kong.




CIBJO's Jewellery Industry Voices webinar series is produced with the support of the Italian Exhibition Group, organiser of the VICENZAORO jewellery shows.

 






Register in advance for the FREE webinar
CHECK YOUR TIMEZONE BEFORE REGISTERING

Thursday, June 25, 2020
9:00 AM New York, 2:00 PM London, 3:00 PM Milan, 5:00 PM Dubai, 6:30 PM Mumbai, 9:00 PM Hong Kong

https://us02web.zoom.us/webinar/register/WN_rRp5u-AuTKyitj-XYMNQEw 



 




CIBJO is the international jewellery confederation of national trade organisations. CIBJO's purpose is to encourage harmonisation, promote international cooperation in the jewellery industry and to consider issues which concern the trade worldwide. CIBJO's chief mission is to protect consumer confidence in the industry. CIBJO is the sole jewellery industry organisation to have Special Consultative Status with the United Nation's Economic & Social Council (ECOSOC) and is a member of the UN Global Compact.

- Steven Benson, photo CIBJO

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23.06.2020 / MaP

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