Tweet
SEAT’s Hola Tapas Bar is off the ground in Vienna

SEAT’s Hola Tapas Bar is off the ground in Vienna

28.07.2020: The company created in Barcelona combines the culinary and automotive worlds and opens a restaurant in the Austrian capital SEAT partners with chef Juan Amador to offer a new customer experience concept Hola Tapas Bar will open doors nex

    The company created in Barcelona combines the culinary and automotive worlds and opens a restaurant in the Austrian capital




    SEAT partners with chef Juan Amador to offer a new customer experience concept


    Hola Tapas Bar will open doors next August 17th with two areas dedicated to the SEAT & CUPRA brands


    Besides offering all Spanish cuisine delicacies, the space will feature and exhibit SEAT & CUPRA’s latest models and lifestyle collaborations




SEAT is launching Hola Tapas Bar, a new restaurant located in the outskirts of Vienna, to offer a new dining experience to the residents and visitors of the Austrian capital. The multinational created in Barcelona has decided to partner with chef Juan Amador and mix the world of cars with the culinary art to offer Spanish cuisine.


Featuring a cutting-edge design inspired by the Mediterranean culture, Hola Tapas Bar is a 460 square meter-ground level space with capacity for 80 diners. Located at the Auhof Center shopping mall, the restaurant is divided into two areas, each one dedicated to the SEAT and CUPRA brands.



While Hola Tapas Bar is set to open doors next August 17th, the new restaurant will be launched in a double format. On one side, the space will reduce its capacity to comply with health and safety regulations due to the COVID-19 outbreak. At the same time, it will offer a ‘tapas to go’ service as customers will be able to order Spanish delights and pick them up to enjoy from their homes or workplaces.



About this new brand experience, SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths explained: “
I strongly believe the Hola Tapas Bar will set a benchmark for a new customer experience concept, complementary to the traditional points of sales. We have chosen Austria because is a key market for SEAT, as we rank third among car brands in the country as well as the CUPRA Ateca exceeded our sales expectations after being introduced in the market. Now our customers will live the experience of both SEAT and CUPRA brands at its fullest.”



SEAT Austria Managing Director Wolfgang Wurm is also convinced of this new concept:
“Like any other sector, we in the automotive industry also have to constantly reinvent ourselves. The new Hola Tapas Bar is a unique and innovative concept and hits the nerve of our times: find out about our vehicles while enjoying delicious tapas, then start a test drive directly from the restaurant’s parking lot and thus experience an efficient and special customer experience when buying a car. With our partners Juan Amador and the Auhof Center, we ensure the highest quality at fair prices.”





Food and cars, all in one



While enjoying all Spanish delicacies, customers at the Hola Tapas Bar will be able to explore SEAT&CUPRA latest models both physically and virtually, as cars will be exhibited on site as well as a videowall and several TV screens with brand digital content have been installed to discover the whole range. The experience will be reinforced by displaying the two brand’s lifestyle collaborations.



After partnering with SEAT to launch its new restaurant, the recognized Michelin three-star chef based in Austria Juan Amador adds:
“Together with SEAT & CUPRA I will bring the Spanish attitude to my home country and to the heart of Vienna. We both share the same goal: to always implement new creative ideas as well as to develop and grow by overcoming new challenges. The Hola Tapas Bar will bring the Spanish culture’s lively and spirited enjoyment paired with a contemporary lifestyle, all together under one roof.”





A cooking star


Born in 1968 in Waiblingen (Germany), the Spanish descent chef Juan Amador is a well-known chef and a celebrity in Austria. He is known for his avant-garde take on European cuisine, a style of cooking which has made him be considered as one of the best chefs in the world, and one of the little to be awarded three Michelin stars in quick succession. Hola Tapas Bar will add up to the long list of restaurants the Spanish-German has opened in different cities around the world, such as Frankfurt, Lisbon or Singapore.



Customers can discover more about the new Hola Tapas Bar through the official website: www.hola-tapasbar.com




Seat also photos

Permanent-URL: http://www.automobilsport.com/seat-hola-tapas-bar-vienna-juan-amador---209780.html

28.07.2020 / MaP

More News

The British Photographic Assignment 2020: COVID-19, Entry "Covered to D I S C O N N E C T"
03.07.2020
COVERED TO D I S C O N N E C T, is what I feel everyday around me, now more than ever, people disconnected from reality by a layer that think that they can barely perceive it.There was already a filter between people and this world that now is so strong and more >>
GlamperRV Introducing the new ‘business class’ home office
16.06.2020
---and mobile office hotel you can take on holiday •    New GlamperRV Business Line meets the increase in demand for flexible home offices•    Bespoke home office solution is also ideal for business trave more >>
Outlierman, luxury handcrafted Italian driving accessories maker reopens for business
10.06.2020
    Bologna-based company, The Outlierman, reopens for business following a temporary closure following the Coronavirus (COVID-19) outbreak    The Outlierman is an Italian company that creates luxury auto more >>
Studying in times of Corona: the demand for online studies is booming
13.05.2020
MyGermanUniversity sees three times as many requests for online study programsAt MyGermanUniversity.com, students can find 1,700 English-language Masters in Germany more >>
Introducing "The Powerslide" Collection - Luxurious handmade suede racing-inspired driving gloves by the Outlierman
27.02.2020
•    The Outlierman, an Italian company that creates discerning automotive accessories, are today launching new suede driving gloves – ‘The Powerslide’  more >>
The worldwide premiere of the exclusive Surfaces Collection Automobili Lamborghini presented in Valencia
14.02.2020
LUXE Surfaces Atelier, a leading luxury licensing company working with iconic high-end brands in the design surfaces sector, has chosen the Spanish city of Valencia, named Capital of Design 2022, to officially present the first exclusive collection of architectural surfaces by Automobili Lamborghini, from 3 to 7 February, 2020. more >>
Automobili Lamborghini and Principe: licensing agreement for leather goods and a travel collection
07.02.2020
Automobili Lamborghini and Principe, an Italian company specializing in leather goods, have signed a license agreement for the development, production and distribution of a leather goods and travel collection under the Automobili Lamborghini brand. The collection consists of backpacks, trolleys, satchels, cross body bags, bags, belts and small leather goods and will be on sale from spring/summe more >>
Moonlight Classic Cross Country- Full Moon Skiing in South Tyrol
05.02.2020
"MOONLIGHT CLASSIC", THE CROSS-COUNTRY SKIING RACE AT FULL MOON! It’s hard to find an event that combines the competitive nature of a “real” race with the pleasure of a new sensorial, even introspective, experience. This is because skiing under the moonlight, following the torches along a chosen route, is an incredibly exciting way to g more >>
The Nordschleife® "GREEN HELL EDITION" 24-hour clock
03.02.2020
The three-time Formula 1 world champion Jackie Stewart once  called the Nordschleife of the Nürburgring the "Green Hell". This nickname  of this worldwide unique race track remained until today. As a tribute to the world's most difficult 20.832 kilometers, the extraordinary Nordschleife® "GREEN HELL EDITION"  24 hours, was launched. more >>
Easyriders Announces New Ownership and Brand Expansion
28.01.2020
...under Fashion Industry Leader, Pepper Foster to Mark the 50th Anniversary of the legendary magazine The rock-n-ride legend Easyriders, named with a nod to the eponymous cult film classic, celebra more >>
Aston Martin partners with Bowmore® on exclusive limited-edition whisky bottlings and innovative lifestyle experiences
27.11.2019
•    Two iconic British luxury brands unite to create exclusive offerings •    Experts from both brands will collaborate on products and experiences more >>
The 2019 Humana Rock 'n' Roll Marathon in Las Vegas
18.11.2019
The 2019 Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon returned for its 11th year on Sunday, November 17, 2019, with runners participating in the 10K, Half Marathon and Marathon and the once-in-a-lifetime opportunity to run on the famed Las Vegas Boulevard. more >>
Stylish: “Opel Vintage Collection” Brand New in Opel Shop
09.10.2019
Cool sweaters and shirts in trendy retro-look    Retro looks in trendy colours and patterns are all the rage this year. The traditional brand is now presenting a new vintage collection that fits right in. Mixing style with tradition, the cool sweaters and T-shirts are offered in red, yellow and blue. So the brand with the lightning flash is setti more >>
Mesquite Boasts Fall Lineup of Exciting Sporting and Outdoor Events
16.09.2019
From annual events that draw crowds in the thousands to eight championship golf courses designed by renowned golf architects, Mesquite boasts outdoor recreation for every taste. Can’t-miss things to do in Mesquite now through December include: more >>
Lexus UX stars on the red carpet of Venice Film Festival
05.09.2019
- Lexus UX 250h self-charging hybrid, in its flaming red robe, officially kicked off the Festival, accompanying celebrities on the Red Carpet.- For the third consecutive year, Lexus is a sponsor of the Venice International Film Festival more >>
BMW Announces Official Automotive Partnership with New York Fashion Week
05.09.2019
 BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September. In its first partnership with IMG, NYFW: The Shows’ owner and lead producer, BMW will kick-off its inaugural entry into New York Fashion Week with a content series, which follows more >>
McLaren Automotive announces the first all-new bespoke luggage collection by MSO for the new McLaren GT
22.08.2019
    Bespoke luxury and McLaren design DNA ensure an elegant case for every pursuit – including golfing    Grand Touring never looked so good with leather and trim choices to match the car’s interior    Four-piece collection designed exclusively for the McLaren GT: garment case, weekend bag, cabi more >>
The PORSCHE DESIGN ELAN Amphibio is the envy of all-mountain skis
21.08.2019
Porsche Design and Elan Bring Elevated Ski Design to the SlopesPorsche Design and Elan Skis have collaborated to introduce a unique, cutting-edge alpine ski with distinction: the Porsche Design Elan Amphibio.El more >>
MPA partners SkiStar with Ski Club of Great Britain to conduct biggest UK snowsports research survey ever
29.06.2019
MPA Creative is working closely with the Ski Club of Great Britain, the UK’s national club for all ski and snowboard enthusiasts, to produce their annual Consumer Research survey in association with SkiStar, the largest resort operator in Scandinavia. Additionally, Nielsen more >>
Warren Buffett's Golf Clubs sold for nearly 40k at auction
13.06.2019
The golf clubs and custom "NetJet" bag personally-owned by the 'Oracle of Omaha'   Warren Buffett's golf clubs and custom "NetJet" bag sold for $39,671 according to Boston-based RR Auction.  The lot is comprised of Bu more >>
Renault, official partner of the 2019 Cannes Film Festival
13.05.2019
    Renault is partnering the world-famous Cannes Film Festival for the 36th consecutive year since 1983. The special relationship illustrates Renault’s commitment to the cinema for over 120 years.    With a jury chaired by Mexican filmmaker Alejandro González Iñarritu, the 72nd Cannes Film festival will feature, more >>
Rolls-Royce hosts celebrations of luxury on the pistes of Courchevel 1850
26.02.2019
The success of the House of Rolls-Royce is built on an unparalleled understanding of the lifestyles of the remarkable men and women who patronise the brand. Therefore, the marque fundamentally believes in serving a gentle presence i more >>
Kenyans Win Honolulu Marathon
10.12.2018
Honolulu Marathon, December 9, 2018 Aerial view photos taken by Tom Pennington/Getty Images for HONOLULU MARATHONKenyans Titus Ekiru and Vivian Jerono Kiplagat won Sunday's 46th Honolulu Marathon in 2:09:01 and 2:36: more >>
McLaren Automotive and Belstaff announce first clothing collection
06.11.2018
    True collaboration between luxury automotive and fashion    Unique “capsule” collection of timeless classics for men and women    Jackets to gilets embody authentic McLaren and Belstaff design, performance and innovation    Belstaff X McLaren Collection avail more >>
Mercedes-Benz presents Turkish label Sudi Etuz at Mercedes-Benz Fashion Week Tbilisi
03.11.2018
On 2 November 2018, Mercedes-Benz introduced the Istanbul-based designer Şansım Adalı, and her brand, Sudi Etuz, to Mercedes-Benz Fashion Week Tbilisi. The designer showcased her Spring/Summer 2019 colle more >>
Nouveau Lounge by Lexus ouvres ses portes à l'aéroport de Bruxelles
26.04.2018
•    Un nouvel espace de détente pour les voyageurs internationaux inspiré par le luxe, le design et l’hospitalité omotenashi de Lexus, situé dans le Business Lounge Brussels Airline « THE LOFT »&bu more >>
Maybach demonstrates the pinnacle of luxury living
24.04.2018
Ultimate perfection and hand-craftsmanshipAt "Auto China 2018" in Beijing Mercedes-Benz is presenting the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover combines the more >>
Collezione Automobili Lamborghini at the 2018 Geneva International Motor Show
12.03.2018
Collezione Automobili Lamborghini, the lifestyle label of the super sports cars brand, unveils its new exhibition space concept at the 2018 Geneva International Motor Show, from 6 to 18 March. The brand’s total-look clothing line, sp more >>
Collezione Automobili Lamborghini at New York Fashion Show
08.02.2018
Collezione Automobili Lamborghini Presents its Ready-to-Wear Collection for the First Time in New York For the first time, during New York Fashion Week, the Lamborghini Lounge NYC welcomes the Collezione Automobili Lamborghini Read more >>
Experience film culture at the Audi Berlinale Lounge
06.02.2018
Diverse Berlinale Open House program of events next to the red carpet        Jason Lusty, Head of Marketing Germany at AUDI AG: “Everybody can play a part and participate in the Berlinale”     &nb more >>
Collezione Automobili Lamborghini has attended the Premium International Fashion Trade Show in Berlin
24.01.2018
Collezione Automobili Lamborghini, the fashion brand extension of the super sports car producer, has attended the Premium International Fashion Trade Show in Berlin: the first appointment in 2018 for fashion buyers. The collection FW 2018-19 was on dis more >>
Honda, Forever 21 Team Up for New Collaboration
23.01.2018
Racing-inspired capsule collection features iconic Honda logosAmerican Honda today announced a new and exclusive collaboration that will see independent fashion retailer Forever 21 launching a ca more >>
Collezione Automobili Lamborghini at Milan Fashion Week 2018
15.01.2018
Automobili Lamborghini presents the Collezione fall-winter 2018-19 during Milan Men’s Fashion Week. The new collection was presented at a reception in the exposition spaces of Via Tortona: a must-visit venue during the Milanese Fashion week. more >>
Collezione Automobili Lamborghini and Bumper : a new collaboration
20.12.2017
The children’s shoes, ‘Bumper for Collezione Automobili Lamborghini’, will go on sale worldwide in the most important boutiques and department stores from June 2018. Automobili Lamborghini has signed a collaborative agreement with more >>
MINI creates the world’s first MINI LIVING building in Shanghai.
21.11.2017
Rethinking the urban house-shareIndeed, more people than ever are living within a shrinking footprint. With MINI LIVING, MINI is addressing these developments and creating the first co-living project in China. more >>
McLaren adds new Lifestyle role to global communications team
10.11.2017
McLaren Automotive announced today an additional appointment in its global communications team with the promotion of Amel Boubaaya to the new role of Head of Lifestyle & European Communications with immediate effect.  This newly created position refl more >>
The Luxury Property Show is coming! London, Olympia 27-28 October
10.09.2017
Once an investment niche, luxury property is now a rapidly growing market with recent data from Christies International Real Estate revealing the world’s top ten reported property sales were all priced above $100 million for the first time in the year to Ma more >>
BMW Lifestyle presents five new Sport Collections.
03.04.2017
With five new collection lines ranging from Motorsport Heritage, Motorsport BMW, Golfsport and Yachtsport to Active, BMW Lifestyle has unveiled the perfect accompaniments for a sporty, active lifestyle brimming with energy and action – in keeping more >>
Wistiki arrive au CES Las Vegas 2017 avec son nouveau produit star
02.01.2017
Depuis maintenant trois ans, Wistiki révolutionne le marché des objets connectés en proposant une solution utile et efficace pour aider les étourdis de la terre entière à ne plus perdre ses affaires. A more >>
2001-2020 copyright automobilsport.com