Vodafone Announces Major New Football Sponsorship
Three year sponsorship of the UEFA Cup Finals and UEFA Super Cup Complements existing UEFA Champions League deal
As the UEFA Cup approaches its quarter-final stages, Vodafone today broadens its European football portfolio with the announcement of an exclusive three year agreement to sponsor the competition's finals and the UEFA Super Cup. This adds to Vodafone's existing deal as both an Official Partner and the Official Mobile Network of the UEFA Champions League, Europe's premier club competition.
The new agreement will run until June 2009 and cover three UEFA Cup Finals, including this year's in Glasgow, and two UEFA Super Cups. Vodafone will benefit from on screen branding during the international broadcast of the UEFA Super Cup, UEFA Cup quarter-finals, semi-finals and the Final plus perimeter board exposure, brand association rights, corporate hospitality and experiential opportunities at both Finals.
"Less than a year into our backing of the UEFA Champions League, we have already become one of the most recognised sponsors of the tournament. This new partnership with the UEFA Cup Finals and the UEFA Super Cup, allows us to expand our successful association with European football and consolidate our position as a leading brand involved in the game," said David Wheldon, Director of Brand and Customer Experience, Vodafone.
"Vodafone helps football fans to make the most of their time by providing immediate access to the latest football news and information via their mobile phones, whenever and wherever they want it. This agreement enables us to promote our products and services in context of the UEFA Cup and UEFA Super Cup."
"We are delighted that Vodafone has decided to extend their partnership with UEFA to become partner in its European top club competitions." said Philippe Le Floc'h, Director Marketing & Media Rights at UEFA. "For UEFA this partnership means that we are in the fortunate position to be working with one of the global top brands on an even wider basis also for the benefit of the UEFA Cup competition and the UEFA Super Cup."
This new partnership will give Vodafone customers access to a wide range of marketing rights around these additional tournaments as well as the UEFA Champions League, the world's largest and most prestigious club competition.
The UEFA Super Cup acts as the curtain raiser for the new UEFA club competition season, pitting the winners of the previous season's UEFA Champions League and UEFA Cup against each other. It is played in Monaco at the end of August to coincide with the draws for the UEFA Champions League and UEFA Cup, as well as the UEFA European Football Awards ceremony.
Vodafone is the world's leading international mobile communications group with operations in 25 countries across five continents and over 200 million proportionate customers by the end of January 2007, as well as 36 partner networks. For further information, please visit www.vodafone.com.
(c) Vodafone Group 2007. VODAFONE and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
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