AG2R CITROËN CYCLING TEAM presents new jersey team colours

AG2R CITROËN CYCLING TEAM presents new jersey team colours

20.12.2020: AG2R LA MONDIALE and CITROËN are proud to unveil the new jersey for the AG2R CITROËN cycling team AG2R LA MONDIALE will welcome CITROËN as title co-sponsor from January 1, 2021 The new jersey represents the 2021 partn


    AG2R LA MONDIALE and CITROËN are proud to unveil the new jersey for the AG2R CITROËN cycling team

    AG2R LA MONDIALE will welcome CITROËN as title co-sponsor from January 1, 2021

    The new jersey represents the 2021 partnership and a new chapter in the history for the team




The AG2R CITROËN TEAM jersey encompasses both brand identities, uniting the partnership. A striking white jersey paired with brown bib shorts. These strong visuals will stand out amongst the crowd in the peloton, highlighting the shared sense of boldness and ambition that unify the sponsoring partners.



Vincent Lavenu, General Manager pro Cycling Team


"A jersey to unite our entire team, from the riders to members of staff and the management. It is also a visual rallying point for our fans. This AG2R CITROËN TEAM jersey marks the start of a new chapter in our history. It is the result of a creative collaboration between AG2R LA MONDIALE and CITROËN, based on common values.



I am very proud of the result. Our graphic identity has advanced but our core identity does not change. We can't wait to see our riders start racing wearing their new AG2R CITROËN TEAM kits. "




Clément Champoussin, a promising young rider on the cycling team


"We are going to start a new adventure and this jersey is the best way to do so!
I have very rarely had the opportunity to ride in a predominantly white jersey and I was very happy to see that this was the result of the meticulous design process.


The jumper is both unique and eye-catching. I arrived at Chambéry Cyclisme Formation in 2017 before turning professional in April 2020. It was a very special year for me. I can't wait to wear the AG2R CITROËN TEAM jersey in races and to contribute to this new chapter for the team.”





Laurent Barria, Director Marketing and Communications CITROËN



"We are proud that Citroën is becoming a partner of the team led by Vincent Lavenu, alongside AG2R LA MONDIALE. The Citroën brand shares our values of boldness, performance, and proximity to the public and all cycling enthusiasts. The revelation of the new identity of the AG2R CITROËN TEAM and its jersey is a founding act in our collaboration.



The design and bold typographic choices perfectly illustrate our ambition in this partnership that we hope to be promising on the roads of major international events."



André Renaudin, CEO of AG2R LA MONDIALE
: "AG2R Prévoyance and AG2R LA MONDIALE have been working alongside Vincent Lavenu and his team for 23 years.


This long-term support has enabled him to progress and excel. We welcome CITROËN to allow the team to take a new step in its development and to help it perform well in the biggest races of the World Tour.



The evolution of the jersey, with its bold graphics, is a strong symbol of this. It is how we visually welcome CITROËN to the heart of our AG2R LA MONDIALE brand.”







JEREMY TOWNSEND, photos Citroen AG2R


Permanent-URL: http://www.automobilsport.com/ag2r-citroen-cycling-team-new-jersey-team-colours---217578.html

20.12.2020 / MaP

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